Wednesday, April 25th, 2012






Cynopsis: DIGITAL

Good morning. It’s Wednesday, April 25, 2012, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis editions online, click here.

Two of the six founding partners of the Digital Content NewFronts (DCNF), AOL and Microsoft, stepped up to the plate yesterday. Here are some of the highlights from their presentations.

The biggest item was the launch of the AOL On Network, a new video platform that encompasses AOL’s entire video offering. AOL On includes a consumer-facing video hub, on which content will be curated across 14 distinct channels, as well as video playlists that feature both original and partner content. Celebrities, such as Heidi Klum, Adrian Grenier, Christine Valchon, and more, have signed on to curate their own AOL On playlists. All together, it will provide an audience reach of 57 million viewers across multiple sites and connected TV devices.

AOL also announced seven new original series:

  • Digital Justice: Premiered yesterday on AOL On Tech and HuffPost Crime; a weekly reality show that follows digital forensic experts as they solve cyber crimes.
  • Fetching: From Sex and the City’s Amy Harris; a comedy series that follows a young woman in New York who quits her job to follow her dream of opening her own business, a daycare for dogs.
  • Little Women Big Cars: Premiering on May 7; a comedy series that follows the trials and tribulations four soccer moms.
  • Next Door Hero: Unscripted stories that puts a spotlight on normal people who have extraordinary stories.
  • Nina Garcia: The best-selling author and Project Runway judge dispenses fashion and style advice for women.
  • Tiger Beat Entertainment: Executive producers include Jennifer Lopez and Simon Fields; an entertainment news and lifestyle series “for, about, and by teens and young adults.”
  • ur + 1: a social gaming platform that will debut during the 2013 awards season; a fantasy sports-style game that will allow users to draft celebrities and earn points based on coverage of those stars on AOL properties.

Microsoft Advertising’s DCNF focused less on specific upcoming original content or TV-like series from the company, and more on the importance of digital as an important medium that the advertising community should pay attention to (echoing the driving reason behind the DCNF), as well as Microsoft’s capabilities in helping brands and agencies reach and engage with consumers wherever they are — on multiple platforms.

  • FOX Sports on MSN: will provide on-site coverage of the upcoming Summer Olympics. Former Olympic athletes have signed on to produce original video features showcasing inspirational stories among current U.S. athletes. Gold medalist Dominique Dawes spoke about having already shot a number of Olympic profile pieces. She also announced Physique with Dominique, a new show she is developing with FOX Sports focusing on physical fitness. Former NFL referee Mike Pereira discussed how he uses social platforms to engage with and teach fans the rules of the game. Other highlighted FOX Sports-related programming included After Party with Jay Glazer and Coach Speak with Brian Billick.
  • MSN Video: It’s an ad-supported aggregator of video. Programs that are featured on the platform include Last Night on TV, This Night on Main, Your Money, Taste of Place, Road Raves, Seven Wonders of the Wall, and Hot Guys Doing Horoscopes.
  • MSN Now: A new product that aims “to go beyond video.” Launched simultaneously across mobile, PC, and Facebook, it uses a platform built in-house that identifies trends on the web, after which an editorial team will write a blurb about said trend and then provide links to related content on MSN.
  • NBC News: A partnership through which additional content from shows like Rock Center with Brian Williams will be accessible via MSN as well as an array of custom-branded digital properties.
  • Xbox LIVE: 50+ partners have signed on in the last four months to offer content apps through the console. Xbox LIVE (gold members) spend 84 hours a month on the service. For them, entertainment app usage has surpassed multiplayer gaming on Xbox LIVE.
  • DV Guide: New series targeted to the digitally savvy audience who is interested in cord-cutting and consuming a lot of media online. Editorially, the show will not be confined to Microsoft products or services.
  • Today in the Park: A comedy series targeted exclusively to moms. Microsoft described the show’s watch rate as 90%; it has been renewed for a second season, which will be launching soon.



