Cynopsis: DIGITAL
08/29/12

Good morning. It’s Wednesday, August 29, 2012, and this is your first early morning digital briefing.

And here comes the hammer. YouTube plans to weed out some of the under-performing premium channels by the end of this year, according to a report from The New York Post. “They’ll cut the herd and work with the best,” a source told The Post. YouTube is preparing to launch the next phase of its premium channels (or original programming) initiative, which will include a new round of funding for new channels. At its Digital Content NewFront event, the video site announced that it plans to spend $200 million on online ads to promote the channels. An interesting note in The Post’s report: YouTube is placing a greater emphasis on the time spent viewing an original channel, and not just the number of views, in determining which channels are succeeding.

The Wall Street Journal has launched WSJ WorldStream, a new video platform (available as a web app on WSJ.com) that allows WSJ and Dow Jones journalists to publish short-form videos shot via their smartphones. The web app is powered by San Francisco-based video technology company Tout and is the latest addition to WSJ Live, the news outlet’s video programming initiative, which has launched four new shows in the past year from NY, London, Hong Kong, and Washington, D.C. Each video on the platform is shorter than a minute and is vetted by an editor before being posted to the stream. The Journal also plans to embed videos in stories on its website and incorporate it into its live daily video programming. WSJ WorldStream will be overseen by the outlet’s Editorial Video Director Shawn Bender and Head Producer, Mobile/iPhone Video, Mark Scheffler.

Showtime has premiered the new season of its animated web series, Dexter Early Cuts: All in the Family on SHO.com as well as a selection of affiliate sites and Showtime On Demand. Narrated by Michael C. Hall and illustrated by David Mack Premieres, the series serves as a prequel to the television show. This season ties in thematically with the final cliffhanger from season six of the pay-TV channel’s television series. Showtime plans to release a new episode every week, leading up to the seventh season premiere of Dexter on September 30 at 9pm EST. Showtime says the first season of Dexter Early Cuts attracted 1.4 million views across platforms, a number which grew to 1.8 million for the second season of the animated web series.

YouTube has partnered with video distribution and monetization company Rightster and international sports media rights agency MP & Silva to launch a new soccer channel on the video site. This new channel, dubbed Love Football, will consist of highlights and other video content from the MLS (available to users outside the US, Canada, and Mexico), Italy’s Serie A, France’s Ligue 1, and Brazil’s Serie A, as well as the FA Cup and Capital One Cup from England. As of right now, soccer fans in the US will only have access to Italian Serie A video content, including a clip of every goal scored, a three-minute highlight reel of every match, a weekly news and highlights show, a weekly preview show, and more.
 

LinkedIn is rolling out an enhancement to its self-service LinkedIn Ads product, which now includes support for 17 new languages. Other features on LinkedIn ads include the ability to segment and target audiences based on job title, geography, industry, seniority, or membership in specific groups on the professional social network and only paying for the clicks and impressions the ad receives.

thePlatform, the independent video publishing subsidiary of Comcast, has launched a new video e-commerce system to help content providers power digital storefronts across computers, tablets, and mobile phones. The company says this new mpx system offers a better way to merchandise video content as it enables clients to build customized video packages and promotions for consumers. The system can configure season passes for TV shows, movie bundles for sequels and trilogies, or create promotions based on actors, directors, and specific content categories, among other things. For example, in the news category, thePlatform says clients can use mpx to automatically set policies that make news video free (ad-supported) for a limited time, then subscription-based during a pay-wall window, and then finally available via a transactional, pay-per-view archive. 

Video discovery tech company Digitalsmiths has also launched a new solution to help service and content providers monetize their video programming. The new Seamless Discovery Business Rules Engine allows clients to generate revenue from their video discovery offerings by delivering sponsored recommendations and other targeted promotions to consumers. The Engine enables clients to establish rules for promotions based on a slew of criteria, including consumer preferences and geography, in order to customize video search results, recommendations, and browsing experiences. Within the Engine, clients can create, test, apply, and manage the rules across the entire Seamless Discovery platform. A reporting feature is also available to track performances and results in real time. Offering an example of how this solution works, Digitalsmiths says a rule can be created to promote the Discovery Channel’s new show Gold Rush: The Jungle to frequent viewers of similar shows like Deadliest Catch, or deliver sponsored recommendations for the Sherlock Holmes franchise to subscribers who are fans of Robert Downey, Jr.

