Tuesday, October 11th, 2011


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Cynopsis: DIGITAL

Good morning, it’s Tuesday, October 11, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

Netflix changed course in a big way with the news that it won’t split its company in two. After weeks of falling stock prices, Netflix nixed its unpopular plan to break up its streaming and DVD businesses into two separates lines with two separate Web sites and will instead maintain both its DVD and streaming businesses at Netflix.com The company halted the DVD-only site it had been calling Qwikster. In a blog post Netflix said: “It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs. This means no change: one website, one account, one password…in other words, no Qwikster. While the July price change was necessary, we are now done with price changes.” The company had enjoyed meteoric growth in the last few years, defying Wall Street expectations, but its stock priced had slipped 60% since July as a result of the price change and then the confusion decision over Qwikster.


iVillage launched its first celebrity blog series called CelebVillage that features high-profile female Hollywood stars serving as the “blogger-in-residence” for a one-month period. Once a week, they’ll share personal stories on the iVillage site starting with actress Denise Richards whose columns are online now. On deck are Alanis Morissette and Ricki Lake.

In the ongoing process to maybe, probably, but maybe not definitely find Hulu a new owner, the site’s financial advisers are now comparing the offers from the bidding companies. While Google, Dish Network, and Amazon.com Inc. are still in play, Yahoo! has bowed out of the competition, reports The Wall Street Journal.

As the show gears up for its second season, AMC‘s The Walking Dead has come out with six webisodes available on amctv.com that focus on the back story of a popular zombie known as “Bicycle Girl” from season one. Directed by a co-exec producer on the show and produced by Generate, the series will document a woman’s struggle against, and eventual demise to, becoming a zombie.

Speaking of the iPhone, video streaming site Dailymotion announced it has partnered with the Original iPhone Film Festival to showcase submitted films from festival participants to its mobile viewers. The conceit of the festival is simple: shoot a short film using an Apple iOS device; submit it in one of four categories: fiction, non-fiction, brand films and music videos; win Apple products. In early November, Dailymotion will also display the category winners and allow viewers to vote for the Grand Prize Film.

To promote her new web series Dragon Age: Redemption, GigaOm reports that actress Felicia Day will make appearances in the Google+ Hangouts of her fans today. She will publish a post on her profile at 10 a.m. PST requesting links to Hangouts, and will then start showing up to as many Hangouts as she can within three-hour window to answer questions and pose for photos.


Online video viewers are watching less TV than they used to, according to a study of blip.tv viewer habits conducted by Dynamic Logic. The report found that Internet video viewers watch 9% less cable TV than they did six months ago, and 26% more Web video. They also spend 19% more time watching video on mobile devices and 18% more time watching on game consoles than they did six months ago. About one-third of blip.tv viewers said they prefer banner ads among online ad forms, with pre-rolls a second choice. The study found the average viewer of a web series is 33 years old, college educated (60%) and almost evenly divided between men (51%) and women (49%).

In advance of a possible IPO that could come near the end of 2012, Facebook has been actively courting seven- and eight-figure ad deals with major marketers, according to AdAge Digital. On that end, Facebook is offering sneak previews of new features and ad products it is testing to some advertisers who have committed to long-term deals. Furthermore, last week the social media giant unveiled a premium ad offering that links a user’s friends’ comments and “likes” to branded content and then delivers it in a premium ad slot, along with an “Insights” platform created to provide better measurement.



Jersey Shore continues to pull in the social buzz department, scoring the most online chatter of any show last week, placing it ahead of Nickelodeon’s Spongebob Squarepants and Kim’s Fairytale Wedding: A Kardashian Event on E! in uniques and comments for the week ending October 3, according to Social Guide.
Given the rapid growth in Smartphone usage, eMarketer expects about 50% of mobile users will make a mobile purchase this holiday season, citing data from PayPal and Ipsos. That’s up from about 17% of shoppers last year who had said they intended to buy something for the holidays using their phone to handle the transaction. Tablet users also plan to use their devices for holiday shopping with about 45% saying they’ll start shopping before Thanksgiving kicks off the official holiday buying season.
The adoption of Smartphones and tablets has led to a massive increase in consumption of digital media, according to a new report from comScore that digs into cross-platform media usage. The report found that non-computer Web traffic was nearly 7% in August, with two-thirds coming from mobile phones. The study also found that the mobile media user population grew 19% last year to half of the U.S. mobile population, or more than 116 million people. Also, iPads are driving more Web traffic than iPhones and nearly half of tablet users had made a purchase on their tablet device.


Facebook has purchased Friend.ly, a social Q&A site that helps users learn more about their friends and meet people. In a blog post yesterday, the Friend.ly team stated that while it will continue to operate as an independent service, it will also work on new projects at Facebook.

Twitter analytics firm SocialGrapple, and its sole developer and leader Andrey Petrov, has been acquired by Google, reports TechCrunch. The social graphs service allows you to monitor followers, compare types of followers, monitor brand mentions and more and then serves you the information via visual graphs, interactive charts and e-mail reports. For now, the startup is shutting down service, while there are no confirmed indications to the capacity in which Petrov’s service will be used at Google.


