Wednesday, April 28th, 2010

Cynopsis: Kids!



Good morning. It’s Wednesday, April 28, 2010, and this is your first early morning Kids briefing.

Iconix Brand Group acquires the Peanuts brand and its related assets from United Features Syndicate (UFS) and E.W. Scripps Company in partnership with the Charles M. Schulz family for approximately US$175 million.  Under the deal Iconix also acquires the licensing and character representation business of United Media Licensing, a unit of UFS, which represents Peanuts as well as other character brands such as Dilbert and Fancy Nancy.  The Peanuts, which celebrates its 60th anniversary this year, and other assets, are being purchased through a newly formed subsidiary that will be jointly owned by Iconix (80%) and the Schulz family (20%).  Through its global licensing programs with 1,200+ licensing deals in 40+ countries, the Peanuts brand generates annual retail sales of $2+ billion.  Iconix anticipates Peanuts will generate some $75 million in annual royalty revenue.  In addition to its 20% interest in the new partnership, the Schulz family will also receive a share of the revenue according to the terms of an existing contract.  With the Peanuts brand, Iconix will move into new licensing categories, channels, and territories, which will help the company leverage its existing and new brands.

The Federal Trade Commission and its Bureau of Consumer Production will launch Admongo, a new tween-targeted campaign this morning in Washington DC.  The campaign is designed to educate tweens in the area of advertising literacy by providing them with skills to use when understand ads.  According to the New York Times, the campaign revolves around a corresponding website, ( ), which, among other things, suggests kids ask several questions when they look at an ad, Who is responsible for the ad?, What is the ad actually saying?, and What does the ad want me to do?  The site will also offer an educational online game, featuring pretend products (though similar to actual products), as well as educational materials for teachers and students that will be distributed by Scholastic.


Europacorp taps Zagtoon to adapt the Arthur and the Minimoys property as an animated TV series.  Animation veteran Jacqueline Tordjman and entrepreneur Jeremy Zag founded Zagtoon last year.  Zagtoon launched with a group of animated series in production, including Sweetpower, Transylmaniak, Rosie, Ko-Bushi, Basile et Melba and Job Academy.  Zagtoon is a kid-edutainment-centric subsidiary of media holding company Univergroup.


Camp Rock 2 The Final Jam, the second Camp Rock Disney Channel original movie starring Jonas Brothers and Demi Lovato, will premiere Friday, September 3, at 8p on Disney Channel.  Ahead of the movie’s debut, Jonas Brothers with special guest Demi Lovato, and other cast members from the movie, will head out on a live concert tour.  Produced by Live Nation ( ), the three continent concert tour launches Tuesday, July 27 in Dallas, Texas.  Simultaneously, the Camp Rock 2 The Final Jam soundtrack, which includes 15 original songs, from Hollywood Records will also drop Tuesday, July 27 on iTunes and at retail nationwide.  But that ain’t it kids … a new Camp Rock-themed iPhone/iTouch/iPad app, where fans can buy concert tix, hear music clips and watch videos and the like, will be available from May 11.

The new season of the preschool series Sid the Science Kid will premiere on PBS Kids this fall 2010 (check local listings).  The season includes 13×30 new episodes featuring field trips and new themes, as well as a musical science special, No School Singalong Special, which debuts June 21.  From The Jim Henson Company and KCET/LA, Sid the Science Kid is a curriculum-based series designed to encourage kids to explore and experience science.  Sid will also host the PBS Kids video player ( ) the week of June 14, leading up to the premiere of the special.

Gamania Digital Entertainment is offering gamers a look at the new teen-targeted Hero: 108 Online, a massively multi-player online game (MMOG), based on Cartoon Network‘s series Hero: 108.  The MMOG will jump into beta testing (CBT) this May 2010; fans can set up a beta account at .  Hero: 108 Online is a cross-platform collaboration between Gamania Digital Entertainment, Cartoon Network, Moonscoop Entertainment, and Playmates Toys.  The animated TV series is co-produced by Cartoon Network and Moonscoop.


