Cynopsis: DIGITAL
08.21.13

Good morning. It’s Wednesday, August 21, 2013, and this is your first early morning digital briefing.

After three straight months of setting new records and surging past 20 billion views in June, online video ad views dropped by a half million views in July, according to Comscore‘s just-released monthly online video rankings. YouTube was at the top of the heap in video ads, with 3.4 million. Unique viewers clocked in at 168 million, videos at 17.7 billion, and minutes per viewer settled at 1,354. American video watchers saw almost four million more non-ad videos in July than they had the previous month. YouTube increased its monthly views by two million. Hulu dominated the number of video ads served per viewer with 69.2, though that was down from the 73 per viewer it served in June. YouTube came in second, with less than 30 spots per viewer.
In Other Words: Numbers will probably drop again in August as Americans spend more time on vacation than online. But September is likely to see more growth as people get back to work and as more and more access to online video becomes available.

Advertising behemoth Interpublic Group of Cos has formed partnerships with such TV and radio companies as A+E Networks, Clear Channel, Tribune Co., and Cablevision Systems Corp. “to build and test an automated ad-buying system for television and radio ads,” according to the Wall Street Journal. The system could be in use in as soon as six months.
In Other Words: TV is feeling the heat from the online ad world, particularly online video, which keeps taking bigger and bigger bites out of its market share and has been using programmatic buying for some time. If it works, this also means that television ads could become more targeted to groups of consumers as data becomes more available and more precise.

Dachis Group recently unveiled a new tool for marketers trying to reach targeted consumers in real time as they discuss topics online not obviously related (but perhaps beneficial) to designated brands, called The Real Time Marketing Platform. “It’s easy for a cookie brand to go to the cookie aisle and sell their cookies,” Brian Kotlyar, director of marketing at Dachis, tells Cynopsis Digital. “What we do is find things that have absolutely nothing to do with the brand in question. For instance, maybe people who like cookies are having a conversation right now about Kendrick Lamar. [Our tool will show that] Oreo should go to that spot and do something to get people who like cookies to go buy some Oreos. It’s pretty transformational because it lets you go to places you never knew you should, and get excellent brand impact from it.”

Netflix and The Weinstein Company have made a deal for the streaming-video company to be the exclusive home of the company’s films in the United States, starting in 2016. Netflix already has a deal with TWC to show the company’s documentaries and foreign films.

Yahoo! has just released the official trailers of its fall comedy lineup, featuring eight original web shows with such folks at Jack Black, John Stamos, Ed Helms, Cheryl Hines, and Rachael Harris. All of the episodes of the shows will debut Sept. 9 along with the complete 38-season archives of Saturday Night Live on Yahoo! Screen. The new shows include Tiny Commando, Losing It with John Stamos, Ghost Ghirls, We Need Help, The Fuzz, SketchY!, The Flip Side, and Sports Friends.

The CW has launched a digital-only television network, CW Seed, with four shows. The initial series include the third season of Husbands, which tells the tale of a controversial tabloid guy and a recently out-of-the-closet pro baseball player, who accidentally got married in Las Vegas and decided to stay together for fear that a breakup would be bad for the marriage-equality movement.  Also debuting on CW Seed is Backpackers, the story of a recently engaged couple that are backpacking across Europe separately; Gallery Mallory, an animated series that revolves around an over-educated and under-employed woman working in a Soho art gallery; as well as The P.E.T. Squad Files, which follows a group of ghost chasers. New episodes will appear each week.
In Other Words: CW Seed can serve as a test area and potential sweet new revenue stream for the network.

Google is now rolling out a new version of YouTube for Android that allows users minimize the screen in order to browse channels or perform searches. Playlists are also more easily searched for in the new version so viewers can watch videos back-to-back. The word is that it will be released for iOS devices soon.

TiVo seemed to be having a hard time keeping up with quickly changing digital-video marketplace but took a big step forward this week by refreshing its DVRs to stream live TV and recordings to mobile devices, whether the devices are in the house or out of the house. Plus, its top models now allow big TV watchers to record up to six shows simultaneously. The out-of-home streaming will available this fall on TiVo’s new… wait for it… Roamio models, the fifth generation of TiVo DVRs. Some shows won’t be able to stream out of the house due to technical blocks. Frustration with that will no double lead some TiVo subscribers who can’t find their shows to mutter, Wherefore art thou, Roamio!