A CYNOPSIS MESSAGE FROM THE SMART TV INSIDER

Connected TV advertising needs to ‘go big’ to see further investment

A new connected tv advertising webinar outlines how to unlock opportunities on the second screen and with social TV – plus insight into ways addressable advertising is now becoming a reality on connected devices.

With insight from Razorfish, TRA and Furious Minds, the webinar suggests that in order to reach critical mass, and see investment from the biggest brands, it is pivotal to ‘go big’.

Listen to the full connected tv advertising webinar for free here

62% of consumers use social media while watching TV on a weekly basis an increase of 18% over last year, according to the results from the annual Ericsson ConsumerLab study. Moreover, 25% of consumers use social media to actually talk about what they’re watching at the time. “Mobile devices are an important part of the TV experience, as 67% of consumers use smartphones, tablets, or laptops for TV and video viewing,” said Niklas Ronnblom, Senior Advisor at Ericsson ConsumerLab. “Watching TV on the move is growing in popularity, and 50% of the time spent watching TV and video on the smartphone is done outside the home, where mobile broadband connections are facilitating the increase,” he added. Other findings from the study, which surveyed 12,000 respondents from around the globe, include:

• When broken down by gender, the study found that 66% of women engage with social media when watching TV, compared to 58% of women.       
• Only 7% of respondents said they plan to reduce their TV subscriptions in the future.     
• 60% of consumers use on-demand services on a weekly basis.

AdSafe Media’s Q1-Q2 Semi-Annual Report finds that 6-7% of ads “collide” with other ads from the same campaign on a single webpage, representing a risk for brands online. Directly placed ads are the most likely to be viewable (according to the proposed 3MS standard) when compared to those from ad networks or exchanges, with 49.9% of ads in view for one second. In addition, 21.1% of directly placed ads on average are in view for 15 seconds or more. The type of browser on which the ad is viewed doesn’t matter apparently as AdSafe found that ad viewability hovers around 40% for one second across Chrome, Firefox, Safari, and Internet Explorer. And in an interesting note from the report, the UK receives the greatest volume of ads intended for the US market, roughly a quarter of all misplaced geo-targeted ads.

HootSuite has added Videolicious, a video creation solutions provider, to its App Directory. Users who install the Videolicious app on to their HootSuite account will now be able to view a stream of all of their videos, play them within the dashboard, and share them across their social networks.

CNN Digital has hired Cindy Rodriguez to be the Editor for Latino audiences. She will work with the staff at CNN.com and CNN Mobile, as well as across CNN’s television properties, including CNN en Espanol, to identify stories and perspectives relevant to the Latino audience. She will be based in NY.

Online health video provider HealthGuru has opened a sales office in Chicago and has named Lynne McCarthy as its Midwest Sales Director to head the office. The NY-based company previously used an independent sales rep firm to manage sales in the region.

Adam Gold has joined Meredith Xcelerated Marketing (MXM) as the new Managing Director/New Business Development for the agency’s Mobile Practice, The Hyperfactory. He is responsible for leading new business and marketing initiatives as well as maintaining and growing current key accounts. Gold will be based in MXM’s NY office.

A CYNOPSIS  MESSAGE FROM WESTDOC

RightThisMinute, from Cox Media Group, Raycom Media, E.W. Scripps Company, and MagicDust Television, is a daily broadcast series covering trending videos on the web and the stories behind them. For its second season, which premieres on September 10, the show is expanding to several new large markets, including Detroit, Denver, Indianapolis, San Diego, Tulsa, and Bakersfield and Jackson, Mississippi, bringing the show’s clearance to 45 stations across the country. Returning markets include San Francisco, Seattle, Phoenix, Cleveland, Orlando, Charlotte, Baltimore, Kansas City, and Cincinnati, among others. The show produces two half-hour episodes every weekday and currently reaches more than 1 million viewers daily. The show’s website, RightThisMinute.com, houses a wide range of video content, including those that the show wasn’t able to cover on television.

