Wednesday, April 28th, 2010

Cynopsis: DIGITAL


Good morning, it’s Wednesday, April 28, 2010, and this is your first early morning digital briefing.

The drama around Gizmodo‘s purloined G4 iPhone continues as San Mateo County Police searched the home of Jason Chen, the blogger who profiled the next-generation iPhone prototype for the website, seizing multiple pieces of equipment including computers, hard drives and digital cameras. The warrant displayed on was approved for search and seizure of property “used as a means of committing a felony.” Gawker Media COO Gaby Darby is fighting the seizure on the basis that Jason is a paid full-time journalist working for the company and is therefore protected by California’s shield laws. A deeper look into the investigation from Yahoo News notes that the raid came at the behest the Rapid Enforcement Allied Computer Team (REACT) – a special high-tech task force commissioned to work on computer industry crimes – and that Apple sits on the task force”s steering committee.


Verizon’s FiOS TV service is launching new service to allow customers to watch online videos from YouTube as well as listen to internet radio services directly on their TVs. The service, an add on to Verizon’s Media Manager offering featuring content from, Dailymotion and Veoh, will be available immediately to HD DVR set-top customers who download a plugin on their PC. (A Mac solution is forthcoming.)
hopes to get True Blood fans salivating with 6 original minisodes of the show, written by creator Alan Ball and featuring True Blood’s cast members. Debuting this week on Yahoo TV, and the True Blood Facebook page, the 3-5 minute stories offer a glimpse into future storylines and will appear weekly leading up to the premiere of Season 3 on June 13.
Gannett’s social networking site is announcing a new affiliate partnership program this morning with the Bay Area News Group. The site will help drive national sales to Bay Area users and sell local ads across the community sites. Bay Area News sites such as will promote content both online and in print.
MSG Media has launched a redesign of MSG Network’s destination site, removing clutter, improving navigation tools and introducing an integrated video player featuring sharing across multiple social media sites. MSG plans to add content from new writers and contributors later this spring who will cover their local NHL, NBA, MLB and NFL teams.
CBS Interactive‘s “Live on Letterman” music series returns with Brooklyn’s own MGMT on Tuesday May 11. The webcast, which follows the band’s taped performance on Letterman, will be featured online at CBS RADIO, CBS Television Stations, the LATE SHOW at,,,, and


Dori Media Group has signed a contract with Ongoing Group and CTN to produce “uMan”, an interactive cross platform reality format that won an GSM award for Best Mobile TV or Video service this year. The show places 8 contestants in a lab for 21 days in which each of their actions are controlled by viewers at home via mobile devices. CTN, a production division of Ongoing Group, will produce the format for the Portuguese speaking territories: Brazil, Portugal, Angola and Mozambique. The “uMan” format has been sold to a total of 13 countries since its debut in July 2009.
GE Capital and NBC Universal’s Peacock Equity fund announced participation in a $14 million third round of funding for Healthline Networks, led by IGC Investor Growth Capital with Reed Elsevier Ventures also participating. Healthline provides health information services and advertising across a network of health-themed publishers, reaching nearly 100 million uniques per month.


Adconion’s branded content producer RedLever has launched a new interactive music platform to help whip up engagement around Tone body wash. The “Tone VideoBox” packages online music videos from Sony Music Entertainment/Epic Records artists such as Shakira and Jennifer Lopez (who recently left the label) with messaging about Tone’s new Daily Detox body wash. The campaign, created by Henkel and OMD, will reach audiences via the Adconion ad network – the company that acquired the remains of online video start-up Joost in March. The “VideoBox” campaign is RedLever’s second, following a similar program to raise awareness for McDonald’s late night menu last summer. The McDonald’s campaign delivered an 81% completion rate and a 10% engagement rate, according to RedLever.


Apple purchased boutique Austin, TX-based chip maker Intrinsity for a reported $121 million, one of the companies that worked on the iPad processor, per the NYTimes.
acquired Israel-based widget developer LabPixes, one of the first companies to create third party gadget apps for the iGoogle platform including the popular Flood It gadget. The company will continue to be based in its Tel Aviv office and will anchor iGoogle development efforts across Europe, the Middle East, and Africa.
Online video platform Ooyala completed a new integration with YouTube allowing publishers easily publish and analyze videos placed on the video sharing juggernaut. The feature, being utilized by clients such as Telegraph TV in the UK, makes it simple to search and gather relevant syndicated or user-generated videos to enhance stories and drive engagement on their sites.


