Wednesday, February 23rd, 2011


16.8 Million People Watched Saban’s Power Rangers Samurai™ In Week One!
#1 With Kids In Its Time Period!
17% Ratings Increase In Week Two!

Cynopsis: Kids!


Good morning. It’s Wednesday, February 23, 2011, and this is your first early morning Kids briefing.

Cbeebies heads to the Nordic region this summer.  The BBC’s preschool channel will get a localized channel in Norway, Denmark and Sweden as part of a new deal between BBC Worldwide and Canal+.  CBeebies will launch as a non-commercial, three-hour block that will run twice daily (6:30a-9:30a, 3:30p-6:30p) on Canal+ new kid’s channel, which is set to debut June 2011.  A number of CBeebies shows will also be available as a VOD catch-up service.  The block will be dubbed into Danish, Norwegian and Swedish in addition to being available in the original English.  The Cbeebies block will feature preschool series including Nina And The Neurons, The Roly Mo Show, and Penelope K, By the Way.


Fox Animation Studios acquires the feature film rights to the 1936 classic kid’s book The Story of Ferdinand, written by Munro Leaf and illustrated by Robert Lawson, per Vulture (and heavily mentioned in the film The Blind Side).  The CGI animated movie adaptation of the book will be developed and directed by Carlos Saldanha (Rio, the Ice Age movies).  The book revolves around Ferdinand, a pacifist bull that prefers to hang in the pasture rather than go up against matadors.  Disney produced and released an animated short based on Ferdinand in 1938, for which the studio won an Oscar. 


Starz Entertainment in the US acquires both seasons of the live-action series Connor Undercover (39×30) in a deal with Shaftesbury Sales Company, the distribution arm of Shaftesbury.  This follows Starz’s recent purchase of Shaftesbury’s kid/family targeted TV movie Vacation with Derek and tween aimed series Baxter.  Connor Undercover and Baxter are set to premiere on Starz Kids & Family channel on March 1, 2011, which will be followed by the debut of Vacation with Derek on March 6.  Connor Undercover is co-produced by Shaftesbury and Heroic Film Company.

Vme launches Mundo Peque (Little World), a new 60-second interstitial series, as part of its daily preschool block, Vme Ninos, as well as on its cable channel Vme Kids.  Featuring young kids and hosts of Vme series, such as TuBebe, Planeta Feroz, Vme Cocina, among others, Mundo Peque is designed to provide preschoolers and caregivers activities and ideas to do at home that help kids learn about and interact with the world around them.  Each host stars in ten 60-second spots.  Future episodes will include dual language learning and a range of ways to stay healthy.

Nelvana Enterprises inks a deal with broadcaster TF1 (France) for the new CGI animated preschool series Mike the Knight (52×11), which is currently in production with Nelvana Studio and HIT Entertainment.  Created by Mike the Knight was created by Alexander Bar (Lunar Jim) and penned by Marc Seal (head writer/Bob the Builder), Mike the Knight will deliver in fall 2011.  The series will air in Canada on Treehouse.  Nelvana Enterprises holds the broadcast and home entertainment rights to Mike the Knight Latin America and France, and the broadcast rights in the US.  HIT Entertainment has the rights in all other territories.  Mike the Knight is set in medieval land of Glendragon and follows the adventures of Mike, son of the King and Queen, who wants to grow up and be a knight like his dad. Mike, joined on his adventures by his friends a dragon and his horse, learns about responsibility and how to do things.

DQ Entertainment (DQE) signs an exclusive broadcast and distribution deal in Italy for The Jungle Book 3D TV series with RAI Due (RAI 2).  The pact completed via DQE’s co-production partner ZDF Enterprises, Germany.  Under the deal RAI 2 holds all broadcast rights to the series in Italy, where it will debut as part of the channel’s morning programming lineup from March 23.

Cartoon Network taped its first Cartoon Network Hall of Game Awards (  ) over the weekend. Hosted by skateboarding icon Tony Hawk, the awards show will air on Cartoon Network this Friday, February 25 at 7p, featuring a range of popular athletes and celebrities.  Created and produced by Cartoon Network in association with IMG Media, the special was executive produced by Michael Dempsey and Steve Mayer.  Fans were invited to go online and vote for their favorites in a range of categories, and some 37 million did just that.  Some of the categories and winners include:

All-Pro Class Clown

Dwight Howard (NBA)

Alti-Dude (alternative sports high flyer)

Ryan Sheckler (Skateboarding)

Dance Machine (best celebratory dance)

Terrell Owens (NFL)

Dynamic Duo

Michael Smith and Zenyatta (Horse Racing)

Gnarliest Newb (top rookie)

Blake Griffin (NBA)

She’s Got Game (best female athlete)

Danica Patrick (IndyCar Series/NASCAR)

He’s Got Game (best male athlete.)

