Tuesday, October 15th, 2013


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Cynopsis: DIGITAL

Good morning. It’s Tuesday, October 15, 2013, and this is your first early morning digital briefing.


Netflix is on the hunt for cable distribution deals that would allow cable-TV subscribers to access a Netflix app through set-top boxes, reports the Wall Street Journal. The streaming video service is in early talks with Comcast Corp. and Suddenlink Communications, according to the paper, but “no deal is imminent.” Netflix has made a similar arrangement with U.K.’s Virgin Media.
In other words: The Wall Street Journal reports the biggest holdup between Netflix and U.S. cable companies is cable providers’ fear of losing viewers of its own services and advertising. Ad distribution company Speedmedia CEO Kenny Francis told Cynopsis that cable companies should align with Netflix. “Traditional television advertising will continue to thrive, regardless of alternative methods of serving and viewing content,” he said.

Alloy Digital and Break Media have officially come together to create a new online video network Defy Media. The combination of the multichannel network and media company will reach 125 million people on YouTube alone with brands like Smosh and MadeMen. The new company will serve up content to the young adult market, 12-34.

Facebook says that the original Twitter characteristic, hashtags, will soon appear on the social site, according to Vice President of Partnerships Dan Rose, reported Business Insider.
In Other Words: FB wants to earn more cred as a social TV ally for broadcasters, ala Twitter.


Hulu is premiering its newest original, The Wrong Mans, on Oct. 24 at the 9th annual New York Television Festival. The series is the second production with BBC Worldwide Americas and directed by She’s Out of My League‘s Jim Field Smith. The screening will debut the first two episodes, and the season’s six episodes will officially launch on Hulu on Nov. 11.

The online version of BRKDWN makes its season two debut today on YouTube, a day after its television premiere on Bounce. The entertainment show from Bunim/Murray Productions “was conceived to live on television and online at the same time,” said SVP of Digital Media Daniel Tibbets. “Our goal is to broaden our online base even further and drive viewing across all platforms.”

Mobile video platform TouchCast is partnering with the International Academy of Web Television and Big Screen Little Screen to create an online pilot video contest called TouchCasting Call. After submitting entries based on suggested video blog categories, five finalists will be given $1000 to produce five episodes for TouchCast. The ultimate winner will be given an additional $3000 and a deal to create a TouchCast series. Deadline is December 11th.

Call for Submissions: Cynopsis is producing its annual Holiday Programming Guide, which comes out on November 26 and will be sent to all Cynopsis and Cynopsis Kids subscribers. If your network has holiday-themed programming airing from November 27 through December 31, please send your listings to Lynn Leahey at [email protected] no later than Monday November 18. Please include the following information: type of program (i.e. series, special, documentary, movie or holiday-themed episode), title, dates and times of all airings (please indicate when the show first premieres and when subsequent encores will air). A confirmation email will be sent following each submission from Lynn (if you don’t receive a confirmation email, please resubmit).


HTC wants to compete with Apple by using finger sensor technology and getting a bigger screen… or at least that’s what it appears like, with the new One Max. The newest smartphone will have a six-inch screen, and include a fingerprint scanner much like the iPhone 5s, though it will require a swipe and can launch a specific app if done so with different fingers. The One Max will start shipping this week, at a price point of around $300.

Microsoft is updating the Windows Phone 8 to include faster processors, larger screens, higher resolution and better web sharing options in time for the holiday season. The new model, called the Windows Phone 8 Update 3, will resemble a phablet with a six to seven inch screen, and an updated home screen.
In other words: Microsoft is pushing for better hardware in its devices rather than software.


Facebook is speeding toward the auto market. AdAge reports that Facebook will be participating in digital Upfronts held by individual automakers in order to sell month-long sponsorships for entire segments of people expected to buy cars. Facebook’s massive amount of user data offers better accuracy on this type of information than most ad networks’ auto buyer data, the company believes.


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Microsoft showed off some of its Xbox One Friends app, a major new feature to the console. Not only do users have access to a “friends” list, but a new option also means that gamers can interact with other Xbox Live users. The friend activity will be broadcast in a live feed on the right side of the Xbox One’s screen.

It’s only two days away! Networks (both Cable & Broadcast) are faced with eroding ratings and ad dollars shifting from TV to Digital. That’s why Cynopsis is presenting a conference on what networks are doing  and what they need to do more of – to aggressively evolve to compete, and profit in this shifting landscape. Join us as our experts share the latest business and advertising models for success at the Cynopsis Future TV Summit!


