Wednesday, August 18th, 2010

Cynopsis: Kids!



Good morning. It’s Wednesday, August 18, 2010, and this is your first early morning Kids briefing.

Haim Saban’s Saban Brands acquires Paul Frank Industries (PFI), featuring its library of 150+ characters including Julius the monkey.  Though the deal terms have not been announced, the deal is believed to valued at about $50 million.  Saban Brands plans to support PFI with new content and media strategies that will incorporate the Paul Frank characters.  Ryan Heuser will continue to serve as Chief Creative Officer, PFI, reporting to Elie Dekel, President, Saban Brands.  Mossimo Giannulli, one of the previous owners of PFI, will continue on as an advisor, while John Oswald will exit the company.  Saban Brands, a unit of Saban Capital Group, will manage PFI’s business, while the creative operations remain based at PFI’s current headquarters in Costa Mesa, California. Saban Brands bought back Power Rangers from Disney earlier this year and plans to launch new episodes of the TV series (the 18th season) on Nickelodeon, with previous seasons running on Nicktoons.  Saban Brands previously said it has committed $500 million to acquire various entertainment and consumer properties.


Model Brooklyn Decker joins the cast of Universal‘s Battleship, the movie adaptation of Hasbro’s popular game, per Latino Review.  Decker will play a character named Sam in the Peter Berg helmed movie, which also stars Taylor Kitsch, Alexander Skarsgard, Rihanna and Hamish Linklater.  Battleship is slated for release on May 18, 2012.


Channel One News ( ) heads back to school for the 2010-11 programming season that will include new on-air talent and a range of new segments and coverage from around the world.  Joining the network as a reporter is Shelby Holliday.  Holliday began as a student reporter/producer for, a college news network, and recently provided live reports and in-studio appearances for Fox News Channel, Fox Business Network, and via relationship between and Fox News.  The Channel One News on-air talent also includes co-anchors Jessica Kumari, Steven Fabian, and Justin Finch.  Channel One News continues its partnership with CBS News Productions to co-produce the network’s 12-minute news broadcast, while CBS will continue to regularly feature Channel One News coverage on the ( ).

The Juno Company’s music-based Juno Baby DVD series has joined the baby/toddler/parent-aimed BabyFirstTV programming lineup, where it can bee seen three times a day at 10a, 2p and 8p.  With the goal of building a love of music in younger kids, Juno Baby features music performed by orchestral musicians and also features a series of puppet characters.

Random House Children’s Books and Dr. Seuss Enterprises re-launch ( ), which the official interactive online home of all things Dr. Seuss.  The newly enhanced site showcases Dr. Seuss’s books as well as animated environments that kids can explore, customizable avatars, character guides, searchable book catalog, and a gallery of early sketches by Theodor Seuss Geisel (aka Dr. Seuss), as well as a full parent and teacher resource area.  Random House Children’s Books worked with LA-based Big Bad Tomato Interactive Agency to develop the new redesign, and the two are also partnering to create a new Facebook game, which is set to launch in September.  The game is expected to be similar to Farmville, allowing players to gain votes by completing Seuss-themed activities while working to become Mayor of Seussville.

Actress/screenwriter Emma Thompson will pen a new adventure of Peter Rabbit to help celebrate the 110th anniversary of Beatrix Potter’s original story, per BBC.  Thompson says she plans to take Peter Rabbit to Scotland in her story, which publisher Frederick Warne plans to publish in 2012.


Mattel and Classic Media will help She-Ra (aka Princess Adora) celebrate her 25th anniversary this year (not that a lady, let alone a princess, tells her age) with the release of collectible action figures.  Mattel will release collectibles via ( ) throughout the year, including a She-Ra action figure.  The twin sister of He-Man (aka Prince Adam), She-Ra is the star heroine of the Master of the Universe franchise and has been featured in animated series and movies, holiday specials and comic books.  The first season of  She-Ra: Princess of Power will be released on DVD, She-Ra: Volume 1, Season 1 (20 episodes) and via digital downloads on iTunes and Hulu.  Additionally, for the first time, the entire series will release on DVD as a box set, She-Ra: The Complete Series 25the Anniversary Edition (93 episodes), which will include stickers, an iron-on and an episode guide.

Cartoon Network Enterprises (CNE) will showcase Spin Master‘s new girl 6-10 targeted fashion doll line, Liv ( ), at Magic Marketplace this week in Las Vegas.  As the licensing and merchandising agent for the Liv dolls, CNE is looking to extend the line into softlines categories.

