Wednesday, August 28th, 2013

Cynopsis: DIGITAL

Good morning. It’s Wednesday, August 28, 2013, and this is your first early morning digital briefing.


Funny man Harry Shearer is debuting his first web series, “What’s With Honey Poo Poo?” on on Thursday. The series, of course, was inspired by watching TLC’s Here Comes Honey Boo Boo, together with co-creator Judith Owen. Asked to describe the show to Cynopsis, Shearer said proudly, “Just when you think American popular culture can’t sink any lower, we brought a steam shovel.” Episodes will be available at, and can also be viewed on YouTube and Blip.

An online series featuring actor and environmental activist Ed Begley Jr. was sold to online television network start-up evox Television. On Begley Street focuses on the mission to build the most eco-friendly house in America, and will premiere with the launch of evox on Sept. 15th. Each of the nine episodes will be 10 minutes in length, and production for 13 episodes for season two is already in the works. Make It Happen Productions Executive Producer Billy Frank – the company behind the series – adds that other digital interactive components for viewers are in the works.

Amazon Studios is green lighting its sixth new kid series. The live-action show, Maker Shack Agency, will be available to watch on Amazon Instant Video early next year for customers to view and provide feedback. The company has already launched 14 pilots since April, and plans to turn four of them into full series for streaming on Prime Instant Video in early 2014.

Meredith Vieira took to Twitter to announce her new women-centered YouTube channel called “LIVES” to premiere on Sept. 9. The channel’s first three series are “Overshare,” “Instant Response Team” and “tmi.” Additionally, viewers can join Google Hangouts with her.
In Other Words: This channel will be a good promotional lead-up to Vieira’s January 2014 talk show- and is also a strategic gambit to hook some younger viewers.

YouTube’s children’s channel Cartoonium, from Maker Studios, announced a new deal to add Care Bares and Strawberry Shortcake to its library.
In Other Words: Children’s programming reigns on YouTube paid channels – the Sesame Street hub on You Tube hit a billion views in March 2013. So Maker is smart to offer familiar, quality content to parents and their kids.

Hulu announced that it has a new original series in the works with Lionsgate Television called Deadbeat. Arrested Development’s Troy Miller will direct and produce the 10 episodes ordered for the series. Production is set to begin in the fall, and will be distributed on Hulu and Hulu Plus next year.

Just announced: Cynopsis Future TV Summit -Content Innovation & Next Generation Advertising Models is set for October 17 in NYC. This is a 360-degree, in-depth look at TV’s opportunities and challenges at this critical moment in media, from the perspective of sellers, advertisers and content creators. Registration is now open:


Cynopsis Future TV Summit:
Content Innovation and Next Gen Advertising Models
October 17| Grand Hyatt | NYC

This summit will examine what networks are doing – and what they need to do more of – to aggressively evolve to compete, and profit in this shifting landscape. Join us as our experts share the latest business and advertising models for success.

For sponsor information, please contact Mike Farina (203) 218-6480.
For registration information, please contact Pete Romas (203) 899-8483.


Washington DC TV broadcasters including Fox, NBC, and ABC are suing online video service FilmOnX for infringing on copyright laws. The group of broadcasters behind the lawsuit wants to shut down the start-up’s services across the country, which currently provides live TV streaming on mobile devices as well as DVR-like show recording capabilities. Another live TV online streaming service – Aereo – is in a similar lawsuit and prevailing in the New York courts, but not in Californian courts. A hearing is set for September 20th. 
In Other Words: Broadcasters are finding their tolerance levels as new technology and television coincide. Some say it’s only a matter of time before the issue hits the national courts.

Mobile video pioneer LiveU will be recognized at the World Economic Forum in China as one of 36 global companies that has contributed to society’s technological advancements. LiveU’s mobile video technology is used for news and event broadcasting around the world.

ABC News & Yahoo! News are celebrating the 50th anniversary of Martin Luther King Jr.’s “I Have Dream” speech with the first-ever live global multi-platform broadcast today at 11 a.m. from New York City. The hybrid digital-television event will be available across all ABC digital platforms as well as Yahoo! News. Interactive quizzes and infographics will round out the coverage. Viewers are also encouraged to participate on Twitter and Facebook using #IMarchFor.

