Tuesday, September 18th, 2007

Cynopsis: DIGITAL


Good Morning, it’s Tuesday, September 18, 2007 and this is your first early morning digital briefing. 

Time Warner is packing up and moving the AOL corporate headquarters from Dulles, VA to the Big Apple to be closer to the Mad Men of Madison Avenue. The 770 Broadway building in Manhattan will be its new home, which also houses offices for Viacom and Nielsen business magazines. The move is part of a plan to combine AOL’s various recently acquired ad businesses (including behavioral targeting firm Tacoda, mobile ad specialist Third Screen Media and video ad platform Lightningcast) into a new unit called Platform A. AOL also announced it is expanding its relationship with HP, offering co-branded, localized versions of its portal, toolbar and search engine on HP desktops and notebooks worldwide. The portal will become the default homepage for all HP PCs.


MTV Films has turned to YouTube to find its next box office stars. Mike O’Connell and Ken Jeong, the “Million Dollar Strong” duo from the mock music video What’s It Gonna Be?, have signed on to star in a MTV comedy feature, reports Variety. The story will revolve around the characters they play in the viral video – a white rapper and his Asian exchange student buddy – from a script written by O’Connell and Peter Kline.
Al Gore accepted a Creative Achievement in Interactive Television Emmy on behalf of a generation who “wants to be in control of its media” for user generated content-focused Current TV on Sunday night. Current has clawed its way into 50 million homes since launching and has been way ahead of the interactivity and citizen journalist curves. Congrats guys!
Airborne Entertainment has developed a new casual mobile game to commemorate the 10th season and the upcoming 100th episode of Fox’s Family Guy. Look for it later this month on the comprehensive familyguymobile.com site.


Joost partnered with Ripe Digital Entertainment to add RipeTV, OctaneTV and FlowTV to its P2P internet TV service, according to Adweek. Look for shows such as RipeTV’s Stuff 4 Dudes, OctaneTV’s Hot Import Nights and FlowTV’s FLOWilicious.
acquired Seattle-based TV fans site Buddy TV, according to paidcontent.org. The site, which features news, forums, listings and community features for TV fanatics, received $2.8 million in funding from Gemstar-TV Guide this past summer.  Buddy TV declined to comment on the report.
SpiralFrog launched a new service allowing users to download free music files in exchange for watching ads on the site. Its business model shares targeted ad revenue with artists who offer up their work. The Windows-only site has amassed a library of more than 800,000 songs and 3,500 music videos so far.
Indie filmmaker David Wain signed on to produce a second season of his Wainy Days series for online entertainment start-up My Damn Channel. Jonah Hill from Superbad, Jennifer Westfeldt from Kissing Jessica Stein and Rob Corddry from The Daily Show will guest star in this season’s final three episodes.


An EU court rejected Microsoft‘s appeal of the antitrust case the company ended up on the wrong side of in 2004, upholding $689 million in fines levied against the software giant. Microsoft was found to have abused its position by bundling the Windows Media Player inside of its Windows operating system and refusing to share interoperability data with server manufacturers. Microsoft may be unable to ship Explorer and Windows Media applications with future EU Windows products.
Hearst paid around $100 million in cash for the consumer health site RealAge.com, according to The New York Times. The site is built around a user survey that considers more than 100 health related issues to determine their “real age.” The site attracts about 2.1 million uniques a month and has annual revenue of about $20 million, according to Hearst.


Slovenia-based OpenAd.net, an online marketplace for buying and selling creative, is getting ready to expand to the U.S. according to AdAge. Marketers like Gillette are invented to pitch ideas to the network’s more than 9,000 creative executives before choosing the campaign they like best. Executives worry it could offer another cheap alternative to the global agency model.


TNT’s The Closer occupied the top 5 spots in Tivo‘s latest Stop||Watch DVR ratings, ranking Tivo users’ most watched shows. The show topped out with a 10.4 rating on July 23, the first time a cable network made the top ten but far below the 25.6 ratings of the highest-rated show during the May ratings period. Amazingly Tivo favorite Studio 60 remained in the top 10 when it finished its single season run on June 28.


