Wednesday, April 3rd, 2013


The Real Housewives Awards – the first all-screen celebration
of our biggest, buzziest franchise
Be a part of the results, #connect to the social conversation.
Bravo delivers the right content, to the right device, at the right time.
That’s Passion by Bravo.
Watch the video.

Cynopsis: DIGITAL

Good morning. It’s Wednesday, April 3, 2013, and this is your first early morning digital briefing.

March Madness Live continues to pull in big numbers for Turner Sports, CBS Sports, and the NCAA. The live-streaming service/app has generated 45 million live video streams and more than 12.6 million hours of live video consumption across devices, through the first two weeks of the tournament. Doing some quick math, when compared to the numbers released last week, this means that March Madness Live has generated roughly 8.4 million live streams and 2.6 million hours of video consumption since last Wednesday (obviously, a lot of the dip has to do with the fact that there were significantly fewer teams competing during last weekend than the first weekend). Other critical numbers:

  • Across broadband, 5.0 million unique visitors have watched live video (+139% versus the entire 2012 tournament, which reached 2.1 million uniques).
  • The mobile apps have combined to reach 3.2 million uniques.
  • Over the first two weeks of the tournament, the average broadband viewer consumed 106 minutes of live video, and the average mobile viewer consumed 67 minutes of video.
  • Mobile accounted for 43% of live video consumption on Thursday, March 21, and grew to 68% share on Sunday, March 31. Mobile’s share of live viewing minutes also increased, from 23% on the first day of the second round to 34% on Sunday, March 31.
  • No word on how many people watched that horrific Kevin Ware injury on their tablets.


Warner Archive Instant is a new subscription streaming service that allows users to access a small lineup of older film and TV titles from the Warner Bros. library, according to Engadget. The service also offers titles from some other studios, including Allied Artists, MGM, and RKO. Priced at $9.99/month, there is a two-week free trial for those interested. As of right now, it’s only available online and on Roku devices.

EPIX’s streaming app is now available on the PlayStation 3. The app offers access to more than 3,000 HD movies, plus an array of TV shows, sports content, and music concerts. Also, on April 19, EPIX will premiere an original documentary about New York Knicks’ power forward Amar’e Stoudemire. The app is only available to those who subscribe to EPIX via a participating pay TV provider. Though PlayStation Plus members will be able to stream a new free movie every week. A PlayStation Vita version of the app will roll out soon as well.

CBS Interactive is partnering with the Academy of Country Music (ACM) for a new online concert series titled ACM Sessions. Available on, the series will feature interviews and performances from top country stars, beginning with two-time ACM Award winner Luke Bryan. ACM Sessions is one of two web series CBS is launching in the lead-up to the 48th Annual ACM Awards, which will air live on CBS on April 7, beginning at 8pm ET. The other is Road to the ACM Awards, a web series that follows musicians Dierks Biently, Eli Young Band, and Hunter Hayes on their journey to the ACM Awards.


Unicorn Media is partnering with LiveRail to create a mobile video monetization solution for major publishers. The new solution, which is powered by Unicorn’s video ad insertion technology and LiveRail’s real-time video ad-serving platform, will enable publishers to manage ad trafficking, selection, decisioning, or insertion, thus improving their ability to select the right ad for the right piece of video content, and deliver it to any connected device, according to the companies. Since both companies’ technologies comply with VAST and IAB standards, so does the new integrated product they’re offering.

Adaptly has been awarded the Strategic Preferred Marketing Developer (sPMD) title by Facebook. The sPMD designation means that the company is one of the foremost experts in developing marketing tools and programs to reach audiences on Facebook. sPMDs receive priority product and business support, as well as in-depth training and advance looks at new features. Adaptly, a provider of buying solutions for helping brands increase reach across Facebook, joins the 12 inaugural marketing tech providers in the program.

Mobile payment solutions provider Spindle is integrating its MeNetwork mobile marketing app/platform with TruEffect’s display ad services. This will give TruEffect the ability to deliver location- and time-based offers from retailers and restaurants to mobile users. Per the deal, TruEffect will also enlist its sales force and existing customer base to increase the number of merchants on the MeNetwork app/platform. MeNetwork is designed to enable merchants to push offers and announcements to subscribers. It was featured by Apple during the iOS 6 launch as an example of native Passbook integration.


The number of people in the US who streamed a TV show online or via a connected device in 2012 reached 106.2 million, according to a new report from eMarketer. And that number is expected to grow, with eMarketer projecting the number of “US digital TV viewers” to reach 120.7 million this year, and 130.7 million in 2014, when they will account for more than 50% of the total US internet user population. By 2017, eMarketer believes as many as 145.3 million people in the US will stream a TV show via a connected device.


