Tuesday, September 14th, 2010

Cynopsis: DIGITAL



Good morning, it’s Tuesday, September 14, 2010, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

The FCC is meeting on Sept. 23 to decide the fate of a plan to utilize unused broadcast spectrum for wireless broadband services and signs are pointing to the commission approving the scheme. (One worry is that urban area hotspots are already overloaded.) If the deal is approved, chip and device makers must come up with networking gear, smartphones and other communications devices that can switch frequencies between standard Wi-Fi and so called “Super WiFi.” FCC Chairman Julius Genachowski visited Microsoft headquarters in Redmond, WA earlier this year where the company is testing a campus-wide white-space Wi-Fi broadband service.


Bravo is hosting another “Talk Bubble” event for the finale of Top Chef D.C. on Wed. night at 10 pm., live from the show’s wrap party at Colicchio’s Craft restaurant in New York City. Chime in from Bravo.com or via the Bravo Now iPhone or iPad app.

The daily printed edition of The Hollywood Reporter will go by the wayside beginning in October, replaced by a glossy weekly edition aimed at “influencers,” overseen by new Editorial Director Janice Min and Richard Beckman, CEO of THR parent company, e5 Global Media. The hope is to quadruple circulation (currently believed to be under 50,000) within three years. Current subscribers will still receive daily missives via PDF.
unveiled step one in a two-phase plan to release digital versions of its 105-year archive made up of 27,000 issues and 200,000 movie and theater reviews. The paper will charge $60 for the right to access up to 50 issues within a month or offer unlimited access for $600/yr.


The National Association for Multi-ethnicity in Communications (NAMIC) announced plans to upgrade its digital media platform through a $95k educational grant courtesy of the Motorola Foundation. The group looks to add social media capabilities, new video upgrades, exclusive webinars, local chapter events to its site.


AOL is preparing to launch a next generation ad format during the Advertising Week conference in New York later this month, reports the WSJ. Codenamed Project Devil, the display ads will include clickable video, slide shows and access to social networking feeds including Facebook and Twitter in a bet to get audiences to spend more time on the ads.
Integrating rich media mobile campaigns across smartphone platforms takes a great deal of leg work. Free mobile Q&A service ChaCha is looking to simplify things for studios and retailers, launching a Multimedia Messaging Service (MMS) service that will support video and rich media, including movie trailers and images such as coupons and logos. The service can be used to deliver rich media content to any phone equipped with MMS capabilities, an estimated footprint of over 275 million handsets.
UK-based interactive entertainment company WildTanget is partnering with Mochi Media to deliver branded advertising within Mochi’s 7-million member network of social and Flash-based games.


HP announced its second major acquisition within a week, agreeing to purchase security software firm ArchSight for $1.5 billion. Other recent HP acquisitions include data storage firm 3PAR, Fortify Software (another security software company) and the struggling Palm mobile device maker.
Clearwire announced it is trialing a dual-mode mobile 3G/4G broadband service in select areas of New York, Los Angeles and other cities it is scheduled to launch the 4G Clear service in later this year. Go to Clear.com/coverage to see if your home or office overlaps with the coverage area.
Video encoding and decoding technology provider DivX signed a deal with TechniSat Digital GmbH in Germany to bring the DivX standard to set-tops and digital televisions within the German retail market.
Dirextion Inc. is merging with cross town Birmingham, AL rival Man in the Maze Inc., dba Provenance Digital Media. The new marketing and website development company’s new name will be Dirextion Digital Media.