Don’t expect a download-only console from Sony anytime soon. The company told the publication Edge that it doesn’t have plans to offer a download version of its console, in part because download speeds aren’t high enough in general to support the bandwidth needed for such an offering.
Apple’s newest iPhone, the iPhone 4S that was introduced last week, is on pace to be its most popular ever based on pre-orders. The company said pre-orders topped 1 million, more than the 600,000 pre-orders logged by the iPhone 4 on its first day for sale.


Discovery hired Jean-Briac (JB) Perrette as its new Chief Digital Officer. He’ll start next week after serving most recently in a high-profile post at NBC as President, Digital and Affiliate Distribution and Content Distribution Strategy for NBCUniversal. At NBC he oversaw the company’s North American distribution of TV and films on digital platforms and played a key role in developing Hulu. At Discovery, he’ll head a team of more than 300 employees and guide the company’s digital strategy across its Web sites as well as other digital distribution opportunities. He will be based in New York.
Ad exchange adBrite named Rick Cotton as its Chief Revenue Officer. He joins from Monster, where he served as Senior VP and he has also worked with CBS and Lycos. His focus at adBrite will be on growing the adoption of the company’s real-time tools for publishers.

Tap.me, a startup that is building an ad network with the intention of monetizing games, has found its new CEO in Matt Spiegel, according to AllThingsD. Spiegel starts his new post immediately for the company that is currently focused on mobile apps, but has intentions to expand to other gaming platforms, such as Facebook, in the future. Tap.me allows game developers to pick something within a game that it will allow to be sponsored, a playable action like a new skill or level, and then provides advertisers who are willing to sponsor the item/action.



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Women-centric site SheKnows.com is gaining speed and accolades. The site recently won an OMMA award for Web site excellence and it’s also a top rated women’s destination in view views according to Comscore Video Metrix, SheKnows said. The next time you or the woman in your life is looking for advice, information or tips on anything from pets to beauty to shopping, SheKnows.com is worth a visit.

Later – Daisy
 Daisy Whitney, new media reporter and author of The Mockingbirds, filling in for Wayne Karrfalt for Cynopsis: Digital

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Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .

JOB OPENING: RESEARCH ANALYST/WE tv/NYC: 1 yr ad sales research exp w/Cble/Brdcast industry. Strong analytical skills, help enhance sales program effort. MS Office exp, Nielsen/MRI/Simmons/AdViews/Arianna. [email protected] (10/18)

JOB OPENING: DIRECTOR AD SALES MARKETING/Crown Media Family Networks/NY: Min 5 yrs exp in marketing, ad sales mktg or ad agency. Exp managing campaigns, event mgmt & proj mgmt req. Apply: www.hallmarkchannel.com (10/15)

JOB OPENING: VP SCHEDULING/SUNDANCE/NY: Respnsble for visonary stratgic planng of schedlng SUN/VOD Servces to strengthn brand & promte growng viewership using innovatve methds. 7+yr exp schedulng major netwrks [email protected] (10/15)

JOB OPENING: DIR RSCH/TURNER/NYC: BA deg req’d bus or comm. 8+yrs rsrch exp. Prior in a media co. 5+yrs mng/sprvsry exp. Liaison w/ Strategic Plan’g & Finance on Ratecard issues & Liability Ratecard. Res to: [email protected] (10/15)

JOB OPENING: PROJ MGR, RSRCH/TURNER/NY: Support Nat’l ad sales team. 3-5+yrs exp nat’l cable or brdcst ntwk. Expert in adult demos and the 18+ mktplace. Expertise w/ Nielsen sys. Strong MS skills. Resume: [email protected] (10/15)

JOB OPENING: VP BUSINESS AFFAIRS/YOU On Demand/NYC: 3-5 yrs corp legal exp. Resp for negotiating, drafting legal agreements for all facets of VOD, and counsel for all depts. [email protected], www.yod.com (10/14)

JOB OPENING MGR, CLOO CHILLER SALES RSRCH/NBCUNIVERSAL/NY: Mng on-air sales rsrch for Cloo & Chiller cable ntwrks. Knwldg NielsenGalaxy Explorer, TVToolbox, Simmons, MRI, CMR, Excel/PP req’d.Apply: www.nbcunicareers.com (#2970BR) (10/14)

JOB OPENING COPYWRITER TV & PRINT/New York: Write short & long form for mkt’g ads, scripts for promos. Must be a strong writer & have a flare for comedy. 3+yrs of writing exp. req’d. Resume: Apply: www.nbcunicareers.com 3034BR (10/14)

JOB OPENING: MGR, CONSUMER MARKETING/Syfy/NYC:Plan/execute all consumer mktg efforts for Syfy, including media/promotional campaigns. 3+ yrs TV/mktg/media agency exp. Apply: www.nbcunicareers.com #1865BR (10/14)

