Cynopsis: DIGITAL

12/01/10

Good morning, it’s Wednesday, December 1, 2010, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here. 

A brouhaha has erupted between Comcast and Content Delivery Network Level 3, with the CDN accusing Comcast of charging it higher rates to deliver TV shows, movies and games through its network. Waving the flag of net neutrality, Level 3 complained that the MSO was establishing a “toll booth” that would give it an unfair advantage in offering its own TV Everywhere Xfinity TV content. Level 3 recently won the bulk of Netflix‘s streaming video business and expects the volume of that customer’s content to climb precipitously after the introduction of a streaming-only product. FCC Chairman Julius Genachowski said in a press conference that the commission is looking into the matter.
 

 
Sirius XM Satellite Radio renewed its deal with the NFL through the 2016 season, with play-by-play audio coverage offered to “Best of Sirius” subscribers. The company also announced that it has reached the 20 million-subscriber milestone.

 
Self described online cable TV system ivi TV, announced that it has expanded its $5/month service to include live television broadcasts from Los Angeles including linear feeds from LA’s ABC, NBC, CBS, FOX, The CW and PBS affiliates. The client-based Ivi TV, which claims the right to carry broadcast signals under a collective statutory copyright license, has also launched in Seattle and New York.
 

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Mobile ad serving and analytics platform Mojiva, Inc. unveiled a new platform dubbed “mOcean Mobile,” built to deliver in-app ads for the Intel AppUp center for notebook computers. The initial phase is focused on the 70 million+ Intel Atom processor-based netbooks currently in-market.
 

                                                  
The EU launched a former probe into Google‘s search practices in Europe after rival search providers complained about unfavorable treatment of their services in Google’s unpaid and sponsored search results. The commission will also explore whether Google blocked advertising partners from posting ads by according preferential placement to the results of its own vertical search services. Google maintains a dominant position throughout the region in terms of its share of the search market, enjoying close to a 90% share, according to ComScore. Consumer groups such as Consumer Watchdog utilized the opportunity to call for an investigation of Google’s search practices in the U.S.
 
Report are swirling that Google has raised its bid to acquire local online couponing site Groupon to the $5-$6 billion range.
 
Three Senate Democrats – Sens. John Kerry (Mass.), Byron Dorgan (N.D.), and Ron Wyden (Ore.) – urged the FCC to create net neutrality rules before the end of the year. FCC Chairman Julius Genachowski is expected to announce as early as Wednesday a net neutrality proposal for a vote in December.
 
The FCC took a series of steps aimed at freeing up broadcast spectrum for the use of data strapped mobile broadband networks. Specifically, a Notice of Proposed Rulemaking proposed that wireless broadband providers have equal access to television broadcast frequencies expected to become available in upcoming spectrum auctions. The Notice also seeks comment on establishing new allocations for both fixed and mobile wireless services in the TV broadcast bands, while enabling TV stations to voluntarily combine their operations and distinct
programming lineups on a single TV channel.
 

 
Once viewed as a marketing stunt by online retailers, this year’s Cyber Monday holiday snared more online sales than Black Friday in 2010, according to a report from Coremetrics. Thanks to additional sales of luxury goods, sharing of deals via social sites and the growth of mobile shopping tools, online sales were up 19.4%, with consumers pushing the average order value up from $180.03 to $194.89 for an increase of 8.3%.
 
ComScore continues to expand beyond the borders of the U.S., announced the launch of its comScore Video Metrix measurement service in Brazil, Mexico, Chile, Argentina and Spain.
 
