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— Cyn
Cynopsis: DIGITAL
10/09/07
Good Morning, it’s Tuesday, October 9, 2007 and this is your first early morning digital briefing.
Fame on YouTube may finally lead to fortune for amateur videographers. Google officially introduced video ad units as a way to monetize user generated clips, utilizing the contextual-based AdSense network to syndicate video to third party sites. Publishers can choose from several categories of video to target to their site, select content from individual partners or have Google’s search engine select videos it thinks are relevant. Banner ads or overlays will accompany each video, revenue from which will be shared between third party publishers, content creators and Google itself. Until now YouTube only offered ads (and ad revenue) to a handful of professional partners.
Halo producer Bungie Studios announced its financial independence from Microsoft after Halo 3 topped $300 million in global sales during its first week. The game publisher, renamed Bungie LLC, will continue to focus on developing games for Microsoft but will no doubt look to spread its wings to other platforms as well. Microsoft will retain a minority share in the company.
ION Media Networks reached a carriage deal with 8th largest cable operator Mediacom to carry its suite of broadcast channels. The long-term agreement includes carriage of its flagship Ion Television Network as well as its digital multicast channels Qubo and Ion Life.
ABC.com will host a live blog tonight from 8 pm to 9 pm ET with best-selling author James Patterson. The interactive Q&A was set to promote the premiere of the drama Women’s Murder Club on Friday night on ABC, based on Patterson’s mystery series set in San Francisco.
Comcast’s user generated-focused Ziddio.com is hosting a contest with The Las Vegas-bound Comedy Festival to find a homegrown comedian. Users will choose the best stand-up routine uploaded to Ziddio.com.
It’s the fall semester and you know what that means — Cynopsis Weekender College Edition is coming back on November 15th! Here’s how it works — if you’re currently a college student here or abroad, submit to Cynopsis your essay of 350 words or less on any topic relating to television. If your essay is one of four chosen as the most insightful, original, humorous and/or well-written, it will included in a special College Edition of Weekender. All four winning essay writers are awarded $350. Hello! Did you hear that? $350 bucks! All entries must be emailed no later than Friday, November 9th to me at [email protected], subject Weekender College Edition. Students – be sure to include your name, age, college, college year, and major (if you know it), and how you can be contacted. Good luck!
P2P internet TV service Babelgum unveiled a new upload feature to help independent producers manage and monetize their online assets on the site. The company, which unlike rival service Joost has adopted an open platform approach, is guaranteeing $5 per 1,000 views until it officially launches advertising next year.
Vuguru signed deals to distribute Prom Queen and sequel Prom Queen: Summer Heat internationally. France’s Cyber-Group Animation will dub the series in French for mobile, broadband, TV and home video. Japan’s Rights Entertainment will dub the series in Japanese as well as produce a localized version.
Torque.TV launched as an IPTV programming service for car fanatics with original programming including a driving show hosted by Indy winner Danny Sullivan. The network, powered by Narrowstep, requires a broadband connected-PC.
Microsoft/NBC Universal joint venture MSNBC Interactive acquired its Seattle neighbor Newsvine, its first major acquisition. The social news site relies on professional and user generated news postings and features a number of customizable tools that have been imitated by others in the space. The deal is the latest in a series of similar acquisitions, following Yahoo’s purchase of Del.icio.us, eBay’s acquisition of StumbleUpon.com and Wired.com’s buyout of Reddit. Newsvine.com is expected to provide MSNBC.com with social networking know-how but will remain a standalone site.
Google’s rumored GPhone is not really a phone at all; it’s an open source mobile web platform built to operate on a variety of handsets, reports The New York Times. The initiative is geared toward getting carriers and manufactures to use the software for free in order to provide a ubiquitous platform for web browsing, business software and other applications that can be monetized through advertising.
The FCC is moving the start date for the 700 Mhz auction back from Jan. 16 to Jan. 24 and has set a total reserve price of about $10 billion for the entire swath. This should give coalitions looking to utilize the space to offer wireless broadband access and other services a bit more time to shore up their finances. The application process officially opens Nov. 19.
Sony is slashing the price of the struggling PlayStation 3 to £299 in the UK and will launch a $400 40GB PlayStation in the U.S. next month. (Getting users to pony up $500 – $600 for a game console is proving to be no easy task.) The slimmed down 40 GB version will be unable to play PS2 games.
