Cynopsis: DIGITAL
10/25/11

Good morning, it’s Tuesday, October 25, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here. 

Following its price hike coupled with its now-we’re-Qwikster-now-we’re-not public relations fiasco, Netflix  lost 800,000 subscribers in the third quarter, the company reported yesterday at the close of markets. The company finished the quarter ending Sept. 30 with 23.8 million subscribers, down from 24.6 million the quarter before. The most telling news to come from the company is that it expects more sub losses in the fourth quarter and is forecasting it will end the year with 20 million to 21.5 million streaming customers and a little less than 11.3 million DVD-only customers, down from 21.5 million streaming-only subscribers and just under 14 million DVD-only customers, with most customers having a mix of both, for the third quarter. The stock fell on the news. Revenues rose though to $822 million, from a predicted $811 million. Revenue and profits for fourth quarter will be lower than expected, the company warned. Also, Netflix announced it would expand streaming to the United Kingdom and Ireland in 2012. Netflix members there will be able to watch movies and TV shows available for instant viewing at that time, with pricing details to come closer to launch. Netflix said it currently offers streaming to more than 43 countries.
 

 
BBC Worldwide struck a deal with iTunes  to offer all episodes of the British version of The Office. The episodes are available to purchase and download in the UK, the US, Australia, Canada, France and Germany. Previously, the comedy’s multiplatform distribution has only been via DVD. BBC Worldwide said it has sold nearly 4 million copies on DVD worldwide.
 
Showtime Licensing & Merchandising rolled out a Dexter companion site at BuyThisTreasure.com to sell products related to the show, such as an ice truck killer paperweight and thumb drives encased in fake thumbs. The URL is a nod to the auction site buythistreasure.com used in the show’s storyline.
 
PBS premiered the first episode of its four-part series NOVA’s “The Fabric of the Cosmos” exclusively on its iPad, iPhone and iTouch app, a full week before the on-air broadcast Nov. 2. The series dives into the frontiers of physics, space, time and the universe. Each episode will also be streamed on video.pbs.org, timed to the national broadcast.
 
Online streaming service Acorn TV has added British series Upstairs, Downstairs to its roster of British mysteries and dramas available for U.S. audiences. The show has won seven Emmys, two BAFTAs, a Golden Globe and Peabody.
 

Educational and training platform Grovo.com launched a groups offering to let friends, family and coworkers to collaborate. The newest version of the Grovo service also enables more personalized coursework via a recommendation engine, the company said.
 
Streamworks delivered about 181,000 concurrent views for the Major League Gaming tournament held October 14-16 in Orlando, breaking a record for the streaming events for MLG, it said.  
 
Online shopping company OpenSky scored some serious venture capital with a $30 million round of funding from Providence Equity Partners and participation from existing investors, Highland Capital Partners, Canaan Partners and The Raine Group. OpenSky lets users create their own catalog of products by following different experts on the site to create a personalized shopping experience. OpenSky said since its April launch it has grown 50% month over month and now counts more than 600,000 registered users who have more than 3 million connections, or follows.

 
Personalized online video ads can boost purchase intent by 37% and double brand favorability, according to an eMarketer report citing data from online video provider Eyeview. Personalized ads can also increase brand loyalty by 73%, the study said.
 

Even a crew of debating Republican presidential hopefuls can’t surpass the cast of Jersey Shore in social buzz. The reality show topped social buzz rankings yet again for the week ending Oct. 23, followed by the Republican presidential debate and Spongebob Squarepants, according to tracking service SocialGuide.
 

Ah, you’re finally someone when you’re hacked. As QR codes rise in popularity, cybercriminals are targeting them for viruses and scams, according to a Mobile Marketer report. The article said Internet security firm Kapersky Labs has detected malicious Web sites containing QR codes for mobile apps and expects more to appear as QR codes continue to rise in use by brands and mobile marketers.
 
 

 
Musical theater lovers rejoice. Dramatic rights licensing agency Music Theatre International launched a musical theatre app for the iPhone and iPad with research and reference info on more than 300 musicals including  Annie, The Music Man, Rent, West Side Story, Les Miserables, Avenue Q and  Legally Blonde: The Musical. Users can search and browse titles for show information and song samples.
 

A CYNOPSIS MESSAGE

Apple added video from its Oct. 19 tribute to Steve Jobs to its home page. The 80-minute video is billed as a celebration of Jobs’ life and was filmed at the Apple Cupertino campus. Speakers include Apple CEO Tim Cook and former VP Al Gore, with performances from Norah Jones and Coldplay.

Later – Daisy
 Daisy Whitney, new media reporter and author of The Mockingbirds, filling in for Wayne Karrfalt for Cynopsis: Digital
10.25.11

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here .

