A CYNOPSIS MESSAGE FROM RADIO DISNEY

WHY RADIO DISNEY DELIVERS FOR ADVERTISERS

     1)       Only Radio Network for Families
     2)       24 Million Weekly Listeners, including 5 Million Moms
     3)       Our Moms Have More Purchasing Power
     4)       Parent’s Trust in Disney has positive impact on advertisers
     5)       Radio Disney campaigns significantly lift key metrics including:
                Purchase Intent, Brand Awareness and Message Association

Cynopsis: Kids!
09/11/12

Good morning. It’s Tuesday, September 11, 2012, and this is your first early morning briefing.

Toys “R” Us unveils tabeo (www.tabeo.com), its first wi-fi tablet for kids, a 7-inch device that will sell for $150 when it goes on sale exclusively at Toys “R” Us stores nationwide from October 21, 2012. The new tabeo, which comes with 4GB of memory, with has expandable memory available via a memory card slot, can be pre-ordered online at www.toysrus.com. The tabeo comes loaded with 50 free, preinstalled kid-targeted apps (a mix of entertainment and educational) and also includes safety features. The device offers integrated parental controls allowing them to customize accessibility to the web for each user. The tabeo comes with a lime green bumper, to protect it from low drops and other small calamities, and one USB cable and USB power adapter. There are some other 7,000 free apps available – and of course those for purchase at the tabeo App store. Pre-loaded kid content for the tabeo includes:

• Games about 20 game titles such as like Angry Birds, Fruit Ninja, Cut the Rope, Temple Run, 100 Floors, Collapse!, Tiki Golf, Tiki Cart 3D.
• Education 10 apps include AlphaTots, Discovery Kids Putterbugs, Operation Math and TechCalc.
• Entertainment kids can explore the world around them with creative, photo, cooking and activity apps, such as Putt Putt Zoo, Freddy Fish and the Stolen Shell, Camera App, and ten other apps.

• Books the initial library comes with iStorybooks, Candy Factory and Little Red Riding Hood.

NEW PRODUCTION & DEVELOPMENT

DreamWorks Animation SKG and Fox, its new distributor, unveil the studio’s release slate for 2013-2016, including an industry first of 12 CG animated feature films over four years. The 12-movie line-up includes both new and previously announced projects. The new movies include:

– B.O.O.: Bureau of Otherworldly Operations (November 6, 2015) starring Seth Rogen, the movie is based on an original idea by Tony Leondis (Igor), who will direct, and produced by Maryann Garger (Flushed Away) with a screenplay by Tom Wheeler (Puss in Boots). The film stars Seth Rogen.
– How to Train Your Dragon 3 (June 18, 2016) based on the book series by Cressida Cowell, the movie (as well as How to Train Your Dragon 2) is being written and directed by Dean DeBlois (How to Train Your Dragon) and produced by Bonnie Arnold (How to Train Your Dragon). The star-studded voice cast will return. DeBlois and Chris Sanders (The Croods, How to Train Your Dragon) are executive producing.
– Other DreamWorks Animation movies and release dates: The Croods (March 22, 2013); Turbo (July 19, 2013); Mr. Peabody & Sherman (November 1, 2013); Me and My Shadow (March 14, 2014); How to Train Your Dragon 2 (June 20, 2014); and Happy Smekday! (November 26, 2014); The Penguins of Madagascar (March 27, 2015); Trolls (working title, June 5, 2015); and Mumbai Musical (working title, December 19, 2015); and Kung Fu Panda 3 (March 18, 2016).