Sony Computer Entertainment launched an in-game ad division to help monetize content across its PlayStation platforms. Darlene Kindler, former VP/Publishing for Adscape Media, will head up the unit as Director of Network Advertising.
Digital media ad placements such as banner ads and mobile phone placements ranked far below traditional ads in terms of credibility, according to a global internet survey conducted by Nielsen. Word-of-mouth recommendations still carry the most weight, it seems.
To What Extent Do You Trust the Following Forms of Advertising?
Recommendations from consumers 78%
Newspapers 63%
Consumer opinions posted online 61%
Brand websites 60%
Television 56%
Magazines 56%
Radio 54%
Brand sponsorships 49%
Email I signed up for 49%
Ads before movies 38%
Search engine ads 34%
Online banner ads 26%
Text ads on mobile phones 18%
Source: Nielsen Online Global Consumer Study April 2007
Sprint accepted the resignation of chairman and CEO Gary Forsee and appointed CFO Paul Saleh as acting Chief Executive Officer until a permanent replacement can be found.
Microsoft upped Rick Thompson to oversee the newly revamped Zune media player as VP/Zune. He will be in charge of signing more music companies to provide content for the platform.
A federal jury in Duluth, Minn. ordered single mom Jammie Thomas to pay $222,000 in damages to the Recording Industry Association of America, breaking down to $9,250 for each of the 24 tracks she was found to have uploaded to P2P sharing site Kazaa. The RIAA applauded the decision, the first in-court ruling made against a file sharer. Needless to say, her attorneys think she got a raw deal. Check out Ty Rogers and Ray Beckerman’s blog for their side of the story and FreeJammie.com to view her impassioned plea for donations to help fund the appeal.
Later — Wayne
Wayne Karrfalt for Cynopsis: Digital
10.09.07
Cynopsis Ad Sales: Mark Bohn- 203- 583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]
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Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here
JOB OPENING: MANAGER, DAYTIME PROGRAMMING/ABC Daytime is looking for a Manager of Programming with strong writing development skills for its two east coast serials. Please visit www.disneycareers.com – reference job#118395 (10/16)
JOB OPENING: GSM-KSBI-TV/DT-OKC Must be a highly skilled leader/proven track record of revenue success & sales strategies. 7+ yrs experience required. B.A. preferred. Tremendous opportunities. Send resume to: [email protected]. (10/16)
JOB OPENING: INTERACTIVE ACCT EXEC/Discovery Channel/NY & IL: Sell nat’l interactive ads incl. online, vod, mobile & podcast. Mng & dev. growing business. Strong communicator. Solutions sales exp. Apply: www.discovery.com Req#5868 (10/16)
JOB OPENING: ONLINE MEDIA RELATIONS MGR/NY: leverage new media (RSS, SEO, digital releases), develop relationships w/blogs, podcasts, v-logs. 2-3 years’ experience, track-record. Competitive salary/benefits. [email protected] (10/16)
JOB OPENING: DIRECTOR, RESEARCH/E! Entertainment: Manage dept workflow, including custom requests and standardized reports. Full job description and application online, www.eentertainment.com/careers (10/16)
JOB OPENING: MANAGER, INTEGRATED MARKETING fuse TV/NY:Dvlp/execute multi-platform integrated mkting opportunities for Ad Sales clients. Strong writing skills req. 5+ yrs exp in a network/cable tv, ent, media or ad agency req. App @ [email protected] (10/16)
JOB OPENING: DIRECTOR, CONSUMER MKTG/VERSUS/Philly: Direct development/execution of consumer & affiliate/ad trade mktg campaigns for network programming and trade efforts. 10+ yrs exper. EEO/AA/Drug Free. Apply www.versus.com (10/16)
JOB OPENING: COORD,AD SALES MKTG/GAC/SCRIPPS NETS/NY: Execute added value, develop sales materials,client & sales liaison, mng website updates, track all promotions1-2 yrs exp cable/sales/agency. Apply at www.scrippsnetworks.com (10/16)
