Tuesday, September 28th, 2010

Cynopsis: DIGITAL

Good morning, it’s Monday, September 28, 2010, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

Research In Motion put credence to the rumors that RIM is indeed releasing a tablet computer at the BlackBerry developer’s conference, with a U.S. street date set for early next year and an international roll out pegged for Q2 2011. Described as the first “professional grade” tablet, the PlayBook will run on a new operating system developed by recent acquisition QNX and display most web video (including Flash,) as well as all content developed for BlackBerry smartphones. Bluetooth connectivity will enable smartphone content that actually resides on a secured server to be viewed by authorized users through the PlayBook. Specs include a 7-inch multi-touch display, a 1 GHz dual core processor, front and rear facing cameras, 1080p HD video playback and 1 GB of RAM. RIM is planning to launch both 3G and 4G versions of the device.


Sony Pictures, Disney, and Warner Bros. are all in talks to supply both Time Warner Cable and Comcast with movies for a new premium VOD service featuring recently-released movies, per Bloomberg. Disney is also in talks to provide films for the streaming media services of gaming consoles such as Microsoft’s Xbox 360 and Sony’s PS3.
Casting Call: WEtv.com is putting out a call to brides-to-be for next season’s Bridezillas show. Beginning Sunday, Oct. 2, engaged gals can upload a pitch video at WEtv.com and visitors to the site will have the chance to comment on and vote for their favorite entrants. The winner will have a chance to appear on the show and net $2,500.


Online photo marketplace Cutcuster launched stockphotolicense.com, an educational blog to answer questions about image licensing, photo copyright and other issues related to fair use.
Call for Content: The People’s Choice Awards is holding its second annual Favorite Film Pitch contest at AFM in Nov. and is currently accepting video pitches. Industry judges will select 5 finalists whose pitches will be posted to PeoplesChoice.com immediately following the CBS broadcast of the Awards show on Jan. 5 and fans will vote on the winner.


“Project Devil” is the name of AOL‘s new next generation ad system launched yesterday at Advertising Week, designed to better engage audiences and attract more brand advertisers to the web. With founding partners including General Mills’ Cheerios and Pillsbury Crescents, P&G’s Olay, Sprint and Lexus, AOL hopes the devil will be in the details of a new ad unit that features three customizable panels equipped to handle streaming video, apps, 3D rotation, quizzes, polls, etc. The format debuted yesterday on AOL’s Moviefone and StyleList sites and is set to roll out across subsequent properties in the coming weeks.
Apple‘s share of the mobile ad pie will grow to 21% by the end of the year at the expense of Google and Microsoft but the company will still trail market leader Google and its AdMob network, according to new IDC projections published in BusinessWeek.com. The number of advertisers committing to use Apple’s iAd network has doubled since June when the system launched with Unilever, Best Buy and DirecTV as charter sponsors.
MSNBC introduced a new online ad rendering system, dubbed ServeView, that promises to more accurately verify ad impressions across its site. As viewers click on content, the ServeView technology runs on the page and will only render the ad once the ad location is within the viewable area of the consumer’s display.
The IAB is calling on agencies, marketers and publishers to submit their best ideas for new IAB-approved ad formats, an industry seal of approval that currently makes up 80% of all online ads served, according to the bureau. Submissions will be judged on their ability to communicate branding, provide a positive user experience, integrate with publishers’ content and be adopted by a large segment of the industry. 
The IAB’s Local Committee also unveiled new guidelines at its annual MIXX conference to help members target local markets. The research covers IP-Based Geo-Targeting, Search Targeting, Explicit Profile Data Targeting, Behavioral Targeting, Mobile/Location-Based Targeting and Contextual Targeting.


Federal law enforcement officials are working on a comprehensive “wiretap” bill that make it easier for the FBI, The Justice Dept., and other agencies to monitor encrypted communications on the internet, reports the NYTimes. Federal officials are seeking access to digital formats including email, social network posts and Skype instant messaging as the current 1994 wiretap law does not currently apply to such services.
FourthWall Media partnered with eBay’s PayPal to create a new interactive TV solution to enable direct purchases on television with the click of a single “buy” button. The T-commerce app will be deployed on EBIF widgets from third party providers such as eBay and Yellow Pages.
VC fund Shamrock Capital has reached an agreement with UK-based ITV PLc and Technicolor to purchase a majority stake in cinema ad firm Screenvision. ITV will sell its entire 50% stake to Shamrock while Technicolor will retain a minority share and continue to provide film and digital services to the company.