Drew Brees (NFL)

Most Viral Player (awesome amateur sports viral clip)

Brian Kownacki flips over catcher to score.

My Bad (best sports blooper)

Dallas Cowboys  Hot Potato Lateral

King of the Court (special award)

Kobe Bryant (NBA)


Topps and Abrams, publisher of illustrated books, enter into a multi-year exclusive license deal under which Abrams will publish books and products based on Topps’ sports and pop culture properties.  The agreement features both non-fiction and fiction sports and entertainment-themed books, including titles for new formats and technologies, such as ebooks, and calendars, published by Abrams imprints, including Abrams ComicArts, Abrams Image, Abrams Books for Young Readers, Amulet Books, and Stewart, Tabori & Chang.  The first line of books is slated to release in spring of 2012.  The plan also includes a fiction series targeted to Boys 7-10, which could be adapted for TV, movies and other media platforms.  Topps and Abrams previously partners in 2008 on books and a calendar based on Topps’ Wacky Packages

BillMyParents, Socialwise’s teen payment brand, expands its existing relationship with pro skateboarder Rob Dyrdek to serve as a spokesperson and ‘brand ambassador.’  Under the multi-year deal, Dyrdek will be featured in BillMyParents commercials, on its website and in viral video campaigns, as well as via social media efforts.  BillMyParents will be a partner and will get brand exposure in Dyrdek’s projects and entertainment vehicles.


Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, February 18, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1169; K6-11 573; TWEENS 9-14 374
DISNEY CHANNEL:     K2-11 1144; K6-11 713; TWEENS 9-14 506
CARTOON NETWORK: K2-11   518; K6-11 346; TWEENS 9-14 261
DISNEY XD:               K2-11   208; K6-11 141; TWEENS 9-14 111
NICKTOONS:              K2-11   110; K6-11   75; TWEENS 9-14   46
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia:  On the Adventures of Teddy Ruxpin, what does MAVO stand for?   MONSTERS AND VILLIANS ORGANIZATIONS  Kudos to: Cassandra Kate Escobar-Women in Children’s Media/NY; Tanya Pirozzo-Nelvana/Toronto

Today’s Trivia Question:  Who was Loonette the Clowns best little friend on The Big Comfy Couch?    (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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JOB OPENING: EXP’D PT MEDIA ADMIN ASST/NYC: Light office mgmt & exec support to CEO & team. Ability to work independently; Must have good written/verbal comm skills; Prof. in MS Office. Send resume: [email protected] (3/2)

JOB OPENING:  AFFILIATE OPERATIONS ASSISTANT/Sportsman Channel/New York office:  Great opportunity for college grad to learn all aspects of back office cable network operations.  Apply (3/2)

JOB OPENING: SENIOR MANAGER, CRM/WWE/Stamford, CT, As critical strategist, drive evolution of CRM programs & capabilities, including targeted advertising & audience marketing, customer retention/loyalty, etc.- (3/2)

JOB OPENING: AD SALES ASST DIR RESPONSE/GMC Cable/NY: We are seeking a recent grad w/ previous ad sales/advertising internship exp to asst direct response & pd prgrmng dept. Strong Excel & multi-tasking a +. Apply: [email protected] (3/2)

JOB OPENING: DIRECTOR COMMUNICATIONS & MEDIA RELATIONS/Hallmark Channel/New York: 12 yrs exp w/PR/Communications. Prior leadership exp managing PR/Communications function. See full posting and apply @ (3/2)

JOB OPENING: SR MGR ADVERTISING SALES RESEARCH /DIRECTV/New York, NY or El Segundo, CA and AD SALES RSRCH ANALYST/DIRECTV/ New York, NY or El Segundo, CA For add’l info: Job# 1100255 and Job# 1100319 (3/2)

JOB OPENING: SR EXEC. WEB PRODUCER/Owings Mills, MD: Mng web proj. & people. Exp: 5+ yrs web prod, online tech for formal/informal  education,  interactive dev using Flash, online course dev. using Moodle. (3/2)