Weekday circulation at the nation’s daily newspapers declined by a not-as-bad-as-expected 8.7% during the 6 months ending March 31, according the Audit Bureau of Circulations. Sunday circulation fell another 6.5%. The Wall Street Journal was the only major paper to pick up subscribers, helped out by 414,000 electronic subs from the web and devices such as the Kindle and the iPad. The News Corp.-owned paper widened its lead over Gannett’s USA Today as the nation’s top paper, which dropped from 2.1 million to 1.8 million subscribers.
The number of unique viewers of online video increased by just 1.3% in March over a year ago while total streams, streams per viewer and time per viewer all decreased year-over-year as well as month-over-month, according to Nielsen. Only Yahoo, Facebook, Google (independent of YouTube) and Disney Online experienced an increase in monthly viewers compared to Feb. Netflix’s Watch Instantly service dominated in terms of time per viewer (428.9 min.), followed by Hulu (272.4 min.) and ABC Family (183.3 min.)
Overall Online Video Usage (U.S.)
                                     Mar-10          Y/Y     M/M
Unique Viewers (000)     131,736        1.3%           -0.4%
Total Streams (000)     9,261,438      -4.2%          -10.1%
Streams per Viewer              70.3       -5.5%          -9.8%
Time per Viewer (min)        183.4       -3.8%          -5.5%
Source: The Nielsen Company
Top Online Brands ranked by Unique Viewers for March 2010 (U.S.)
Video Brand Unique Viewers (000)     MOM Viewers % Growth
YouTube                        96,075         -11.7%
Yahoo!                           30,469         19.4%
Facebook                       23,339           3.6%
Google                            15,241        122.9%
MSN/WindowsLive/Bing      14,828        -21.9%
 Hulu                                12,196        -13.7%
CNN Digital Network        10,992       -19.0%
Disney Online                    8,966        40.3%
Fox Interactive Media         8,944       -20.9%
ESPN Digital Network         7,378       -0.6%
Source: The Nielsen Company
Top Online Brands ranked by Video Streams for March 2010 (U.S.)
Video Brand Total Streams (000)        MOM Streams % Growth
YouTube                      4,672,376                   -21.0%
Hulu                               707,547                     9.3%
Yahoo!                            244,422                   24.2%
MSN/WindowsLive/Bing      170,034                   -22.3%
Nickelodeon Kids & Family   149,950                    14.8%
CBS Entertainment            144,085                    33.9%
Turner Sports and Ent.      141,917                      3.2%
CNN Digital Network           129,721                  -14.9%
Blinkx                              107,190                     9.7%
Facebook                         104,097                   12.0%
Source: The Nielsen Company


Cable PPV and VOD joint venture iN DEMAND has named cable technologist John Vartanian to the newly created position of Chief Technology Officer, reporting to Robert G. Benya, President and CEO, iN DEMAND L.L.C. John will manage technology, broadcast operations, VOD and PPV product management and will also oversee new product launches.
Former VP and Group Publisher of Bauer Publishing’s In Touch and Life & Style Magazines Mark Oltarsh has been tapped as Thrillist‘s new Chief Revenue Officer. Mark, who also served as Associate Publisher of Maxim and Stuff, will be based in New York and report to Thrillist CEO and co-founder, Ben Lerer.
Hallmark Channel executive Janice Arouh will join Byron Allen’s Entertainment Studios Networks as President Domestic Distribution and Marketing on May 10, 2010. She will oversee domestic distribution and marketing for all six of the company’s HD networks.


Television has the power to encourage positive change and change lives.

May 5, 2010
Congratulates these television programs that made a difference:

CSI: Crime Scene Investigation Coup De Grace * GLEE Wheels * Grandpa, Do You Know Who I Am? With Maria Shriver * Explorer: Inside Death Row * Private Practice Nothing to Fear * Taking Chance * Unlocking Autism * Vanguard: The OxyContin Express

Help honor television with a conscience. For Tickets, click here .