In a bid to simplify the process of comparing viewers from the TV and online worlds, Nielsen unveiled a new Online Campaign Ratings program to compare online panel data with specific demographic info from participating publishers. The new metrics systems will follow along the lines of TV ratings, incorporating standard TV concepts such as Gross Ratings Points (GRP), reach and frequency – available days after a campaign launches on the web. Nielsen says the cross-platform system will be tested with a group of major brands and agencies this fall including P&G, Verizon Wireless, Starcom MediaVest and Facebook and will be submitted to the MRC for accreditation at a later date.


unveiled a pair of eBook readers based on Google’s Android operating system that go on sale in Japan in Dec. and are scheduled to be released in the U.S. and Europe in 2011. The two “Galapagos” e-books, available in with 5.5-inch or 10.8-inch screens, feature LCD color displays and will launch with eBook and e-magazine stores. The Japanese Galapagos models will support the XMDF format but Sharp plans add support of the ePub format for the release the U.S. models.
To complement the paid mobile Dexter game, Showtime has introduced a free Dexter app for the iPhone/iPod Touch, timed for the season 5 premere. The app includes behind-the-scenes videos, interviews, episode previews and a social trivia game.
Time Warner Cable has signed on to use American Roamer‘s CellMaps wireless coverage mapping app to allow 3G or 4G mobile customers to check TWC service availability down to detailed street level.


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Paul Kontonis, Eric Korsh and Teal Newland have joined digital agency Digitas as VP/Group Directors, Content Strategy and Development, overseeing the company’s The Third Act content platform (which launched to Real Women of Philadelphia campaign for Kraft.) Paul comes over from Edelman’s MATTER agency, Eric joins from Scout Productions and Teal formerly worked on branded entertainment for 60Frames.
Former Comcast Spotlight CFO John Drain has been tapped by Hearst Television to serve as SVP/Finance, effective Oct. 4, 2010. He joins Jeana Stanley, who has been upped to VP/Financial Planning. She and Al Lustgarten, Hearst Television VP of Administration & IT, will report to Mr. Drain.
Jeff Babka has been named CFO of New York-based contextual advertising company Vibrant. He reports to Doug Stevenson, co-founder and CEO.


Microsoft has given up hosting its own Windows Live Spaces blogging platform but has chosen a top platform to partner with. The easy-to-use WordPress.com will now become the default blogging platform for Windows Live and Live Spaces’ 30 million users will have six months to migrate their blogs to WordPress. (A new importer app should make the process pretty easy to figure out and a new publicize tool will enable bloggers to automatically share updates with all Windows Live Messenger users.) For Microsoft the decision is the latest in a series intended to concentrate its resources on fewer initiatives and make Windows Live inclusive, rather than operating a million “us too” sites. (For instance, video sharing site Soapbox was put to rest last year.) The deal truly makes WordPress the dominant blogging platform on the web and will likely lead to further consolidation. WordPress has long been popular for its generous 3GB of free storage space and its integrated metrics platform.


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Later — Wayne
Wayne Karrfalt for Cynopsis: Digital
[email protected]

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

JOB OPENING: PRESIDENT, MULTICULTURAL/ZenithOptimedia/NY: Lead engagement and media ROI with the multicultural consumer. Send resumes to: [email protected] (10/5)

JOB OPENING: DIGITAL MARKETING MANAGER/School of Rock/Teaneck NJ:Develop mktg plans for all online programs. Dual focus on website(s) mgmt & social media. View spec & apply at http://www.schoolofrock.com/application.php?job_id=42 (10/5)

JOB OPENING: DIR, PROG SCHEDULING/SPIKE TV/NYC: Oversee monthly sched, manage prog inventory, analyze ratings, support multiplatform. 5 yrs exp sched/research, detail oriented self-starter. EOE/M/F/D/AAP www.mtvncareers.com (10/5)

JOB OPENING: RESEARCH ANALYST/Fuse/NY Support Sales incl TV, web, VOD, new media. Strong writing & data comm skills req’d, PPT & Exl a must. Exp w/Nielsen & syndicated systems preferred. Rez to [email protected] “RA” in sub (10/5)

JOB OPENING: TRAFFIC COORDINATOR/The Hotel Networks/NY: 1+ yrs traffic exp; Load & schedule multi-network commercial logs, maintain commercial library, log recon; Detail-oriented; Team-Player; resumes to [email protected] (10/2)

JOB OPENING: VP, POST DELIVERY/HBO/NYC: Min. 15 years exp. managing staff, post production ops, archival & digital asset mgmt svcs, film & tape re-mastering and long-term asset preservation. Apply: http://bit.ly/d6IsCi (10/2)