HIT Entertainment names Topsville, a subsidiary of Jaclyn, Inc., as the US master apparel licensee for Angelina Ballerina.  Based on the new CG-animated Angelina Ballerina The Next Steps TV series, which airs on PBS Kids (check local listings), the new girl-targeted apparel line from Topsville will feature dance wear, t-shirts, apparel sets and coordinated separates.  The line is set to debut at retail beginning fall 2010 and rollout throughout spring 2011.

Withit ( ) enters into an exclusive deal with retail Claire’s Accessories to offer stationery, bags and backpacks featuring its character Cheeky Monkey in a skull and crossbones motif.  The products, including A4 and A5 notebooks, mechanical pens and pencils, stationery set, zip top purse, school backpack, mini courier bag, and a Converse-trainer-shaped pencil case (with laces) will be available at Claire’s stores in the UK and Europe beginning this June 2010.


What are the most popular consumer electronic devices with kids and tweens right now?  According to Kids & Consumer Electronic 6, a new report from The NPD Group, HDTVs and laptops are increasing in popularity for K4-14.  While those two categories are growing, the report also found that all other consumer electronic devices by kids/tweens is steady or down from last year.  TV sets (standard and HD) are the most used devices, with 74% of kids watching TV, meanwhile running a close second for kids are computers (desktop and laptop) with 70%.  Kids/Tweens are using computers more for visiting social network sites than previous popular activities, such as playing a CD-ROM game or downloading or streaming music.  Kids/tweens are also increasing their use of cell phones, which they use for a range of activities including imaging and music, and portable digital music players for gaming and screening videos.  Mobile phones are also gaining ground as the most acquired consumer electronic product, according to the report, with 30% of households with K4-14 buying mobile phones in the past year.  What will be their next purchase? Of those surveyed, 18% of parents said they plan to buy an HDTV for their kid this year, with 17% set to buy a cell phone or digital camera.


Cartoon Network‘s premiere of two new original animated series on Friday, April 23, Ben 10: Ultimate Alien at 8p, and Generator Rex at 8:30p, were both top on all TV in their time periods among K2-11 and Boys 6-11 and Boys 9-14, as well as earning year over year gains across various demos in their respective time periods:

  • Ben 10: Ultimate Alien won its time period with K2-11 (1,304,000) an increase over the time last year of +219%, K6-11 (925,000) up by +290%, and Tweens 9-14 (874,000) an increase of +272%.
  • The debut of Generator Rex earned K2-11 (1,513,000) up by +227% over the time period last year, K6-11 (1,070,000) an increase of +275%, and among Tweens 9-14 (874,000) up by +346%.