JOB OPENING: DIR CONSUMER MEDIA MKTG/A&E TV/NY: Mng all consumer media mktg initiatives for THC & its sister ntwrks. BA/BS/ 7 yrs exp media w/strong knwldg of traditional & digital mktg/adv mngmnt.Apply: www.aetn.com/careers.html (10/13)
JOB OPENING: CREATIVE DIR/ON-AIR PROMO/A&E TV/NY: Create,execute & mng mktg campaigns for THC & its sister ntwrks. BA/BS deg/5 yrs exp in on-air promos w/ cable or brdcst net. Brand building a + Apply: www.aetn.com/careers.html (10/13)
JOB OPENING: MKT RSCH ANALYST/FREELANCE/MTV Networks/NY: Analyze primary & syndicated data on consumer behavior and attitudes for Spike TV. Degree & 1 year experience statistical analysis required. email: [email protected] (10/13)
JOB OPENING: MGRS & DIRECTORS, PRODUCT DEVELOPMENT/ MTV&VH1 Digital/NYC: Multi Openings. 5+yrs Prod Dev, Exp creating Digi PRDs Bldg Intractv Digi Prodct; Knwlg ActionScript 2.0, DOM, CSS. EOE/M/F/D/AAP. Apply www.mtvncareers.com (10/13)
JOB OPENING: SENIOR MANAGER, DIGITAL SALES RESEARCH: ABC seeks a Sr Mgr for Digital Sales Research. Coordinate market research efforts around emerging content platforms. Please visit www.disneycareers.com – reference job#113022 (10/13)
JOB OPENING: DIRECTOR OF ONLINE PRODUCTION/Nickelodeon/The-N/NYC: 7+yrs web dev/production/PM; 3+ yrs. mgt exp; User Interface/Interface Architecture design skills. EOE/M/F/D/AAP apply www.mtvcareers.com (10/13)
JOB OPENING: VP MEDIA PLANNING/Nickelodeon/NYC: 8+yrs exp. Media planning; 5+ yrs. mgt exp a must; Exp. media planning in an agency setting preferred. EOE/M/F/D/AAP apply www.mtvcareers.com (10/13)
JOB OPENING: SR RESEARCH ANALYST TNT/TBS/COURT TV Ad Sales/NY: National research support/create sales positioning presentations. Strong analytical/data interpretation/writing skills. 3+ yrs exp. Apply: [email protected] (10/13)
JOB OPENING: INTERACTIVE A/E/WPIX/CW11 NYC: 3+yrs online sales exp. well networked in online community, high interest in media, proven track record in online sales, pro-actively drive revenue, rush resume to www.cw11.com EOE (10/13)
JOB OPENING: ONLINE AD SALES MGR/NYC: Growing multi-media co. looking for pro-active deal maker w/ media buyer contacts & ability to close deals for websites with traffic over 1 mill. Exp. req’d. Cvr/Resume: [email protected] (10/13)
JOB OPENING: EDITOR /Portland OR: Great opportunity to prove you’re a motivated, brilliant spot and music video editor to a national TV audience. Write us: [email protected] (10/12)
JOB OPENING: OFFICE MGR-ADMIN ASST/GSN/NY: Office mgmt & facilities duties. Report to SVP, Ad Sales. Outstanding comp. skills, problem solving, comm skills. 2 yrs. exp in ent/media. BS deg pref’d. Res/cvr letter: [email protected] (10/12)
JOB OPENING: VP MEDIA RELATIONS/ABC DAYTIME/LA: Seasoned publicity and corporate communications executive to oversee bi-coastal PR department for ABC Daytime and SOAPnet. www.disneycareers.com/no.110245 (10/12)
JOB OPENING: MARKETING /PorchLight Entertainment/LA: seeks mktg exec. to lead campaign for major new PBS series aimed at kids. Experience in all mrktng phases. Resume/salary history to Jeff Ircink: [email protected] (10/11)
JOB OPENING: MKTG & PROMO MGR/VIZ Media: For magazine division. Pref exp: Consumer Mktg (teen focused), creative copy writing, online promo exp & orig effective ideas. Res/sal req: [email protected] with Mktg Promo Mgr in subject line (10/11)
JOB OPENING: ADV & PROMO MGR/ AMC/NYC: Manage all mktg plans, cons adv campaigns & promos from start to finish. 2+ yrs creat mktg exp, pref TV/Cable. Budget Planning & PM exp a +. rez to www.cablevision.jobs ref #4460BR (10/11)
JOB OPENING: ACCT EXEC, BRANDING & ADVERTISING: Assist in mngng media plan’g, trafficking & reporting; mng orgnztn & dist of brand identities; BA pref’d; min 3 yrs exp in mktg/advertising; media exp pref’d www.employment.nascar.com (10/11)
JOB OPENING: DIR KIDS PROGRAMMING/KidZui/San Diego: New online service seeks kids web content guru. Ensure freshest coolest content presented in ways sure to engage kids. Know Kid trends/interests/products? Apply [email protected] (10/11)