Video Overview by Market – October 2010, Total Audience, Age 15+
Total Unique Viewers (000) % Reach Web Population Videos (000) Hours per Viewer
Brazil           33,288                           86.0                 2,927,071          8.0
Spain           17,902                           85.3                 2,841,065        17.0
Mexico         14,805                           85.7                 1,740,157          9.7
Argentina     10,996                           85.8                    948,391          7.1
Chile              6,191                           85.1                    535,964          7.1
Source: comScore Video Metrix
 
Top 3 Video Properties by Market Based on Total Unique Viewers – October 2010
Market                  #1 Video Property    #2 Video Property    #3 Video Property
Brazil                         Google Sites       Organizacoes Globo     Microsoft Sites
Spain                         Google Sites       VEVO                         Dailymotion.com        
Mexico                       Google Sites       VEVO                         Facebook.com     
Argentina                   Google Sites      Facebook.com              Microsoft Sites
Chile                         Google Sites       Facebook.com             VEVO
Source: comScore Video Metrix Video Properties include all sites under that parent company ad excludes visitation from public computers such as internet cafes or access from mobile phones or PDAs.
 

 
Sony announced it has sold over 4.1 million “Move” motion controller units worldwide since its Sept. release in North America/Europe and Oct. release in Japan.
 
Concert promoter Live Nation unveiled its Live Nation App for the iPhone and iPod touch, now available on the App Store for the U.S. and Canada, highlighting Live Nation North American concert listings. Users can sign up to receive alerts on app-exclusive pre-sales and last minute tickets for favorite shows, purchase tickets directly through the app, and browse set lists.
 
Mobile game developer SkyZone Entertainment has teamed with FremantleMedia Enterprises (FME) to release a mobile app based on the popular Japanese game show franchise the Hole In The Wall. The $6.99 app is now out for Apple iOS, BREW, J2ME mobile platforms, with an Android version soon to follow.
 

 
Kantar Media has named Wendy Christman as Director of New Business Development.  Formerly VP/Strategic Sales for CBS Radio Corporate, she reports to Bud Breheny, Chief Commercial Officer of Kantar Media Audiences.
 
OWN: Oprah Winfrey Network hired a pair of new ad execs. Darren Olive, former Director of Digital Media ad sales for Discovery, will serve as VP/Digital Media Ad Sales in New York; and Jill Buzas, also formerly from Discovery, takes the post of Director, Ad Sales, Midwest Region, based in Chicago.
 
Digital place-based media services provider Premier Retail Networks, Inc. named Dr. Raymond Pettit as VP/Market Research.
 

 
Remember the Seinfeld episode on re-gifting? A new website called The Gifting Effect has created on online home to help folks make use of stuff they receive by making sure it finds a home in need. Supported by sponsorships from brand marketers, the site connects with national and regional charities to facilitate the re-gifting of items from 30 categories, enabling users to browse the site by needs, location and item to find the causes they’d like to connect with. One of the cooler features of the site is the ability to create your own cause, with each applicant reviewed by the site’s Brooklyn-based staff.  
 
Correction: ESPN has added its broadband channel ESPN3.com to Microsoft‘s Xbox 360 service, rather than the linear ESPN.
 
Later —
Wayne Karrfalt for Cynopsis Digital
[email protected]
12.01.10

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

JOB OPENING: CONTENT SALES MGR (3)/Thought Equity Motion/NY, LA, CHI: World leader in video licensing. Expert ideation, consultative & relationship sales exp. More info visit: thoughtequity.com; Resumes to: [email protected] (12/8)

JOB OPENING:  DIGITAL PLANNER/NEW YORK: Support Digital AE’s thru Ad Sls PP&I in efforts to maximize ad revenues. Apply: www.aetn.com/careers  https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=84079  (12/8)

JOB OPENING:   DIGITAL RSRCH MGR (E!/Style/G4/)LA: Analyze & track online & mobile properties. Distill data into meaningful analyses. 4yrs analytics exp & degree pref’d. Omniture Site Catalyst a must. Apply: [email protected]  (12/7)

JOB OPENING:  DIRECTOR, TALENT/Nickelodeon/NYC:  5+yrs Talent Booking Exp, Est. contacts w/in Ent Biz for booking, Knowledge of NICK brand/popculture/current trends, EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (12/7)