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 4/19-4/25/10 :
Total Day      (000)   Primetime       (000)
NICK°:            1202    DSNY*:             1162
DSNY*:             765    NAN**:               862
CARTOON:         553    CARTOON:          832
NAN**:             476    NICK JR.:            513
NICK JR.:          342    NICKTOONS:       146
ADSM**:           193    DXD:                  137
DXD:                 128    ESPN:                 119
NICKTOONS:       82    TEENNICK:            88
TEENNICK:          64    BET:                     83
ESPN:                 50    DISCOVERY:          70
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 4/19-4/25/10 :
Total Day        (000)  Primetime      (000)
NICK°:               584    DSNY*:             866
DSNY*:              489    NAN**:             669
NAN**:              363    CARTOON:         550
CARTOON:          330    DXD:                 101
ADSM**:            109    NICKTOONS:       99
DXD:                    81    NICK JR.:            79
NICKTOONS:         53    ESPN:                 72
TEENNICK:            51    TEENNICK:          65
NICK JR.:              49    BET:                   52
ESPN:                   31    ANIMAL PLANET:  47
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 4/19-4/25/10 :
Total Day         (000)   Primetime      (000)
NAN**:               449     NAN**:             746
NICK°:                424     DSNY*:             690
DSNY**:             415     CARTOON:         392
CARTOON:           233     ESPN:               111
ADSM**:             167     BET:                   98
DXD:                     63     MTV:                  97
MTV:                     63     DXD:                  79
TEENNICK:             60     COMEDY:           72
ESPN:                    51     TEENNICK:         71
BET:                      45     NICKTOONS:       69
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Monthly Year-to-Year Comparison: Total Day Rankings among K6-11 (000) 3/30-4/26/09 vs. 3/29-4/25/10, Cable Networks Only:
Network:                (000)   %diff
NICK°:                     622      +4%
DSNY*:                    534      -5%
CARTOON:                358     +5%
NAN**:                    346      +62%
ADSM**:                  120      -6%
DXD:                         85      +9%
NICKTOONS:              59      +7%
NICK JR.:                   57      +8%
TEENNICK:                 46      +77%
BET:                          34      +42%
°Nickelodeon Total Day 6a-11p
*NAN Total Day 9p-6a
**Cartoon Network & Adult Swim share channel space ADSM airs
Sat.-Thurs. 11p-6a
The networks listed are mostly those cable networks that regularly appear on the K6-11 weekly ranking charts.
Source: Disney Research from Star Media Multitrak Reporting System Live+7 Blended with Live+SD from 10/16/2006 to date; Data prior to 12/26/2005 is based on Live Viewing

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, April 24, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1449; K6-11 921; TWEENS 9-14 674
DISNEY CHANNEL:     K2-11 1044; K6-11 661; TWEENS 9-14 520
CARTOON NETWORK: K2-11   606; K6-11 404; TWEENS 9-14 288
DISNEY XD:               K2-11   184; K6-11 132; TWEENS 9-14 106
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, April 25, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1360; K6-11 918; TWEENS 9-14 641
DISNEY CHANNEL:     K2-11 1056; K6-11 715; TWEENS 9-14 555
CARTOON NETWORK: K2-11   750; K6-11 447; TWEENS 9-14 300
DISNEY XD:               K2-11   203; K6-11 119; TWEENS 9-14   89
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, April 26, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1114; K6-11 421; TWEENS 9-14 312
DISNEY CHANNEL:     K2-11   854; K6-11 481; TWEENS 9-14 390
CARTOON NETWORK: K2-11   505; K6-11 277; TWEENS 9-14 209
DISNEY XD:               K2-11     88; K6-11   51; TWEENS 9-14   47
Source: MTVN Research from Nielsen Media Research Data


Upcoming Upfront 2010 Special Editions:
Spanish Language (5/5), Broadcast (5/19)

Special Editions and more Upfront information are available at Upfront Overview.

Influence Brands and Agencies’ Upfront Buying Decisions.
Space is limited. Contact Mike Farina to reserve your advertising! 
[email protected], 203.218.6480

Answer to Yesterday’s Trivia:  Who am I?  I first was seen on TV in 1969 when I ate a large “W”.  Later my true obsession became obvious when I declined a trip to Hawaii just to have these thing which are very important to me.   What became my famous tag line was first published in Barlett’s Familiar Quotations in 1992.  Who am I?   SESAME STREET’S COOKIE MONSTER – , “Me want cookie!”   Kudos to: Rich Thomas-Disney Book Group/NY; Meredith Rusu-HarperCollins/NY; Bob Friedland-Toys R US/NY; Juli Lennett-The NPD Group/Port Washington; Steve Clune-Disney Channel S&P/Burbank; Chip Beaman-Soundelux Design Music Group/Hollywood; Jason Atkinson-Radio Disney Network/Burbank;Felicity Clive-Turner Int’l Australia/Sydney; Dave Thomas/Toronto; Kristen McGregor-Sinking Ship Ent/Toronto; David Hiltz-sandyLion/Toronto

