A CYNOPSIS MESSAGE FROM WE tv

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Cynopsis: DIGITAL

04/20/11

Good morning, it’s Wednesday, April 20, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here. 
 
DirecTV will make Sony‘s Adam Sandler comedy “Just Go With It,” its inaugural premium “Home Premiere” VOD release for the extra premium price of $29.99 on Thursday. The movie was released in theaters on Feb. 11, grossing $102.3 million in North American theaters. Note- due to strict anti piracy guidelines, only 6 million of DirecTV’s 19.2 million customers will have access to the movie – only customers with HD DVR’s and other technical parameters, per the WSJ.
 

 
Walt Disney agreed to provide online movie rentals to U.K. viewers via Lovefilm, reports AllThingsD, the European subscription-based service acquired by Amazon in January. Disney plans to make more than 50 titles available to Lovefilm subscribers, including classics such as “Bedknobs and Broomsticks” and more recent movies including “Tron: Legacy.”
 
Yahoo is ramping up its original video productions this year, debuting new shows such as celebrity-themed fitness, nutrition, and beauty series “Inside and Out” on omg! this week, in a bid to capture some TV upfront ad dollars, according to Adweek. The plan is to create more scripted shows and less talking-head wrap up shows.
 
Yahoo also announced it is shuttering its Yahoo Buzz social bookmarking site beginning April 21.
 

 
Toronto-based E-Book start-up Kobo has raised an additional $50 million in capital led by an unnamed institutional investor. Kobo, which now offers some 2.3 million eBooks, newspapers and magazines in its store, kicked off its European expansion last week, with the announcement of plans to launch local content stores in Germany – the largest book market outside of the US – and Spain starting next month.
 

 
Social web platform Adaptly has raised a first round of funding worth $2.7 million from First Round Capital, Kirschenbaum Bond Senecal & Partners, Charles River Ventures and Lerer Ventures. The company allows brands to purchase ads across social networks including Twitter, LinkedIn, StumbleUpon with a single media buy while offering real-time insights and auto-optimization services to clients.
 

 
Sprint has agreed to invest “a minimum” of $1 billion in the form of wholesale pricing terms into the Kirkland, WA-based Clearwire WiMax joint venture, helping to shore up its shaky finances. The agreement brings clarity to their relationship and allows them to push forward with their respective 4G strategies, according to the companies.
 
Apple has filed another high-profile lawsuit, this time against Samsung accusing the Korean electronics giant of “slavishly” ripping off its designs and interface for the iPhone and iPad, reports the WSJ. The 38-page suit shows side-by-side comparisons of the Apple iPhone 3GS, released in June 2009 and the Galaxy S i9000 model, released in March 2010, pointing out similarities in packaging and icons for software applications such as music, phone, texting and contacts.
 
Meanwhile, Apple has asked a federal judge to dismiss an antitrust lawsuit against the company that alleges it limits the choice of iPod users by linking the device to the iTunes music store, per Bloomberg. Apple argues that blocking iPod music downloads using competitors’ software was intended to improve downloading quality for iTunes customers.
 
Dish Network has vowed to keep open a total of 600 brick and mortar Blockbuster stores following its acquisition of the bankrupt chain, per The Dallas Morning News. Blockbuster currently operates a total of 1,751 outlets in the U.S.
 

 
Despite rapid gains by Google’s Android platform in recent months, Apple’s iOS outreaches Andriod by more than 2-to-1 according to a new ComScore MobiLens report – the first to take advantage of public data showing demographics of users of connected devices. The unduplicated audience reach of the Apple iOS platform across iPads, iPhones and iPod Touches revealed a combined iOS installed base of 37.9 million users, comprising a 16.2% share of U.S. mobile subscribers for the past three months ending Feb. 2011. (Android OS attracted 23.7 million users for just over a 10% share.) New research also indicates that the iPad’s success has crossed over into a broader demographic beyond Apple “fanboys” that rush out to get the latest Apple gadget. Ages 25-34 year olds are the most avid iPad users in relation to the total mobile audience (17.6 percent).
 