Syfy has announced four new digital initiatives:

  • BlastrTV, a new unscripted show from Syfy Digital that will be hosted by Andrea Feczko. The show will cover the “stories, people, and events that shape the current sci-fi, fantasy, and horror genres.” Launching in June, BlastrTV will be distributed online on VOD,, and Hulu, as well as Syfy’s mobile, tablet, Roku, and Xbox LIVE apps.
  • The Blastr app for Windows Phone, which will be available later this summer, will take advantage of the platform’s tile-like user interface in order to provide quick access to Blastr videos, photos, and other content.
  • App for Roku streaming devices: Available later this year, Syfy describes it as a marketing and promotional app. The digital content that will be available on the app will be a mixture of online originals, webisodes, and new Syfy Digital Studio productions; the intention being to increase viewership of the network’s TV programming. All content on the Roku app will be available in HD.
  • Syfy Sync for Face Off: The network is updating its iPad and Android tablet apps to include social TV technology, which will allow fans of Face Off to unlock a multimedia experience tied to the show. Additional content will include high-quality photos and bonus videos. The series is set to return this summer.

Telemundo Media is partnering with Trendrr.TV for the 2012 Billboard Latin Music Awards. Telemundo will incorporate Trendrr.TV’s social TV measurement services to provide a real-time snapshot of the conversations and buzz surrounding the awards show. A real-time ranking of the top five artists trending on Twiter will be integrated into the red carpet and main awards show broadcast. The trending topics and social data (gathered from both Facebook and Twitter) will be accessible on air, online, and on mobile, and will be available in both English and Spanish. Telemundo says this partnership is another element of its broader Social Telemundo initiative, as the company aims to boost audience engagement while they’re watching Telemundo programming.

Mnet, an English-language television channel in the U.S. targeting Asian Americans and fans of Asian pop culture, will live-stream M! Countdown Hello Japan, a special concert edition of M! Countdown, a popular weekly music TV series in Korea and syndicated throughout Asia. The live stream will be available on on April 26 at 5am ET.



AdSafe Media has added online video brand-protection capabilities for advertisers, networks, publishers, and marketplaces that are using the AdSafe Video Solution. In short, AdSafe says the new capability will allow brands to ensure that video ads appear in brand-safe environments. The AdSafe Video Solution integrates directly with the Marketplace, among other video publishers, networks, and marketplaces. It offers content rating, predictive contextual metrics, and viewability data for online ad-buying decisions, including those sold through RTB platforms.

iVillage has launched iVillage Rewards, a new program that lets users earn points for searching, reading, viewing, commenting on, and sharing content, all going toward accumulating special badges. The more badges a user racks up, the more sweepstakes entries they will receive. It won’t be immediately clear which actions result in points, creating what iVillage describes as a gaming aspect to the entire program. iVillage Rewards has also been launched with brands in mind, as it will offer opportunities to integrate original content and sponsorships into the experience. The first brand to plug into the offering will be Tostitos, starting on May 1. The sponsorship, dubbed “Make Life a Party,” is an aspect of a broader six-month campaign partnership between the two companies. Original content under this partnership includes My Best Idea, a new eight-episode web series about innovative ideas submitted by the iVillage community.


Travora Media, a travel media and information brand that houses hundreds of travel-oriented websites under its roof, has acquired The Nile Project (Nile Media), a San Francisco-based company with a portfolio of websites and mobile apps focused on local content for travelers. Nile Media features content such as top 10 lists, editorial content from local writers around the world, answers to travel questions from more than 100,000 users and tour guides, recommended trip itineraries, and images of local attractions. The companies say the acquisition will add over 1 million new users to Travora’s Audience Platform of more than 26 million users. Terms of the deal were not disclosed.



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Based on data collected by Miller, Kaplan, Arase, advertising revenue for the digital place-based sector grew by 14.2% in 2011 over 2010, which is more than 17 times the 0.8% growth rate for the U.S. ad industry overall (as reported by Kantar Media). Among all media types, digital place-based was second only to that of syndication, which recorded a 15.4% gain. The Digital Place-based Advertising Association (DPAA) made the announcement.


Syfy Ventures and Hasbro are teaming up to develop an online social game based on the G.I. Joe brand. Titled G.I. Joe: Special Ops, the game will launch in June on Facebook and, among other platforms across the globe. It’s an arena-based combat game that will allow players to join either the G.I. Joe team or its archnemesis, the COBRA organization. It will be released under the Syfy Games banner, joining other games such as Defiance, Rift, and Battlestar Galactica Online. The company that developed Battlestar Galactica Online, Artplant, will be the game developer for G.I. Joe: Special Ops.