A CYNOPSIS  MESSAGE

Later – Sahil
Sahil Patel, Associate Editor for Cynopsis Digital
08.29.12

Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
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JOB OPENING: WRITER/PRODUCER/EDITOR/CHILLER, NBCUNIVERSAL. NYC. Write, edit, produce on-air promos for network. 2-3 years experience and strong FinalCut skills required. Apply online: www.nbcunicareers.com (6904BR) (9/6)

JOB OPENING: MGR MARKETING/FX Network/LA: Develops & executes marketing campaigns across media formats. 3-5 yrs. exp marketing for TV. Social media & digital content exp req. http://bit.ly/MWDWSC (9/6)

JOB OPENING: SALES ASST/Univision Network Sales/NY: Entry-level assist 2 sr mgrs w/admin & project-based wrk. Strong comm skills & strength w/numbers are a MUST.Eng/Span bilingual a +, Resume/cover letter: [email protected] (9/12)

JOB OPENING: RESEARCH DIR/ZOOM/NY: Mng digital place-based media res., client res. reports, reports for mgmt insight. Video, events, static. 5+ yrs exp; exp w/ Nielsen, MRI, data, Excel, PPoint. Resume to: [email protected] (9/5)

JOB OPENING: SENIOR DIRECTOR, AD SALES PRICING/NBC/NY: Oversee Ad Sales forecasting & analysis for Telemundo Group including ownership of pricing, efficiency trends, assumptions & variances. 7+ yrs exp. w/financial mgmt req. Apply  www.nbcunicareers.com #6577 (9/1)

JOB OPENING: NAT PARTNERSHIP SALES MRG/ORLANDO MAGIC/ORL: 7 + yrs of sponsorship sales exp in radio, media and broadcast sales req. Create rev related to Corp Ptn prog for Orl Magic through relationships w/nat accts, sports & media agencies. Apply at www.orlandomagiccareers.com (9/1)

JOB OPENING: SR. ART DIRECTOR/A+E Networks/NY: Manage conceptual, strategic & design concepts from ideation to final product. Full Info/Apply: www.aenetworks.com/career.html (9/1)

JOB OPENING: COORDINATOR/PROG & PROMO SCHEDULING/Crown Media/Studio City: Key program & on-air promo support to the program and acquisitions team. More info & apply: http://www.hallmarkchannel.com/jobs (9/1)

JOB OPENING: CREATIVE DIR./Nickelodeon/NY: 5/yrs exp.in Creatv. Leadership/On-air Promos/Resp. for creative mngmt, implementing creative Stgy, execution & evaluation of effectiveness/results.EOE/M/F/D/AAP apply www.viacomcareers.com (9/1)

JOB OPENING: MGR, ACCOUNTING/Fox Sports Group/LA: Oversee G/L, monthly close, fixed assets, acct reconciliation & staff. CPA/MBA preferred, 5+ yrs. exp. http://bit.ly/SsLk8S (9/1)

JOB OPENING: CREATIVE SHOW RUNNERS, STORY PRODUCERS, ASSOCIATE PRODUCERS, EDITORS & VIDEOGRAPHERS/Orion Entertainment/Any Location: For reality prod company. Bcast tv exp in the genre required. Send resume/reel and rates to: [email protected] (9/1)

JOB OPENING: ACCT MGR/Digital Media/HealthiNation/NY: Onboard, implement, & facilitate success of projects, partnerships, products, and initiatives. 3-5 years digital proj mngmnt or dig ad ops. Apply: HNTeam@healthination.com (9/1)

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JOB OPENING: AD SALES MRKTG COORD’S/TRAVEL CHANNEL & FOOD NETWORK/NYC: 1-3 yrs exp; Detail oriented, creative thinking, knowledge of media/cable/creative process. scrippsnetworksinteractive.com – Req 3270 Travel / 3281 Food (9/1)