While Google continues to generate the highest volume of traffic to online video content sites, Facebook and Twitter are growing faster than the major search engines in terms of video streams referred, according to the latest quarterly research report from TubeMogul and Brightcove that analyzes consumer engagement from a sample of Brightcove video customers. If current trends continue, Facebook – currently growing at a rate 48.3% per month – will be second only to Google within the year. Other Q2 findings include:

  • Pure-play web media properties continue to show strong growth with nearly 300 million video streams in Q2, while video streams also surged in the newspaper vertical, which enjoyed a massive surge after the BP oil spill by more than 65% to almost 225 million streams between Q1 and Q2
  • off-site viewers (viewers who are watching from embedded players) watch an average of 40 seconds longer than viewers watching within a brand’s own site
  • Americans tend to watch videos significantly longer than international viewers, averaging a full 54 seconds longer than viewers in the EU, for example



Glide TV launched a new internet TV software product meant to serve as an on screen internet TV guide for your web-connected television. The Glide TV “Navigator” comes equipped with a small handheld touchpad that allows you to scroll through show thumbnails or search from an up-to-date database of shows, movies and programming available online. The video wall is also organized by category and genre for easy browsing. One of Glide’s cooler features is the ability to watch video and stream music from Pandora simultaneously. The company is offering its wireless Navigator touchpad, complete with software and a charging station, for $49.
CBS News has introduced a dedicated iPad app to showcase articles and video content from across the line-up of CBS news programs including The Early Show, CBS News with Katie Couric, Face the Nation and 48 Hours. The interface, developed by CBS Mobile, is customizable by viewing mode: portrait mode emphasizes graphics with thumbnail images and videos while the landscape mode is more text-oriented.
Echo and Pulse smartpens maker Livescribe released a free Pencast Player app for the iPhone, iPad and iPod Touch. The app enables consumers to access a digital copy of their synchronized notes and audio as pencasts from anywhere. It also allows users to access pencasts posted to Livescribe’s online community.


Anssi Vanjoki, Head of Nokia’s Mobile Solutions Business, announced he is resigning immediately after former Microsoft executive Stephen Elop was hired to replace Olli-Pekka Kallasvuo as CEO.
In a sign of the growing influence of digital media on Hollywood, Blair Westlake, Corporate VP of Microsoft’s Media & Entertainment Group, has been appointed Treasurer of The Academy of Television Arts & Sciences. He succeeds Michael Lynton, Chairman and Chief executive of Sony Pictures.
Canoe Ventures
, the cable industry’s joint iTV venture, made a quartet of new hires:

  • Joel Hassell joins as SVP/Engineering and Technical Operations, reporting to COO Kathy Timko in Canoe’s Denver office
  • Bruce Dilger comes aboard as VP/Advanced Advertising Architecture
  • Domenic Centofanti was hired as VP/Data Architecture & Metrics, with both Bruce and Domenic reporting to CTO Arthur Orduna
  • Michael Iacovelli joins as VP/Platform & Product Development, reporting to Jim Turner, SVP/Product Management

Chris Grosso has been tapped by AOL for a newly created position: GM of the every important Homepage, reporting to David Eun, President of AOL Media and Studios. Chris comes to AOL from NBC Universal where he was SVP/Emerging Digital Businesses.
Cablevision Systems Corp. has hired former Fuse marketing executive Valerie Green as SVP/Marketing for the company’s Local Media group, which includes the MSG Varsity group, Newsday and News 12 Networks channels. She starts Sept. 27.
The as yet unnamed Sony, Discovery and IMAX 3D network joint venture has made two more key hires. Julia Rao joins as CFO after serving the same post for several Discovery networks and Mark Ringwald, former head of programming for AmericanLife TV, will serve as Director of Scheduling and Acquisitions.
Santa Monica, CA-based Ascent Media Group has upped Donna Thomas to SVP/Sales for Cable, Telco and New Media Initiatives.
WPP’s Kantar Video division has named Sholien Houng-Babalis as Director, Client Service. She will be responsible for client, publisher, and partner relations for Kantar’s Videolytics platform. 
Founding President of the website Networking Birmingham, Andrew Evans has joined the newly created Dirextion Digital Media (see above) as VP of Sales. Chris Gonzales was also named Chief Web Developer of the firm.
LA-based marketing firm The Promotional Edge hired Lara Salamano as VP/Sales and Marketing, to spearhead the company’s Marketing & Promotion Strategies Division in New York City.
Tempe, AZ-based mobile and social app developer Calibrus, Inc. named Michael Myers to its board.  


