Good morning, it’s Tuesday, November 9, 2010, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here. 

Consolidation in the world of online video continues as market leading video ad network Tremor Media has acquired ScanScout in a deal that creates a powerhouse of scale and reach. Tremor Media will roll ScanScout’s operations and ad units in under its own banner. The merger, the terms of which were not disclosed, will bring more brand advertisers to the medium by enabling brands to accomplish TV campaign-style objectives in terms of being able to reach specific audiences and dayparts, according Tremor CEO Bill Day, with the merged network capable of reaching over 100 million viewers. Only Hulu serves more ads than a combined Tremor/ScanScout, which served a total of 667 million combined in Sept., according to ComScore – compared to 794 million for Hulu.
 

 
The Huffington Post unveiled a new divorce section called HuffPost Divorce – Marriage Comes and Goes but Divorce lasts Forever, offering parenting tips, legal advice and other resources for those facing divorce. The site says the inspiration came from Nora Ephron’s new memoir on the topic, “I Remember Nothing: And Other Reflections,” which will be featured in segments at launch.
 
“Verge Culture” – themed Karmaloop TV struck its first multiplatform film licensing deal with Hong Kong action studio Celestial Pictures, owner of Shaw Brothers’ classics such as “The 36th Chamber of Shaolin.” Karmaloop TV plans to feature more than 60 digitally restored classics on its cable network in HD as well as make them available on operator TV Everywhere sites and KarmaloopTV.com.

 
Trying to up its street cred in the online video space, AOL is partnering with Next New Networks to create an original series called “The One,” one of 3 new daily series launched this month by the portal. The two-minute commentary, which premiered yesterday on the newly redesigned AOL homepage, ruminates on pop cultural news items of the day with early episodes featuring monologues from the likes of, The Onion Digital Director Baratunde Thurston,  PoliticsDaily.com correspondent Alexandra Wagner and Gabe Liedman of “Auto-Tune the News,” fame.
 
Digital media distribution company Yangaroo has signed an agreement with The Academy of Country Music to digitally power their voting process. Yangaroo also powers secure online voting for the Grammy’s, the Juno’s and MTV’s VMA’s.
 

 
Glam Media launched a new product to automate premium online ad packaging in the woman-targeted space. The “GlamAdapt Automate” platform includes the ability to search, plan, buy and launch campaigns that can run multiple ad serving platforms, DSP’s and premium reserve exchanges, with the ability to segment audiences by demographic, context, behavior, location, purchase, and placement.
 
The Digital Place-based Advertising Association announced Standard Ad Units for the place-based industry at its annual conference on Oct 27. Advertisers will be asked to render 3 versions of their ad unit into an MPEG4 video format, which will then be converted by place-based networks for optimal performance on their video content distribution systems.
 
The Google TV Ads Platform added Paris-based FashionTV to its available inventory.
 
Screenvision expanded its relationship with Sumner Redstone’s National Amusements, retaining exclusive selling rights to on-screen preshow inventory across National Amusements’ 455 screens in the U.S.
 

 
AOL has hired financial advisors to look into a possible merger with Yahoo involving an equity-financed leveraged buyout, according a report in the WSJ. With a current value of $21.85 billion, Yahoo is 8 times the size of AOL in terms of market capitalization.
 
Amazon agreed to acquire Quidsi, owner of Diapers.com and Soap.com, for $500 million in cash, positioning the company to also dominate in online sales of baby gear. The sites will continue to operate independently after the merger.
 
Ascent Media Group announced a deal with Charter to deploy its “VOD Accelerator” digital content management solution.
 

 
More than half of U.S. TV homes (56%) now own HDTV sets making the adoption one of the quickest roll-outs of a new technology in the last 20 years, according to Nielsen. However viewing of HD content lags far behind viewing of standard def fare, with only 13% of total day viewing and 19% of broadcast TV viewing done in HD. Why the disconnect? Some 44% of homes either do not have an HD set or an HD service. Most HD homes have at least one non-HD set where about 1/3 of programming is viewed (the cable company charges extra for each HD tuner, after all.) And even on HD sets, some 20% of viewing is through non-HD feeds with many viewers giving up trying to find HD feeds at the far end of the dial. HD consumption varies by programming genre and demo, with sports the most likely genre to be watched in HD and young adults 18-24 the most likely to tune into HD feeds. Kids, who are not likely to have HD tuners in their bedrooms, are least likely to watch HD fare.
 
