Cynopsis: DIGITAL
10/02/12

Good morning. It’s Tuesday, October 2, 2012, and this is your first early morning digital briefing.

AOL’s entire original video content library will now be available on YouTube. A new deal between the two companies will bring nearly 20,000 videos from AOL brands such as The Huffington Post, TechCrunch, and Moviefone to the web’s biggest video site. The videos, which also include AOL’s original web series like Beyond the Battlefield, will be curated into 22 channels on YouTube (one each for TechCrunch; HuffPost Live; Moviefone; AOL On Style; AOL On Home; and others). “The AOL brand includes an array of premium video content from some of the most highly-trafficked sites on the web, and this deal provides us with a way to expose that content to a vast new audience,” said Ran Harnevo, AOL’s SVP/Video, in a statement. AOL’s own sales team will handle ad sales for these channels. This is, of course, unrelated to YouTube’s ongoing original programming initiative.

The YouTube Elections Hub plans to offer live streams of the upcoming US presidential and vice presidential debates. Each stream will be available on the video site’s official Elections Hub thanks to a partnership with ABC News (which is also planning to stream all four debates on its own YouTube channel). In addition to the actual debates, the Election Hub will offer commentary and analysis from YouTube’s eight media partners, including the aforementioned ABC News, as well as Al Jazeera English, BuzzFeed, Larry King, The New York Times, Phil DeFranco, Univision, and The Wall Street Journal. YouTube says these eight partners will also be offering their own unique live and on-demand coverage of the debates throughout each night. For example, Univision will offer a version of the debates translated into Spanish.

CNBC is launching a new online show called Futures Now. The 15-minute program will be devoted to the futures market, and will be hosted by CNBC’s Jackie DeAngelis and sponsored by TD Ameritrade and CME Group. The show premieres today and will stream live twice a week, every week, on Tuesdays and Thursdays at 1pm ET. Once an episode has aired, it will be available on demand.

DanceOn, an online dance entertainment network (and YouTube original channel programmer) founded by Amanda Taylor with partners Madonna, Untitled Entertainment’s Guy Oseary, and Machinima CEO Allen DeBevoise, is beginning production in LA for the second season of D-trix Presents Dance Showdown. The dance competition series, which pairs YouTube celebrities with dance experts in a format that is similar to dance competition series on TV, generated 10 million views on YouTube during its first season. The second season will bring in Joey Fatone (‘N Sync) and Emmy-nominated choreographer Laurieann Gibson as judges and video game franchise Just Dance 4 as a sponsor, while also raising the grand prize from $25K to $100K. It will premiere on the DanceOn YouTube channel this Friday, October 5 and will run for eleven weeks. The show will allow online viewers to cast votes for two of the final four contestants.

In more dance programming news: DS2DIO, a dance/lifestyle channel on YouTube founded by John M. Chu (Step Up franchise, Justin Bieber: Never Say Never) and producing partner Hieu Ho, has announced five new series that it plans to launch this fall and in early 2013. Leading the new block of shows is The Arena, which debuted on the channel yesterday. The show is a competition series that follows eight break-dancers as they compete against each other for the crown of being the world’s best. New episodes will roll out every Monday. Other shows slated to arrive on the channel later this year and early next year are:

• FIGHT!: A drama series that features renowned Hollywood stunt teams doing action-based dance choreography. Fall 2012.
• Dance Fantasy: Featuring celebrities who get to fulfill a dance-related wish. Fall 2012.
• Invisible Children Dance Project: A docu-series that aims to “explore the universal language of dance and how it can be a unifying force.” Spring 2013.
• The Floor: A scripted drama about young students at a famed LA dance studio. Spring 2013.

For the second consecutive year, AMC has launched original webisodes tied to The Waking Dead on AMCtv.com. Developed, produced, and directed by Emmy-winning special effects veteran Greg Nicotero, the Cold Storage series tells the story of a young man trying to reach his sister in the early days of the zombie apocalypse. Starring Josh Stewart, Daniel Roebuck, Cerina Vincent, and Chris Nelson, the narrative spans four five-minute shorts, produced by Generate for AMC.

