Wednesday, December 5th, 2012

Cynopsis: Kids!
12.05.12

Good morning. It’s Wednesday, December 5, 2012, and this is your first early morning briefing.

Netflix inks a multiyear premium pay TV window license deal with The Walt Disney Studio for the US  making Netflix the exclusive US subscription TV services for first-run live-action and animated movies from Disney, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios and Disneynature movie titles. Starting with its 2016 new theatrically released Disney feature films will be available for Netflix members to watch instantly in the pay TV window across multiple platforms (TV, tablets, computers, mobile phones). Also included under the deal are select Disney direct-to-video new releases, which will be made available on Netflix from 2013. Disney currently has a deal in place with Starz for its movies, which runs through 2015. Additionally, Disney and Netflix have agreed to a multi-year catalog deal that allows US Netflix members to watch classic Disney movies such as Dumbo, Pocahontas and Alice in Wonderland. The financial terms of these agreements were not made public.


A CYNOPSIS MESSAGE FROM THE PEABODY FOUNDATION


Call for Entries
72nd ANNUAL PEABODY AWARDS
The World’s Oldest, Most Prestigious Award for Electronic Media

Entry forms and detailed information available online at: www.peabodyawards.com
Deadline for 2012 entries: January 11, 2013

“Like an Oscar wrapped in an Emmy inside a Pulitzer.”  Stephen Colbert, 2007 and 2012 recipient


LICENSING

DQ Entertainment International (DQE) appoints toy manufacturer Sun-Mate Corporation as the worldwide master toy partner for the new 3D CGI animated TV series The Jungle Book. Under the deal, Sun-Mate will design and manufacture a wide range of toys for the new The Jungle Book series, including play sets, figurines, plush, electronic toys, walkie-talkies, role-play and outdoor adventure sets. Sun-mate will preview the new toy line at the 2013 Hong Kong Toy Fair, New York Toy Fair, Nuremberg Toy Fair and The Australian Toy Fair events. Sun-Mate will also announce regional distributors partnerships for the new products soon. This deal comes on the heels of Sun-Mate’s appointment, earlier this fall, by SMC Entertainment Group to serve as the North American master toy licensee for the brand. SMC holds the North American rights for home entertainment, licensing, merchandising and promotional rights for the new 3D CGI animated TV series brand. SMC also secured the master toy rights for The Jungle Book for Australia and New Zealand and all licensing and merchandising for South Africa. DQE is the producer and global rights owners of the new The Jungle Book animated TV series.

UK-based Coolabi completes new licensing deals for its social expressions brand Purple Ronnie, which turns 25 this year. Cover Yours signs on to create a new line of smartphone, tablet and other gadget covers that are available for holiday 2012. In the customizable gifts arena, Personalised Memento Company (PMC) renews its license deal for personalized products such as money boxes, glasses, photo frames and apparel (t-shirts, hooded tops, etc), while Getting Personal has signed a deal for a number of categories, which includes ceramics, confectionery, notebooks and keepsakes.

Poetic Gem, a licensed apparel company, inks a deal to produce a new line of Angry Birds Star Wars apparel for adults. The new line will feature t-shirts and nightwear based on the new Star Wars version of the Angry Birds game, and stars the Angry Birds as the famous characters Han Solo, Luke Skywalker and Princess Leia going up against the piggy stormtrooper army led by Darth Vader.

MORE KIDS STUFF

Nickelodeon UK begins production this week on the seventh season of the Nick Jr. mixed puppet/live-action preschool series A Bedtime Story with Arnie & Barnie at the MTV/Nickelodeon studios in London. The new season of A Bedtime Story with Arnie & Barnie is comprised of 12×15 episodes, each of which is hosted by a celebrity guest storyteller including Olympic Gold Medalist Greg Rutherford, Konnie Huq (Blue Peter, Xtra Factor), Kara Tointon (EastEnders, Strictly Come Dancing) and Kimberley Wyatt (The Pussycat Dolls), each reading a new original story by British kid’s author Becky Overton. In support of the seventh season, kids/families can go online to www.nickjr.co.uk, which will feature a new interactive ‘Read’ section where they can watch, read and play along with both classic and original stories. New stories will be launched online each month and run alongside the programming.