Apple will begin production on the next iPhone some time during the second quarter, which would make it ready for a summer release, reports The Wall Street Journal. The next iPhone will probably be “similar in size and shape to the current one,” says WSJ. This means that, if true, Apple is following through with a similar strategy it had for previous generations of the iPhone (the 3G version was similar in design to the 3Gs, as were the iPhone 4 and 4s). Apple is also working with its manufacturing partners to develop a cheaper iPhone, which could arrive as early as the latter half of this year.


Frank Kavilanz has joined NowThis News as its new SVP/Strategy and Business Development. NowThis produces short-form news videos covering breaking news, politics, celebrities, tech, and trending topics, all of which are available online, via its iOS and Android apps, or on partner sites like Mashable, MSN, and BuzzFeed. Kavilanz comes from NBC News, where he served as VP/Strategy and Business Development, overseeing the outfit’s portfolio of news sites, including,, and

Media6Degrees (m6d), an ad tech company, has appointed Joanne Yun to the newly created position of Director/Sales Strategy and Operations. She will be instrumental in helping m6d develop its vertical sales strategy as well as manage the overall sales operations process.

Sonobi Media, a digital ad platform for publishers, has hired Paul DeBraccio to be its new VP/Nation Sales, and Dennis Martin as its new VP/Global Sales and Business Development. Both will report directly to Michael Connolly, CEO of Sonobi, and will work together to attract new sales talent and business. DeBraccio will also be tasked with opening and staffing Sonobi’s new NY office, while Martin will be responsible for Sonobi’s global growth and its B-to-B relationships.

Digital media services provider SpotGenie Partners has named Joel Brand as its new Director/Video Post Operations. He will be responsible for helping clients their spots for the air, including video transcoding, closed captioning, slating, editorial, tagging, and quality control. He will report directly to SpotGenie President/CEO Wayne Dykes.

David Thorpe, VP/Strategy and Analytics at SapientNitro, an interactive marketing, creative design, and tech services agency, has been named to the UK’s Cabinet Office as Deputy Director/Digital Policy in the Government Digital Service (GDS) team. He will continue to serve in his role at SapientNitro as well. The GDS team is tasked with creating digital services that enable the government to better connect with citizens. Reporting to Mike Bracken, Executive Director of GDS, Thorpe will focus specifically on enhancing the impact of digital communications on public policy formation and policy making.


Cynopsis: Digital Model D Awards
The Best in Online Video Content & Advertising

Our awards show continues to spotlight the groundbreaking work created by digital media, don’t let your 2012-2013 efforts go unnoticed!

Entry Deadline: June 20, 2013  | Late Submissions: June 27, 2013
Awards Event: November 2013 (NYC)

Learn about the awards program & how to enter:


NBCUniversal is launching a new trade ad campaign for the Upfront season centering on word “Amplified.” The concept will be adaptable to fit different thematic ideas, which will precede the “Amplified” tag. For example, the company’s non-NewFront but NewFront-like event on April 24 is called “Digital.Amplified.” The goal of the campaign is to convey that NBCU is now working as a unified portfolio to help marketers reach consumers across screens and platforms. All creative for the campaign was created by NBCU Integrated Media’s in-house agency.

Here’s why I think this campaign is especially notable: NBCU has also launched a trade-geared website for Amplified. It offers stats and relevant info about the company and its capabilities in the form of video clips, behind-the-scenes footage, animated gifs, text, and interviews with on-air and off-air talent. Additionally, NBCU is launching an augmented reality ad campaign, which will allow people to interact with print ads running across various publications. For example, using the Aurasma app and pointing the phone at a “journalism” box featuring Brian Williams’ image will pull up video clips, sizzle reels, and behind-the-scenes footage. If you’re going to say you have all of these cool digital capabilities, you might as well show them off, right?


Cynopsis: Sports Media Awards
Honoring Top Sports Programs, Campaigns, and People.

Entry Deadline: TWO WEEKS AWAY!
Awards Event: April 2013 (NYC)

Visit our website for additional information on:
Who Should Enter, How to Enter, Eligibility Period, Categories, Deadlines, Sponsorship Opportunities, Contact Information & FAQs.

Later – Sahil
Sahil Patel, Associate Editor for Cynopsis Digital

Roberta Caploe: Editorial Director
Denise O’Connor: Group Publisher, Cynopsis Media
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here.

Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here.

