Tuesday, September 17th, 2013

Cynopsis: DIGITAL
09.17.13

Good morning. It’s Tuesday, September 17, 2013, and this is your first early morning digital briefing.

NEW PROGRAMMING + DEALS

Ford is breaking into the reality TV business with an 18 episode online series called The Rider Challenge. The eps are linked to Ford’s promotion of its Ford Fiestas on riderchallengeseries, so each team featured in the show will drive Fords, of course. The series is produced by Live Nation Entertainment, and will start Sept. 30, running until November.

…another car company – Chevrolet  has paired up with The Weather Channel to create a new web series called Hero Next Door. The eps, which began yesterday, will showcase 2-3 minute videos of local good Samaritans who help others during severe weather events. Submitted through Facebook, new videos will launch every two weeks on weather.com until the end of the year. Chevy is using the web series to promote its 2014 Silverado truck, and will run ads on The Weather Channel’s site.

CONTENT MEDIA

With Twitter announcing its IPO last Thursday, everyone’s focused on assessing the actual worth of the social site. Bloomberg reported in May that Twitter was worth a mega $10 billion. Still, The New York Times points out that its shares could suffer if Twitter takes advantage of a new law that would allow it to keep its financial data confidential until as late as three weeks before the IPO. MTV’s 2013 Video Music Awards were a big indicator of Twitter’s power, however, to the tune of 305,000 tweets per minute during Miley Cyrus’s August 25th performance.

ABC’s Dancing With The Stars season premiere on Monday became the first TV show to broadcast real-time Facebook convos and social data snap shots throughout the show.

Video news site NowThisNews is releasing the first Instagram video interview ever – with Newark Mayor and U.S. Senate candidate Cory Booker. The site was one of the first to push out news videos on the 15-second platform. Booker’s first segment will be posted by the end of the week.

Networks (both Cable & Broadcast) are faced with eroding ratings and ad dollars shifting from TV to Digital. That’s why Cynopsis is presenting a conference on what networks are doing – and what they need to do more of – to aggressively evolve to compete, and profit in this shifting landscape. Join us as our experts share the latest business and advertising models for success at the Cynopsis Future TV Summit!

MOBILE ADVERTISING

In an exclusive collaboration, fashion’s Burberry teamed up with Apple yesterday to promote its 2014 Spring/Summer collection fashion show through video and photos taken with the new iPhone 5S’s camera, posting it all on Twitter with the hashtag #iPhone5S.


A CYNOPSIS MESSAGE


Register for tomorrow’s Cynopsis Webinar!
Tomorrow-SEPT. 18 || 1:30-3:00pm ET
Reaching Millennials: New Ways to Activate Viewership & Revenue

Hear from the following panelists: Joe Ortiz (SVP Marketing) from MTV, Noel Cottrell (Chief Creative Officer) from Fitzgerald + Co, Kent Rees (EVP Marketing, Scheduling & Operations) from Pivot/Participant Media, and Patty Gillette (SVP, Integrated Marketing) from Turner Broadcasting’s Young Adults Group.

REGISTER HERE.


RESEARCH

Digiday’s roundup on mobile app research has found:

  • Vine videos are tweeted five times per second, and Vine branded videos will be seen four times more than a regular branded video, according 7th Chamber research.
  • Honda’s #WantNewCar Vine campaign reeled in 1,020 new followers and 2,292 mentions on its first day, compared to its previous average of 242 new followers every six months, Socialbakers reported.
  • Instagram video generates twice as many likes, shares and comments than Instagram photos, says Simply Measured.

TECHNOLOGY

The next Samsung Galaxy Gear smartwatch upgrade is expected to arrive in January 2014, even though the first generation of the gadget doesn’t hit stores until October. Mashable reports that the Galaxy Gear 2 will have longer battery life, a GPS and the ability to connect with more Android devices than just the Samsung Galaxy Note 3 smartphone.
In other words: A back-to-back product launch may be Samsung’s way of testing the market before it releases its more advanced smartwatch.


A CYNOPSIS MESSAGE


REGISTER TODAY – ONLY 2 WEEKS LEFT!

Cynopsis: Digital Webinar  10/1/13 @ 1:30-3:00pm EST
Next Generation Digital Programming Models

Moderator: David Tochterman: Head of Digital Media {Innovative Artists}

Speakers: Evan Bregman: Director, Digital Media {Electus}
Stuart McLean: Founder and CEO {Content & Co}
Daniel Tibbets: SVP, Digital Media {Bunim/Murray Productions}
Scott Nocas: Global Head of Distribution & Marketing/GM {Vuguru/Vuguru-POW}


DIGITAL SPOTLIGHT OF THE DAY

Changing the channel with a literal blink of the eye is part of Virgin Mobile’s latest advertising gambit to promote its no-contract and unlimited data plans. A series of 25 YouTube videos ads for the mobile company will use “blinkwashing” technology with the use of a webcam to switch the video-yeah, you guessed it- whenever someone blinks while watching. Test it out yourself at www.cynopsis.com.