Former Tacoda CEO Curtis Viebranz has been named EVP and President of Platform A for AOL, reporting to AOL President and COO Ron Grant. Reporting to Curtis will be Lynda Clarizio who will continue to oversee Advertising.com, and Kathy Kayse who will run AOL brand solutions, focusing on custom solutions for advertisers.


TechCrunch40.com is the official website of this week’s TechCrunch40 new media conference hosted by the web 2.0 TechCrunch blog and venture capitalist Jason Calacanis. Besides covering the conference exhaustively, the site gives visitors a more intimate look at the 40 startups handpicked to exhibit (for free) at the show. Given the respect TechCrunch editor Michael Arrington and his cohorts are accorded in Silicon Valley, there just may be some future stars in this group of startups. The site also offers some cool social features such as the ability to rate the 40 new companies’ presentations. Attendees can even vote using their cell phones!


Ypulse Tweens Mashup

Reaching Today’s Tweens with Technology
Friday, September 28th | Javits Center, New York City 

The Mashup conference, produced by Ypulse.com in partnership with Modern Media, will help media and marketing professionals understand how to reach tweens using technology in a multi-platform world. Tweens Mashup includes access to the massive show floor of the DigitalLife expo.

Register today at www.mashup.ypulse.com . Cynopsis readers may extend “early adopter” rates (a $100 discount) by using special code CYNOPSIS!

Later — Wayne
Wayne Karrfalt for Cynopsis: Digital

Cynopsis Ad Sales:  Mark Bohn- 203- 583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here

JOB OPENING: JR POST PRODUCTION/XSAN ENGINEER/iN DEMAND Networks/NY: Asst in maintaining/building out post prod facility. Req: Engineering/Post Prod degree, 1-2 yrs eng exp, Final Cut Pro, Xsan exp. Apply at: [email protected]. (9/25)

JOB OPENING: SENIOR DIGITAL PROD/AD SALES/VH1.com/NYC: 4+yrs Online Producer,1 yr Ad Sales exp, Strg communication/org skills, Ability to multi task in high pressure deadline env EOE/M/F/D/AAP. Apply www.mtvncareers.com (9/25)

JOB OPENING: COORDINATOR, LICENSING/MTVN/NYC: 2+yrs consumer prod lic. exp, Strng written/oral skills. Knwldge of finance & acct. Strng Microsoft office prgms skills, BA/BS A+ EOE/M/F/D/AAP. Apply www.mtvncareers.com (9/25)

JOB OPENING: SR DIR COMMUNICATIONS/VH1/NYC: 7yrs Entertainment/Programming PR exp, Strg written/oral skills, experience in troubleshooting, Strng Leadership/Teamwork role. EOE/M/F/D/AAP. Apply www.mtvncareers.com    (9/25)

JOB OPENING: MANAGER MARKETING 2 (SPOTS)/MTV/NYC: 4+yrs marketing in Media or Ent, Strg Nego & Writing skills, Knwldge of TV landscape/Internet/Online mkting, MediaBuy exp A+. EOE/M/F/D/AAP. Apply www.mtvncareers.com (9/25)

JOB OPENING: SR PRODUCER, PRODUCT DEV/VH1.com/NYC: 5+yrs exp in Ent/TV industry w/in digital media, Strng Proj Mgmt exp, Knwldg of current digital products, Inventing digital prod A+ EOE/M/F/D/AAP. Apply www.mtvncareers.com (9/25)

JOB OPENING: Seeking top notch SR AE for Channel One News-NYC:Must have min. 7+ yrs consultative sales,proven Biz Dev exp; ideally in Broadcast/TV, and/or non-traditional space. see full desc and apply: www.adweek.com   (9/25)

JOB OPENING: DIR OF PARTNERSHIPS/FOOD NETWORK/NY Seeking strategic thinkers w/ 5-7 yrs of ent and/or integrated mktg exp to dvlp alliances w/ nat’l advertisers & others to support FN’s brand mktg goals. Email: [email protected] (9/25)