JOB OPENING: SALES ASSISTANT/The Hotel Networks/NY: Work w/ AE’s & Planners to service agencies and clients on daily basis. PowerPoint & Excel a must. 1+ yrs media experience a plus. Send resume to [email protected] (10/11)
JOB OPENING: RESEARCH MGR/Music Choice: Support sales, mrktng& prgrmng initiatives across multiple platforms w/accurate & actionable research. BA/BS 4-6 yrs media rsrch exp. req./1 yr VOD rsrch strongly pref. [email protected] (10/11)
JOB OPENING: SALES ASST SPRVSR/UNIVISION/NY: Provide support for a team of 2 VPs & 10 AE’s. Highly orgzd, detailed oriented, proactive, exc comm skills a must. 2 yrs sprvs’g exp pref’d. MS skills. Res: [email protected] EOE (10/11)
JOB OPENING: DIRECTOR, PUBLIC RELATIONS/TURNER BROADCASTING/NYC: PR efforts for TNT/TBS/TCM. Premieres/junkets/screenings/spec events/talent appearances. Media contacts/8 yrs exp/4 yr degree. Apply: [email protected] (10/11)
JOB OPENING: OTX/NY: Leading market research firm seeks paid (or schl crdt) interns for media ent group. Mkt rsrch and/or media exp and intrst pref’d.Accepting resumes thru Oct 30. Send: [email protected] (10/10)
JOB OPENING: VP, HR/RETIREMENT LIVING/Columbia MD: Design, develop and implement effective strategies and tactics to improve the business and employee performance. Please visit www.rl.tv for full description (10/10)
JOB OPENING: DIRECTOR, AFFILIATE SALES/Columbia MD: Manage distribution sales and affiliate relations efforts for RLTV within a multi-state or national region. Visit www.rl.tv for full description (10/10)
JOB OPENING: GROUP SALES & MKTG DIRS/ Tribune Broadcasting/E & W Coast seek self-starter to develop new business across brdcst/cable stations/web sites; See ad @ www.TribJobs.com keywords16666/16664; Apply by 10/12 EOE (10/10)
JOB OPENING: ASST. SALES PLANNER/ Oxygen Media/ NY: Candidate must be detail oriented and possess excellent communication skills. Will report to two AE’s. Resume & cover letter to [email protected], ref job title in subject line (10/10)
JOB OPENING: SALES PLANNER/ Oxygen Media/ NY: Support two AE’s, 2-3 yrs exp. buying or planning. Must be detail oriented and possess excellent comm and math skills. Resume/cover letter to [email protected], ref job title in subject (10/10)
SUMMER or FALL INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .
FALL INTERNSHIP CREDITS ONLY: MUSIC INTERN/Oxygen Media/NYC: Seeks motivated intern 3-5 days/wk; w/strong interest in music to review submitted music, assist in searches, maintain library, gen’l off duties. Email resumes to [email protected] (10/16)
FALL INTERNSHIP CREDITS ONLY: PROG INTERN/Oxygen Media/NY: seeks motivated intern, 3-5 days/wk, w/strong comm. skills; willing to learn ops of prog dept, research broadband, & prvd admin support. MS office apps a plus. email to: [email protected] (10/16)
FALL INTERNSHIP CREDITS ONLY: DOCUMENTARY, CONTENT DVLPMNT/Chicago – production company looking for interns. Gain experience logging; pre, field & post prod and more.Apply: [email protected] (10/16)
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …
Interested in posting your Video Resume? Contact [email protected] for more information ….
SITUATION WANTED: EVENT/MEETING PLANNER/NYC: 3 + years exp. in corp./special events and PR. Excellent references. email: [email protected] (10/12)
SITUATION WANTED: Creative Emmy Winner/L.A. Experience in competition, docu-soap and soft-scripted, looking for senior producer position. Strong credits, strong references, great attitude. Contact [email protected] (10/12)
SITUATION WANTED: PRODUCTION/FINANCE MANAGER/NYC: 4+ yrs exp. in non-fiction prod.; budgets, cost reports, overages, contracts, staffing and staff/crew management. Bilingual, resourceful, and w/excellent references. [email protected] (10/11)
E-mail Trish Pihonak for rates and specs for Job Openings.
Interested in posting your Video Resume? Contact [email protected] for more information ….
Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.