JOB OPENING: SR WEB DEVELOPER/ION/WPB, FL: Web developer & strategic tech. Build/expand website Content Mgmt Systems. Manage internal & external teams. Exp 5+ yrs; coding PHP, Windows IIS, MSSQL. Apply EOE (4/10)

JOB OPENING: DEVELOPMENT EXEC/NYC: For reality/non-fict TV. Extnsve rsrch for characters, subcultures, formats. Strong cast, basic shoot/edit & treatment writing. Res/Cov Ltr: [email protected] 3+ yrs exp req’d  (4/10)

JOB OPENING: DIR OF ORIGINAL PROGRAM DEVELOPMENT/INSP Network/Indian Land SC: Dvlp/maintain prgrmng plans & strategies & possess a solid understanding of the ente dvlpmnt & prod. Process. Min 5yrs of TV dvlpmnt.  Apply here. (4/10)

JOB OPENING: SALES COORDINATOR/NY: All aspects of account maintenance, liaison with ad agencies. Must be detailed/ able to multi-task. Excellent verbal and written communication skills. Apply- [email protected] (4/9)

JOB OPENING: TV PRODUCERS & ASSOCIATE PRODUCERS/LA/Nationally syndicated show: Must have court and/or talk show experience. Resumes to: [email protected] (4/9)

JOB OPENING: ACCOUNT EXECUTIVE/Discovery/NY: Manage accts and develop new biz for Discovery US Hispanic in the Midwest. 5+ yrs ad sales exp. preferably in TV w/ record of success. Apply: (4/9)

JOB OPENING: DIGITAL RESEARCH SR. ANALYST/SCRIPPS NETWORKS/NYC: comScore/Omniture/Nielsen/Experian tools and ad effectiveness experience preferred, must be passionate about digi media. 4+ yrs exp. Apply: (4/9)

JOB OPENING: MGR PRMNG ACQUISITION/Cablevision/Bethpage: Resp: licensed rights mngmnt of VOD, PPV & TV Everywhere (“TVE”) products. Strong knowledge of new media technologies & evolving industry landscape. Details/apply: here (4/6)

JOB OPENING: DIR, BRCAST DIST/MundoFox/LA: Enforce all contractual obligations, conduct sales pitches, maximize ratings. Cable Distribution exp & bilingual+.- (4/6)

JOB OPENING: MGR, STRATEGIC PLANNING/NBCUniversal/NYC: Track competitive research for programming schedules. Min 1 yr management exp. Research exp preferred. Apply: (9462BR) (4/6)

JOB OPENING: ACCOUNT EXECUTIVE/ Digital sales for Midwestern region. Must have 3-5 yrs of digital sales exp. with proven track record. Apply here. (4/6)

JOB OPENING: VP, LEGAL & BUS AFFAIRS/LA: Leading TV prod co seeking attorney to structure/manage agreements, releases, employment, negotiations. JD + 5 yrs TV/film legal experience req’d. Apply: [email protected] (4/6)

JOB OPENING: PRESS MANAGER/NBCUniversal/NYC: 5+ yrs TV publicity exp. Dev & execute PR campaigns on new show launches & returning series. Strng written & vrbl communications skills required. Apply: (9371BR) (4/6)

JOB OPENING: COUNSEL, BUS & LEGAL AFF/MLBNtwrk/NJ: Strong undrstndng of legal issues related to media & IP. Strong negotiation & drafting skills.Min 3 yrs exp in legal media/entrtnmnt reqrd. JD requird. Resume: [email protected] (4/6)

JOB OPENING: MNGR TECHNICAL SERVICES/HIT/NYC: Mng team servicing all programming content for broadcast, HE, Web, IP. Knowledge of post-prod, DVD, Dubbing, HE mastering. Strong mngt and budgeting skills. Mattel/ (4/6)

JOB OPENING: MGR INTEGRATED MEDIA SALES/MRN/CHI: National network advertising sales for MRN -The Voice of NASCAR, generate new biz for audio, dig., and at-track large screen video, 3-5 yrs. nat. media exp. Info/Apply: (4/6)

JOB OPENING: ACCT EXEC/West Nyack/Cablevision/Local ad sales: Min 3 yrs ad sales exp. pref cable tv, radio, e-media adv.  Valid NY DL.  See full posting and apply to req 20467BR (4/6)

JOB OPENING: RSRCH DIR/CLNT SRVS/Media Behavior Inst/NYC: USA TouchPoints client supp. Asst agncy & netwrk clients w/insght. Incl software supp. Asst rsch, sales, & mktg. 4+ yrs exp. Agncy/netwrk/MRI exp+ Res: [email protected] (4/6)

JOB OPENING: VP, PROGRAM SCHEDULING/TVONE/MD: Oversee all prg sched functions; research and design short/long term sched strategies. 7+ yrs exp. Visit (4/4)

JOB OPENING: RESEARCH ANALYST/TV ONE/NY: BA/BS & 1-2 yrs TV media research experience. Analyzes, compiles rsrch reports, and data preparation using Nielsen and syndicated data. Visit (4/4)