JOB OPENING: DIR. RESEARCH/nuvoTV/LA: Strong wking knowledge of Nielsen ratings, 5+ yrs TV media research exp. w/solid sales, mktg & pgrm bkgrd, familiar w/ American Latino mrkt ++, EOE/M/F/D/AAP http://www.mynuvotv.com/jobs (11/1)

JOB OPENING: EXEC PRODUCER-ONAIR PROMOTIONS/WEtv/NY: Ovrsee launch/episodic campaigns frm concpt-delivry. 8+yr exp advrtsing, promo/mkting/stratgic brand devlpmnt of cble/ent or new media proprties. Reel/Rez: [email protected] (11/1)

JOB OPENING: JUNIOR ENGINEER/iNDEMAND/NYC: Troubleshooting, maintenance & upgrading of hardware/software in post-prod facility. BA/BS Engineering & 1-2 yrs min yrs exp. Final Cut Pro certification. Apply: [email protected] (11/1)

JOB OPENING: MGR, CONSUMER MARKETING/NYC: Planning and executing all off-air media and promotional campaigns for Syfy Channel-print, outdoor, digital, etc. At least 3 yrs Media Planning exp is mandatory. www.nbcunicareers.com (1865BR) (10/29)

JOB OPENING RESEARCH ANALYST/Turner Broadcasting/ATL: 1+ yrs Rsrch exp. Digital Media rsrch exp & knwldg of Omniture & NetRatings. BA degree related field. Resume to: [email protected] (10/29)

JOB OPENING: SALES EXECUTIVE/NY-Warner Bros. TV Group Digital: Drives revenue, strong presentation skills.3 yrs min digital ad sales experience (mobile and cross platform pref.) Email: [email protected] RE: UCTC/127598BR (10/29)

JOB OPENING: PRODUCTION MANAGER/Discovery/NY: Responsible for day-to-day business mgmnt & cost control of broadcast mrktg prod; 5+yrs TV & radio prod exp; understand AICP and AICE bid forms; www.discovery.com # 4647 (10/28)

JOB OPENING: VP PROGRAM RESEARCH/Syfy/NYC: Manages all metrics related to multiplatform viewing of programming. Must come with extensive Program Research in network TV (not Ad Sales or Primary). www.nbcunicareers.com (#2568BR) (10/28)

JOB OPENING: DIGITAL BIZ MGR/VIZ Media/SF: 3+ years of exp w/e-commerce or digital publishing, strong analytical & reporting skills for iPad & iPhone Apps.  www.viz.com/company/job_id_114 (10/28)

JOB OPENING: ANIMATION MKTG MGR/VIZ Media/SF: exp w/DVD & Digital mktg campaigns, know anime, manga, games, entertainment media, male target market. http://www.viz.com/company/job_id_119 (10/28)

JOB OPENING: SR DIR CLIENT DEVELOPMENT/E-POLL MARKET RESEARCH/NYC: Dvlp new biz & expand/cross-sell existing relationships for rsrch products & full service custom rsrch srvcs. More info click here http://epollresearch.com/careers (10/28)

JOB OPENING: RESEARCH MGR, NBC BROADCAST/NY: Support research for NBC bdcst entertainment prgmng/mngmnt. 4+ yrs rtgs analysis & Nielsen tool proficiency r’qd. To apply, visit http://www.nbcunicareers.com/ job# 3309BR (10/28)

JOB OPENING:  DIR, DIG AD SALES MKTG/A+E Networks/NY:Collaborate w/DigAd Sales, Programming & Mktg teams to present/report on Digital capabilities across brands/properties.More info &Apply: www.aetn.com/careers.html#101902 (10/27)

JOB OPENING:  TRAFFIC COPY/LOG COORD/NYC: Willing to learn, good attitude, attn to detail in fast paced- enviro. Steward air for continuity, accuracy.Work w/AEs & Agencies.Train to back up log editor. [email protected] (10/27)

JOB OPENING:  VP, SALES RESEARCH  NBC SPORTS GROUP/NY: Will lead the Research team that supports Sales & Marketing efforts across the Sports Group portfolio. To apply, visit http://www.nbcunicareers.com/search_nbc/ job# 3273BR (10/27)

JOB OPENING:  MGR INTEG MKTG MOVIES & VIDEO GAMES/NICKELODEON/NY: Mng all aspects of ideation, creation, execution & fulfillment of prmtionl prgrms B.A.bus/mktg pref’d 5-6+ yrs mkt/sales/digi ent media. www.mtvnnetworkscareers.com (10/27)