HealthGuru, a provider of health-related video products on the web, has expanded its business development team with the additions of Branden Smyth and Arthur Fried. “Branden and Arthur will be key players in helping us manage the growing number of organizations that have shown interest in our content and our technology platform,” said Christopher Bruno, Co-Founder and EVP/Business Development at HealthGuru. “This includes creating and implementing a strategic plan for proactively targeting potential partners that will support our delivery on the high CPM direct sales opportunities we are committed to this year.”



MTV has partnered with a coalition of philanthropic, technology, and political media organizations (Knight Foundation, Foursquare, PolitiFact, and RealClearPolitics, among others) to launch Fantasy Election ’12. A part of MTV’s Power of 12 campaign, which includes a desktop and mobile game designed to get young people involved in the upcoming election, Fantasy Election ’12 is exactly what it sounds like: A game in the vein of fantasy sports. Users can draft a team of candidates who are pursuing the presidency or a congressional seat, and earn or lose points based on how their roster of candidates behave in the real world. Users can also earn bonus points for real world actions such as registering to vote, voting, and testing out their political knowledge. Points will be earned through data from PolitiFact, RealClearPolitics, Project Vote Smart, Center for Responsive Politics, Wesleyan Media Project, and Facebook/Twitter (when candidates engage with constituents through these social media platforms). Points can be earned through user actions on social media, such as checking in to in-person town hall events or on-air political debates via Foursquare and GetGlue.

Later – Sahil
Sahil Patel, Associate Reporter for Cynopsis Digital

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JOB OPENING: DIGITAL ACCT. EXEC/NBCU/NYC: Devlp. 360 ad sales prgm. for dig. and on-air, ID new clients, 5+yrs. dig. sales exp. Apply: Job# 5244BR (5/2)

JOB OPENING: SR AD SALES EXEC/Captivate Network/LA or SF: Need 5+yrs client+agency (planning side) contacts. Strategic solutions+consultative sales+passion. Excel $ pkg to cre8 new DOOH biz w/THE leader. Apply: [email protected] (5/2)

JOB OPENING: SR. ANALYST USA DIGITAL RESEARCH/NBCUNIVERSAL/NYC: Support USA Digital Research team. Knowledge of Omniture, comScore, Nielsen, and Hitwise. Apply online at (#5413BR) (5/2)

JOB OPENING: AFFIL MKTG MGR/Ultimate Fighting Championship/Las Vegas: Mng aff. mktg. partnerships w/digi & new media partners. 5yrs exp affil mktg & exp digital or new media envir. strongly desired. Apply: (5/1)

JOB OPENING: SR. RESEARCH ANALYST/ESPN/Miami: Provide local ad sales team with the research support to help grow LatAm business, via regular reporting and requests. 3+ yrs exp. pref’d. Send resume to: [email protected] (5/1)

JOB OPENING: MKT DIRECTOR/NYC: Lead ad sales & aff. sales mkt/promo efforts. Generate & execute brand part. ideas. Min. 10 yrs. mkt/sales/promo exp in cable/TV. Strong leader. Some travel. Send resume: [email protected] (5/1)

JOB OPENING: DIR RECRUITMENT RESRCH/NBCU/NYC: 6+yrs Sourcing exp., 2yrs Mgmt exp, Direct exp w/Exec-levels, Social media/Boolean/Name Gen/Talent Mapping, Ind. Knwldg A+ Apply: Job# 5299BR, EOE/M/F/D/AAP (5/1)

JOB OPENING: SALES ASSISTANT/Crown Media/ New York City: Work with AE & Planners to service and maintain agencies and clients on daily basis. More info & apply: (4/28)

JOB OPENING: ACCOUNT EXECUTIVE/Sportsman Channel/NY or WI: AE w/ 3+ yrs national ad sales AE exp a must. Sports/outdoor sales preferred. Excellent agency relationships & proven track record. Apply: (4/28)

JOB OPENING: MGR, ADVNC’D PLATFORM ASSET PROD/AMCN/NYC: Mnge production/delivery of assets associated w/prog on Adv Platforms: DSTB OnDemand, IPTV, EST, TV Everywhere, Social Media,etc. Apply at (4/28)