JOB OPENING: ASSOCIATE /NYC: Entertainment Consulting Firm/BA/strong research, project mgmt, organizational & administrative skills/motivated, self-starter, media experience a +/email resume: [email protected] (9/22)

JOB OPENING: CONTRACTS ASST/ SCHOLASTIC NYC:Seeks detail oriented person to support Legal/Bus.Affairs:Admin., Contract Maint., Data Mgmt. BA/Strong org. & comm. skills. Full posting & apply at: www.scholastic.com (9/22)

JOB OPENING: DIRECTOR OF PROMOTIONS MARKETING/Cartoon Network/[adult swim], NY: Must have 5-7 yrs of exp in promos/mkting, advertising. Strong project mgmt, client service. Apply online via www.turnerjobs.com , Req# 86449. (9/22)

JOB OPENING: RESEARCH ANALYST/Superstation WGN/NY: Pgrm trends, estimates, sales promotion, pgm maintenance.1+ years in Cable, Spot, or agency. Proficiency in Xcel, Pwpt, Nielsen software,& MRI. Send resume to [email protected] (9/22)

JOB OPENING: PUBLICIST /TURNER BROADCASTING/NYC: Support ad sales/marketing PR & publicity efforts for CNN & New Media groups. Business & new media press contacts a +. 4 yr degree, 3-5 yrs exp. Apply: [email protected] (9/22)

JOB OPENING: BROADCAST MEDIA BUYER/LA Weight Loss/Suburban Philly-Horsham: Min 5+ yrs exp w/ TV. Resumes to: [email protected] (9/22)

JOB OPENING: SR MGR, WEB ANALYTICS & SR CAMPAIGN MGR ADVERTISING OPERATIONS/WWE/Stamford, CT: Both needed. Benefits: Med, Dntl, 401k, stock purch, gym, discounted merch, and tix to live events. Apply: www.wwe-careers.com (9/22)

JOB OPENING: RESEARCH MGR/Media & Ent Insights OTX/NY: Mng day to day ops of TV Dailies, knwldg of Quant rsrch mthods, TV ind playrs prgmng & trnds, 3yrs client side TV/media/ent exp req’d. send rsme: [email protected]   (9/22)

JOB OPENING: FREELANCE SCHEDULER/Nicktoons Networks/NY: Schedule episodes, interstitials, graphics, etc.1 yr media/prgrm plan’g, or traffic experience pref’d; strong interest in programming. Send resume to [email protected] (9/21)

JOB OPENING: VP, ORGANIZATION & STAFFING/Silver Spring MD: Provide strategic leadership in the acquisition and development of talent globally. Min 10 yrs HR/OD/recruiting exp. Apply: www.discovery.com position 5463 (9/21)

JOB OPENING: DIGITAL ACCOUNT EXECUTIVE NYC/Dailymotion: 5+ yrs sales experience, 2+ online preferred, proven track record meeting aggressive goals. Email cover letter & resume referencing DAILYMOTION AE to [email protected]   (9/21)

JOB OPENING: DIRECTOR, CONTENT PARTNERSHIPS/Building B/Santa Monica: We seek a candidate that is familiar with the latest in content platforms & interactive deal structures. View the full listing & apply at www.building-b.com (9/21)

JOB OPENING: EXEC PROD/NY: Temp Oct- March. Execing two established shows: Some development work. 15 yrs TV exp; proven exp of reality prgrmng in female skewed lifestyle arena fashion, int design etc. Res: [email protected] (9/21)

JOB OPENING: ONLINE PRODUCER/ Nickelodeon/NYC: 2+ yrs online producer exp in kids/family or community sites; Solid knowledge of the internet and related technologies. EOE/M/F/D/AAP. Send Resume to: [email protected] (9/21)

JOB OPENING: WRITER’S ASSISTANT/Los Angeles: Very fast paced TV production office seeks highly skilled Writer’s Assistant. Must have previous experience. Please email resumes to [email protected] (9/21)

JOB OPENING: SALES PROFESSIONAL/ Sorpresa!/LA: 3 yrs. exp. selling a non-traditional advertising medium, a BA/BS degree & must have exp. in at least one of these areas: Kids, Cable, or Hispanic Media. [email protected] (9/20)