JOB OPENING: DIGITAL RESEARCH MNGR/NBCU/NY: Fulfilling resrch requests from progrmg, corp communication, ad sales, strategic mkting, NBC.com site operators & business devpmnts. To apply, visit www.nbcunicareers.com Job# 3142BR (10/13)

JOB OPENING: DIR, MAR COMM/Golf Channel/FL: Lead dvlpmnt of consumer communications to support Marketing plans. Exp managing brands & campaigns across multiple media a must. Apply: www.nbcunicareers.com . Keyword: NC65800231 (10/13)

JOB OPENING: DRTV BUYER/ACTIVE INT’L/Pearl River, NY (15 miles from NYC): Must have 1-3 yrs exp. in DRTV, negotiating and buying req’d. Resumes to: [email protected] or call 845-732-8943 (10/13)

JOB OPENING: MGR. PRGRMNG/SHED/Nat Geo Wild/DC: Responsible for strategic creation of the Wild Channel’s daytime progr. Dvlp new progr. strands &progr. sched. Pref BA and 3+ yrs exp in sched/progr. at media co. www.foxcareers.com (10/13)

JOB OPENING: DEV EXEC/Jane Street Ent/NYC: Looking for a seasoned Dvlpmnt Exec. 2+ yrs exp in the dvlpmnt space & exp in the general bus of TV & prod. Please have ideas & know how to sell them. [email protected] (10/12)

JOB OPENING: SR DIR, MSNBC PROGRAM RESEARCH/NY: Responsible for analyzing all facets of MSNBC program schedule for optimal ratings delivery & improvement of audience levels. To apply, visit www.nbcunicareers.com Job# 3120BR (10/12)

JOB OPENING: DIR/SPORTS PROGRAMMING/TWC/TX: Responsible for the local sports channels in TX with emphasis on high school and regional college teams. BA or equivalent experience required. BR# 130630BR www.timewarnercable.com/careers (10/12)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERN NEEDED: MARLIN ENTERTAINMENT/CT: Marketing agency that is currently launching a new brand. Research & phone skills needed. Must multitask & think outside of the box. Send Resume to [email protected] (10/14)

FALL INTERNSHIP CREDITS ONLY: DIGITAL MEDIA FALL/LA: Gain valuable experience in digital piracy working with anti-piracy research team.Basic Excel/Word skills plus a knack for investigation. Resume to [email protected] (10/12)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: INTEGRATED COPYWRITER: Mktg ads, style guides, program positioning, promotion, collateral. Digital, print, video. Trade, consumer, Upfront anyone? I hear brand voices. SO fast. SO fun. https://bewonderous.wordpress.com (10/18)

SITUATION WANTED: MARKETING/RESEARCH MGR: 5+ yrs exp, print & digital ad sales. Expert in syndicated & primary research incl Nielsen, comScore, Omniture, New Age, IMS, MRI, MMR, Ipsos, Starch, Vista, etc. Contact [email protected] (10/18)

SITUATION WANTED: PHOTOGRAPHER: Pro Studio LA Mir Mile  Specialize in people  http://andreacimini.com/actors/ http://andreacimini.com/commercial/ http://andreacimini.com     cell: 323-899-9963  [email protected] (10/18)

SITUATION WANTED: BRAZIL JOB OPPORTUNITY: Brazilian entrepreneur is looking for investors that would like to open companies in Sao Paulo, Brazil. Strong knowledge of Brazilian Market and rolodex of clients. [email protected] (10/18)

SITUATION WANTED: WRITER/PRODUCER team w/several solid, saleable unscripted treatments seeks production co. partner in pursuing development deal. NYC based. Email: [email protected] (10/15)

SITUATION WANTED: CREATIVE MEDIA MIND Seeking to assist, Entry-Junior level slots, B.A.  Mass Comm/Media backgrnd, 3-5 years experience, NY based, but interested in warmer climates.Please email, [email protected] (10/13)

SITUATION WANTED: PRODUCTION ASSISTANT/VIDEO-EDITOR: Experience in field shoots and casting. Goal-oriented team player. Endless drive, a passion for TV/Film production. Resume upon request. [email protected] (10/13)

SITUATION WANTED:NYC-based marketing executive with 9 years experience in B2B and B2C marketing including affiliate/consumer/integrated marketing, ad sales, promotions and events. Contact: [email protected] (10/13)

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST, Web Links: http://jburns.voices.com/, www.allegro-music.com , Cell: 845-721-9681, E-Mail: [email protected], Specializes in unique character voices for various animated productions. (10/12)

SITUATION WANTED: ASSISTANT : Attending UCLA’s TV writing cert. program. Experienced in Final Draft. Worked as PA and Studio Page. Creative and detail-oriented. Has B.S. in journalism. Contact [email protected] (10/12)

SITUATION WANTED: NY/PRODUCTION ASSISTANT/COORDINATOR experience in graphics production, news broadcasting and live production. Proficient in Microsoft Office applications and Avid editing. Resume upon request; [email protected] (10/12)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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