A CYNOPSIS MESSAGE

Cynopsis Webinar
Reaching Millennials: New Ways to Activate Viewership & Revenue
Wednesday * September 18 * 1:30-3:00 p.m. ET

Moderated by: Roberta Caploe, Editorial Director – Cynopsis Media along with:
Joe Ortiz, SVP Marketing – MTV
Noel Cottrell, Chief Creative Officer – Fitzgerald + Co
Kent Rees, EVP Marketing, Scheduling & Operations – Pivot/Participant Media
Patty Gillette,SVP, Integrated Marketing – Turner Broadcasting’s Young Adults Group
Register here: http://www.cynopsis.com/webinars/reaching-millennials.

Israeli startup Nextpeer aims to make every mobile game multiplayer-enabled. It already has about 10 million monthly actives in its network on iOS, and is now launching on Android with about 2,000 multiplayer games in its network. It also has announced a partnership with cashplay.co, which will allow gamers to take part in cash tournaments against other players.

Video game researcher and consultancy EEDAR‘s latest report, Deconstructing Mobile & Tablet Gaming, says that 84% of the folks who spend between $5 and $20 on free-to-play mobile game think they are getting their money’s worth. Meanwhile, 86% of people who spent $20 or more on their top freemium game said they were satisfied. That drops to 78% for those who spent more than $50 and down to 67% for those who had spent $100 or more. Those who’d spent $50 or more on a single mobile game spent an average of 34% of their gaming time on smartphones, 19% on tablets, 17% on consoles, 24% on PCs, and 6% on gaming handhelds.

Instagram has updated its Brand Guidelines and is particularly interested in dealing with apps that have “Insta” or “Gram” as part of their names. It is banning those apps and sending emails to the owners of such apps asking them to change their names.

Baby Genius is looking to bring its animated characters to life on iPads, iPad Minis, and iPhones. To that end, it will release a series of apps, starting with Jukebox in September. Jukebox will have big buttons so little hands can choose one of the 10 songs offered and then drag a character to the center of the screen to dance like crazy.

Womensforum.com has hired Mike Meyers to be its new senior vice president of corporate development. He was previously vice president of publisher network strategy at Glam Media. He also was the cofounder and CEO of SheKnows. Womensforum has also added Lynn D’Alessandro to lead the new integrated sales team as senior vice president of sales. D’Alessandro formerly ran sales divisions at ValueClick and Traffic Marketplace… Mark Berniker has been named CNBC Silicon Valley/San Francisco Bureau Chief. He will spearhead CNBC’s coverage of technology and digital media in Northern California. Berniker was previously the executive producer of The War Room with Jennifer Granholm on Current TV.

A CYNOPSIS MESSAGE

CYNOPSIS KIDS WEBINAR
How to (Really) Increase Kid Brand Revenue through Licensing
August 27, 2013 | Time: 1:30-3:00 p.m. ET | Price: $295/site

Daisy Kline – VP, Marketing & Brand Management (Scholastic)
Pete Yoder – VP, U.S. Consumer Products (Cartoon Network Enterprises)
Melissa Segal – EVP, Global Consumer Products (The Jim Henson Company)
Sean Gorman – President (American Greetings Properties)
REGISTER NOW.

Cristin Terrill’s first book, a sci-fi/dystopian tale called All Our Yesterdays, will hit the shelves on Sept. 3, thanks to Disney/Hyperion. The film rights have already been sold and the expectation is apparently that it will sell well because somebody invested some time, energy, and cash into creating a four-part prequel web series to promote it. Even book publishers are getting in on the web-series trend.

A CYNOPSIS MESSAGE

*SAVE THE DATE!*
Cynopsis Future TV: Content Innovation and Next Gen Advertising Models
October 17| Grand Hyatt | NYC
This summit will examine what networks are doing – and what they need to do more of – to aggressively evolve to compete, and profit in this shifting landscape. Join us as our experts share the latest business and advertising models for success.

For sponsor information, please contact Mike Farina (203) 218-6480.
For registration information, please contact Pete Romas (203) 899-8483.