JOB OPENING: BUSINESS AFFAIRS/ Sorpresa!/NY: 4 yrs. exp. to oversee legal affairs across all depts. Ability to structure, negotiate & draft a variety of agreements. Must have Media Experience & BA/BS & J.D. [email protected] (9/20)

JOB OPENING: PROD. & DEVELOPMENT MGR/ Sorpresa!/NY: 3-5 yrs. exp, Bilingual, handle all aspects of development of ideas from concept to pilot, including creative & prod. matters. Degree in Comm./Business. [email protected] (9/20)

JOB OPENING: SR. DIR. AFFILIATE RELATIONS/ Sorpresa!/NY: 7 yrs. exp., Bilingual, 4-yr Degree in Marketing or Business, support key affiliate sales, marketing initiatives & priorities for distribution. [email protected] (9/20)

JOB OPENING: SR. DIR. AFFILIATE RELATIONS/ Sorpresa!/LA: 7 yrs. exp., Bilingual, 4-yr Degree in Marketing or Business, support key affiliate sales, marketing initiatives & priorities for distribution. [email protected] (9/20)

JOB OPENING: EDITOR-ONLINE MARKETING MGR/ Sorpresa!/NY or DFW: Creating an online & mobile destination for Hispanic kids. Writing, editing, & proofreading in Spanish & English, web technology knowledge. [email protected] (9/20)

JOB OPENING: PBS Creative Services is currently soliciting FREELANCE WRITER/PRODUCER resumes and reels for upcoming on-air promo work in our Primetime area. Please submit to [email protected] (9/20)

JOB OPENING: SALES PLANNER/AETN, NY: Create Plans, steward accts, designate ADUs&recaps, coord make goods&post analysis prep. 2yrs exp pln’g or buyer.Exc comm skills.Client service mindset. Apply: www.aetn.com/careers.html (9/20)

JOB OPENING: MEDIA BUYER/NYC with min. 1-2 yrs.experience. Allocate Buys & maintain schedules. Excellent benefits. Send resume [email protected] (9/20)

JOB OPENING: SR DIRECTOR OF DIGITAL BIZ DEV/(NYC): AWE is looking for seasoned new media executive to serve as the lead account director for AWE’s portfolio of high profile technology clients. Apply: [email protected] (9/20)

JOB OPENING: DIRECTOR OF PROGRAMMING/Firebrand NY: Dev Programming Strategy. Oversee In house production of program hrs. Strong Production Bkgd, exp scheduling at network level. Resume and cover letter to [email protected]   (9/20)

JOB OPENING: SEGMENT WRITER/Firebrand NY: Script & storyboard hosted segments. Exp writer/prod for On-Air promos preferred. Knowledge of pop culture and strg research skills. Resume & 2 writing samples to [email protected] (9/20)

 JOB OPENING: POST SUPERVISOR/Firebrand NY: Coord post prod & delivery of Program Hrs. Oversee & Schedule Studio, Graphic Designers, Composite Editors & Sound. Prod & Post Prod exp required. [email protected]   (9/20)

JOB OPENING: ACQUISITIONS MANAGER/Firebrand NY: Identify material that supports network brand. Exp negotiating rights & clearances for domestic & int’l material. Advertising bkgrd a plus. Send resumes to: [email protected]   (9/20)

JOB OPENING: SEGMENT PRODUCER/Firebrand NY: Responsible for daily production of playlists. Knowledge of Pop Culture, Music and advertising a +, Exp as PA/AP preferred. This is an entry level position. [email protected] (9/20)

JOB OPENING: SUPV, INTEGRATED MARKETING AND PROMOTION/SOAPnet/BURBANK: Devlp customized sponsorship opps, manage promotional agency, assist in sponsorship execution. 3+ yrs exp needed. Apply at www.disneycareers.com KEYWORD 105589 (9/20)

JOB OPENING: MARKETING MGR/Reelz Channel LA: Handles consumer and brand initiatives including creative development, supervision, execution. Min 5 yrs relevant exp, preferably in broadcast. Submit resume to [email protected] (9/20)