Age Demographic Profile for Apple iPad Owners
3 Mo. Avg. Ending February 2011
Total U.S. Mobile Subscribers, Age 13+
                                                % of Users
                              Total Mobile   Smartphone   iPad___
Total Subscribers       100.0%       100.0%        100.0%
Age 13-17                     7.1%          6.3%           7.6%
Age 18-24                    12.5%        16.9%         15.2%
Age 25-34                    17.6%        27.4%         27.0%
Age 35-44                    16.8%        22.1%         20.3%
Age 45-54                    17.8%        15.3%        16.4%
Age 55-64                    14.1%          7.4%          7.3%
Age 65+                       14.0%         4.6%          6.2%
Source: comScore MobiLens
 

 
Here’s a major entertainment release – Sony Pictures Entertainment’s Crackle brand has launched a new Crackle App for iOS devices, offering free access to ad supported, full length films and TV shows on the iPhone, iPad and iPod Touch. A quick perusal of the selection reveals recent hits “The Da Vinci Code”, “Pineapple Express” and “Big Daddy”. The content can be started and stopped for later playback but commercial breaks cannot be fast-forwarded. The app reached the #1 free app in the entertainment category for both the iPad and the iPhone upon release yesterday.
 
CNN has expanded its news reading app to Android devices running OS 2.1 and above. The app includes news of the day through text, audio and photos and live and on-demand video, along with direct access to the popular CNN iReport citizen news hub. It also draws on the resources of CNN Radio, featuring a robust section of audio content.
 
NBA Digital and Playdom launched a new NBA Dynasty social game on Facebook enabling fans to create their own dream team, choosing amongst 9,000 pro NBA players dating back to 1946.
 

 
Former AOL digital veteran Joe Ruffolo has been tapped by as SVP of ABC Digital News, replacing Paul Slavin, who headed up digital since 2007. He is joined by Susan Mercandetti, who returns to ABC News as VP/Business Development and Partnerships and Barbara Fedida who also returning to ABC News as SVP for Talent and Business.
 
NBCUniversal has upped Salil Mehta to the newly created position of COO and CFO of NBCUniversal’s Entertainment & Digital Networks and Integrated Media division (E&DN/IM). He will oversee biz dev and planning across the entire E&DN/IM portfolio, including Telemundo, mun2, Bravo Media, Oxygen Media and Style and the digital properties iVillage, DailyCandy, Swirl and Fandango.
 
Kim Notario joins audience platform Martini Media as VP/Midwest Sales out of Detroit. Kim was ad director for Kelley Blue Book (KBB) and also led the Yahoo! auto sales division before joining Martini. She is joined by Cynthia Serrano, who has been hired as VP/Eastern Sales out of New York. Cynthia was digital sales director for Essence Communications online, a division of Time Inc.
 

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A CYNOPSIS MESSAGE

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ProPublica, the indie non-profit website that conducts its own investigative reporting to syndicate out to various partners, has just won its second Pulitzer Prize. ProPublica reporters Jesse Eisinger and Jake Bernstein have been awarded a Pulitzer for National Reporting for their Wall Street Money Machine series, covering how some Wall Street bankers first delayed then greatly worsened the financial crisis – seeking to enrich themselves at the expense of their clients and their own firms. Kudos also to NPR programs Planet Money and This American Life, which helped them in their riveting, get-you-blood-up reporting. Now if the reports actually lead to some action from the SEC and Congress, there may really be a reason to celebrate.
 
Later – Wayne
Wayne Karrfalt for Cynopsis: Digital
04.20.11

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Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com  classifieds page here .

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JOB OPENING:  MANAGER, RETAIL DEVELOPMENT/Nickelodeon/NYC: 3+yrs exp in retail sales/development, promo mktg or buying. Execute successful promo opps at retail. Strng analytical skills EOE/M/F/D/AAP.Apply www.mtvnetworkscareers.com (4/27)

JOB OPENING:  WRITER, NICK CREATIVE RESOURCES/Nickelodeon/NYC: 4+yrs exp writing ad campaign concepts. Strong knowledge of relation b/w script & visual. Knowledge of pop-culture EOE/M/F/D/AAP.Apply www.mtvnetworkscareers.com (4/27)

JOB OPENING:  SR. DIR, DIGITAL CONTENT/ PBS Kids Sprout/PHL PA: Mng dvlpmnt/exec of dig. content for Sprout, incl content for preschoolers & their families. Mng website (SproutOnline.com) Reply: [email protected] (4/27)

JOB OPENING:  PARALEGAL/CONTRACTS ADMNSTR/Atty’s On-Site Rep @ TV Prog/HLWD: Orgnzd/exp’d indv’l who can work under pressure w/ grt people skills! 4 days/wk, 27 of 30 wks, starts May. Resume/Stmnt of Int/Sal Req [email protected] (4/27)

JOB OPENING:  EXEC DIR, OPS/ABCNews/NY: Oversee all tech ops associated with ABC News bureaus. Oversee all field ENG, logistics, bureau technical personnel, & the News Acquisition Center. Apply @ disneycareers.com ID# 293025 (4/27)