JOB OPENING: SR ANALYST/BRAVO/NYC: Provide top line, detailed analyses covering Bravo’s online properties & competitors. Produce traffic estimates & rationale for sales.2 yrs online rsrch, exp w/Omniture. 942BR (3/1)

JOB OPENING: ACCOUNT EXECUTIVE/TV Guide Network/LA: AE w/ 5+ yrs national cable ad sales exp a must. Multi-platform sales exp preferred. Competitive salary commensurate w/ exp & excellent benefits program [email protected] (3/1)

JOB OPENING: AFFIL MKTG MGR/ATL: 3+ yrs affil mrkting.Key Industry contacts req. Exp. w/Excel/Ppt/Keynote/Illustrator. Prior exp. with dev. & impl. trade shows. Prov mrkting/sales supp to Affil team. Res: [email protected] (3/1)

JOB OPENING: AFFIL MKTG COORD/ATL: Prior mktg exp.Strong org skills w/event plan’g exp. Exp. w/ Excel/Photoshp/Ppt/Keynote/Illus.Prior exp. w/ dev. & impl. trade shows. Prov admin supp to Affil Mktg team. Res: [email protected] (3/1)

JOB OPENING: STAFF ACCOUNTANT/OVATION/ARTS TV/Santa Monica.Monthly invoicing.Maint Affil DB. JE’s. Monthly closings & financial statements.BA deg Acctg, Finance, Busn Admin. 3-5 yrs exp. Email resume: [email protected] (3/1)

JOB OPENING: OPERATIONS MGR/NewsOne/NY: To support/maintain day-to-day technical ops of the NewsOne systems. Maintain & grow NewsOne affiliate/client website NewsOneNET. apply at: ID 275299 (3/1)

JOB OPENING: DISNEY MEDIA SALES & MARKETING/NYC: Integrated cross platform sales org, create customized ads for assets in TV, Online, Radio & Print has Research jobs: Please apply at: Req # 260250/274875/274920 (3/1)

JOB OPENING:  PROJECT MANAGER/MOVIE ADS/NICK CREATIVE ADV/Nickelodeon/NYC. 4+yrs Proj/Prod Mgmt exp in movie promotion, Strng Org & Negotiating skills, Resolve creat/ budg conflicts EOE/M/F/D/AAP.Apply (2/26)

JOB OPENING:  SALES PLANNER/ION Media Networks/New York, NY: Seeks Planner for network spot sales. BA, 2 to 3 years network sales planning experience, works with AE & Sales Assistant. Apply at [email protected] EOE (2/26)

JOB OPENING:  ACCOUNT EXECUTIVE/ION Media Networks/New York, NY: Seeks AE for network spot sales. 3 to 5 years exp preferred TV adv, est relationships & proven track record. Apply at [email protected] EOE  (2/26)

JOB OPENING:  PROG RESEARCH MGR/NICKELODEON/NYC: 4+ yrs TV ratings resrch; expertise Nielsen (Startrak, Npower, Aud Watch), Deep knwlg TV ind, ratings, media math. EOE/M/F/D/AAP.Apply (2/26)

JOB OPENING: SALES PLANNER/AT&T Advanced Ad Solutions/LA: Sales Planner-AT&T Uverse (IPTV). 2+ yrs sales and media planning exp. Apply- https://att. =1  (2/26)

JOB OPENING: PROGRAM ADVERTISING MGR (CONSUMER MARKETING)/HBO/NY: Must have 5-7 yrs exp. Studio/entertainment mktg exp preferred and passion for pop culture. Creative briefs, media plans, budgets Apply here: (2/26)

JOB OPENING: INTERACTIVE ART DIRECTOR/HBO/NY: supports team. 5-7 yrs exp web/graphic design. Flash, adobe creative suite, html skills a must. Supervisory exp req. Apply: (2/26)

JOB OPENING: DIGITAL PROJECT MGR/HBO/NY: supports the development, launch and ongoing management of HBO’s digital subscriber products — HBO GO and MAX GO. 3-5yrs pm exp. Apply: (2/26)

JOB OPENING:  ASSOC MGR, SALES & MKTG ANALYSIS/HBO/NY: supports Sales, Mktng, Research and sr management with analysis and reporting. 3+ yrs of quantitative analytic exp. Apply: (2/26)