Hunger Games fans can breathe a sigh of relief  for now. Principal photography begins this week on Lionsgate‘s The Hunger Games: Catching Fire, based on the second book in Suzanne Collins’ trilogy. Production on the movie has started near Atlanta, Georgia and will then move on to locations in Hawaii and then wrap in late December 2012. The Hunger Games: Catching Fire is set for release on November 22, 2013. Additionally, Jeffrey Wright (Angels in America-on Broadway and TV, Basquiat, Source Code, Casino Royale, Quantum of Solace among others) has been cast in the role of Beetee from District 3 (aka Volts, because of his electronics expertise)

A CYNOPSIS MESSAGE

LICENSING

FremantleMedia Enterprises (FME) enters into a new distribution deal with Saban Brands for Power Rangers Samurai and Power Rangers Super Samurai. The new pact will see FME manage DVDs in UK and Ireland and part of the digital distribution of Power Rangers Samurai (20×22 and 2×22 specials), Power Rangers Super Samurai (20×22 and 2×22 specials) and Power Rangers Samurai: Clash of the Red Rangers (1×44). The first DVD release is slated to be available at retail this October 2012.

MARKETING

Lionsgate launches a global set visit sweepstakes, The Hunger Games: Catching Fire – Win a Trip to Set, this week and will run through October 12, 2012, with twelve fans winning the chance to visit the set of the movie and meet the cast and crew. To enter, fans must be based in participating territories (US, Canada, UK, Australia, Germany, France, Scandinavia, Russia, Israel, and Japan) and then upload a :30 second video for their best question for the movie’s cast. Additionally, “virtual” citizens of Panem will be able to enter by playing the popular The Hunger Games Adventures on Facebook, which is also coming soon to iPad. The complete rules and regulations are posted on the contest Facebook tab, and at www.catchingfiresweeps.com. “May the odds be ever in your favor.”

DQ Entertainment inks a worldwide quick serve restaurant (QSR) partnership with Burger King Worldwide for the 3D CGI animated The Jungle Book TV series (seasons 1 and 2) and upcoming feature film. The deal begins in summer 2013 and will include participating Burger King restaurants in 12,000+ locations globally. The integrated marketing campaign will feature in-restaurant merchandising and promotional themed toys featuring The Jungle Book characters. The new TV series The Jungle Book is produced by DQ Entertainment, which also owns the global rights to the series along with SMC Entertainment Group (SMC) – rights owner for North America.

MORE KIDS STUFF

Nickelodeon jumps into the Presidential campaign for a seventh time with its Kids Pick the President initiative and Nick News with Linda Ellerbee – each providing election-related educational coverage on-air and online. The election coverage all leads up to Nickelodeon’s popular weeklong kids’ vote on October 15, 2012.  This time around Nickelodeon launches its Kids Pick the President effort with two Nick News specials, the first is Kids Pick the President: The Issues on Monday, September 17, at 8p, followed by Kids Pick the President: The Candidates on Monday, October 15, at 8p. Immediately following the October 15 special, kids will have the opportunity to cast their vote for who they want to be President at www.nick.com/kpp. The site also offers lots of information about the issues and candidates for this election. A series of new spots featuring kids and Nickelodeon stars will roll out on TeenNick at the end of September. The TeenNick’s Make It Count spots, hosted by Nick Cannon, will focus on the power of voting and the importance of civic engagement. New educational spots with kids discussing the candidates and the electoral process will roll out October 7 on Nickelodeon. The winner of the Kids Pick the President vote will be announced on October 22 on Nickelodeon. Nickelodeon’s Kids Pick the President has been a pretty good early predictor of how adults will vote, with kids choosing the same president as adults in five out of six previous presidential elections. More than two million kids cast their votes online in the last election.

CBeebies (UK) pre-buys Squint Opera‘s new art and science centric animated preschool series Okido (52×11), which it plans to air in fall 2014/spring 2015. The deal also includes digital platforms. The series is based on the art and science magazine of the same name, which is supported by the Wellcome Trust. Okido follows the adventures of Messy, a small monster featured in the magazine, and his pals as they voyage under the bed encountering a mess of socks and answers to everyday questions. Squint Opera, which co-owns all rights to the series with the magazine creators and publishers Sophie Dauvois and Rachel Ortas, has teamed with Genevieve Dexter of Serious Lunch to take the pilot to Cartoon Forum and Mipcom to raise the remainder of the US$8 million budget.