The average ad click-through-rate on smartphones and tablets has tripled within the last year, according to a new report from marketing tech company Unruly. The research found that out of 3,000+ branded campaigns, the CTR for mobile campaigns clocks in at 14 percent, compared to desktops at 5 percent. Mobile video campaign CTR has also increased within the last year, from 4 percent in 2012 to 14 percent in 2013.
In other words: Mobile continues its ascent, in every arena.

Nielsen‘s Twitter TV Ratings: TV’s most-tweeted shows, ranked by the total unique users estimated to have seen a tweet related to the show, and the number of tweets ascribed to a linear episode, for the week of October 7

Rank Program Unique Audience  (000) Tweets (000)
1 The Walking Dead (AMC) 7,491.2  1,172.0
2 American Horror Story: Coven (FX) 4,623.8  435.6
3 Catfish: The TV Show (MTV)  3,544.3  743.6
4 The X Factor (Fox) 2,393.3  422.9
5 The Voice Monday (NBC) 1,972.2  115.0
6 Jimmy Kimmel Live (ABC) 1,942.5  57.1
7 Dancing with the Stars (ABC) 1,695.9  43.5
8 WWE Monday Night Raw (USA) 1,391.6  176.8
9 Keeping Up with the Kardashians (E!) 1,215.6  32.9
10 The Voice Tuesday (NBC) 1,147.8  49.0

SocialGuide captures relevant Tweets from three hours before, during and three hours after an episode’s
initial broadcast, local time. Unique Audience measures the audience of relevant Tweets ascribed to an episode from when the Tweets are sent until the end of the broadcast day at 5am. The data includes new/live primetime and late fringe episodes only and excludes sports events. Nielsen Twitter TV Ratings are only available for English-language U.S. Broadcast and Cable Networks.


Comedy Central has dismantled its Digital team, reorganizing executive responsibilities to facilitate multiplatform oversight. “Our fans don’t use the word ‘digital’ to talk about content,” said Comedy President Michele Ganeless, “and now, neither do we.” David Bernath was promoted to Executive Vice President Programming and Multiplatform Strategy, and Steve Grimes was upped to the newly-created position of Senior Vice President, Multiplatform Strategy and Development, part of the net’s unification effort.


Thank You to our Cynopsis Future TV Summit Sponsors!
October 17| Grand Hyatt NYC | Register Here

Gold Sponsor: ABC Family

Silver Sponsors: A+E Networks & Rhythm NewMedia

Participating Sponsors: BrightLine, NCC Media & TruthCo.

Media Partner: IAB


Comedian Aziz Ansari is promoting his latest Netflix stunt with the help of YouTube and actor Seth Rogen. The video is meant to be a trailer for his new Netflix special Buried Alive hitting the streaming service on Nov. 1. In it, Ansari and Rogen are trying to come up with a way to uniquely promote the special, and the duo brainstorms ridiculous cross promotion deals with snack brands. You’ll never look at Toaster Strudel in the same way again. Check out the trailer at www.cynopsis.com.



Tuesday| November 12, 2013 | Noon – 2:00 p.m.
 Grand Hyatt, NY

Cynopsis: Digital Model D Awards

**Finalists announced soon**

Register here: http://www.cynopsis.com/events/digital-awards.

See you tomorrow,
Jessica Reese

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: DIR AD SALES RSCH/NBC Universal/SPROUT/NYC: Create targeted, research-based sales support materials, designing modular custom client presos & develop cross platform trade campaigns. Apply HERE (10/19)

JOB OPENING: DIRECTOR, SCIENCE MEDIA STRATEGY/AUTISM SPEAKS/NY: Bachelor’s in English, Journalism, Communications or Media; 8-10+ years’ experience in science and medical media PR req’d. E-mail resume to: [email protected] (10/19)

JOB OPENING: VP, CORP COMM/AMC/NYC: handle trade & business comm, and act as spokesperson for AMC & IFC Films w/focus on supptng prog, advert and affiliate revenue goals. 8+ yrs exp req’d. Submit res http://tinyurl.com/k3gqfpf (10/19)