JOB OPENING: TRAFFIC & SCHEDULING PLANNER/PBS KIDS Sprout, Centennial, CO: BS in TVFilm, 2-3 years minimum commercial traffic operations experience w/in a network, SIMS software a +. Apply: www.comcast.com Req#52114 (9/19)

JOB OPENING: INTERACTIVE PRODUCER/Rainbow Media/NYC: Manage the scheduling and delivery of VOD content to cable systems nationwide. Package content for transport and oversee the production process. [email protected]   (9/19)

JOB OPENING: ONLINE PRODCTN ASSOC w/site planning, content development, HTML coding, Flash, graphic design & CMS skills. Exp w/video editing, webcams or writing/editing all huge +. NYC based. Resume: [email protected]   (9/19)

JOB OPENING: DIR PR & COMM/NY/V-me Media: Min 8+ yrs exp/must have corp & consumer PR exp & knwlg of US Hispanic Mkt/trade, consumer, genr’l bus press contacts. Complete description: www.v-me.tv/ Apply to: [email protected] (9/19)

JOB OPENING: ASSOC MARKETING MGR/NBC/NJ: Must have BA, 2 years exp.at agency or media & bi-lingual/Spanish; Responsibilities:Lead the development of hispanic marketing promos . Apply: www.nbcunicareers.com #623456 (9/19)

JOB OPENING: PROJECT MGR- SALES OP/NBC/NY: Must have BS &5 years exp.supporting digital media; Responsibilities:manage timelines,drive design, implementation & documentation. Apply: www.nbcunicareers.com #610418. (9/19)

JOB OPENING: MEDIA PLANNER/LA   Zenith, Entertainment account!  2+ yrs planning exp resumes to: [email protected] (9/19)

JOB OPENING: ACCOUNT EXECUTIVE/ABC O&O/Chicago: Develop new business partnerships, sell & execute internet & digital projects, promotions, sponsorships & packages. Self starter & highly motivated. Apply at www.disneycareers.com (9/25)

SUMMER or FALL INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .

FALL INTERNSHIP CREDITS ONLY: NYC-based media talent representation company with clients in news, sports and entertainment programming, looking for 2 interns to join us for the fall or spring. Contact: [email protected] (9/25)

FALL INTERNSHIP CREDITS ONLY: MKTG/Food Network/NY: www.scripps.com , Learn developing/brainstorming creative ideas to market Food Network. Email resume/cover letter to [email protected], # 10118 in sub (9/21)

FALL INTERNSHIP CREDITS ONLY: Brand new fashion/lifestyle talk show on a major cable network seeks motivated interns for the fall. The internship will start ASAP and will run till Mid-October. Please email your resume to [email protected]   (9/21)

FALL INTERNSHIP CREDITS ONLY: Firebrand NY: Job includes screening and meta-tagging entries in Firebrand Asset Mgmt system. General office & production support. Hands on Prod and Post exp. [email protected] (9/20)

FALL INTERNSHIP CREDITS ONLY: MKTNG/ON-AIR Fox Reality Channel L.A. seeks fall intern to assist w/ & learn TV mktg and promo thru inner-workings of entertainment brand. Resume to [email protected] (9/20)

FALL INTERNSHIP CREDITS ONLY: Boutique entertainment/consumer PR Agcy Seeks intern, 2-3 days wk, flex hours. Strong interest in pr with Excellent speaking & wrtng skills. Excel/Word/research proficiency is essential. Email: [email protected] (9/19)


Interested in posting your Video Resume?  Contact [email protected] for more information ….

SITUATION WANTED: TV PRD/L.A. Seeking Asst/dvlpmt position, ideally Producers Asst. Knowledge & exp in TV/Film industry, hard wking, dedicated, willing to work long hours. Reality or Scripted, Cable or Network. [email protected] (9/25)

SITUATION WANTED: SR MEDIA BUYER/Central Massachusetts: 10+ years industry experience. Full-time or freelance media buying position wanted. Specializing in Spot TV and Radio, looking to branch into digital. [email protected] (9/19)

E-mail Trish Pihonak for rates and specs for Job Openings.  

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

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