A CYNOPSIS MESSAGE FROM SABAN

Cynopsis: Kids!

02/16/11

Good morning. It’s Wednesday, February 16, 2011, and this is your first early morning Kids briefing.

Chorion inks a deal with Disney Channels US for two of its animated preschool series Octonauts and Gaspard and Lisa, which will both premieres on Disney Junior next year.  Chorion will manage consumer products programs for both Octonauts and Gaspard and Lisa globally.  Octonauts (50×11 and 2×22) launched on Cbeebies in October 2010, and the first season has also been acquired by TF1 (France), ABC Australia, RTE (Ireland), Discovery Kids Latin America, MNet (South Africa), Yoopa (Canada), RTP (Portugal), Disney Japan, and Truevision (Thailand).  Based on the books by the design team, Meomi, the HD CGI animated series is produced by Brown Bag Films, who also produce Chorion’s series Olivia and Noddy in Toyland.  Gaspard and Lisa (50×11 and 1×22) is based the books written and illustrated by the wife/husband team of Anne Gutman and Georg Hallensleben, which are published by Hachette Jeunesse.  Animated by Impossible Television, TF1 (France), the lead broadcaster on the project, debuted the series last fall.

MORE KIDS STUFF

FremantleMedia Enterprises (FME) acquires the worldwide distribution, brand licensing and home entertainment rights (excluding Canada) to Fresh TV‘s new tween-targeted, original live-action series Really Me.  FME also distributes Canada-based Fresh TV’s tween/teen horror/comedy My Babysitter’s a Vampire.  Developed by Fresh TV, in association with Family Channel (Canada), Really Me revolves around 15-year-old Maddy who lands her own reality TV series that makes her famous.  This is great for Maddy, particularly because she is the middle child in a family of over-achieving scene stealers, including two brothers (one an athlete and the other a genius) and her Dad, a former NHL star.  But things aren’t always what they seem, a full time reality show, with cameras and an uptight producer makes life more complicated than anticipated.

Disney Channel will premiere the third season of its animated series Phineas and Ferb on Friday, March 4 at 9p.  The season three premiere episode will be available as part of Disney Channel’s on Demand SVOD offering via Cablevision, Time Warner, Verizon, and AT&T, on Friday, February 25.  The new season features guest star voice-overs by Michael Douglas, with his son (10), Jane Lynch, Tina Fey, Michael J. Fox (in a Teen Wolf salute), Anna Paquin (in a vampire/werewolf story), Joan Cusack, and chef Jamie Oliver.  The series can also be seen on Disney XD, which will mark Platypus Day (from the series), with a programming marathon, Saturday, March 5 8a-5p.  Disney Channel will also host a marathon of Perry the Platypus (Agent P) episodes (5-8p).

Kids-targeted web browser creator Kidzui introduced a new ad platform to go along with its browser with some of the same safeguards applied to the content featured on the site. Offers in the form of coupons, click-throughs and promotional messages are contextually matched to kids interests then parents are notified via an email once kids “Like” sponsored content.

MARKETING/LICENSING

World Events Productions (WEP), an animation production company, and its representative, Classic Media, enter into a deal with THQ to produce video games based on the Voltron franchise.  Previously WEP inked a deal with Mattel to create and produce a Voltron toy line based on classic Voltron (1984), for release in 2011, and the new 2D CGI animated Voltron Force series in 2012.  THQ is set to release Voltron video games in fall 2011, following the premiere of Voltron Force on Nicktoons in the US, and other key broadcasters around the world.

Nickelodeon Consumer Products introduces new toys for Dora the Explorer and SpongeBob SquarePants at Toy Fair 2011 in NYC.

• The new SpongeBob SquarePants toy lineup being introduced at Toy Fair includes products from LEGO (construction toys), Hasbro (games), THQ (videogames) and Cardinal Industries (puzzles).
• The new Dora the Explorer lineup features products from Fisher-Price (dolls with corresponding books and fashion, role play kitchen) and Mega Brands (construction sets and toys).

HIT Entertainment and BBC Worldwide launch a new CGI look Bob the Builder magazine in the UK.  Targeted to preschoolers the three-weekly magazine will be on sale with its new CGI look beginning today.  This special issue of the magazine will be available at all major retailers, with every kid getting four free tools to play with so they can be just like Bob.  An extension of the new CGI animated Bob the Builder: Ready, Steady, Build! series, which airs on Cbeebies (UK), the magazine features a range of activities, including matching, coloring and puzzles, as well as an eight-page ‘play and learn’ pull-out section with math activities.

EXECUTIVE MOVES

Karen K. Miller is named Director/Acquisitions and Co-Productions, Disney Channels Worldwide.  Miller is responsible for acquisition strategies for Disney’s kid-targeted US channels, Disney Channel, Disney XD and the new preschool block Disney Junior, the latter launches as a channel in 2012.  Additionally, she will identify new acquisition and co-production opportunities in the marketplace, and collaborate with the Disney branded channels worldwide on global and multi-territory acquisitions.  Miller will report to David Levine, VP/Worldwide Programming Strategy, Acquisitions and Co-Productions, Disney Channels Worldwide.  An industry veteran, Miller most recently oversaw development, production an distribution on Atlantyca Entertainment’s animated series Geronimo Stilton.  She previously served as an Animation Associate Producer on Fox’s The Simpsons Movie, and prior to that toiled for 18-years at Warner Bros., ultimately as VP/Property Acquisitions, Consumer Products.  Miller was also a Coordinating Producer with Miller-Boyett Productions, where she worked on shows like Full House.  Here’s to you Karen!