Today’s Trivia Question:   These animated characters – Modo, Throttle and Vinnie – are the heroes.  Among the bad guys were Lord Camembert, Lawrence Limburger and Fred the Mutant.  What show is this?       (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Member of Interactive Advertising Bureau (iab)

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: RESEARCH ANALYST/DISNEY ABC/CA: min 1 yrs exp in TV research, apt at Nielsen, strong written & analytical skills, college degree pref. Apply at: (ID236692)   (5/5)

JOB OPENING: AD SALES ACCT MANGERS/SIRIUS XM Radio/NYC:  Responsible for business development and full sales cycle acct management. Visit , job 5006 for detailed JD and to apply.  (5/5)

JOB OPENING: VP BIZ DEV/ Music Library/NYC:  7+ yrs exp selling licensed content/audio to producers. Must know prod process & have good TV/Content rolodex. No Relo. Great oppty for growth. Resume to: [email protected]  (5/5)

JOB OPENING: P/T GRAPHICS TRAFFIC COORD/NNLP/NYC: Traffic & follow-up on all assigned graphic material dist. Track rec of success in trafficking graphic materials for major nat’l media agency or print pub. Resume:  [email protected]  (5/5)

JOB OPENING: MGR, WORLDWIDE PROGRAM STRATEGY/DISNEY/BURBANK:  Devlp program strategy, region/local. Eval launch plans. Schdule and Acquisitions. Chldrn program 2+ yrs exp Intrnatl exp a + REQ 244015  (5/5)

JOB OPENING:  SUPR VID DIST/Rainbow/NYC: Supports int video initiatives for Rnbw nets.1-2 yrs exp in On Demand & Broadband Vid Mgmt, Final Cut Pro and XML. res to #10845BR  (5/5)

JOB OPENING: BIZ DVLP/TPE/LA or NYC: Exp. Sales’n Mktg specialist for dvlping new & existing biz ptnershps. Strong sales leader. Cable exp req’d. Exclnt Opportunity LA pref’d. Rez: [email protected] Click here for details. (5/4)  

JOB OPENING: MGR, AD SALES MARKETING/Nat Geo Channel/DC: Manages ad sales revenue generating ideas for on-air, online, and off-air sponsorship promotions; 3+ yrs exp in ad sales mktg.To apply:, ref FNG18920  (5/4) 

JOB OPENING:  COORD, PRGM PLNG & SCHED/ABC Primetime, LA. Min 2+yrs related wk exper; high detail, organized; fast-paced, team env. Top comp skills incl proficiency w/Excel & PPT a Must. Apply , Req# 244124 (5/1)

JOB OPENING:  SR MANAGER DISTRIBUTION & AFFILIATE MARKETING/Tennis Channel/Santa Monica, CA: 2-4 years experience in Cable TV Distr. Marketing background pref’d. Strong Excel/P’point. Resumes to [email protected] (5/1)

JOB OPENING:  DIRECTOR, PRICING & PLANNING/The Hub/NYC: Must have pricing and inventory management exp for broadcast net and/or major cable net. Apply at (5/1)

JOB OPENING:  DIRECTOR, CONSUMER MARKETING/The Hub/LA: Must have consumer mktg exp for broadcast net and/or major cable net. Apply at (5/1)

JOB OPENING: ASSOC RSRCH ANALYST/NY: Ability to interpret/position data accurately for daily Sales support.Strong attention to detail in fast paced enviro. Knwldg of Microsoft office apps/Excel. BA degree. [email protected] (4/30)

JOB OPENING: DIGITAL MARKETING MANAGER/HBO/NY:  Extensive social media experience. Apply here: (4/30)

JOB OPENING: MGR, BIZ DEV/AMC/WEtv/NYC: Support Dir & Sales team by generating rev from targeted categories.5+ yrs of Sales/Mktg/Biz Dev exp  Int Sales/Mktg a plus. Strong Res, Presentation. rez: ref#10898BR  (4/30)

JOB OPENING:  EXECUTIVE PRODUCER/Primal Screen/Atlanta:  5+ years biz dev/acct. mgmt experience in a production environment. Full description: (4/30)