JOB OPENING:  PRODUCER/Sprout/PHL:Prod Live Preschool Block 3x per wk, prod updateable block content, prod multiplatform clips, 5+ yrs prod’g exp, kids exp ++, great writer, team player, multi tasker [email protected] (10/27)

JOB OPENING:  MGR. DIG. AD SALES RESEARCH/LA: Min 5 yrs. exp in digital analytics. Proficient w/ Omniture, Nielsen@Plan, Media Metrix. Apply: http://tbe.taleo.net/NA6/ats/careers/requisition.jsp?org=ENETWORKS&cws=1&rid=1060 (10/27)

JOB OPENING: DIR STPL /Turner Digital/NYC: Streamline video ad offering(site & ad server),create specs,capacity growth; enable dynamic display adv; report biz metrics,create ratecards. More info click here.  (10/26)

JOB OPENING:  SR DIR- US DIST/(OWN-HUB-3NET)/LA: Mng all aspects of Discovery’s acct mgmt relationships w/MSOs; dvlp/implmnt strtgy for top affiliates & internal comm; 8+yrs cable TV/business dvlpmnt/mrktg/sls; www.discovery.com # 4286 (10/26)

JOB OPENING: AUDIENCE PROFESSIONAL/New York:Audience professional needed immediately for syndicated talk show. Prior relevant experience required. Resume: [email protected] (10/26)

JOB OPENING: TEMP-ASST DATA ANALYST/AMC/NY: Create/review/distrbte metadata to advced pltfrms VOD, Internt, mobile. Propensity for data/info mgmt, detail oriented, time/deadline mgmt. Library Science, XML bkgd [email protected]  (10/26)

JOB OPENING: SR EDITOR/Dailymotion/NY: Curate/Orgnz/dvlp/implement prgrmng for the site in music, movies, gaming and sports. Req: BA/BS deg, 5+ yrs exp editorial/programming, 3+ yrs digital. www.dailymotion.com/us/about/jobs#ref14 (10/26)

JOB OPENING: DEV MGR/LA:  Reality TV Production Company seeks Development Mgr. Must have solid writing skills, exp developing original ideas. Ability to shoot/edit a plus. Cvr/res/writing sample to [email protected] (10/26)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIP CREDITS ONLY: SALES INTERN/Woodbury,LI: Intern will gain experience with all facets of creating Optimum Homes & Autos channel & website. College credit. See full posting and apply to www.cablevision.jobs req 15503BR (11/1)

FALL INTERNSHIP CREDITS ONLY: Jarrett Creative Group is seeking student interns. Will assist with day-to-day activities of Development Department .Unpaid/Credit Only Please forward resume and cover letter to [email protected] (10/26)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: AD SALES ASSISTANT: (CHICAGO) Interned at Comcast Sports Net in Ad Sales, Works as Sales Assistant at NBCUniversal. Has B.A. from DePaul in PR/Advertising. Resume upon request. Contact [email protected] (11/1)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (10/29)

SITUATION WANTED:  Seasoned FIELD PROD, from pre-prod through post. Good w/ story, interviews & working with of talent.  Extensive knwldg of pop culture & all aspects of ent. Based in LA but is willing to travel. [email protected] (10/28)

SITUATION WANTED:   I’ve written a 1-hour dramedy entitled, Tree House, which is loosely based on my life story. It’s, ” A Contemporary, Edgy, Multiplatform Show “. I’m looking for studio executive assistance. [email protected] (10/28)

SITUATION WANTED: PRODUCTION ASSISTANT/VIDEO-EDITOR. Experience in field shoots and casting. Goal-oriented team player. Endless drive, a passion for TV/Film production. Resume upon request. [email protected]  (10/27)

SITUATION WANTED: WRITER-CREATOR with highly marketable, smart concept, tween-targeted original TV/transmedia project seeks option/development deal from producer/producing partner or representation by agent/manager.  347-313-4335 (10/26)

SITUATION WANTED: AD SALES ASSISTANT: (CHICAGO) Interned at Comcast Sports Net in Ad Sales, Worked as Sales Assistant at NBCUniversal. Has B.A. from DePaul in PR/Advertising. Resume upon request. Contact [email protected] (10/26)

SITUATION WANTED: Experience AFFILIATE MARKETING/SALES CANDIDATE. Looking for opportunities in affiliate sales, distribution and account management. Training to be certified in MS Excel and PowerPoint. Please email [email protected] (10/26)

SITUATION WANTED: Research Intern – Recent graduate w/ BA in Sociology looking to gain MEDIA RESEARCH experience in NYC area. Has experience w/ focus groups. Motivated self-started and team player. Contact [email protected] (10/26)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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