Teletoon Canada will premiere the second season finales of My Babysitter’s a Vampire (8p) and final back-to-back season ender episodes of Detentionaire (7p, 7:30p) on Thursday, December 6, as part of Teletoon’s Can’t Miss Thursdays programming block.

ZeptoLab (Cut the Rope) will launch its new game ZeptoLab’s Pudding Monsters. For iOS and Android devices on December 20, 2012. Targeted to folks of all ages, players will take the Pudding Monsters, creatures made of pudding that live behind your refrigerator, on an adventure swiping to stick the Monsters together as they become the Ultimate Mega Monster to save their friend from being kidnapped by the fridge owner. The different Monster species have different powers that take gameplay in various directions. A video trailer of the new game can be found at puddingmonsters.com.

EXECUTIVE MOVES

Cinedigm Digital Cinema Corp. (www.cinedigm.com) appoints Dan Sherlock as President/Cinedigm Software. Sherlock will be responsible for all aspects of the operations at Cinedigm Software including production, technology, business development, sales, and marketing. He will report to Cinedigm COO/CFO Adam Mizel. Most recently, Sherlock was President of Baseline, a film and television database with a subscription and syndicated content client base. Previously, Sherlock served in various executive positions with The Walt Disney Company, most recently as VP and GM of Movies.com.

RATINGS

Nickelodeon‘s premiere of its new holiday live-action/CG TV movie, A Fairly Odd Christmas, on Thursday, November 29 at 7p delivered 4.5 million total viewers and was the top telecast among K2-11 (2.4 million, up versus the same time last year by +140%).

Disney Channel‘s Sunday, December 2, 2012 play of its new series Dog with a Blog (8p) delivered a series high with Tweens 9-14 (1.78 million).