After dabbling in live streaming of concerts and sporting events, the world’s largest video portal began a two-day trial of a new live-streaming service yesterday. YouTube is alternating live broadcasts from the channels of four online video producers – Next New Networks (featuring Key of Awesome, Indy Mogul, etc.), Rocketboom, Howcast (they’re streaming live from the kitchen of NYC’s hot new Lambs Club restaurant) and Young Hollywood (which interviews celebrities such as Tony Hawk and Dane Cook from its studio in the Four Seasons in Beverly Hills.) The system enables any broadcaster with a webcam or USB/Firewire camera to upload live broadcasts, equipped with a live commenting module enabling audiences to interact with the webcast in real time. The YouTube blog has a nifty embeddable schedule of today’s events.


advertise in the guide

Reach time-shifting, on-demand viewers before they start watching
With DVRs, on-demand, and online video, people are spending a lot less time watching live TV:

  •    Only 52% of Americans’ viewing time is spent on live TV. 
  • (Morpace, 8/10)

  •    86% of time-shifting viewers always fast-forward through ads.
  • (Deloitte, 7/10)

Rovi TV guides give you a DVR-proof way to reach engaged viewers in up to 15.8MM households …  before they make their viewing choice.

Download our media kit today:  http://www.roviadvertising.com.

Later — Wayne
Wayne Karrfalt for Cynopsis: Digital
[email protected]

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here  .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

JOB OPENING: SR. ONLINE PRODUCER/Current TV, NY: Launch & maintain web platform that fuels an innovative television series. Proficiency in web publishing & multimedia experience! [email protected] EOE (9/21)

JOB OPENING: DIR PRGRM SCHEDULING & PLAN’G/Sí TV/LA: www.sitv.com/sitv-jobs : 8+yrs exp. in scheduling, long & short form acquisitions & prgrmng ratings strategies. Strong research & viewership analysis exp. req. EOE (9/21)

JOB OPENING: MANAGER, MARKETING/ NICK & Teen Nick/Nickelodeon/NYC: 4+yrs Consmr Mkting exp. in Tv/Ent industry or Ad agncy, Strng budget mangmnt skils, Strng Project Mgmt skils. EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (9/21)

JOB OPENING: VP, INT’L AFFILIATE RELATIONS & MKTG/WWE/Stamford, CT: Oversee marketing of TV, PPV & digital products in 145+ countries & lead strategic development while focusing on market share & revenue growth www.wwe-careers.com (9/21)

JOB OPENING: DIRECTOR DIGITAL AD SALES RSRCH/Turner Sports/NY:8+yrs media rsrch + digital rsrch (3yrs pref). Sports rsrc pref. Prof media math & analyzing TV msmt data, Prof w/rating systems. Bachelors req. Apply: www.turnerjobs.com (9/21)

JOB OPENING: SALES PLANNER/Hallmark Channel/New York: 2 years experience in Sales planning or Sales buying w MS Office proficiency. See full posting and apply @ www.hallmarkchannel.com/jobs (9/18)

JOB OPENING: SALES ACCT DIR/Chicago: Seasoned Account Exec/Dir to work with established alternative digital advertising company. 5+ years in media sales, established agency relationships a must. Apply to [email protected] (9/18)

JOB OPENING: STORY PRODUCER/Chicago: Growing non-fiction prod co seeks QUALIFIED story producers. Must have prior exp scripting reality shows and must be willing to work from Chicago office. Send res/credits to: [email protected] (9/18)

JOB OPENING: FREELANCE PROMO WRITER/PRODUCER/ABC/LA: 5+yrs writer/producer exp w/network or cable. Write/Produce creative promos for specials, reality, late night on multiple platforms. Apply [email protected] (9/18)