Also recognizing that the mobile web browser is alive and well on larger screen handsets, the Msnbc Digital Network introduced a smartphone-optimized version of its website that will load automatically when you visit it from an iPhone, iPad, Palm Pre or Android-powered device. News categories are outlined at the top of the page followed by scrollable items presented as top stories, news, business, politics, sports, entertainment, health, etc. Multimedia features including video and sideshows are also easily found further down, but the experience is simplified and easy to manage. Hilton Hotels is sponsoring the site on a semi-exclusive basis for the first month with little clutter to compete with. Msnbc’s localized EveryBlock also launched a mobile version, featuring hyperlocal news in 16 top cities. EveryBlock is worth checking out if you haven’t seen it; it allows you to type in your neighborhood to pull up new news stories, photos, reviews, crime reports, 911 dispatches, real estate listings and business permits posted in your neck of the woods. EveryBlock sources multiple online services including Yelp, Truvia and local blogs, aggregating what’s relevant to users at a micro level. Sorry – no badges are given, though. (“Badges, we don’t need no stinkin’ badges.”)


Upcoming Upfront 2010 Special Editions:
Spanish Language (5/5), Broadcast (5/19)

Special Editions and more Upfront information are available at Upfront Overview.

Influence Brands and Agencies’ Upfront Buying Decisions.
Space is limited. Contact Mike Farina to reserve your advertising! 
[email protected], 203.218.6480

Later – Wayne
Wayne Karrfalt for Cynopsis: Digital
[email protected]

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Member of Interactive Advertising Bureau (iab)

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: RESEARCH ANALYST/DISNEY ABC/CA: min 1 yrs exp in TV research, apt at Nielsen, strong written & analytical skills, college degree pref. Apply at: (ID236692)   (5/5)

JOB OPENING: AD SALES ACCT MANGERS/SIRIUS XM Radio/NYC:  Responsible for business development and full sales cycle acct management. Visit , job 5006 for detailed JD and to apply.  (5/5)

JOB OPENING: VP BIZ DEV/ Music Library/NYC:  7+ yrs exp selling licensed content/audio to producers. Must know prod process & have good TV/Content rolodex. No Relo. Great oppty for growth. Resume to: [email protected]  (5/5)

JOB OPENING: P/T GRAPHICS TRAFFIC COORD/NNLP/NYC: Traffic & follow-up on all assigned graphic material dist. Track rec of success in trafficking graphic materials for major nat’l media agency or print pub. Resume:  [email protected]  (5/5)

JOB OPENING: MGR, WORLDWIDE PROGRAM STRATEGY/DISNEY/BURBANK:  Devlp program strategy, region/local. Eval launch plans. Schdule and Acquisitions. Chldrn program 2+ yrs exp Intrnatl exp a + REQ 244015  (5/5)

JOB OPENING:  SUPR VID DIST/Rainbow/NYC: Supports int video initiatives for Rnbw nets.1-2 yrs exp in On Demand & Broadband Vid Mgmt, Final Cut Pro and XML. res to #10845BR  (5/5)

JOB OPENING: BIZ DVLP/TPE/LA or NYC: Exp. Sales’n Mktg specialist for dvlping new & existing biz ptnershps. Strong sales leader. Cable exp req’d. Exclnt Opportunity LA pref’d. Rez: [email protected] Click here for details. (5/4)  

JOB OPENING: MGR, AD SALES MARKETING/Nat Geo Channel/DC: Manages ad sales revenue generating ideas for on-air, online, and off-air sponsorship promotions; 3+ yrs exp in ad sales mktg.To apply:, ref FNG18920  (5/4) 

JOB OPENING:  COORD, PRGM PLNG & SCHED/ABC Primetime, LA. Min 2+yrs related wk exper; high detail, organized; fast-paced, team env. Top comp skills incl proficiency w/Excel & PPT a Must. Apply , Req# 244124 (5/1)

JOB OPENING:  SR MANAGER DISTRIBUTION & AFFILIATE MARKETING/Tennis Channel/Santa Monica, CA: 2-4 years experience in Cable TV Distr. Marketing background pref’d. Strong Excel/P’point. Resumes to [email protected] (5/1)

JOB OPENING:  DIRECTOR, PRICING & PLANNING/The Hub/NYC: Must have pricing and inventory management exp for broadcast net and/or major cable net. Apply at (5/1)

JOB OPENING:  DIRECTOR, CONSUMER MARKETING/The Hub/LA: Must have consumer mktg exp for broadcast net and/or major cable net. Apply at (5/1)

JOB OPENING: ASSOC RSRCH ANALYST/NY: Ability to interpret/position data accurately for daily Sales support.Strong attention to detail in fast paced enviro. Knwldg of Microsoft office apps/Excel. BA degree. [email protected] (4/30)

