Wednesday, February 20th, 2013

Cynopsis: DIGITAL
02.20.13

Good morning. It’s Wednesday, February 20, 2013, and this is your first early morning digital briefing.

With the introduction of the new HTC One smartphone, the device manufacturer has also unveiled a new content discovery service available worldwide next month, called HTC Blinkfeed. Via Blinkfeed, users will be able to access and share content directly from their home screens without having to open up any apps. To power the service, HTC has inked partnerships with the Associated Press, ESPN, MTV, Vice, and AOL properties including The Huffington Post, Engadget, and TechCrunch.
Why this matters: In Gartner’s year-end data on 2012 worldwide mobile phone sales, HTC ranked 10th with a market share of 1.8%. Blinkfeed might be HTC’s way to carve out a bigger slice of that market.

~ MULTIPLATFORM CONTENT NEWS ~

Warner Bros. Television (WBTV), The CW, and Machinima have teamed up to launch a live recap show online tied to WBTV and The CW’s new drama series, Cult. The show airs every Tuesday night at 9p ET/PT. Beginning with last night’s broadcast, Machinima’s ETC (Entertainment, Technology, Culture) YouTube channel will stream an interactive episode immediately after Cult ends at 10p ET/PT. It will feature cast members, producers, and other experts answering viewer questions.

To promote History’s new scripted series, Vikings, the channel is partnering with Sony to make show-related video content available on Crackle throughout March. When Vikings premieres on History on March 3 at 10pm, ET, Crackle users will have access to new promos, trailers, and behind-the-scenes clips, as well as exclusive animated features that delve into the mythology behind Vikings. The content will be available on all screens Crackle currently supports, including online, mobile devices, gaming consoles, and connected TVs.

~ INNOVATORS & START-UPS ~

Video discovery start-up Taboola has raised $15 million in Series D financing led by Pitango Venture Capital, with participation from existing investors Evergreen Venture Partners, WGI Group, and Marker. The start-up’s content recommendations platform, which provides users with links to articles and videos they might be interested in based on what they’ve engaged with before, is currently used by a number of major media publishers, including Bloomberg, FOX, TIME, USA Today, and The Weather Channel, among others. Taboola says its technology serves 1.5 billion recommendations every day. The new capital will be used toward international expansion and the “development of the next-generation of content distribution.”


A CYNOPSIS MESSAGE


SPACE IS STILL AVAILABLE – REGISTER NOW
Cynopsis: Sports Webinar
: Learn the New Social Media Secrets from Sports Insiders
FEB 26 ~ 1:30-3:15pm ET ~ $295/site
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Speakers
Susie Lokey
(Golf Channel), Kate Guerra (INDYCAR)
Caty Marzi (NHL), Gabe Lozano (LockerDome)
Moderator
Mike Trudell

~ DIGITAL ADVERTISING ~

Akamai Technologies has launched a new offering called Ad Integration Services, which allows for the dynamic insertion of targeted video ads from multiple ad platforms and networks into linear and on-demand streams across multiple connected devices. Available via Sola Vision, the Akamai’s cloud-based portfolio of online video services, Ad Integration Services is powered by mDialog’s Smart Stream Platform technology. The mDialog technology helps clients to not only deliver but also measure the reach of video ads.

Social ad company 140 Proof has launched two new mobile products. Social Check-In Targeting enables advertisers to reach custom audiences based on their interests and location. In addition, the company’s new Rich Media Ad Units allow advertisers to insert high-quality visual content like videos, photos, and maps into interactive banners that can expand to fill the screen. 140 Proof says that its mobile social ads currently reach more than 30 million unique social media users in the US, and that they deliver click-through rates that are 5-10x above the industry average.

Unicorn Media will be providing dynamic ad insertion services for Net2TV’s Portico web video programming platform for smart TVs. Per the deal, Net2TV will use the Unicorn Once solution to insert traditional 15- and 30-second spots where traditional commercial breaks would occur. The company will also be able to measure ad performance in real time. The platform packages web video content from publishers like CBS Interactive, Revision3, and The Wall Street Journal into television-length “shows.” The programs are available through interest-based channels as well as standalone, branded channels for some online video providers.