Studio100 will attend Brand Licensing Europe 2010, September 28-39, where it will focus its efforts on growing three properties from its kid’s catalog, Maja the Bee, House of Anubis and Bumba.  Studio 100 also represents the worldwide rights for Vicky the Viking, Heidi, Tabaluga, Zigby, Kerwhizz, Big & Small, Mega Mindy, and Amika among others.

  • Maja the Bee (also known as Maya the Bee) – the popular preschool property will get a re-launch in 2012 with a new CGI animated adaptation of the series, which is co-produced by Thunderbird films and Studio 100 Animation in association with TF1 and ZDF.
  • House of Anubis – the kid/tween-aimed series follows a group of teens living together in a boarding house as they make their way to adulthood.  The Nickelodeon series has performed well in the Benelux, Germany and Sweden, and Studio 100 has begun production on a US version that will air on Nickelodeon US later this year.
  • Bumba – the narrated preschool series follows Bumba and his friends on circus adventures as they speak their own fantasy language.  The series launched in the Benelux in 2004, followed by Spain and Eastern Europe, where products will debut later this year.

Pacific Entertainment Corporation inks a new three-year licensing deal for the Baby Genius brand with United Legwear Company.  Under the pact United Legwear will manufacture and distribute a line of infant and toddler soft-soled shoes feature Baby Genius for release in the US and Canada, with the first products slated to be available at retail for spring 2011.  The Joester Loria Group, the exclusive licensing agent for Baby Genius, brokered the deal. Earlier this year United Legwear was granted a license to manufacture and distribute Baby Genius-themed products for infants and toddlers.


National Geographic Global Media (NGGM) names Melina Gerosa Bellows as Chief Creative Officer, National Geographic Kids and Family.  Gerosa Bellows will continue to serve as EVP/Children’s Publishing and Editor-in-Chief of National Geographic Kids and Little Kids magazines.  She will continue to report to John Q. Griffin, EVP/National Geographic and President/Publishing for publishing matters, and to Tim Kelly, President/NGGM for her other responsibilities.  Gerosa Bellows will work across all NGGM kid-focused divisions, including Games, Entertainment and Digital Media, to oversee the editorial direction of the kid-targeted products and ensure a consistent brand and marketing strategy.  Additionally, she will be key in developing the business strategy for this category.


Nickelodeon‘s Dora the Explorer‘s 10th anniversary primetime special, Big Birthday Adventure, on Sunday, August 15, 8-9p, averaged a K2-5 (1.1 million), making it the highest rated Dora primetime special in two years.  The special was also the top program in its time period among K2-5 and K2-11 on both basic cable and broadcast TV.  Additionally, with the help of special Dora anniversary centric activities, ( ) had its highest trafficked week in several months delivering 3.2 million unique visitors and 64 million page views for the week.