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 11/26-12/2/12:
Total Day     (000)   Primetime     (000)
NICK+:             945     DSNY*:             1235
DSNY*:            879     NAN**:              377
CARTOON:        438     NICK JR++:         310
NICK JR++:       207     ADSM**:            228
NAN**:            214     DXD:                  252
ADSM**:          181     SPROUT***:       135
DXD:                178     ESPN:                110
SPROUT***:      95      NICKTOONS:        79
NICKTOONS:      49      DISCOVERY:         74
ESPN:               45      ANIMAL PLANET:   60
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
***
The Sprout network became publicly measured as of November 1, 2010.
+Nickelodeon Total Day: Mon-Wed 7a-8p; Thurs-Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
++Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 11/26-12/2/12:
Total Day     (000)  Primetime     (000)
DSNY*:            553     DSNY*:               934
NICK+:            484      NAN**:              288
CARTOON:        295     DXD:                  207
NAN**:            168     ADSM**:            153
DXD:                140     ESPN:                 67
ADSM**:          119     NICK JR++:          57
NICK JR++:       36      NICKTOONS:         55
NICKTOONS:      32      DISCOVERY:         49
ESPN:               26      ANIMAL PLANET:   32
ANIMAL PLANET: 22      MTV:                  32
TEENNICK:         22
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
***
The Sprout network became publicly measured as of November 1, 2010.
+Nickelodeon Total Day: Mon-Wed 7a-8p; Thurs-Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
++Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 11/26-12/2/12:
Total Day      (000)  Primetime     (000)
DSNY*:           471     DSNY*:             824
NICK+:            329     NAN**:             291
CARTOON:        245     ADSM**:          228
ADSM**:         196     DXD:                 192
NAN**:           180     MTV:                 76
DXD:               129     ESPN:                74
MTV:                49     DISCOVERY:        64
TEENNICK:         36     COMEDY:            49
NICKTOONS:      33     NICKTOONS:        48
ESPN:               32     ANIMAL PLANET:   48
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
***
The Sprout network became publicly measured as of November 1, 2010.
+Nickelodeon Total Day: Mon-Wed 7a-8p; Thurs-Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
++Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, November 30, 2012, 6am-6am, ranked by K2-11:
DISNEY CHANNEL:           K2-11 862; K6-11 547; TWEENS 9-14 473
NICKELODEON+:             K2-11 796; K6-11 332; TWEENS 9-14 233
CARTOON NETWORK**:   K2-11 391; K6-11 263; TWEENS 9-14 207
DISNEY XD:                   K2-11 166; K6-11 133; TWEENS 9-14 110
NICKTOONS:                  K2-11   53; K6-11  32; TWEENS 9-14   35
+Nickelodeon Total Day: Mon-Wed 7a-8p; Thurs-Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
**Cartoon Network & Adult Swim share channel space ADSM airs Sat.-Thurs. 9p-6a
Source: Disney from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, December 1, 2012, 6am-6am, ranked by K2-11:
NICKELODEON+:           K2-11 1140; K6-11 730; TWEENS 9-14 542
DISNEY CHANNEL:         K2-11 1047; K6-11 780; TWEENS 9-14 655
CARTOON NETWORK**: K2-11   539; K6-11 375; TWEENS 9-14 326
DISNEY XD:                 K2-11   242; K6-11 194; TWEENS 9-14 171
NICKTOONS:                K2-11    68; K6-11   50; TWEENS 9-14   43
+Nickelodeon Total Day: Mon-Wed 7a-8p; Thurs-Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
**Cartoon Network & Adult Swim share channel space ADSM airs Sat.-Thurs. 9p-6a
Source: Disney from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, December 2, 2012, 6am-6am, ranked by K2-11:
DISNEY CHANNEL:         K2-11 1268; K6-11 894; TWEENS 9-14 767
NICKELODEON+:           K2-11 1016; K6-11 663; TWEENS 9-14 453
CARTOON NETWORK**: K2-11   498; K6-11 352; TWEENS 9-14 307
DISNEY XD:                 K2-11   228; K6-11 170; TWEENS 9-14 170
NICKTOONS:                K2-11     56; K6-11  34; TWEENS 9-14  38
+Nickelodeon Total Day: Mon-Wed 7a-8p; Thurs-Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
**Cartoon Network & Adult Swim share channel space ADSM airs Sat.-Thurs. 9p-6a
Source: Disney from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, December 3, 2012, 6am-6am, ranked by K2-11:
NICKELODEON+:           K2-11 859; K6-11 340; TWEENS 9-14 253
DISNEY CHANNEL:         K2-11 814; K6-11 451; TWEENS 9-14 373
CARTOON NETWORK**: K2-11 416; K6-11 266; TWEENS 9-14 229
DISNEY XD:                 K2-11 179; K6-11 143; TWEENS 9-14 138
NICKTOONS:                K2-11  47; K6-11   28; TWEENS 9-14  29
+Nickelodeon Total Day: Mon-Wed 7a-8p; Thurs-Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
**Cartoon Network & Adult Swim share channel space ADSM airs Sat.-Thurs. 9p-6a
Source: Disney from Nielsen Media Research Data.


A CYNOPSIS MESSAGE


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Position your brand for unprecedented social media success in 2013!
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Answer to Our Last Trivia Question: Scooby-Dooby-Doo, here are You. You’re ready and you’re willing. If we can count on you Scooby Doo… I know you’ll catch that villain. Kudos to: Michael Sala-Mattel Fisher-Price Friends/NYC; Justin Elliott-The Whistle, NYC; Jodi Feinstein-Majesco Entertainment/Edison, NJ; Joe Swaney-Cartoon Network/Adult Swim/Atlanta; Heather R. Floore-CW33 – KDAF-TV/Dallas; Sabrina Sparlin-CESD/LA.

Today’s Trivia Question: Finish the lyric: Come and play, Everything’s A-OK, Friendly neighbors there, That’s where we meet… (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!
12.05.12

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INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

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SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

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