JOB OPENING: DIRECTOR, INTEGRATED MARKETING/NEW BUSINESS/Nickelodeon/NYC: 6+yrs marketing brand creative exp, Knwlge all media plats, Partnership/Brand Mgmt/Entertainment exp A+, EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (12/7)

JOB OPENING: DIR MKTG PARTNERSHIPS/Food Network/Cooking Channel/ NY. Oversee creation & execution of partnerships. 7-10 yrs exp integrated and/or partnership mktg for a media/cable/entertainment brand req’d. www.scrippsnetworks.com (12/3)

JOB OPENING: DIR, NEW BUS. & INTEGRATED MKTG/FOOD NETWK & COOKING CH/NY: Resp for mngmnt of Networks’ brand, talent & prgrmng representation. Undergrad degree req’d w/ 6-8 yrs ent and/or new bus. mktg exp. www.scrippsnetworks.com (12/3)

JOB OPENING: VP MEDIA RELS/KIDS/LA: Min 10 yrs leadership/strategic mgmt of comms; Disney Chanl, Kids TV progming. Exec/dir media rels activities. Must have establ press/key media contacts. Apply: disneycareers.com Req 272115 (12/3)

JOB OPENING: MGR  DIGITAL RSRCH/DISNEY/CA: min 4 yrs exp in new media rsrch, exp in comScore, Omniture, web traff, quan analys, strong analytical & written skills. Apply at: disneycareers.com (ID250326) (12/3)

JOB OPENING: SALES ASST/ION Media Networks/Burbank, CA: Seeks Asst for nat’l longform sales. Provide general admin support to Acct Execs, deg preferred. Full ad: http://www.ionmedianetworks.com/page.php?p=careers&job=1240 EOE (12/3)

JOB OPENING: AD SALES MKTG MGR/DISH Network/NY: Dev/create ad sales mktg materials across entire portfolio incl Adv TV. Resp for ad sales brand messaging. 5+ yrs ad sales mktg/related exp. Res to: [email protected] (12/3)

JOB OPENING: SALES PLANNER/DISH Network/NY: BA pref. 3+ yrs exp in advertising/buying/planning. Knowledge/exp in broadcast/cable TV Ent. industry a +. Proficient in MS Office. Res to: [email protected] (12/3)

JOB OPENING: P&I ANALYST/DISH Network/NY: BA pref. 2+ yrs exp in inventory/planning/research. Knowledge/exp in broadcast/cable TV Ent. industry a +. Proficient in MS Office. Click here to apply.  (12/3)

JOB OPENING: VP, DIGITAL AD SALES/WFN/Denver: Manage digital sales efforts for World Fishing Network in US and Canada. Bachelor’s + 6-8 yrs in TV/Sales. Apply to: [email protected] (12/3)

JOB OPENING: DIR CORP COMMUNICATIONS/RAINBOW-NATL TRADE PR/NY: 7+yr publicity exp in Cble indstry. Creative w/ strg writing, ppl & projct mgmt skils. Must have Trde/Biz/Media contcts. Rez to: [email protected] (12/2)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

WINTER/SPRING INTERNSHIP CREDITS ONLY:  Development Company seeking part time intern in Times Square area. Looking for smart, funny and reliable person for research on new shows. Good writing skills a plus. Contact [email protected] (12/7)

WINTER/SPRING INTERNSHIP CREDITS ONLY:  MARKETING INTERNSHIP/Univision Sales/NYC provides practical experience in the communications industry and teaches daily operations within sales and marketing for Univision.com. Send resumes to [email protected] (12/7)

WINTER/SPRING INTERNSHIP CREDITS ONLY:   MARKETING/OUTREACH INTERN/WordWorld/NYC: Write marketing documents and assist with admin needs. Desired skills: strong written and verbal communication, creativity, tech savvy. Res/cov ltr to [email protected] (12/7)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact-  [email protected] (12/7)

SITUATION WANTED:  RESEARCH DIR/SALES STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (12/7)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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