JOB OPENING: MANAGER TECHNOLOGY/Pac-12/DNVR, C0: Oversight/mgmt of key vendor relationship. Broad/TV on-air op exper @ mgmt level. http://hire.jobvite.com/CompanyJobs/Careers.aspx?c=qnc9Vfwn&v=1&page=Job%20Description&j=oX5IWfwq (8/31)

JOB OPENING: BITS OPERATOR/Pac-12/SF: Work Orders, Troubleshooting, monitor feeds, Dalet. Nights/Weekends. http://hire.jobvite.com/CompanyJobs/Careers.aspx?c=qnc9Vfwn&v=1&page=Job%20Description&j=oM7sWfw1 (8/31)

JOB OPENING: MANAGER, SCHEDULING/A+E Networks/NY: Develop and implement strategy for A&E/BIO/CI dig platforms. Full Info/Apply: www.aenetworks.com/career.html (8/31)

JOB OPENING: DIRECTOR, SALES STRATEGY AND DEVELOPMENT-LATIN AMERICA/NBCUinversal/Miami, FL: Please visit www.nbcunicareers.com job#6568BR (8/31)

JOB OPENING: EXEC DIR/PROG/Tennis Channel/Santa Monica, CA: Sports fan/Cable bkgd to prov strategies/direction/supp of on-air content & mgmt of staff. 7+ yrs Prog Plan/Sched/Acq exp REQ. SIMS/Neilsen pref. Apply: hr@tennischannel.com (8/31)

JOB OPENING: DIGITAL SALES MGR/OWN: Oprah Winfrey Network/NYC: 5 yrs exp in Ad Sales, xlnt biz dev/client & agency mgmt skills, great team player. Apply at: http://careers.own.tv/ (8/31)

JOB OPENING: ASSET COORDINATOR/Scholastic Media/NYC: For new video streaming service. Must be motivated, enthusiastic individual w exp in digital publishing. www.scholastic.com/careers NY9020 (8/30)

JOB OPENING: SOFTWARE/HARDWARE PROJECT MANAGER/Scholastic Media/NYC: For new video streaming service. Manage porting of complex software application (iPhone, iPad, and Android devices). www.scholastic.com/careers NY8462 (8/30)

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JOB OPENING: VP, PROGRAM STRATEGY/CMT/Nashville. 10+ yrs exp. in TV prog/sched; Min 2 yrs @ Dir level and above; Min 5 yrs exp managing a team. Prog research bckgd desired. B.A req. EOE/M/F/D/AAP apply www.viacomcareers.com (8/30)

JOB OPENING: DIR RESPONSE ACCT EXEC/ROVI/NYC: Leverage relationships with Direct Response (DR) clients & agencies to create new accts. 3-5 years of Media (TV, Cable, Digital, etc) More info/resume to: click here (8/30)

JOB OPENING: VP DEVELOPMENT & CURRENT PROGRAMMING/NBC UNIVERSAL/LA: Develop new series for Universal Cable Productions and oversee day-to-day on current series. Min. 4 yrs in TV development. Apply: nbcunicareers.com (6772BR) (8/30)

JOB OPENING: ACCOUNT EXECUTIVE/ION MEDIA NETWORKS/NY: National Sales , 5+ yrs TV exp, Proven track record of increasing revenue. Strong client/agency relationships, team player. Apply at jobs@ionmedia.com EOE (8/30)

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FALL INTERNSHIP CREDITS ONLY: Boston Productions, Inc. looking for interns to help with production, post-production, research, logging, and testing interactives. Must have car or reliable transportation. Email: [email protected] (9/6)

FALL INTERNSHIP CREDITS ONLY: NY Multimedia co. seeks intern to assist in network post-production, programming and misc. projects. Min of 2 days/wk. Computer proficiency & sports interest a +. Email [email protected] (9/6)

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SITUATION WANTED: RESEARCHER/EXEC ASST/LOS ANGELES AREA: 16+ yrs exp +key player in Primetime TV as researcher, proofreader, copy-editor, writer, exec asst. Exc. etiquette. [email protected] Have a great day! (9/5)

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