JOB OPENING: SR PROJ. MGR, ONLIN ANALYTICS & INSIGHTS/ATL: 6+yrs media rsrch exp w/heavy emphasis on dig. media rsrch and/or web analytics exp. Strong knwlg data/systems from synd rsrch providers. Resume: [email protected] (9/18)

JOB OPENING: VP, BRAVO SALES RSRCH  NEW POSITION FOR BRAVO RESEARCH! Mng team of 3 to support Bravo nat’l TV, online, & new media ad sales & mktg staff w/rsrch-based strategic direction. [email protected] www.nbcunicareers.com (Job #1242517) (9/17)

JOB OPENING: VP, STRATEGIC INSIGHTS/[email protected] NBCU  NEW POSITION FOR [email protected] NBCU! Lead insights producer for research-driven, Women-focused sales initiative within NBCU. [email protected] www.nbcunicareers.com (Job #1242508) (9/17)

JOB OPENING: MGR, STANDRD PRACTICES/DISNEY/BURBANK -work in multiple databases, analyze & code spots, some comm. clear., promo review. www.disneycareers.com Req 257954 (9/17)

JOB OPENING: RSRCH MGR/TELEMUNDO: Responsible for design & implementation of sales rsrch strategies for Telemundo across all platforms includ new media. 5 yrs exp  media rsrch field. [email protected] www.nbcunicareers.com (Job # 1252455) (9/17)

JOB OPENING: DIG. SALES RSRCH ANALYST/CNBC/ Englewood Cliffs, NJ: craft stories about CNBC’s dig. media aud. Dvlp persuasive insights & analysis. Strategically position CNBC’s portfolio of dig properties. NBCCareers.com req#1257193 (9/17)

JOB OPENING:  VP, DIG. VIDEO/VOD/PORT WASH NY:  Help grow VOD & Dig. Dist div.  5yrs+ exp dig. video & TV-VOD mktplace.  Execute mktg campaigns for release TV & film releases on VOD & Dig. platforms.  Resume to:  [email protected] (9/17)

JOB OPENING:  TRAFFIC COORDINATOR/The Hotel Networks/NY: 1+ yrs traffic exp; Load & schedule multi-network commercial logs, maintain commercial library, log recon; Detail-oriented; Team-Player; resumes to [email protected]  (9/16)

JOB OPENING:    MGR-SYFY, USA & EMERGING NETS PRIMARY RSRCH/NYC: Plan, design, analyze & report consumer rsrch projects. Min 5yrs exp in surveys, focus groups & data analysis desired. BA/BS Req. www.nbcunicareers.com (job #1241336) (9/16)

JOB OPENING:    MANAGER, CONTENT PARTNERSHIPS/DAILYMOTION US/NY: oversee content acquisition strategy; responsible for partnerships/negotiations; financial modeling/licensing skills. Resume to [email protected] (9/16)

JOB OPENING:  SR. RESEARCH ANALYST/Sony Pictures Television Latin America / Miami FL: 4+ yrs of mrkt rsrch stats analysis exp req, fully bilingual, entertainment/TV Industry exp. To learn more visit www.sonypicscareers.com (9/15)

JOB OPENING:   SR RESEARCH DIRECTOR/Turner Sports/NY: 8+yrs TV /other media rsrch. Profic. media math & analyzing TV measurement data. High proficiency MS EXCEL PP Word. Bachelors req. Res: [email protected] (9/15)

JOB OPENINGDIRECTOR, COMMUNICATIONS & PUBLICITY/The Hub/LA: Must strong publicity and corp comm exp, preferably for broadcast net and/or major cable net. Apply at http://thehub.catsone.com/careers (9/15)