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 8/9-8/15/10 :
Total Day      (000)   Primetime       (000)
NICK°:            1368    DSNY*:             1628
DSNY*:           1180    NAN**:               761
CARTOON:        667    CARTOON:           703
NAN**:             458    NICK JR.*:          526
NICK JR.*:        408    DXD:                   169
ADSM**:           234    NICKTOONS:       145
DXD:                 149    DISCOVERY:         99
NICKTOONS:      109    MTV:                    87
TEENNICK:           63    ESPN:                  74
DISCOVERY:         58    TLC:                    70
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
 °Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 8/9-8/15/10 :
Total Day      (000)   Primetime       (000)
DSNY*:            863    DSNY*:              1247
NICK°:             835    NAN**:                491
CARTOON:        404    CARTOON:           444
NAN**:            308    DXD:                    133
ADSM**:          139    NICKTOONS:         111
DXD:                111    NICK JR.*:              91
NICKTOONS:       84    DISCOVERY:           73
NICK JR*:           81    TEENNICK:              50
TEENNICK:          56    MTV:                      49
DISCOVERY:        38    ESPN:                    47
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
 °Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 8/9-8/15/10 :
Total Day      (000)   Primetime       (000)
DSNY*:            723    DSNY*:              1009
NICK°:             623    NAN**:                500
NAN**:            395    CARTOON:            321
CARTOON:        264    MTV:                    122
ADSM**:          186    TEENNICK:            108
DXD:                  86    NICKTOONS:         102
TEENNICK:          77    DXD:                    101
MTV:                   76    COMEDY:               85
NICKTOONS:       72    DISCOVERY:           81
DISCOVERY:        50    ESPN:                    67
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, August 14, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1263; K6-11 779; TWEENS 9-14 668
DISNEY CHANNEL:     K2-11 1185; K6-11 793; TWEENS 9-14 618
CARTOON NETWORK: K2-11   639; K6-11 381; TWEENS 9-14 221
DISNEY XD:               K2-11   172; K6-11 121; TWEENS 9-14   93
NICKTOONS:              K2-11   126; K6-11 104; TWEENS 9-14   77
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, August 15, 2010, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:     K2-11 1307; K6-11 925; TWEENS 9-14 714
NICKELODEON:          K2-11 1192; K6-11 748; TWEENS 9-14 589
CARTOON NETWORK: K2-11   600; K6-11 376; TWEENS 9-14 248
DISNEY XD:               K2-11   149; K6-11 110; TWEENS 9-14   93
NICKTOONS:              K2-11   110; K6-11   89; TWEENS 9-14   70
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, August 16, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1323; K6-11 760; TWEENS 9-14 589
DISNEY CHANNEL:     K2-11 1181; K6-11 853; TWEENS 9-14 721
CARTOON NETWORK: K2-11   718; K6-11 430; TWEENS 9-14 273
DISNEY XD:               K2-11   220; K6-11 150; TWEENS 9-14 106
NICKTOONS:              K2-11   191; K6-11 148; TWEENS 9-14 123
Source: MTVN Research from Nielsen Media Research Data


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Answer to Yesterday’s Trivia:
  This scientifically gifted character always referred to his father as “Dear old dad” and his father was fond of saying “my son, my son”.  AUGIE DOGGY ON AUGIE DOGGY AND DOGGY DADDY  Kudos to: Dionne Ford-AYAKM Research, Cartoon Network/Atlanta; Kevin Weist-Chocolate Cake/NY; Bob Friedland-Toys R Us/NY; Andy Krinner-Anbmedia/NY; Michael Hawkins-PromoDoctors/Irving; Richard Quan-Butler Shine Stern Partners/San Francisco; Margie Hernandez-Hispanic Community Outreach/LA; Tod Visdal/Seattle

Today’s Trivia Question:  This is the one flavor of candy both Charlie Brown and Snoopy dislike.  So Charlie Brown of course buys this kind of candy so Snoopy won’t beg him for any.  What is the flavor?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

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JOB OPENING:   SR MANAGED AD SALES RESEARCH/DIRECTV NYC:  5+ yrs in national TV research working w/ sales, pricing & planning. Strong relationship with Nielsen. Apply online   search for req#1001150  (8/25)

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SITUATION WANTED: ADVERTISING/BRAND MARKETING EXECUTIVE: 20+ years experience in media, entertainment, technology & CPG on both client & agency side looking for full-time or freelance projects. [email protected] (8/24)

SITUATION WANTED:  NYC MARKETER : Brand advocate and protector. NBC Universal & Warner Bros. experience. Holds M.B.A. in Marketing and Brand Management. Contact [email protected] (8/21)

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SITUATION WANTED: FIELD/STORY PRODUCER  Exceptional and fast writer. Diplomatic producer. Skilled at creating emotional stories from set thru post. Budget conscious, client-friendly. Fun. 10+ years exp. [email protected] (8/21)

SITUATION WANTED: FORMER CAA AGT (10 yrs.) Deep rolodex. Repped A list music & tv talent. Negotiated multi-million $ contracts worldwide & entertainment marketing support/business dev to Fortune 500 companies. [email protected] (8/21)

SITUATION WANTED: WRITER’S ASSISTANT – FILM/TV (LA). 6+ yrs. experience as an Executive/Legal Assistant. Former Feature Development Intern at Participant Media. Final Cut Pro. MFA, MA, and BA degrees. [email protected] (8/21)

SITUATION WANTED: ONLINE ACCOUNT EXEC/NY: -5yrs digital Media exp/goal oriented, customer service driven/top agency list/exp. with display,video, sponsorships, newsletter, integrated custom content. Contact: [email protected] (8/21)

SITUATION WANTED:  SALES/BIZ DEV EXECUTIVE w/10+ years experience is looking for position in sales, biz development, licensing, project management, and media sales/planning.Contact: [email protected] (8/19)

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