Saban Brands introduces the new preschool animated series Julius Jr., which is based on the Paul Frank monkey character, and appoints MarVista Entertainment as the international TV distributor for the series. Saban Brands, which is the brand owner of the Paul Frank franchise, and Brain Power Studio are currently in production on Julius Jr. (26×30 or 52×11). MarVista is set to launch the series to international TV buyers at MipJunior next month in Cannes. The 2D animated series follows Julius Jr., a monkey who likes to invent things and dream and scheme and make the things he imagines come true. Julius Jr. and his friends hang out inside The Box, a playhouse, where everyday items come to life with unexpected results.

Putumayo Kids (www.putumayokids.com) will launch the new weekly kid-targeted radio show, World Playground with Putumayo on SiriusXM‘s Kids Place Live channel (channel 78) on September 16, 2012. The show will feature a range of music, as well as cultural content, from around the world  including the American genres of jazz, folk and blues. Putumayo will also release its 2013 calendar, Children of the World, on October 1 and the new family-friendly CD, World Sing-Along, on October 30. The calendar features photos of kids from around the world and 300+ international holidays with 10% of sales going to Seva, a nonprofit group that builds sustainable health programs for vulnerable populations worldwide. Meanwhile the CD includes songs from around the world, and a contribution from the sales will be donated to Five and Alive, a non-profit Population Services International campaign with a mission to ensure that every child, regardless of where they are born, reaches the age of 5.

Millimages completes more Scandinavian broadcast sales for its kid’s series Mouk (62×11), which was commissioned by France Televisions and Disney Channel UK. Picking up the animated preschool series in the region are TV2 Denmark, TV2 Norway and MTV3 Finland. Millimages has also secured a DVD deal for Mouk in the territory with Svensk. Based books by artist Marc Boutavant and is directed by Francois Narboux, the series revolves around Mouk and his buddy Chavapa, globetrotters who explore the world on their bikes. Mouk is currently airing on ABC Australia, France 5, Disney Channels (UK, Scandinavia, Spain, Eastern Europe and the Middle East), and is set to roll out soon on KiKA (Germany), Disney Italy and Benelux, Disney Asia, ERT (Estonia), RTV (Slovenia) and LTV (Latvia). Millimages holds all international TV and licensing and merchandising rights to Mouk.

The Jim Henson Company with video game developer N-Fusion Interactive Entertainment releases an interactive The Pajanimals app for iOS, based on Henson’s preschool series, Pajanimals, which currently airs in the US on Sprout and the Sprout programmed new Saturday morning NBC Kids block. The Pajanimals App, an interactive adaptation of the episode Light in the Sky, allows kids to join in the fun with their favorite Pajanimals characters in various activities that are inspired by the theme of the episode. The 3D app also features music and animation. The Pajanimals TV series is produced in Northern Ireland as a co-production between The Jim Henson Company, Sprout and Northern Ireland’s Sixteen South Television. The series has also received funding assistance from Northern Ireland Screen.

Check out the Cynopsis: Kids Webinar (10/4) for the latest opinions on attracting Generation Z by utilizing social media: http://ow.ly/dwqjJ

STONE SOUP

Casting Call: A NY-based production company is seeking “fun, intense and highly involved parents” who believe their kid(s) are the Next Food Stars of America. Do you think your kid has what it takes to be the next Rachael Ray or Bobby Flay? If you do, shoot and an email to: [email protected] to have your kid considered for this food competition show.