…Yahoo!, by the way, is launching eight short-form comedy series, with plans to use its 5,000 Saturday Night Live clips as bait to lure viewers into sampling them. Following Netflix’s binge-viewing model, Yahoo! will offer most of the eps at once. “We are working hard to drive traffic and video views and will make this a primary area of investment over the next year,” said Yahoo! CEO Marissa Mayer in a July earnings call. “We think there’s room for lots of players and video really comes down to the question of the content.”


Boosting television ratings may just be a tweet away. A SocialGuide Twitter Causation Study found engaging with Twitter significantly impacted live TV ratings. Of the 221 episodes from prime time shows on major networks used in the study, the amount of tweets caused an increase in ratings by 29 percent. On the flip side, ratings of a show also had an effect on the quantity of tweets 48 percent of the time – meaning, a highly rated show will organically garner more tweets.

America’s got a commitment problem… to sticking with a television show. A recent Harris Poll surveyed more than 2000 Americans on their television streaming habits, and found 56 percent of subscription streamers rarely watch an entire video. Only 24 percent of those subscribers give a show a few minutes to spark any interest while 32 percent watch a video about a quarter way through before they move on to a different video.


Google’s Chromecast is pumping up the multiplatform appeal with its release of the app for Apple devices. The app is meant to help set up the equipment, find other Chromecast devices, and list compatible apps such as YouTube and Netflix. It continues to one-up Airplay and Apple TV, as neither of the rival tools can’t be used while making phone calls. Plus, Airplay can’t browse the web while in use, either.
In Other Words: Tech Crunch reports this app comes after Google endured some backlash for supposedly shutting down an outside app that allowed users to stream anything with an Android smartphone. However, Google made a statement saying they didn’t block the outside app; rather the app malfunctioned because the device still had come kinks to work out.

Apple TV is expanding with new Watch Disney and Watch Disney XD apps, providing live feeds and on-demand content from the nets. Apple TV viewers will also be able to access info via a new app from The Weather Channel; there’s an app for Smithsonian as well. The latter two are free, but Disney viewing will require a pay-TV subscription with a provider that has a deal with Disney.


Roku named Matthew Anderson its new and first CMO on Monday, after having been at Roku for a year as a strategic advisor. Previously, Anderson was a News Corp. international group director.

In a sure sign Twitter‘s serious about amping up its e-commerce activity, the social site has hired Nathan Hubbard, former president of Ticketmaster, as its first head of commerce. By offering retailers opportunities to sell products within tweets, Twitter could collect online shopping data valuable to advertisers, as well as extend the user experience. Hubbard told Bloomberg News he’s looking to partner with companies, possibly taking a percentage of transactions on the site. “We’re going to people who have stuff to sell,” said Hubbard, “and help them use Twitter to sell it more effectively.”



Cynopsis Webinar – 09/18/13 @ 1:30-3:00pm EST
Reaching Millennials: New Ways to Activate Viewership & Revenue

Moderator: Roberta Caploe, Editorial Director – Cynopsis Media
MTV: Joe Ortiz (SVP Marketing)
Fitzgerald + Co: Noel Cottrell (Chief Creative Officer)
Pivot/Participant Media: Kent Rees (EVP Marketing, Scheduling & Operations)
Turner Broadcasting’s Young Adults Group: Patty Gillette (SVP, Integrated Marketing)


Double Oscar winner and star of the first and wildly successful Netflix original series Kevin Spacey knows a thing or two about what TV viewers want. He took to the stage at the Guardian Edinburgh International Television Festival on Monday to let everyone know just how big he predicts multi-platform and on-demand content will be for television’s future. During his speech, Spacey talked about pitching House of Cards to networks, and how inefficient and costly pilots are to television. Of course by now everyone knows that Netflix was the only company to not only produce the show without a pilot, but also to release all 13 episodes at once simply because they felt their data guaranteed that their consumers would love it. And, as Spacey noted they not only loved it, they “binged” on it. His emotional pep talk to the television industry pumps enthusiasm into the new world of digital television, and offers solutions to issues like piracy and production costs. Check it out at

See you tomorrow,
Jessica Reese

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here. Or for further assistance please email [email protected].

Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here.