A CYNOPSIS MESSAGE


Cynopsis Future TV Summit:
Content Innovation and Next Gen Advertising Models
October 17|Grand Hyatt|NYC

This summit will examine what networks are doing – and what they need to do more of – to aggressively evolve to compete, and profit in this shifting landscape. Join us as our experts share the latest business and advertising models for success.

Silver Sponsor: A+E Network | Participating Sponsor: TruthCo. | Media Partner: IAB

Sponsorship: Mike Farina (203) 218-6480 | Registration: Pete Romas (203) 899-8483


See you tomorrow,
Jessica Reese
09.17.13

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

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Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here.


JOB OPENING: AFFIL MKTG ACCT EXEC/iN DEMAND/NYC: Mng relationships w/MVPDs, assist w/biz mgmt, identify opps for products, support local mkt promos. Min 3 yrs exp. Exc comm/analytical skills. Travel req. Resume/sal req to: [email protected] (9/24)

JOB OPENING: INVOICER-AR/REVOLT TV/NY or LA: BA req’d. 2 yrs exp in accts receivable & exp with Wide Orbit pref’d. Generate monthly invoices, apply pmts. Provide reporting to finance. Send resumes to: [email protected] (9/21)

JOB OPENING: VP AD SALES/NY: Re-inventors of media looking for VP AD Sales for a culture that redefines/delivers media for 21st century. Must have bkgd in ntwrk television/cable (digital sales a +s). Resume/CL: [email protected] (9/21)

JOB OPENING: MGR DIGITAL AD SALES MKTG/NYC: 2+ yrs exp agency, media.Create unique & dynamic digital and cross platform mktg packages around Syfy program and web. Gen understding online APPLY HERE (9/21)

JOB OPENING: SUPERVISING PROD/Comedy Central/NYC: Lead talented team of content strategists & producers dvlpng/executing multi-platform. 7+ yrs digital strategy exp w/ at least 3 yrs in a mngemnt role. Full details/apply HERE (9/21)

JOB OPENING: AD SOLUTIONS MGR/NYC: create presentations, sales materials, brainstorm, comScore research & mock dev., event planning, 5yrs media exp. Apply: http://goo.gl/bFo2pj (9/21)

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JOB OPENING: CREATIVE DIRECTOR/NY: Sports Network. Work w/exec. team to create and support brands. Org programming, on-air ntwk, digital, print, etc. BA Deg + 10 yrs+ of producing, writing & shooting exp. Res/cvr to Rose: HERE (9/19)

JOB OPENING: SR RSRCH MANAGER/ATL: 6+ yrs TV rsrch brdcst/cable. Prof in basic statistics/analysis. Exp w/Managing Teams/Forecasting & Nielsen rsrch software. To apply, contact: HERE (9/19) 

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JOB OPENING: DIR BRAND & MULTIPLATFORM RESEARCH/CNN/NY or ATL: Innovative rsch on brand, xplat, social in fast paced news envir. Need Nielsen tv/Omniture/comScore/data & reporting skills. Stats, primary exper prefd. 8+ yrs rsch exp, apply HERE (9/19)  

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JOB OPENING: AD SALES ASST/PLN’R/TEMP (3 months to poss FT)/NYC: Emerging cable network focusing on A50+ is hiring. Book/maintain orders; create media plans, srvc accts. Strong media + excel knwldg a must. EDI helpful. Apply HERE (9/18) 

JOB OPENING: EXEC DIR, RESEARCH/SPT/NY: Support SPT Ad Sales in all areas.Know TV, dig. platforms, 3rd party data. Apply with cover/resume at www.sonypicscareers.com (9/18)

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: SENIOR MEDIA RESEARCHER: 15+ yrs exp with a strong diverse agency/academic background. Excellent presentation skills, active in industry. Contact [email protected] (9/24)

SITUATION WANTED: EMMY NOM TV PRODUCER: 12+ years talk shows, lifestyle, scripted series & development. Great ref. Out of work for 18 months. So, yes, you can afford me and, no, you won’t regret it. Contact: [email protected] (9/19)

SITUATION WANTED: SALES PRESENTATION EXPERT: Ad Sales Marketing executive, 4+ years at a major sports network, highly trained in building state-of-the-art sales presentations; Contact: [email protected] (9/19)

SITUATION WANTED: AUDIENCE/MARKET RESEARCH/HELP AVAILABLE: Pt-time, Temp, Fl-time. Exp’d media rsrch & insights. Quant/qual analysis, primary research, sales support. Nielsen, STB, comScore, MRI, Scarb., Kantar, WRAP, PP Excel. [email protected] (9/19)

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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