As announced last month, FX’s critically acclaimed drama Rescue Me, starring Denis Leary, has arrived on Sony’s free ad-supported video service, Crackle. The plan is to make the entire series available on Crackle, with each month offering several different seasons, by the end of March 2013. This month offers the first two seasons, while next month will bring season three into the fold.

Netflix continues to expand the availability of its “Just for Kids” section by bringing it to the streaming service’s iPad app. It’s the first mobile version of the section, which offers access to a large variety of streaming TV shows and movies geared toward kids 12 and under. Like with every other version of the section, the available content is categorized by kid-friendly titles like favorite characters and genres such as sing-alongs, superheroes, princesses, dinosaurs, and girl power. Just for Kids is also available on PCs/Macs, the Nintendo Wii, PlayStation 3, Xbox 360, and Apple TV, as well as select connected TVs, Blu-ray players, and streaming media players.

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AOL has launched Project Devil 2, the next version of its interactive premium ad unit that allows advertisers to insert apps, such as a video player, into an oversized display. The new version improves on the original, which was launched exactly two years ago at 2010 Advertising Week, by adding two new ad units. A 300×1050 unit features placements for two applications, giving advertisers the ability to host a larger HD “brand asset” (for entertainment marketers, think video) in the top module. A smaller 300×600 unit features one app. AOL says it has also added support for additional IAB Rising Stars display ad units such as Filmstrip and Billboard to its portfolio. AOL also announced that Pictela Enterprise, its self-service ad creation and delivery platform, will move out of beta and into general availability by the end of this year. The company has worked with beta partners over the past six months to improve the platform for agencies.

Nielsen has launched its Cross-Platform Campaign Ratings product, which uses data from both the Nielsen Online Campaign Ratings service and the company’s proprietary national TV panel to offer comparable metrics for TV and digital ad campaigns. The company enlisted the likes of ESPN, Facebook, GroupM, Hulu, and Unilever, among others between March and August of this year, to test out this new product, which offers unduplicated and incremental reach, frequency, and GRP measures for TV and online advertising. Nielsen says that in addition to online video advertising, the company’s approach also measures online display and rich media advertising in combination with TV.

AT&T AdWorks has launched Click-to-Fill, an opt-in service that allows consumers to auto-populate their personal information, such as name, address, phone number, and email address, on advertisers’ Request for Information (RFI) forms. This information is based on the consumer’s AT&T subscriber contact information. The feature is available for ads that are served on AT&T AdWorks’ Mobile Audience Network, which the company says is comprised of 120 million unique monthly users and over 10 billion monthly ad impressions. When consumers click on a mobile ad, they are directed to a branded RFI page that houses the Click-to-Fill button. Non-AT&T subscribers will be able to fill in the RFI forms manually.

Toronto-based digital agency Kolody is moving into original, multiplatform content production. The agency says the new production arm, which will be led by Partner Colin Turnbull, is already at work on several new projects. These include Knockedout, a new lifestyle series about two friends who train for a mixed martial arts competition. The agency also plans to introduce a new “Appisode platform,” which focuses on content distribution, at MIPCOM. In the past, Kolody has worked with clients such as Edelman Digital and McDonald’s.

Streamworks International is the official technology partner for the Associated Press’ AP Video Hub 24/7 live news service. The live news service gives digital publishers the ability to both access live events and book and schedule live coverage of planned news events on an ad-hoc basis. Streamworks has been working with AP since September 2011 on delivering AP Direct, the news company’s unedited news feed, via a live stream to online publishers. This new deal extends the relationship between the two companies to the AP Video Hub platform. To this end, the Hub has been linked to Streamworks’ proprietary software and global delivery network, which gives AP the ability to route signals into any open video player or content delivery network.