JOB OPENING: VP, STANDARDS & PRACTICES/MTV Networks/NY: 8+yrs Oversee stdrds policies, Supv apps of TV content ratings systems, Strng exp in media ind. High level of responsibility/accountability Apply (4/29)

JOB OPENING: VP SERIES DEVELOPMENT/VH1/NYC: 10 + yrs exp TV Prod &/or Dev; Strong understanding of the VH1 brand, programming and creative reinvention req.; EOE/M/F/D/AAP (4/29)

JOB OPENING: DIRECTOR, DEVELOPMENT/MTV/NYC: 5+ yrs exp writing/dev short form content; 2+ yrs branded entertainment in ad agency, network, cable co. EOE/M/F/D/AAP (4/29)

JOB OPENING: SEGMENT PRODUCER/MTV News/NYC: 2+ yrs exp Entertainment TV; 1+ yrs exp writing & producing news segments. Exceptional writing skills a must. EOE/M/F/D/AAP (4/29)

JOB OPENING: ACCOUNT EXECUTIVE/Hauppauge, NY: Seeks AE for local ad sales.1-3 yrs ad sales exp. pref cable TV, radio, e-media adv.  Valid NY DL.  See full posting and apply to req 11119BR (4/29)

JOB OPENING: ACCOUNT EXECUTIVE/Oakland, NJ:  Seeks AE for local ad sales.1-3 yrs ad sales exp. pref cable TV, radio, e-media adv.  Valid NJ DL.  See full posting and apply to req 10909BR (4/29)

JOB OPENING: CREATIVE DIRECTOR/2C Media/Miami: Dvlp promo campaigns for major nat’l networks. Strong writing, conceptual, editorial, & 3-5 yrs cable, studio, or ntwrk promo exp. Co info @ Contact: [email protected] (4/29)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (5/5)

SITUATION WANTED: DIGITAL MEDIA/TECHNOLOGY/CABLE ATTORNEY Broad in-house exp incontent prod& distribution, new media, technology, cable affiliate & ad sales. Avail for project/consultant/FT. Contact [email protected] (5/4) 

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales,product,biz development True Closer!!!!! [email protected]  (5/4) 

SITUATION WANTED: ART/CREATIVE DIRECTOR (NYC) Concept through completion. Portfolio: Email: [email protected] (5/1)

SITUATION WANTED: Hard working, organized PRODUCTION MANAGER (NY) with Field Producing and Post Supervisor experience seeks challenging new position. Past companies include HBO, MTV, A&E, Thirteen & Nat Geo. [email protected] (5/1)

SITUATION WANTED: PRODUCER/WRITER/DIRECTOR (NY) Ultra-creative, award winning, all formats, all genres, all major networks and major cable. Fast, frugal and fun! [email protected] (5/1)

SITUATION WANTED:  E-NAMES SPECIALIST: Not enough time or manpower to enter schedules? Trouble meeting re-titling deadlines? E-names/program titling expert at your service.Reasonable rates. [email protected] (5/1)

SITUATION WANTED: MEDIA PLANNING/Los Angeles Full Time/Freelance; 10+ yrs exp. Experience-General Market and Hispanic. Works independently or manages staff. Large and small agency exp. [email protected]  (5/1)

SITUATION WANTED: DIRECTOR/CREATIVE DEVELOPER: Animation. Dynamic, award-winning, fun-filled, 10+ years experience. Clients include Warner Brothers, ABC Family, Nick JR, HBO Family, MTV2, The Tornante Company. [email protected] (4/30)

SITUATION WANTED:  STRATEGIC/CREATIVE WRITER. Expert at getting to the heart of a brand + giving it a voice.  Visit for FREE samples of my own brand + let me help you get heard. (4/29)

SITUATION WANTED:  ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting & Cable. Seeking FT/PT or Temp-to-Perm position:   [email protected] (4/29)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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