JOB OPENING:   ACCT. SUPERVISOR/FerenComm/NYC: 5-7 yrs exp. in TV PR, strong contacts w/trade & consumer press a must.Apply to [email protected] (9/15)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIPS CREDIT ONLY: MEDIA SALES ACCOUNT MGMT INTERN/Mindspark Interactive/Westchester, NY:Learn to manage online sales campaigns through entire lifecycle. Apply: http://hire.jobvite.com/j/?cj=oB9oVfwN&s=Cynopsis_Media (9/21)

FALL INTERNSHIP CREDITS ONLY: TWO INTERNS/Reality TV company/LA: Students interested in development from beginning to end. Must be Mac & Powerpoint proficient; prefer Photoshop & video editing. Email resume: [email protected] (9/15)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: ASSOCIATE PRODUCER: 5+ years industry experience. Vh1, MTVN, CBSTD. News, entertainment, pop culture, development. A creative mind and a witty writer. [email protected] (9/21)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (9/21)

SITUATION WANTED: PRODUCTION MGR: 20+ yr NYC exp-live ent/news/sports/talk/mag/docs: studio/remote- hands-on- bld/guide team.Cap+op bdgt/rept/fcast. Fmr CAM/LD/TD/P-D. Contact: [email protected] 206-715-4273 (9/21)

SITUATION WANTED: WRITERS ASSIST/PA: Resourceful & diligent. Intern: Sesame Street & PBS. Admin, FinalDraft, FinalCut, AfterEffects,transcription. Spanish proficient. Interest in social, kids, sci media, etc. [email protected] (9/21)

SITUATION WANTED: ACCOUNTING/FINANCE 20+ yrs. experience in TV Broadcasting & Cable.Seeking FT/PT or Temp-to-Perm position: [email protected] (9/21)

SITUATION WANTED: EXPERIENCED VP of SALES in MEDIA, TV & FILM/NY: 7+ years of Domestic and International experience in Film & TV sales with strong knowledge of contracts and solid track of generating new clients, email [email protected] (9/21)

SITUATION WANTED: WRITER/PRODUCER: Exceptional and fast writer, client friendly, EPK and DVD bonus features, celebrity interviews, multi-platforms for Disney, Universal, New Line. [email protected] (9/21)

SITUATION WANTED: EXECUTIVE/ADMINISTRATIVE ASSISTANT with over 20 years of legal and corporate experience seeking employment in NY/NJ.For further information, please contact Sonia Decker at [email protected] or phone 908-656-4878 (9/21)

SITUATION WANTED: EXECUTIVE ASSISTANT position film/tv (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (9/17)

SITUATION WANTED:  EXECUTIVE ASSISTANT/LA. TV/commercials. 2 years experience. Office and production abilities, excellent with digital media and social networking. Looking to join agency or management company. [email protected] (9/17)

SITUATION WANTED:  Focused and results-oriented professional experienced in leading and operating Digital and Online marketing organizations in dynamic, competitive environments. Contact [email protected] (9/17)

SITUATION WANTED:  ADMIN OR ASST POSITION WANTED/NYC: 3+ yrs admin exp at well-known companies in exec assistance, licensing, prod development, marketing, with specialization in children’s TV. Creative & professional. [email protected] (9/17)

SITUATION WANTED: Jr. Prod/Casting Assoc: Experience Casting (host/personality/expert/comedy/reality/doc), news/research, TV/Web video w/FCP, coord. skills + live TV. Creative w/great sense of humor. [email protected] (9/15)

SITUATION WANTED: DIGITAL MEDIA/TECHNOLOGY/CABLE ATTORNEY: Broad in-house exp incontent distribution, digital media, technology licensing,affiliate & ad sales. Avail for project/consultant/FT. Contact [email protected] (9/15)

SITUATION WANTED: Former PA to ABC’s THE VIEW looking to help Talent dept facilitate non-press requests for TV/Film talent. Handle logistics fortalent appearances at charity & VIP events, and award shows. Skerlee (at) hotmail.com (9/15)

E-mail [email protected]  or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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