See you tomorrow,
Mark Miller 
08.21.13

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

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JOB OPENING: VP FINANCE/NYC: Mng all financial & accnting for busy fast growing TV production cmpny. 7-10 yrs accnting exp in media/film. Strong kwldg of Quickbks + analytics essential. Resume: [email protected] (8/30)

JOB OPENING: RIGHTS & CLEARANCES SPRVSR/NY: Knwldg of clearances, S&P, copyright laws, network deliverables Track, compile, mgmt of workflows, flag issues, comm w/legal dept. 3-5 yrs exp. Start asap. Resume to: [email protected] (8/30)

JOB OPENING: MKTG MGR, ENTERPRISES/Comedy Central/NYC: Conceive/dvlp & oversee mktg plans for Home Ent, Records, Radio, Live Tours/Events, Publishing & new bus. initiatives. BA deg w/ 2 – 4 yrs relevant ind exp. More info/apply: HERE (8/28)

JOB OPENING: DEVELOPMENT PRODUCER/LA: Create concepts, cast, produce sizzles, oversee dev slate & activities for award-winning prodco;  Must know network trends, pop culture. Strng fld/post skills. Resume/cover: [email protected] (8/28)

JOB OPENING: PROGRAMMING MGR/Discovery/MD: Energetic critical thinker to contribute in devel/executing Investigation Discovery’s scheduling tactics. Strategic planning, prog/aud rsrch. 5+ yrs TV exp req’d, sched/rsrch a +. Apply HERE (8/28)

JOB OPENING: MANAGER, PROGRAMMING/MTV2/U/NYC: 5 yrs prog sched Exp in acq. & TV, Excel writ/oral skills, Strong project mgmt & problem slving skills. Nielsen fluency. EOE/M/F/D/AAP. Apply www.viacomcareers.com (8/28)

JOB OPENING: ACCT MNGR-SALES PLANNER/PEARSON/POPTROPICA/NYC: Int’l pub of major kids’ brand w/leading ad prgm seeks team player to asst w/RFPs and acct mng nat’l campaigns. 2-3 yrs dig exp, knwlg of metrics/tools. Apply HERE (8/28)

JOB OPENING: MGR MEDIA OPTIMIZATION/Weather Channel/NYC: Work w/advrtsng sales & pricing/plan’g leadership to dvlp new commercial optmztion methods leveraging new tech/data insights. 5 yrs media exp sales plan’g & media math. Resume: HERE (8/28) 

JOB OPENING: PROD/EDITOR, ON-AIR PROMO/REELZ/ABQ: Write, produce & edit on-air promotions, oversee graphics and VO talent. 3-5 years of relevant exp required. Relo available. Apply: [email protected] (8/28)

JOB OPENING: BUSINESS AFFAIRS/NY: 10 yrs Pay TV Channel Exp. Exp’d in affil. agreements, content acquisitions, evaluating deal structures, drafting, negotiating w/sr level lawyers & exes. Sports background a +.  Res/cvr to Rose: HERE [email protected] (8/28)

JOB OPENING: MGR MEDIA RESEARCH/NASCAR/CLT: Wkly viewership reporting and comms. TV ad spend/exposure analysis. Strong analytical skills. Sports/Ent knwldg a plus.BS w/min 2 yrs Media Research Exp www.employment.nascar.com EOE (8/27)

JOB OPENING: VP, GLOBAL AFFILIATE MKTNG/AMC/Sndnce/NYC: Oversee global mktng for Int’l affiliates. Establish strategic branding for AMC/Sndnce off/on-air, & adapt to changes in global market. Submit res http://tinyurl.com/llkndbr (8/27)

JOB OPENING: AD SALES MKTG MGR/Discovery/NYC: Client focused auto fan to leverage Velocity’s assets to support dvlpmnt & execution of ad sales sponsorships. 5+ years sales and/or mktg exp req’d. prod exp a +. Apply HERE (8/27) 

JOB OPENING: AE DIRECT RESPONSE/ION Life/qubo/NY: Req’d 2 yrs DR Sales, strong agency & client relationships, grow & develop new business, inc revenue. Strong oral/written/computer skills. Apply at [email protected] EOE (8/27)

JOB OPENING: DIR AD SALES & INTEGRATED MKTG/Fuse/NYC: Lead the development and execution of integrated marketing solutions for potential/existing clients to drive ad revenue. Exp: Mktg/Ad Sales/Mgmt/Media. (8/27) Apply HERE 

JOB OPENING: MGR, ON-AIR PLANNING/SYFY/NYC: 2+ yrs On-Air Planning or Proj. Mgr exp. Coord promo delivery & schuling, execute sales initiatives, help new sys transition. 4mth asgmt. Send Resume: [email protected] (8/24)

JOB OPENING: RESEARCH ANALYST/FX NETWORKS/LA: Analyze ratings trajectory of FX Networks and key competitors. Service all FX Networks & partner on custom requests and ad hoc needs. 2 yrs exp. Apply here: http://bit.ly/143jbMF (8/24)