JOB OPENING: DIGITAL MARKETING MANAGER/HBO/NY:  Extensive social media experience. Apply here: (4/30)

JOB OPENING: MGR, BIZ DEV/AMC/WEtv/NYC: Support Dir & Sales team by generating rev from targeted categories.5+ yrs of Sales/Mktg/Biz Dev exp  Int Sales/Mktg a plus. Strong Res, Presentation. rez: ref#10898BR  (4/30)

JOB OPENING:  EXECUTIVE PRODUCER/Primal Screen/Atlanta:  5+ years biz dev/acct. mgmt experience in a production environment. Full description: (4/30)

JOB OPENING: VP, STANDARDS & PRACTICES/MTV Networks/NY: 8+yrs Oversee stdrds policies, Supv apps of TV content ratings systems, Strng exp in media ind. High level of responsibility/accountability Apply (4/29)

JOB OPENING: VP SERIES DEVELOPMENT/VH1/NYC: 10 + yrs exp TV Prod &/or Dev; Strong understanding of the VH1 brand, programming and creative reinvention req.; EOE/M/F/D/AAP (4/29)

JOB OPENING: DIRECTOR, DEVELOPMENT/MTV/NYC: 5+ yrs exp writing/dev short form content; 2+ yrs branded entertainment in ad agency, network, cable co. EOE/M/F/D/AAP (4/29)

JOB OPENING: SEGMENT PRODUCER/MTV News/NYC: 2+ yrs exp Entertainment TV; 1+ yrs exp writing & producing news segments. Exceptional writing skills a must. EOE/M/F/D/AAP (4/29)

JOB OPENING: ACCOUNT EXECUTIVE/Hauppauge, NY: Seeks AE for local ad sales.1-3 yrs ad sales exp. pref cable TV, radio, e-media adv.  Valid NY DL.  See full posting and apply to req 11119BR (4/29)

JOB OPENING: ACCOUNT EXECUTIVE/Oakland, NJ:  Seeks AE for local ad sales.1-3 yrs ad sales exp. pref cable TV, radio, e-media adv.  Valid NJ DL.  See full posting and apply to req 10909BR (4/29)

JOB OPENING: CREATIVE DIRECTOR/2C Media/Miami: Dvlp promo campaigns for major nat’l networks. Strong writing, conceptual, editorial, & 3-5 yrs cable, studio, or ntwrk promo exp. Co info @ Contact: [email protected] (4/29)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (5/5)

SITUATION WANTED: DIGITAL MEDIA/TECHNOLOGY/CABLE ATTORNEY Broad in-house exp incontent prod& distribution, new media, technology, cable affiliate & ad sales. Avail for project/consultant/FT. Contact [email protected] (5/4) 

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales,product,biz development True Closer!!!!! [email protected]  (5/4) 

SITUATION WANTED: ART/CREATIVE DIRECTOR (NYC) Concept through completion. Portfolio: Email: [email protected] (5/1)

SITUATION WANTED: Hard working, organized PRODUCTION MANAGER (NY) with Field Producing and Post Supervisor experience seeks challenging new position. Past companies include HBO, MTV, A&E, Thirteen & Nat Geo. [email protected] (5/1)

SITUATION WANTED: PRODUCER/WRITER/DIRECTOR (NY) Ultra-creative, award winning, all formats, all genres, all major networks and major cable. Fast, frugal and fun! [email protected] (5/1)

SITUATION WANTED:  E-NAMES SPECIALIST: Not enough time or manpower to enter schedules? Trouble meeting re-titling deadlines? E-names/program titling expert at your service.Reasonable rates. [email protected] (5/1)

SITUATION WANTED: MEDIA PLANNING/Los Angeles Full Time/Freelance; 10+ yrs exp. Experience-General Market and Hispanic. Works independently or manages staff. Large and small agency exp. [email protected]  (5/1)

SITUATION WANTED: DIRECTOR/CREATIVE DEVELOPER: Animation. Dynamic, award-winning, fun-filled, 10+ years experience. Clients include Warner Brothers, ABC Family, Nick JR, HBO Family, MTV2, The Tornante Company. [email protected] (4/30)

SITUATION WANTED:  STRATEGIC/CREATIVE WRITER. Expert at getting to the heart of a brand + giving it a voice.  Visit for FREE samples of my own brand + let me help you get heard. (4/29)

SITUATION WANTED:  ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting & Cable. Seeking FT/PT or Temp-to-Perm position:   [email protected] (4/29)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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