JOB OPENING:  SR MGR DIGITAL SALES OPS/ABC Fam/NY: Manage dig acc mgmt team & responsible for digital campaign execution, full campaign delivery, deal optimization, & client communication. Apply @ disneycareers.com ID# 294583 (4/27)
 
JOB OPENING: ACCOUNT MGR/BLUE SKY AGENCY/ATLANTA: Hiring talented acct mgr to grow/manage cable biz. 3-5+ yrs exp, superb project mngmnt/communication skills and exp working on/in cable industry. Send res: [email protected] (4/26)

JOB OPENING: COORDINATOR, REVENUE PLANNING/ABC FAM/NY: Works with team to compile & distribute important ad sales revenue data. Primary functions are financial reporting / forecasting. Apply @ Disneycareers.com ID# 294638. http://ad.doubleclick.net/clk;232289579;60595525;x? (4/26)

JOB OPENING: DIR, PRGRM PLAN’G & ACQUISITIONS/TBS, Inc/ATL: 4yr Degree req’d. 2+ yrs buying and selling in TV ind. Exp at studios, cable ntwrks, or cable sales as an AE desired. Exc presentation skills. Apply http://bit.ly/gZIsfl (4/26)

JOB OPENING: SENIOR DIRECTOR, DIGITAL MARKETING/Nickelodeon/NYC: 8+yrs MKTG focus on digital, thorough knowledge of online mktg including Social media, CRM, traffic driving, SEO, SEM. EOE/M/F/D/AAP.Apply www.mtvnetworkscareers.com (4/26)

JOB OPENING: DIRECTOR, DIGITAL CREATIVE ADVERTISING Movies & Video Games/Nickelodeon/NYC: 7+yrs exp in studio, agency or entertain field. Present at high-level clients/agency mtgs. EOE/M/F/D/AAP.Apply www.mtvnetworkscareers.com (4/26)

JOB OPENING: MGR, MKTG/MARVEL ANIMATION/LA: Support mtkg animation dept: interfacing w/ licensees & promotional partners, comm w/ brdcst & home video partners, handling internal brand approval processe. Res: [email protected] (4/26)

JOB OPENING: ACCT MGR/ChaCha/NYC: Resp 4 mgt and exec of campaigns. Own sls process/invtry/rsrch/supt/client intrctn – 3-5 yrs exp w/online or mobile/gr8 cust svc skills/fast pace/team envmt.Snd Rsme [email protected] (4/26)

JOB OPENING: MARKETING DIRECTOR/FOOD NETWORK & COOKING CH/NY: Resp for marketing of Networks’ brand, talent & prgrmng priorities as a means to drive revenue & ratings. 6-8 yrs ent and/or mktg exp req. www.scrippsnetworks.com #2004 (4/26)

JOB OPENING: INTERACTIVE TV PRODUCER/Showtime Networks/NYC: Exp w/ software devel., TV and web prod, project mgmt skills, strong Photoshop, creativity a must. Exp w/ ITV & evolving video technologies a +. Apply at www.sho.com (4/23)

JOB OPENING: DEVELOPMENT PRODUCER/Discovery/FL: 7+yrs exp. Resp for mngng & expanding dev slate for DSC LATAM Networks, seeking new factual, lifestyle prog ideas, talents & formats, Speak Eng/Sp a must. www.Discovery.com #3458 (4/23)

JOB OPENING: WRITER/PRODUCER, CREATIVE SERVICES/HGTV/Knoxville, TN: Develop, write & produce on air promotions & special projects. 4 yrs+ TV Station/Cable Network experience req’d. Apply online: www.scrippsnetworks.com , job #2276 (4/23)

JOB OPENING: EXECUTIVE ASSISTANT/Hallmark Channel/NY: 5+ yrs exp supporting multiple senior execs. MS Office proficiency + advanced PowerPoint exp a must. See full posting and apply @ www.hallmarkchannel.com (4/23)

JOB OPENING: MGR, AD SALES MKTG/Food Network & Cooking Channel/NY: 5+ yrs exp. On- air Activation team that works w/ Ad Sales on 360 programs, integrations & short form. Full details, www. scrippsnetworks.com, req. 2313 (4/23)

JOB OPENING: ACCOUNT EXECUTIVE/CNN LA: College Degree, 3+ yrs sales exp., proven track of acquiring new biz & bldg/maintaining client relationships. Meet & exceed budget. Apply: www.turnerjobs.com (#123422BR) (4/23)

JOB OPENING: AD SALES ASST/GMC/NY: Seeking a recent grad w/ previous ad sales/advertising internship exp to asst ad sales dept. Strong Excel & multi-tasking a +. Apply: [email protected] (4/22)