JOB OPENING: DIR OF COMM/Universal Sports/West Lake Village CA: Generate awareness of the network. 6-8yrs PR/Media Rel exp. Exc PR, comm, writing skills & social media skills. Res: [email protected] (4/28)

JOB OPENING: DIR LEGAL AFFAIRS/SCRIPPS/TN: Provide legal counsel for prgrmng, neg.agreements across SNI brands. Intellectual property matters, mainly copyright & trademark exp a must. Apply: Req. 2953 (4/27)

JOB OPENING: DIR, NEWS & LOCAL PRGRMNG/So. Cali: Mng news/prog content. Responsible for overall plan’g, dvlpmnt & prod for news/prog. News/TV mgmt exp. + 5-10 yr exp.  industry req. #134478BR (4/27)

JOB OPENING: ACCOUNT DIR/GSTV/NEW YORK: Largest nat’l away from home TV network at the pump seeks an account director with strong exp in media sales. Apply at: (4/27)

JOB OPENING: RESEARCH EDITOR AD STANDARDS/NBCUniversal/NY: Will focus on prescription/OTC drug ads for broadcast. 2 yrs exp with clinical and consumer related research. Apply at: Job#5369BR (4/27)

JOB OPENING: PROJ MGR RSRCH/ATL: Mng rsch proj to support Ent prgmng for TBS. BA/BS deg. 5+yrs mktg/media rsrch exp req’d. Prof in basic statistics/analysis, Nielsen media rsrch suite of software. Res & C/L: [email protected] (4/27)

JOB OPENING: MGR NBC SPORTS NETWORKS SALES PLANNER/NYC: Work across NBC Sports Ntwrk sales teams to oversee inv yield mngmnt, sales plan review, pre/post sales analysis. More info: 5159BR (4/27)

JOB OPENING: RSRCH ANALYST/CBS Television Distribution/NYC: CTD barter prgrmng using Nielsen NPower, Galaxy Explorer and Market Breaks as well as WRAP sweep. BA Deg pref’d.  [email protected]  Apply: (4/27)

JOB OPENING: SALES PLANNER/DIRECTV/NYC: Client acct mngmnt & sales support including dvlpng sales proposals, planning costs, buy/sales reports, billing, scheduling & inventory QC. Req’d 2 yrs exp. Resume to:, (4/27)

JOB OPENING: NATIONAL TV BUYING DIRECTOR/Boston: 7-10 years exp w/major agency, Network, Cable and wide range of new media options a plus, relo package avail, Send resume to [email protected] (4/26)

JOB OPENING: CFO/LEFTFIELD PICTURES/NYC: oversee all financial aspects of the business, raise money & ensure that it is used wisely. Info: Resumes to: [email protected] (4/26)

JOB OPENING: CREATIVE DIR/Lifetime/NY: Create & execute high level mktg campaigns for Lifetime’s key initiatives. 5+ yrs on-air promo exp + 3+ yrs campaign launch exp. Apply: (4/26)

JOB OPENING: VP STRATEGY & CONS MKTG/Lifetime/NY: Manage cons mktg activities & direct mktg strategies across all Lifetime brands. 10+ yrs media, promo, mktg or adv exp within ent industry. Apply: (4/26)

JOB OPENING: PR DIRECTOR/TNT-TBS/ATL: develop strategic, creative publicity campaigns for TNT & TBS original programming. 7+ years television publicity experience; Req #130698BR (4/26)

JOB OPENING: SALES PLANNER/CBS Television Distribution/NY: National TV Sales Org. seeks energetic organized individual to join our company. Direct contact w/sales team and agencies. Contact [email protected] (4/26)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: LUDORUM/NYC: Seeking collage intern with marketing or licensing experience to assist in day to day team activities.  Detail oriented and excellent communication skills a must. To apply email [email protected] (4/26)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: iPhone/iPad APPLICATION DEVELOPER: 12+ years interactive prod – will work project-project basis, can dvlp for personal or organizations – email for list of current apps in iTunes store. [email protected] (5/2)

SITUATION WANTED: NEGOTIATION & NEW MEDIA COUNSEL/DIR/CA: 7+yrs exp. in negotiation, drafting, deal mngmnt & execution. Extensive exp compliance, new media, new gTLD’s, Internet & Intellectual Property enforcement. [email protected] (5/2)

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: [email protected], Web Links:,, (“American Biographies”) (5/1)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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