JOB OPENING: DEVELOPMENT DIRECTOR/NY: Mng dev initiatives. Identify, cultivate & evaluate dev activities. BA deg & 5 yrs of exp at ntwrk/prod co. Knwldg audience & industry trends. Resume: www.Nationalgeographic.com/jobs (job 5720) (8/24)

JOB OPENING: DIGITAL SALES EXECUTIVE/NYC: 3-5 yrs exp, health & wellness media network interest send res & $ to: [email protected] (8/24)

JOB OPENING: SR SALES PLANNING ANYST/NYC: 1-3 yrs exp. Contract mainten, inventory mng, traffic coord, stewardship eval, ratings impact & system upkeep. Agency/Netwrk exp + . Apply: HERE (8/23)

JOB OPENING: SR RSRCH ANLYST/MGM TV/LA: Use quant & qual rsrch tools to track & anlyze compet TV lndscpe. Create nat’l, local and cable present. Rsrch sftwre + 1 yr exp w/ nat’l & local NR anlysis. Apply: [email protected] (8/22)

JOB OPENING: SR ANALYST AD SALES RSCH/NBCU/NYC: 1-3 yrs media rsrch exp, support Sports & Olympics sales rsrch, proficient w/rsrch software, able to visually communicate & provide mktplce insight URL or Email: HERE (8/22)

JOB OPENING: DR SALES PLANNER/Travel/GAC/DIY/NYC: Mng, assist sale of long & short form invntry. 2 yrs sales exp, we are looking for career focused pro w passion to develop career in Ad Sales. www.scrippsnetworks.com #3843 (8/22)

JOB OPENING: ACCOUNT EXECUTIVE/Fox Sports/San Diego, CA: Responsible for ad sales, develop mktg programs/presentations, reporting, maintain accounts. Req’d 4 yrs exp @ media comp. Apply: http://goo.gl/791ig3 (8/22)

JOB OPENING: SALES PLANNER/Screenvision/NYC: Sales acct management support, sales reporting, campaign tracking, Need BS+3yrs media exp, strong excel. Apply at www.screenvision.com (8/22)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALLINTERNSHIPCREDITS ONLY: PRODUCTION INTERNS: Hayden5 (hayden5.com) is a young, boutique PROD co in the Flatiron District looking for eager, hard working interns. Req’s a min of 2 days/wk from 9:45-6pm. Res/cover letter to [email protected] (8/27)

FALL INTERNSHIP CREDITS ONLY: EDITORIAL INTERNSHIP: Pitch programming ideas and brainstorm new shows for startup digital video network. Please send resume, cover letter, links and other work to [email protected] (8/24)

FALL INTERNSHIP CREDITS ONLY: SOCIAL MEDIA: Brainstorm and manage social media initiatives for startup digital video network. Please send resume, cover letter, links and other work to [email protected] (8/24)

FALL INTERNSHIP CREDITS ONLY: PROGRAMMING: Assist with business development and scouting of new talent for startup digital video network. Please send resume, cover letter, links and other work to [email protected] (8/24)

FALL INTERNSHIP CREDITS ONLY: GRAPHIC DESIGN: Assist with the creation of graphics packages for startup digital video network. Please send resume, cover letter, links and other work to [email protected] (8/24)

FALL INTERNSHIP CREDITS ONLY: SALES/INT MKTG: Assist on all aspects of sales and marketing efforts for startup digital video network. Please send resume, cover letter, links and other work to [email protected] (8/24)

FALL INTERNSHIP CREDITS ONLY: MARKETING: Assist with all aspects of marketing campaigns for startup digital video network. Please send resume, cover letter, links and other work to [email protected] (8/24)

FALL INTERNSHIP CREDITS ONLY: Raw Travel TV show debuts Oct. 5. Seeking 2 PRODUCTION & 1 MARKETING: interns to help with new season. Email: [email protected] (8/24)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED:  DEV. PRODCR/AP/Reality/Talk Shw/Docs: long/short formats A&E; Bravo; Dis; E!; CBS; Hist; Logo; MTV; Spike; TLC; VH1; Travel; solid showrunner/prodco/agency/network relationships, runs on batteries! [email protected] (8/24)

SITUATION WANTED:  LIFESTYLE HOST/NUTRITION EXPERT: available for television, spokesperson & hosting. Trained host, experienced, represented by agents. See lisadefazio.com. Contact [email protected] (8/24)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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