JOB OPENING: Film Dist-Operations /NYC: Entry Level, assistant to International Operations dept. Strong PC/Mac, verbal & written comm. skills. Knowledge of Adobe CS a plus. For more info & send resume: [email protected] (10/2)

JOB OPENING: DIRECTOR DIGITAL MKTG/National Geographic Channel/DC: 10+yrs Digital Mktg exp, leads strategy/execution in srch, social media, paid online media, VOD etc. Must have mgmt skills. Apply www.foxcareers.com ref. FNG20095 (10/2)

JOB OPENING: DIR TRADE MKTG/WE tv/Wedding Channel/NY: 7+yr Trade Mkt, ad sales spnshp, B2B ad exp in Tv/Ent indstry. Creative w/ Strg, presentation, budget & ppl mgmt skils for Multi-plat ad sales envmt. Rez: [email protected] (10/2)

JOB OPENING:  DIR, AD SALES RESEARCH/AETN/NY: Responsible for driving Ad Sales Res initiatives for Lifetime & Lifetime Movie Net.5yrs tv ad sales research exp w/ strong quantitative skills. Apply to: www.aetn.careers.html (10/1)

JOB OPENING:  MEDIA SPRVSRS & PLANNERS/ASSOC MEDIA DIRECTOR/LBi US/NYC:  LBi is growing and is hiring at all levels! Digitally savvy AMD, Media Planners and Supervisors. Please get in touch here: http://www.lbi.com/us/join-lbi/ (10/1)

JOB OPENING:  SPEC PROJECTS MGR/Cynopsis Media/CT/NYC: Manage event coord/mktg prjcts. Strng org & comm skills. Evnt plan’g exp req. Bkgd in TV a +. Adept in MSOffice; basic design skills. Email resume/sal req:  Trish @cynopsis.com (10/1)

JOB OPENING:  SALES MGR, EDUCATIONAL DIGITAL AND MEDIA/PBS DISTRIBUTION/Arlington VA: 5 yrs sales & account mgmt; mktg B2B products to K-12, college or library mkts; new business development; resumes to [email protected] (10/1)

JOB OPENING:  MGR AD-OPPS/WWE/Stamford, CT:  WWE Mng/trblshoot campaigns to ensure full delivery. Tech skills:(HTML,Flash,Web Dev/Design,JavaScrpt,video plyrs) imprtnt! 5+yrs exp.Competitive comp&great benefits. Apply: wwe-careers.com/ (10/1)

JOB OPENING:  MGR,COMM/MTV/LA:  4+yrs PR exp within a TV Network, covering reality based programming a plus! EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (10/1)

JOB OPENING: SR BRDCAST DESIGNER/NY:  Resp for on air design projects w/in the Mktg dept of USA Conceptualize, design, dvlp, execute & animate projs such as ID’s, show opens, animated banners & trailers www.nbcunicareers.com Req#1232656 (9/30)

JOB OPENING: CNBC- MGR STRATEGIC PARTNERSHIPS/NJ: Cultivate/shape alliances incl. concept, deal structure &financials. Maintain/mng relationships w/key partners & expand into new areas of opp. www.nbcunicareers.com Req# 1256058 (9/30)

JOB OPENING:  AD SALES EXEC/NYC-Midtown & Encino, LA office:  2yrs + television sales experience. 5 yrs+ advertising industry exp. DRTV Sales pref’d, Per Inquiry a plus. Send resume/salary requirements to [email protected] (9/30)

JOB OPENING:  PRODUCTION ATTY/NYC:  Temp Position Oct 2010  Feb 2011 ATTY post for LIVE syndicated show For preprod review, live on set work, clearance &  fair use transactional must send resume to [email protected] (9/30)

JOB OPENING:  WEB DEVELOPER/Hallmark Channel/Studio City: 3 years web develop. & database management. See full posting and apply @ www.hallmarkchannel.com (9/29)

JOB OPENING:  RESEARCH MGR/Comcast Networks/NYC: 5+ yrs exp in TV Rsrch, Support Ad Sales, create estimates. Nielsen, Star Media, MRI, Simmons; strong PC & interpersonal skills req. www.ecentralmetrics.com/url/?u=6149424085-264 (9/29)

JOB OPENING:  MKTG SOLUTIONS MANAGER/G4/LA:  Job respon. include ideation and execution of multi-platform integration/sponsorship programs. 3-4 yrs exp. in TV mktg/ad sales. Expert in PowerPoint. Apply  [email protected] (9/29)