JOB OPENING: DIRECTOR, PRICING & PLANNING/TV ONE/NY: Work w/sales team to maximize revenue, monitor inventory & scheduling of ordered deals. BA pref’d & 6+ yrs exp cable ad sales pricing and planning (4/4)

JOB OPENING: ACCT EXEC/Collective Digital Studio/NYC & SF: 3+ yrs dig. media sales premium video pre-roll, sponsorship, branded content, & display to nat’l brands; knwlg of the YouTube “Dig. Influencer” space. Res: [email protected] (4/4)

JOB OPENING: COORDINATOR AFFILIATE MARKETING/Crown Media Family Networks/New York: Works closely with Director in the execution of all strategic marketing initiatives designed for Crown Media’s distribution partners. More info/apply: here (4/4)

JOB OPENING: VP TALENT MANAGEMENT/THE WEATHER CHANNEL/ATL:10+ yrs. Perf & succession mngt + development expertise. Implement programs that build org & indiv capability. Master’s, PHR/SPHR preferred. Resume to: [email protected] (4/4)

JOB OPENING: ACCT MGR/USATODAY/NY: Support sales teams w/RFPs and proposals. Digital ad sales exp must. Resume to: [email protected] (4/4)

JOB OPENING: RSRCH STRATEGIST/SR ANALYST/Discovery/NY: Provide spprt to Discovery US Hispanic nets by creat’g quant/qualit Nielsen analyses rprts & presentations; 4+ yrs media rsrch exp @ cble net or similar nat’l media outlet. Apply here: (4/4)

JOB OPENING: ASSOC DIR, PRICING & PLANNING/AT&T AdWorks/NYC: Manage U-verse TV Sales Planners, systems management, forecasting, and reporting. BA degree reqd. Min 5 yrs P&P experience.  Apply: (4/4)

JOB OPENING: SR SALES DIR/LA or SAN FRAN: drive/grow new bus rev from brand advertisers and their agencies. 6 yrs min Online sales exp (6 yrs min with a track rec of meeting/exceeding rev goals. Apply to [email protected] (4/4)

JOB OPENING: DIG ACCOUNT MGR, ENTERTAINMENT/LA: 3 years of account management/sales/marketing experience – digital advertising experience within the entertainment field is required Apply to [email protected] (4/4)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Copyright Cynopsis 2013

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2013

Related Stories

Cynopsis 06/20/24: “Resident Alien” makes a move

"Resident Alien" makes a move

body { font: 12pt Arial, Helvetica, sans-serif; background-color: #ffffff; } a { color: #000000; } p { margin-bottom: 1em; } a[href^=”x-apple-data-detectors:”] { color: inherit; text-decoration: inherit; } /* Mobile */ @media only screen and (min-width : 100px) and (max-width: 600px) { .wrapper { display: table !important; width: 100% !important; } .column { display: block !important; […]

Cynopsis 06/18/24: Jacqui Heinrich gets FOX News promotion

Jacquie Heinrich gets FOX News promotion

body { font: 12pt Arial, Helvetica, sans-serif; background-color: #ffffff; } a { color: #000000; } p { margin-bottom: 1em; } a[href^=”x-apple-data-detectors:”] { color: inherit; text-decoration: inherit; } /* Mobile */ @media only screen and (min-width : 100px) and (max-width: 600px) { .wrapper { display: table !important; width: 100% !important; } .column { display: block !important; […]

06/17/24: Cynopsis Media Tech Update

Video advertising

body { font: 12pt Arial, Helvetica, sans-serif; background-color: #ffffff; } a { color: #000000; } p { margin-bottom: 1em; } a[href^=”x-apple-data-detectors:”] { color: inherit; text-decoration: inherit; } /* Mobile */ @media only screen and (min-width : 100px) and (max-width: 600px) { .wrapper { display: table !important; width: 100% !important; } .column { display: block !important; […]

Cynopsis 06/17/24: Charles Barkley announces exit

Charles Barkley announces exit

body { font: 12pt Arial, Helvetica, sans-serif; background-color: #ffffff; } a { color: #000000; } p { margin-bottom: 1em; } a[href^=”x-apple-data-detectors:”] { color: inherit; text-decoration: inherit; } /* Mobile */ @media only screen and (min-width : 100px) and (max-width: 600px) { .wrapper { display: table !important; width: 100% !important; } .column { display: block !important; […]

06/16/24: Cynopsis Jobs

man balloons

ASSOCIATE, GLOBAL LICENSING & DISTRIBUTION HEARST MEDIA PRODUCTION GROUP CHARLOTTE, NC Coordinate and execute asset delivery to content distribution partners and assist with ideation and execution of marketing campaigns with channel partners as well as capture, analyze, and report viewership data. You will also follow and report on industry trends and create weekly programming schedules […]