Here’s some interesting data released by the IAB during its annual IAB MIXX Conference in NY: Employment in the ad-supported internet ecosystem doubled over the past four years to 5.1 million. This is according to a study conducted by researchers at the Harvard Business School and commissioned by the IAB, which also found that this ecosystem contributed $530 billion to the US economy last year, almost doubling 2007 figures, and accounting for 3.7% of the US GDP (+2.1% from four years ago). Among the other findings from the report, New York and California were obviously designated as the two biggest hubs for digital companies (102 and 128 internet firms are headquartered in each state, respectively). Following these two (and rounding out the top five most digital-friendly states) were Washington, Massachusetts, and Illinois, where 24, 29, and 22 internet firms are headquartered, respectively.

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Yahoo has rolled out an Elections Dashboard in its IntoNow social TV app that will allow viewers to sync with election-related content they’re watching on TV, including the upcoming debates and popular news programs. Through the Dashboard, users will be able to fact-check statements made during the debates and view the latest coverage from the Yahoo News team. Other features include a “Who Will Win” voting tool so you can predict the eventual outcome of the election as well as view real-time results on a map. Users can also watch political ads on the dashboard and give them a thumbs up or thumbs down on the “Trustometer” section. And finally there’s the “Cap It” feature, which allows users to take a snapshot of what’s happening on the TV screen, add their own caption to the image, and then share it to Twitter and Facebook.

Timed to the show’s seventh season premiere, Showtime has launched an official Dexter podcast and an interactive trivia game on Facebook for fans of the critically acclaimed series. The new podcast, called Dexter Wrap-Up, offers a behind-the-scenes look into the making-of the series. Hosted by one of the show’s producers, Scott Reynolds, the podcast series will feature interviews with the cast and crew, including actors Jennifer Carpenter, Ray Stevenson, and Yvonne Strahovski, and Executive Producers Manny Coto and Wendy West. New podcasts will be available on iTunes for free every Sunday night after each new episode airs. The weekly social game, dubbed Dexter’s Disciples, is also integrated within the show’s iOS apps. It tests users’ knowledge about the show and encourages them to make predictions about what will happen.

Mobile ad and analytics company Millennial Media has hired Mollie Spilman as its new EVP and Chief Marketing Officer. In the newly created role, Spilman will be responsible for heading up the company’s worldwide marketing, advertising, branding, and business development efforts. She will be based in Millennial’s Baltimore headquarters and will report to CEO Paul Palmieri.

After serving as an external consultant, Darren Cross has joined Blip full-time as its new VP/Business and Corporate Development. He will be based in LA. In addition, Blip has also named Robin Wilson to be its VP/Operations. Wilson will be based in the company’s offices in NY.

Video ad management platform provider VINDICO has announced two additions to its sales team. Kristy Haskett has been named Account Executive and Timothy Rodriguez has been named Account Services Representative. Haskett is based in Chicago and will focus on the Midwest market. VINDICO says it currently delivers one-third of all online video ads in the US, providing video ad management solutions to over 200 brands through agency groups such as GroupM, Havas, IPG, Publicis, and Omnicom.

Fandango has appointed former Disney Interactive executive Paul Yanover to the newly created position of President. He will lead the company’s overall business strategy, with the goal of growing Fandango as a multiplatform entertainment brand. This means he will specifically focus on growing the company’s original content offerings across mobile, TV, and the web, as well as expanding partnerships with studios. Yanover will report to Nick Lehman, President/Digital for NBCUniversal Entertainment Networks & Integrated Media.

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La Quinta Inns & Suites has partnered with the Big Ten Network to allow fans of the conference’s football teams to create weekly highlight reels and then share them socially. The BTN Video Mashup is powered by GorillaSpot Media’s SceneWeaver application, allowing users to pick their favorite highlights from all Big Ten games each week and create a custom video via a simple drag-and-drop tool. The web app also offers team graphics and music. The videos can then be distributed to Facebook, Twitter, Tumblr, and sent out via email.

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Cynopsis: Kids People Awards

Entry Deadline: October 10, 2012

Late Submissions: October 15, 2012

Awards Event: December 11, 2012 (Scholastic, NYC)

Visit our website for additional information on:

Who Should Enter, How to Enter, Eligibility Period, Categories, Deadlines, Sponsorship Opportunities, Contact Information + FAQ’s.

Later – Sahil
Sahil Patel, Associate Editor for Cynopsis Digital
10.02.12

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