~ TECH DEALS, MERGERS & SKIRMISHES ~

Saffron Digital has partnered with content curation engine The Filter to create an end-to-end online video solution that feature personalized content discovery and recommendation capabilities. By integrating The Filter’s technology into Saffron’s online video platform, the result is a mix of consumer viewing history and habits, content metadata, and contextual data points like time of day, device type, and location to generate personalized movie, TV, and video recommendations. The joint solution will be available to device manufacturers, carriers, mobile networks, broadcasters, and retailers.

~ EXEC MOVES ~

Tim O’Brien, The Huffington Post’s Executive Editor, is leaving the publisher to work on the second installment of a five-book deal. While no official decisions have been made as to who will replace O’Brien, Huffington said in an internal memo that O’Brien’s reporters will transition to the editorial team of Howard Fineman, Peter Goodman, Ryan Grim, Kate Palmer, John Montorio, Sam Stein, and Amanda Terkel.

Dea Lawrence has been named Director/West Coast Mobile and Online Sales at AT&T AdWorks. She will oversee day-to-day operations for the company’s mobile and online sales in the region. Based in LA, she will report to Michael Rosen, VP/Online and Mobile Sales, AT&T AdWorks. Most recently, Lawrence served as VP/Sales at PointRoll, a Gannett company, for the western region.

Participant Media has named Craig Parks as the SVP/Digital & Live Programming for the company’s upcoming, yet-to-be-named cable television networking targeting millennials. Based in LA, he will be responsible for the creation of digital and interstitial content and live, multiplatform programming for the network. He will also be responsible for the creation of video content for TakePart.com and branded content for sponsors and partners.

Ad targeting technology company Simulmedia has hired Chris Polos to the newly created position of SVP/Operations. He will report directly to Simulmedia CEO Dave Morgan.

Penthera Partners has appointed Melani Griffith to the position of EVP/Business Development. “[Griffith] brings a wide spectrum of experience including video product management, affiliate sales, content acquisition, and advertising sales. Given our focus, she’s the perfect person to discuss our products with our distribution and programming network partners,” said Penthera’s President and CEO Michael Willner.

TruEffect has named Tim Mayer as its new Chief Marketing Officer. In addition, the digital ad tech company has also hired Joel Miller as Senior Sales Executive.


A CYNOPSIS MESSAGE


DEADLINE IS TODAY – GET RECOGNIZED!

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~ THE DIGITAL SPOTLIGHT OF THE DAY ~

How about this for streamlining content discovery: Amazon has introduced direct links on the IMDb iOS app for TV shows and movies available via Prime Instant Video (Amazon purchased IMDb in 1998). When a user checks out a TV show or a movie on the IMDb app, they will have the option to watch that show or movie by clicking through to the Prime Instant Video app. If the user is a Prime subscriber, the access will be free. This feature has already been available on IMDb’s website, but with Amazon opening it up on the database’s iOS app, it’s clearly a gambit to get more people to subscribe to Amazon Prime.


A CYNOPSIS MESSAGE


Cynopsis Webinar: Next Week!
February 27|| 1:30-3pm ET||
Register Now
How to Activate the Hispanic Market for Viewership & Revenue
The webinar will show you how you can leverage the powerful US Hispanic market of 52 million, resulting in ROI growth for clients & brands.

Speakers include:
Christine Maggiore-Escribano
(SVP, Integrated Mkt Solutions) Telemundo Media
Diane Librizzi
, (CEO/EP) La Loca Entertainment
Steve Mandala,
(EVP, Ad Sales) Univision Communications
Tony Ruiz
(Partner, Communications Planning) The Vidal Partnership


Later – Sahil
Sahil Patel, Associate Editor for Cynopsis Digital
02.20.13

Roberta Caploe: Editorial Director
Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

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Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here.