JOB OPENING: MANAGER, (FREELANCE) INTEGRATED/truTV/NYC: Development & execution of integrated advertiser marketing solutions across all platforms. 3-5 yrs, solid linear & digital ad sales exp. Resume: [email protected] (9/5)

JOB OPENING: DIR, DEVEL/Discovery/MD or NY: Powerhouse devel mind to create/conceptualize high caliber Discovery Channel series/specials/stunts. Hip to trends in male genre nonfic space. Proven track record @prod comp req’d. HERE (9/5) 

JOB OPENING: SALES RESEARCH MANAGER/NYC: Manage sales research for USA. Expertise in Explorer, TVToolbox, Simmons/MRI, Excel, ppt. 4+ years research exp. Apply online HERE (9/5)

JOB OPENING: MGR MEDIA OPTIMIZATION (SR ANALYST +)/Weather Channel/NYC: Work w/advrtsng sales & pricing/plan’g leadership to dvlp new commercial optmztion methods leveraging new tech/data insights. 5 yrs media exp sales plan’g & media math. Resume: HERE (9/5)

JOB OPENING: MGR, CONSUMER MKTG/Nickelodeon/NYC: Support Dir in dvlpmnt of mktg launch plans from initial series positioning through prod. Agency acct exp pref’d. 5 yrs of relevant media exp. Full info/apply HERE (9/5)

JOB OPENING: PACKAGE/SEGMENT PRODUCER/Atlanta: Create, develop story ideas from conception to air including writing, coordination of assets, booking guests & overseeing all aspects of production. Resumes to [email protected] (9/5)

JOB OPENING: PRODUCER/ATL: Experienced field producer needed for multiple series shooting in the SE. 5+ years non-fiction TV experience a must. Resume to: [email protected] (9/4)

JOB OPENING: SR DIR RSCH NBC NEWS PROGRAMMING/NBCU/NYC: Min 7 yrs media research and experience w/Nielsen programs required Job#11581BR URL or Email. Apply HERE (9/4)

JOB OPENING: SR LICENSING ASSOCIATE/Mattel/El Segundo CA: Mng licensing reports, agreements & unsolicited submissions. BA/BS w/2+ yrs licensing or legal exp. Strong Excel/Powerpoint. Apply at (9/4)

JOB OPENING: LONGFORM DEV COORDINATOR/NY-Weather Channel: Assist w/dev and program’g tasks; includ admin supp’t. Strong writing, computer, organiz’l skills. Knwldg pop culture, TV trends. 1-2 yrs exp studio/TV pref’d. Resume: [email protected] (8/31)

JOB OPENING: INTEGRATIONS PRODUCER/LA: Mid Oct – Feb. Responsibilities incl: developing and securing trade-outs with local and regional retailers for home renovation TV series Credits a must. Resume: [email protected] (8/31)

JOB OPENING: DIR BIZ DEV: Captivate Network LA or SF. Min 3 yrs media sales in SCA or NCA. Need current contacts, ability to get client/agency meetings and drive revenue. Apply: HERE (8/31)

JOB OPENING: VP FINANCE/NYC: Mng all financial & accnting for busy fast growing TV production cmpny. 7-10 yrs accnting exp in media/film. Strong kwldg of Quickbks + analytics essential. Resume: [email protected] (8/30)

JOB OPENING: RIGHTS & CLEARANCES SPRVSR/NY: Knwldg of clearances, S&P, copyright laws, network deliverables Track, compile, mgmt of workflows, flag issues, comm w/legal dept. 3-5 yrs exp. Start asap. Resume to: [email protected] (8/30)

JOB OPENING: DIR, DEVELOPMENT/WE/NYC: Develop, generate original unscripted prgrmmng for WEtv. Oversee projects thru all steps of the development process from concept to prod of first season. Submit res (8/29) 

JOB OPENING: AD SALES EXEC/NYC: Responsible for ad sales, developing new client relations, cold calling, reporting, maintaining accounts. Req’d 3 yrs exp in ad sales/DRTV. Send resume: [email protected] (8/29) 

JOB OPENING: VP, DEVELOPMENT/DC: Dvlp, rsrch & create treatments & pitch materials for prgrms to be produced by National Geographic Television. BA deg & 10 yrs  exp at ntwork/prod co. Resume: (job 5723) (8/29) 