JOB OPENING: MRG, PRGM RESEARCH/AETN/NY: Provide research-based analysis & insight to support AETN Prgmg, Mktg, Sched & PR. 3+ yrs exp in tv research. Must be familiar with Nielsen data. Apply: (2/26)

JOB OPENING: DIR, DIST MKTG/AETN/NY: Dev strategic mktg plans & mng projects in support of Dist across all brands. 7 + yrs cable mktg exp.Apply: (2/26)

JOB OPENING: SR. BUYER LOCAL TV & RADIO /Active Int’l in Pearl River, NY (15 miles from NYC): Min 3 – 5 yrs in major market radio buying exp. req’d. Resumes to:  [email protected] or call 845-732-8943 1/19/11 (2/25)

JOB OPENING: ASST. MKTG MGR/truTV/NYC: Assist w/development & execution of multi-platform consumer campaigns; support brand strategy dept in daily activities(develop adv. strategy, briefs, show positioning)    122065BR:Asst. Mkt Mgr (2/25)

JOB OPENING:  PRODUCTION ACCOUNTANT/TalkShow/NY: 10 yr+ experience in production accounting/cost reporting/estimating. Apply:  [email protected]  (2/25)

JOB OPENING: DESIGN DIRECTOR/USA Network/NYC: Responsible for the overall look & feel of network’s on-air design, extending onto new media platforms, Maintain/evolve visual style, mng/sprvs a team. req#1039 (2/25)

JOB OPENING: MOBILE ADVRTSING SALES EXEC/Greystripe Mobile Advertising/ATL: If you have 3+ yrs interactive or mobile advrtsng sales exp you may be our perfect teammate. To apply: (2/24)

JOB OPENING: OUTREACH DIR/HITN-TV/NYC: Oversee local/national outreach for children’s media education initiative. Early childhood education, literacy, fluent in Spanish a +. Apply at: (2/24)

JOB OPENING: MANAGER, CONSUMER MARKETING & MEDIA STRATEGY/National Geographic Channel/DC: Mktg campaigns for off-air priorities. 5+ yrs promo mktg/ ad agency/ media exp. Apply: , FNG0000254 (2/24)

JOB OPENING: SR. WRITER/PROD, CLIENT SOLUTIONS/HGTV/Knoxville, TN: Create innovative content for brand & advertisers wkg w/Ad Sales Mktg & Prgming to drive ratings/revenue. 5yrs promo/commercial exp. #2159 (2/24)

JOB OPENING: AD SLS ACCOUNT EXEC/20TH TV/NY: 4+ yrs sls exp; dev strong relationship w/advertisers, grow existing and new business; prform v. budget/sales; (EOE) for more info/apply: Email: [email protected]  (2/24)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SPRING INTERNSHIP CREDITS ONLY: PR intern/Los Angeles:  For award winning actress.6 months. unpaid, handling all faucets of PR  press kits, appearances, keeping in touch with entertainment industry professionals. Contact [email protected] (2/26)

SPRING/SUMMER INTERNSHIP CREDITS ONLY:   INTERN/ CG Animation studio Speakeasyfx/Westfield, NJ:  needs detail oriented interns for TV show. Must know MS Office. Hrs are flex. Our website is [email protected] (2/24)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Experienced TV PRODUCER WITH MBA – I have an MBA and 9 years experience as a TV Producer. Ideally looking for a position that integrates content and brands. Also open to other opportunities. [email protected] (3/2)

SITUATION WANTED: RESEARCH DIR/SALES STRATEGIST: Upfronts coming? 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (3/2)

SITUATION WANTED: ANALYTICAL AE FOR DIGITAL or TV Ad Sales/NY: I assure you that I am qualified, and will prove to be a valuable addition to your firm. 3 yrs in Finance & 9 yrs in Ad Sales. Let’s grow together. [email protected] (3/2)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (3/1)

SITUATION WANTED:  MEDIA SALES/MARKETING MANAGER/LA: 17+ years experience in educational, documentary, advertising media sales, content development, biz development True Closer!!!!! [email protected] (2/26)

SITUATION WANTED:  ASSOCIATE PRODUCER/NY: 6+ yrs exp at: Food Network, ABC, NBC, CBS, BBC, Nick, MTV, CNN, History Channel, Sesame Street,TLC, NY1. Website: Contact:(917) 692-3229 [email protected] (2/26)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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