JOB OPENING:  P.R. PROFESSIONAL/LA: Seeking a P.R. Professional to handle day-to-day publicity for two highly-rated nationally syndicated television newsmagazines. 10-15 years exp in TV Publicity. Resume: [email protected] (9/29)
JOB OPENING:  KVOA-TV/TUCSON: Looking for REGIONAL SALES MGR and strong ACCOUNT EXEC who want to join a dynamic team. 2-3 yrs sales/mngmnt exp’ is req’d & college deg’ pref’d. Email Resume: [email protected] and [email protected] (9/29)

JOB OPENING:  WRITER NONBRANDED CAMPAIGN CONCEPTS/Non-Nickelodeon-Branded Adv/NYC: 5+yrs adv or int mktg exp./Problm Solver/Strng listenr & writer/Kwldg of pop cultre, TV, & digi trends. EOE/M/F/D/AAP www.mtvnetworkscareers.com (9/29)

JOB OPENING:  MANAGER, CAMPAIGN CONCEPTS/ Non-Nickelodeon-Branded Adv/NYC:  5+yrs adv or int mktg exp./Problem Solver/Strng listener & writer/Kwldge of pop culture, tv, & digi trends. EOE/M/F/D/AAP Apply www.mtvnetworkscareers.com (9/29)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNS CREDIT ONLY:  PRODUCTION&POST/NY: Small co w/feature doc commission seeks interns to work closely w/ prod. and dir. on final touches of prod, and all of post. You will be an integral part of the process.Send resume: [email protected] (9/29)

FALL INTERNS CREDIT ONLY:  Corporate Product Rights Intern/CBS/LA:Should have knowledge of PHP Coding and MYSQL Database Development.For credit and must be a student.Apply: www.cbscareers.com and reference #6795BR (9/29)

FALL INTERNSHIP CREDITS ONLY: MKTG INTERN/Fans Without Footprints/NYC: Interns will work on growth strategies for 3 early-stage green marketing platforms focusing on sports, film/production and fashion industries. Resume: [email protected] (9/28)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: CELEBRITY EVENTS ASSISTANT: Love celebrity news/pop cult/ent. Avail for coordination/staffing of special events, gift bag compilation, VIP outreach. Past exp w/ABC’s “The View” Talent Dept. skerlee (at) hotmail (dot) com (10/5)

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (10/5)

SITUATION WANTED: SR SCRIPT EDITOR /w tons of broadcast exp. David/416-6514229/[email protected] (10/5)

SITUATION WANTED: NEED A BUDGET DONE?? LINE PROD/EIC – 10+ yrs. exp- budgets done in all formats. Accurate budgets, Reasonable rates, fast turn around Email: [email protected] (10/5)

SITUATION WANTED: POWERHOUSE SALES in MEDIA, TV & FILM/NY: 7+ years of Domestic and International in FILM & TV SALES very successful at MIPCOM, MIPTV an “outside the box” approach generating new clients, email [email protected] (10/5)

SITUATION WANTED: FILM IN DETROIT?! Been there? I hv. What’s drearier? Crewing up in Detroit. Juggalo PAs. I.C.P. light guys. Drs. & cops on-set. Yuck! S.T.D.- Stop The Detroitization (of NY)! I’m the PA who can so.self.writeous@gmail (10/2)

SITUATION WANTED: ONLINE ACCOUNT EXEC/NY: 5yrs digital Media exp/goal oriented, customer service driven/top agency list/exp. with display, video, sponsorships, newsletter, integrated custom content. Contact: [email protected] (10/1)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (9/30)

SITUATION WANTED:  EXECUTIVE ASSISTANT/COORDINATOR: 2 years experience, full time job in NYC in the television industry. Degree in International Business, very enthusiastic and hard working, email [email protected] (9/30)

SITUATION WANTED: PRODUCTION MGR 20+ yr NYC exp-live ent/news/sports/talk/mag/docs: studio/remote- hands-on- bld/guide team.Cap+op bdgt/rept/fcast. Fmr CAM/LD/TD/P-D. Contact: [email protected] 206-715-4273 (9/29)

SITUATION WANTED:  AUDIO ENGINEER FOR AUDIO POST-PRODUCTION POSITIONS in N.Y.C. 10+ years of audio production experience; expert Pro Tools operator; detail-oriented with strong mixing skills. Contact email: [email protected] (9/29)

SITUATION WANTED:  Award winning creative with major cable and network experience in on air promo, branding and marketing available to help boost ratings and revenue. Reel and resume at SethBerkman.net (9/29)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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