Colleen Fahey Rush is named to the newly created position of EVP and Chief Research Officer, MTV Networks.  Fahey Rush will head up the company’s Strategic Insights and Research group, and will provide guidance and support for MTVN’s research teams, which includes Nickelodeon and its channels.  Fahey Rush, who joined MTVN in 1996, most recently served as EVP/Strategic Insights and Research, MTVN.  Prior to that she worked for CBS, Telemundo and J. Walter Thompson.  Fahey Rush serves on the board of the Advertising Research Foundation (ARF) and sits on the steering committee of Nielsen’s Council for Research Excellence. She is chairman of the executive committee for the Coalition for Innovative Media Measurement (CIMM).

Kids media industry veteran Bryan Mullen joined San Diego-based Kidzui as Chief Revenue Officer.

RATINGS

Disney Channel‘s launch of its new Disney Junior preschool brand and programming block (f/k/a Playhouse Disney) on Monday, February 14, (4a-2p) was up +35% among K2-5 (485,000) vs. the year-ago time period average.  The also included the debut of the new series Jake and the Never Land Pirates becomes Disney Channel’s top weekday series premiere ever among Total Viewers (2.3 million) and K2-5 (978,000), an increase of +21% and +33% respectively.  The series debut was also the network’s best preschool series premiere with Boys 2-5 (618,000) and Women 18-49 (545,000).

The Hub saw its kid audience build last weekend versus the prior four-week time period:

• The network’s premiere of a new episode of the CGI-animated series Transformers Prime on Friday, February 11 at 6:30p, which included the introduction of a new character, grew significantly over the prior four-week averages across all kid demos K2-11 (145,000) an increase of +1,350% and K6-11 (81,000) up +1,250%.
• The Transformers Prime lead-in, G.I. Joe Renegades (6p) also built its kid audience over the last four weeks among K2-11 (56,000) a lift of +51% and K6-11 (36,000) up by +64%.
• Additionally, on Saturday, February 12, Dan Vs. (8p) saw increases, again over the prior four-week time period average, with K2-11 (94,000) an increase of +169%, and with K6-11 (81,000) up +200%.
• Saturday’s episode of R.L. Stine’s The Haunting Hour (8:30p) was also up among K2-11 (82,000) +100% and K6-11 (57,000) +68%.

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 2/7-2/13/11 :
Total Day      (000)   Primetime       (000)
NICK°:            1323    DSNY*:             1413
DSNY*:             928    NAN**:               649
CARTOON:         463    NICK JR*:           589
NICK JR*:          396    ADSM**:            258
NAN**:             380    DXD:                  168
ADSM**:           185    NICKTOONS:       136
DXD:                 145    MTV:                  100
NICKTOONS:        87    DISCOVERY:        80
SPROUT***:        51    ESPN:                  77
TEENNICK:          59    SPROUT***:         65
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
***The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 2/7-2/13/11 :
Total Day       (000)   Primetime       (000)
NICK°:              678    DSNY*:              990
DSNY*:             556    NAN**:              484
NAN**:             293    ADSM:               164
CARTOON:         280    DXD:                 125
ADSM**:           114    NKTN:                 95
DXD:                 101    NICK JR:             93
NICK JR*:           62    MTV:                   58
NICKTOONS:       58    DISC:                  51
TEENNICK:          44    TNNK:                 49
ANIMAL PLANET 29    ESPN:                 46
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
 °Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 2/7-2/13/11 :
Total Day      (000)   Primetime       (000)
DSNY*:            463    DSNY*:              761
NICK°:             461    NAN**:              485
NICK JR*:         331    ADSM**:           213
CARTOON:        208    MTV:                 146
ADSM**:          171    DXD:                   99
DXD:                 76    NICKTOONS:        79
MTV:                 71    COMEDY:             77
TEENNICK:         60    TEENNICK:          74
NICKTOONS:      50    ESPN:                 65
COMEDY:           37    DISCOVERY:        56
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Live + Same Day Ratings  Kids Cable Network Averages (000) for Saturday, February 12, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1687; K6-11 1074; TWEENS 9-14 763
DISNEY CHANNEL:     K2-11 1165; K6-11   768; TWEENS 9-14 601
CARTOON NETWORK: K2-11   498; K6-11   301; TWEENS 9-14 228
DISNEY XD:               K2-11   187; K6-11   146; TWEENS 9-14 106
NICKTOONS:              K2-11   124; K6-11     85; TWEENS 9-14   67
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, February 13, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1534; K6-11 924; TWEENS 9-14 647
DISNEY CHANNEL:     K2-11 1337; K6-11 849; TWEENS 9-14 637
CARTOON NETWORK: K2-11   510; K6-11 315; TWEENS 9-14 238
DISNEY XD:               K2-11   158; K6-11 118; TWEENS 9-14   88
NICKTOONS:              K2-11   101; K6-11   69; TWEENS 9-14   67
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, February 14, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1080; K6-11 460; TWEENS 9-14 330
DISNEY CHANNEL:     K2-11 1193; K6-11 567; TWEENS 9-14 412
CARTOON NETWORK: K2-11   358; K6-11 218; TWEENS 9-14 203
DISNEY XD:               K2-11   188; K6-11 127; TWEENS 9-14 104
NICKTOONS:              K2-11    76; K6-11   44; TWEENS 9-14   33
Source: MTVN Research from Nielsen Media Research Data

A CYNOPSIS MESSAGE

Answer to Yesterday’s Trivia:  Many TV shows have a local newspaper within the storyline – what show had The Beverly Hills Shopper?   BEVERLY HILLS 90210  Kudos to: David Stern-BARD Entertainment/NY; Barry Solomon-Retailability/NY

Today’s Trivia Question:  Who am I?  I live in Tarrytown USA. and I and my friends all work at the airport near Lightning Bug Lake. Who am I?    (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!
02.16.11

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
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