JOB OPENING: TRAFFIC LOG COORDINATOR/OVATION/NYC: Schedule 7 broadcast logs. Min 1+ yrs traffic experience VCI, Gabriel, Wide Orbit: BA/BS req’d send resume to [email protected] (10/19)
JOB OPENING: DIGITAL AE/CNN/LA: looking for seasoned Digital AE to join CNN sales team in LA. 7-10 yrs sales exp required. Support CNN & CNNMoney. Will cover West Coast territory. APPLY HERE (10/19)

JOB OPENING: DIGITAL AE/CNN/NY: looking for seasoned Digital AE to join CNN sales team in NY. 5-7 yrs sales exp required. Support CNN & CNNMoney. Create, present proposals to secure business. Develop & maintain client & agency relationships. APPLY HERE (10/19)

JOB OPENING: ACCOUNT EXECUTIVE/WB/NYC: Sell commercial time for syndicated progrmng, customize sales presntns, client calls, devlope & enhance relationships. 5-8 exp. At least 1 yr direct selling exp required. APPLY HERE (10/19) 

JOB OPENING: DIR STRATEGIC PRICING & REV ANALYS/Fox Sports/NY: For digital revenue/mktplc analysis/forecasting/reporting. Musts- knowledge of inventory mgmt/sales planning & financial rev analysis in media. APPLY HERE (10/19)

JOB OPENING: MGR, SOCIAL MEDIA/TWC/NYC: Looking for a passionate Social Media Mktg Project Team Lead. Ideal candidate will help execute strategies that will shape public opinion through online strategy, partnerships & promotions. Apply HERE (10/18)

JOB OPENING: DIR PRGRMNG OPS & ASSET MGMT/EPIXHD/NY: Track Inv vol, Conduct fin’l analysis & forecasting, Anlyz acquisition data/viewership, ensure compliance w/ affil agreements. 5+yrs inv mngmnt exp & strong finance skills/analytics. Apply HERE (10/18)

JOB OPENING: MNGR CLIENT SOLUTIONS/WB/NYC: dsnging cross pltfrm mrktng campaigns and execute dig mrktng solutions. Execute pwrpnt proposals, sales sheets, case studies & wrap up reports. Apply HERE (10/18)

JOB OPENING: DIRECTOR, PROGRAMMING/SPORTSMAN CHANNEL/WI: Direction, coordination, supervision of programming activities and personnel. 5+ yrs prog exp. Apply: www.thesportsmanchannel.com (10/18)

JOB OPENING: ALTERNATIVE CONTENT COORDINATOR/Screenvision/NYC: 2+ yrs exp, support programming services, mktg, social media, data base mgmt, theater/project mgmt/interaction. Apply at www.screenvision.com (10/17) 

JOB OPENING: DIGITAL & ADDRESSABLE SALES PLANNER/DIRECTV/NYC: Dig’l & addressable proposals & orders, billing. 2-3 yrs dig’l media exp. 4-yr degree. Knowledge of TVE or digital platforms. Resume to: http://bit.ly/17nfoGS (10/17) 

JOB OPENING: DIGITAL MEDIA SALES CONSULTANT/Comcast Spotlight/DC: 2+ yrs digital exp, agency or media. Devlp digital revenue independently & in conjunction with regional/nat’l sales team. IAB certified pref. Apply HERE (10/17)  

JOB OPENING: CREATIVE DIRECTOR/AMC/NYC: Seeking proven creative and managerial leadership in on-air promotions. Experience at a broadcast or cable network required. Submit CV and link to online reel. Apply HERE (10/17) 

JOB OPENING: TEMP PROGRAM RESEARCH MANAGER/WEtv/NYC: Provide comprehensive data w/actionable insight & assessment to programming dept. 5+ yrs. exp. Excellent research systems knowledge. Apply HERE (10/16) 

JOB OPENING: BRAND MKTG ASSOC/NYC: Execute marketing of books & ancillary product for Wimpy Kid brand. 1-3 yrs marketing exp pref with book series or licensed properties. Resume to [email protected] Visit website at www.abramsbooks.com (10/16)

JOB OPENING: COMMUNITY MNGR-DIGI STRATEGY/NYC: Exp in digital, ntwrk, brand strategy. Kwldg of ad, film, tv, music a must. 3 yrs exp pref’d. Must be systematic in seeding ideas for stories & ways to expand brands online. Resumes HERE (10/16)

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SITUATION WANTED: Non-union reality TV Production Coordinator. 4+ yrs working in LA now relocated to Boston. Specializes in travel, vendors, scheduling, office management, accounting. Contact [email protected]. (10/16)

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