JOB OPENING: DIR, POST PROD/FOX NETWORKS ENGINEERING & OPERATIONS/LA: Post Prod mgt exp Net/Post House/Strong Media mgt/Digital workflow exp/staff & client mgt, Sched Ops. (FNG0001864) www.FOXCareers.com Apply: http://tinyurl.com/atsg4zz (2/27)

JOB OPENING: EXEC IN CHARGE/Leftfield Pictures/NY: Oversees multiple productions. Requires strong multitasking, budgeting, scheduling, and management skills. Min 5 yrs exp as LP/EIC. Resume: [email protected] (2/27)

JOB OPENING: EXEC ASST/Discovery/NY: Seasoned C-level admin profess’l to provide high-level support for dynamic CEO; must be able to juggle many projects & work as part of a of 3 support staff 10+ yrs exec asst. exp. http://bit.ly/12FamE0 (2/27)

JOB OPENING: PRICING & INVENTORY ANALYST/THE WEATHER CHANNEL/NYC: Provide wkly pricing & inventory reports/updates. Asst in maximizing inventory. BA Deg, sales plan’g, media math Excel/PP. 2+yrs & TV exp a must. Full info click here. Apply only: [email protected] (2/27)
 
JOB OPENING: MGR, DIGITAL CONTENT/WE TV/NYC: Resp for creating unique content offerings for website and other dig plats to engage fans and promo tune-in. Proj. man & soc. media exp a must. 2-4 years dig. content exp. Click here. (2/26)

JOB OPENING: MEDIA ANALYST/Music Choice: Dvlpmt/Mgmt of media planning/trking system. Maximize media allocations. Evaluate ROI on mrktg cmpgns. BA/BS, 1+ yrs exp. in sales planning rqd. http://musicchoicecareers.iapplicants.com (2/26)

JOB OPENING: ASSOC DIRECTOR, RESEARCH/REELZ/Albuquerque: Strategic thinker. 7+ years media/mkt research. Proficient with all research tools, dvlp prgm ratings. Digital a plus. Apply: [email protected] (2/26)

JOB OPENING: ANALYST, RESEARCH/REELZ/NYC: Must be proficient with all research tools, analytical, develop reports. 2+ years media/market research. Apply: [email protected] (2/26)

JOB OPENING: MARKETING DIRECTOR/GAC/Knoxville: assist in extending brand reach to consumers. 5 yrs exp in media marketing/entertainment/advertising & knowledge of entertainment and/or music marketing. Click here to apply (2/26)

JOB OPENING: LEGAL ASSISTANT/A+E NETWORKS/NY: Admin support incl extensive doc mgmt/editing, phones, calendaring, travel arrangements. Excellent customer svc, detail-oriented. www.aenetworks.com/careers (2/26)

JOB OPENING: MARKETING ASSISTANT/NBCUniversal/NYC: Support EVP, Syfy Mktg. min 1 yr. exp. Self-starter who thrives in fast-paced environment. Must be organized w/strong communication skills. Apply: www.nbcunicareers.com (8821BR) (2/26)

JOB OPENING: PRGM SCHDULNG MNGR/TVGN/HLYWD: Mng ntwk prgm schdlng & VOD. Wrk w/Prgm Resrch, Sales, Traffic, Re-cuts, Post Prod. 3-5 yrs schdlng /prgm, knwldge of cable network operations. SIMS Fluency is a plus [email protected] (2/23)

JOB OPENING: PRGRM ANALYST, FREELANCE/NY: 2+ yrs exp in pgm rsrch to support Prgrmng w/ reporting/analysis of ntwrk performance & competitive skeds. Ability to pull #’s from NPower, Startrak a MUST. Reply to BET Program Analyst (2/22)

JOB OPENING: AVID EDITOR/Comcast SportsNet Philly: Philly 3+ yrs editing exp.; after effects required, cinema 4D a plus; avid or final cut exp required; search for #8828, www.nbcunicareers.com (2/21)

JOB OPENING: DIGITAL MEDIA PLAN’R/NYC or LA: Responsible for day-2-day mgmt of all digital plng; RFP and proactive subs incl media plns, spec req’s, scrnshot decks & client proposals (outline prog concepts) Resume: [email protected] (2/21)

JOB OPENING: FREELANCE DEVELOPMENT EXEC: Cultivate relationships w/ind prod cos and structure greenlight process for brdcst TV group. 3-6 mo role. 8-10 yrs dvlpmt exp pref w/strong contacts in prod community. [email protected] (2/21)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

WINTER INTERNSHIP CREDITS ONLY: AIM TV’s Raw Travel debuts in syndication nationally Fall 13. Seeking interns 2 learn all facets of tv now. Could lead to pay. College credit only. Send to [email protected] (2/23)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: DATA ANALYST/NYC: Sports, sales, real estate, programming. Compile pertinent data sets and identify trends to optimize team/business model. Contact [email protected] (2/27)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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