JOB OPENING: SOCIAL MEDIA ANALYST/NY: Social media and content analysis, synthesize & data for entertainment and fashion client reporting, work w/account team to make actionable recommendations. Apply: [email protected] (4/22)

JOB OPENING: SR MGR CONTENT INTEGRATION/ESPN/Bristol CT: BA deg/6+yrs Dig Exp. Media req: develop SEO and biz dev strategy for ESPN3. Apply: http://jobs.espncareers.com/search/286716 & email: [email protected] w/posting  (4/22)

JOB OPENING: RESEARCH ANALYST/NBCUniversal/NY: cutting edge opportunity for Research Analyst in area of alternative metrics across all NBCU media properties. To apply, please visit www.nbcunicareers.com job #1598BR (4/22)

JOB OPENING:  DIRECTOR/DIGITAL MEDIA RESEARCH & ANALYTICS/ESPN/NYC: Lead collection, analysis & communication of audience data for ESPN’s digital media properties. 10+ yrs exp. http://bit.ly/ijH4ZY [email protected] (4/21)

JOB OPENING:  SR. ANALYST/TV Land Programming Research/MTVN/NYC: 2+ yr cable/bcast exp. Strong analytical/numeric skills Advanced Nielsen systems. Attn to details. BA/BS. EOE/M/F/D/AAP www.mtvncareers.com (4/21)

JOB OPENING:  DIGITAL PUBLICIST/Discovery/LA: Traditional/digital spprt for comm team; implementation of prg publicity campaigns; 2+ yrs hands on public relations exp, pref’d digital media space; www.discovery.com/careers job3588  (4/21)

JOB OPENING:  SR MGR PRIMARY RESEARCH/NBC UNIVERSAL/NY: NBCUniversal is looking for a Senior Manager, Primary Research in the Strategic Research group. Please visit www.nbcunicareers.com for more information and go to Req#842BR (4/21)

JOB OPENING:  SALES OPS ASST TEMP/TV One/NYC: copy & order entry, data validation entry; crspond w/clnts. Attn detail MS Suite min 2 yrs office exp req’d. Brdway Sys; Ad Sales/Sales exp a+; Sal DOE Visit: www.tvoneonline.com (4/21)

JOB OPENING:  DIR, DIGITAL RSRCH/AETN/NY:Direct Dig Rsch initiatives for AETN Strategic Insights. Expert online quant rsch; knwlg of comScore, Nielsen Online, Omniture prefd. 8+ yrs exp, pref  Ad Sales. www.aetn.com/careers.html (4/21)

JOB OPENING:  DIRECTOR, DEVELOPMENT- REALITY/MTV/NYC: 5+ yrs exp. reality TV Development (all formats); strong industry relationships a must; BA req. EOE/M/F/D/AAP apply at www.mtvnetworkscareers.com (4/21)

JOB OPENING:  SR. DIRECTOR, MULTIPLATFORM MARKETING/VH1/NYC: 8+ yrs Mktg exp for a digital or entertainment property.; Agency exp. desired; SEO, SEM, & Email Mktg a must; BA req. EOE/M/F/D/AAP apply at www.mtvnetworkscareers.com (4/21)

JOB OPENING:  SCHEDULING COORDINATOR,  PROGRAMMING DEPARTMENT/GSN/SM: Report to Director. BA Degree + 1-2yrs TV exp. Send res +CL to  [email protected] (4/21)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: SOCIAL MEDIA MARKETING/CHEER CHANNEL/LA/AUSTIN: Ideal opp to learn and manage social media platforms increase traffic, syndicate video content. 2-3 days per wk; Stipend. info: [email protected] (4/22)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (4/26)

SITUATION WANTED: RESEARCH DIR/SALES Media, Nielsen, Hispanic Mkt, Research, Sales, and Presentation experience. Email: [email protected] (4/23)

SITUATION WANTED: MANAGER/DIRECTOR FINANCIAL PLANNING AND ANALYSIS/LA. 10+ yrs exp in corporate entertainment finance. Extensive background in financial budgeting, planning, modeling and executive presentations. [email protected] (4/22)

SITUATION WANTED: AGENT’S ASSISTANT in publishing, film, or TV. Seeking entry-junior level position, B.A., English & Film, 2+ years publishing industry experience w/ literary agents. Contact [email protected] (4/22)

SITUATION WANTED: PRIME TIME EMMY DOCUMENTARY, PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (4/21)

SITUATION WANTED: AGENT’S ASSISTANT in publishing, film, or TV. Seeking entry-junior level position, B.A., English&Film, 2+ years publishing industry experience w/ literary agents. Contact [email protected] (4/21)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

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