JOB OPENING: SR RESEARCH ANALYST/AMC/NYC: design & prepare presentations to support ad sales, 3+ years research exp. Exp. w/syndicated research systems, ability to spot & analyze trends. Click HERE (8/29) 
JOB OPENING: DEVELOPMENT DIR, LONGFORM/NY-Weather Channel: Create, develop, & acquire original prog and show concepts for cable TV. Min 5 yrs exp @ntwrk/prod co. Knwldg pop culture, TV trends, ratings. Resume: [email protected] (8/29) 

JOB OPENING: MGR, PRICING & PLANNING/Fox Cable Ntwks/NY: 3 yrs+ Cable network experience preferred, strong exp with Excel, BS/BA Deg req, must have strong analytical and math skills. Apply: (8/29) 

JOB OPENING: EXECUTIVE ASST/Cablevision/Bethpage NY: 5 + yrs of demonstrable exp in an EA/Pers Asst role for C-Level executive team. More info/apply req id 21431 (8/29) 

JOB OPENING: TRAVEL MANAGER/Cablevision/Bethpage NY: Solid exp in concierge level travel services with Sr Execs. Must be avail 24/7 More info/apply req id 21271BR (8/29)

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

EXPERT SERVICES: ABBY WALLACH PRODUCTIONS: Consulting, creating, producing, developing tv/digital/mobile platforms & programs for four screens connecting content & commerce Check out the review page (9/4)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY: FILM: Seeking intern to learn ins and outs of art-house film distribution in NYC. Excel skills a must. Adobe a +. Min 3 days/wk, 3 mos. Resume/ cover letter to [email protected] (9/4)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Copyright Cynopsis 2013

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2013

Related Stories

Cynopsis 06/20/24: “Resident Alien” makes a move

"Resident Alien" makes a move

body { font: 12pt Arial, Helvetica, sans-serif; background-color: #ffffff; } a { color: #000000; } p { margin-bottom: 1em; } a[href^=”x-apple-data-detectors:”] { color: inherit; text-decoration: inherit; } /* Mobile */ @media only screen and (min-width : 100px) and (max-width: 600px) { .wrapper { display: table !important; width: 100% !important; } .column { display: block !important; […]

Cynopsis 06/18/24: Jacqui Heinrich gets FOX News promotion

Jacquie Heinrich gets FOX News promotion

body { font: 12pt Arial, Helvetica, sans-serif; background-color: #ffffff; } a { color: #000000; } p { margin-bottom: 1em; } a[href^=”x-apple-data-detectors:”] { color: inherit; text-decoration: inherit; } /* Mobile */ @media only screen and (min-width : 100px) and (max-width: 600px) { .wrapper { display: table !important; width: 100% !important; } .column { display: block !important; […]

06/17/24: Cynopsis Media Tech Update

Video advertising

body { font: 12pt Arial, Helvetica, sans-serif; background-color: #ffffff; } a { color: #000000; } p { margin-bottom: 1em; } a[href^=”x-apple-data-detectors:”] { color: inherit; text-decoration: inherit; } /* Mobile */ @media only screen and (min-width : 100px) and (max-width: 600px) { .wrapper { display: table !important; width: 100% !important; } .column { display: block !important; […]

Cynopsis 06/17/24: Charles Barkley announces exit

Charles Barkley announces exit

body { font: 12pt Arial, Helvetica, sans-serif; background-color: #ffffff; } a { color: #000000; } p { margin-bottom: 1em; } a[href^=”x-apple-data-detectors:”] { color: inherit; text-decoration: inherit; } /* Mobile */ @media only screen and (min-width : 100px) and (max-width: 600px) { .wrapper { display: table !important; width: 100% !important; } .column { display: block !important; […]

06/16/24: Cynopsis Jobs

man balloons

ASSOCIATE, GLOBAL LICENSING & DISTRIBUTION HEARST MEDIA PRODUCTION GROUP CHARLOTTE, NC Coordinate and execute asset delivery to content distribution partners and assist with ideation and execution of marketing campaigns with channel partners as well as capture, analyze, and report viewership data. You will also follow and report on industry trends and create weekly programming schedules […]