RATINGS

Final K6-11 Ratings for Saturday, September 1, 2012 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (Vortexx) 0.5/2 Avg. (7a-12p)
Cubix 0.2/2; Rescue Heroes 0.3/3; Power Rangers Lost Galaxy 0.4/3; Yu-Gi-Oh Zexal 0.5/3; Iron Man Armored Adventures 0.6/3; Justice League Unlimited 0.7/3; WWE Saturday Morning Slam 0.7/3; Dragon Ball Z Kai 0.6/2; Yu-Gi-Oh 0.4/2; Yu-Gi-Oh Zexal 0.3/1
NBC (NBC Kids) Avg. 0.2/1 (10a-1p)
Noodle and Doodle 0.4/2; Pajanimals 0.3/1; Poppy Cat 0.2/1; Justin Time 0.2/1; LazyTown 0.3/1; The Wiggles 0.1/1
CBS (CookieJarTV)*
*CookieJar TV on CBS programming was pre-empted for coverage of The US Open.

Final K6-11 Ratings for Saturday, September 1, 2012 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
DISNEY CHANNEL 3.9/20 Avg. (7a-1p)
Mickey Mouse Clubhouse 1.9/24; Doc McStuffins 2.5/25; Mickey Mouse Clubhouse 2.6/18; Jake and the Never Land Pirates 2.6/14; Phineas and Ferb 3.7/18; Phineas and Ferb 4.4/20; Gravity Falls 4.8/20; Fish Hooks 4.3/18; A.N.T. Farm 4.7/20; A.N.T. Farm 5.2/23; Wizards of Waverly Place 4.7/23; Wizards of Waverly Place 4.4/22
NICKELODEON 3.5/18 Avg. (7a-1p)
Fairly OddParents 1.2/16; Fairly OddParents 1.6/15; SpongeBob SquarePants 3.3/22; SpongeBob SquarePants 4.2/22; SpongeBob’s Runaway Roadtrip (1×90) 4.9/22; SpongeBob SquarePants 4.9/21; Robot and Monster 3.8/16; Robot and Monster 3.5/16; Power Rangers Super Samurai 2.4/12; SpongeBob SquarePants 2.5/12
DISNEY XD 1.5/8 Avg. (7a-1p)
Suite Life of Zack & Cody 0.4/5; Phineas and Ferb 0.8/7; Kickin It 1.2/8; Kickin It 1.5/8; Pair of Kings 1.7/9; Pair of Kings 1.8/8; Spy Kids 3: Game Over (1×105) 2.0/8; Phineas and Ferb Movie (1×105) 1.5/7
CARTOON NETWORK 1.1/6 Avg. (7a-1p)
Scan 2 Go 0.8/11; Redakai: Conquer the Kairu 0.7/7; Beyblade: Metal Masters 0.9/6; Pokemon B&W: Rival Destinies 1.3/7; BeyWheelz: Powered by Beyblade 1.2/6; BeyWheelz: Powered by Beyblade 1.2/5; The Green Lantern 1.0/4; Young Justice: Invasion 0.8/3; Annoying Orange 1.2/5; Level Up (1×90) 1.2/5

Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, September 7, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:          K2-11 862; K6-11 549; TWEENS 9-14 447
NICKELODEON° :            K2-11 706; K6-11 351; TWEENS 9-14 264
CARTOON NETWORK** :  K2-11 411; K6-11 259; TWEENS 9-14 207
DISNEY XD:                   K2-11 152; K6-11 116; TWEENS 9-14   96
NICKTOONS:                  K2-11   74; K6-11   51; TWEENS 9-14   34
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
**Cartoon Network & Adult Swim share channel space ADSM airs Sat.-Thurs. 9p-6a
Source: Disney from Nielsen Media Research Data

A CYNOPSIS MESSAGE

Answer to Our Last Trivia Question: Who moved from Bloatsburg to Bluffington? Doug Funnie. Kudos to: Rose Martinelli-Nickelodeon/NY; Hank Bordowitz-The Bordowitz Media Werx/NJ; Richard Quan-BSSP/San Francisco; Brett Ashy-The Ashy Agency/LA;  Martin McElroy-Red Kite Animations/Edinburgh.

Today’s Trivia Question: Speedy Gonzales frustrates who in the cartoon Moby Duck? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!
09.11.12

Denise O’Connor: Group Publisher, Media Entertainment
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