“True” HD Viewing on Cable Networks
(Percentage of Total Viewing in HD)
                                    HHs      Age 2-11     Age 18-34   Age 35-64
Entertainment Networks  16      17      23      18
News Networks               15      22      18      20
Kids Networks                 2       2        3        4
Sports Networks             21      25      28      2
Source: Nielsen
 
Transaction- Video-on-Demand (T-VOD), encompassing online TV rentals, pay-TV VOD rentals and pay-per-view, is projected to reach $10 billion in revenue by 2014 as US TV download revenue will more than triple between 2010 and 2014, according to a new In-Stat report. T-VOD content will not replace linear TV subscriptions, but they will put stress on current pay TV models. Online a la carte rental of TV episodes will also directly compete with online subscription TV services such as Hulu Plus and Netflix, according to In-Stat, and may negatively impact the use of TV Everywhere services.
 

 
Popular location-based service Loopt launched a free app for the new Windows Phone 7 smartphone platform, enabling friends to pull up social maps of where their friends are and “ping” them to see if they want to get together.
 

 
TV Guide Digital has tapped longtime Time, Inc. veteran Marcella Regniault as VP/Business Operations and promoted TVGuide.com executive David Singer to VP/Product Development. Both will be based in New York and report to Christy Tanner, SVP & GM, TV Guide Digital.
 
San Antonio, TX-based One Source Networks hired former Telstra International marketer Gina Nomellini as Chief Marketing Officer, effective November 1, 2010.
 
Frank Cooper, Pepsi’s Chief Consumer Engagement Officer and CMO sparking beverages, has joined augmented reality gaming company Ogmento‘s Board of Directors.
 

 
Netscape founder Marc Andreessen is putting his eggs in another browser start-up. This time, it’s all about social networking. RockMelt (you have to connect your Facebook account with the site to receive an invitation) integrates with your online networks by actually showing which of your Facebook or Twitter friends are currently online in a bar on the left. A handy “share” button makes it easy to share links, videos and pages as you surf the web and users can update their status or keep tabs on their friends’ activities right from the browser window. A social web browser is not an entirely new idea – Flock introduced the concept more than 3 years ago to a loyal but decidedly niche following. And history tells us that most computer users just use what their computer came installed with. But RockMelt has this going for it – it’s the first new browser launched since Facebook changed the way the mainstream communicates online.
 
Correction : A&E’s new History Here Windows Phone 7 app actually costs $2.99 to download and it references 7,000 locations upon launch.
 
Later —
Wayne Karrfalt for Cynopsis Digital
[email protected]
11.09.10

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

JOB OPENING: DIGITAL AE/GSN/SM: Promotes/sell inventory on GSN must be extremely organized and driven.Media math skills and terms. Knwldg MS software. Send res & CL to [email protected] (11/16)

JOB OPENING: VP, ONLINE DIST & NAT’L ACCTS CONT DIST & MKTG/NYC: Work w/ SVP & other team members in all cont dist & partner mktg initiatives. 7-10 yrs work exp, incl 6+ yrs in the media/online dig. ind. www.mtnetworkscareers.com (11/16)

JOB OPENING: ACCT EXEC/Radio Disney/Chicago: Successfully represent Radio Disney w/in assigned territory generating network ad sales revenue according to assigned goal. Apply to: www.disneyabcjobs.com Req # 269958 (11/16)

JOB OPENING: FREELANCE MGR AD SALES RESEARCH/AETN/NYC:Develop & execute ad sales research initiatives to better position AETN prgmng. Working knowledge of Nielsen systems. Apply to: www.aetn.com/careers (11/16)

JOB OPENING: TRAFFIC/PROD MGR/OOH Dig Net/NYC: Handle element intake, schedule, traffic & prgrmng of content. Need to be great w detail & have traffic & prod mgmt bknd. Software skills important. Cover/resume: [email protected] (11/13)

JOB OPENING: DRUPAL DEVELOPER/Odyssey Networks/NY: with strong HTML/CSS and online video exp. New Media Org seeking web developer with strong Drupal skills. Online video exp necessary. Resumes: [email protected] (11/13)

JOB OPENING: PROGRAM MGR/KTVU/San Fran Bay Area: Dept head level position. Dvlp prgrm sched w/ highest saleable ratings at the lowest possible cost. B.A. degree & 6yrs exp related exp req’d. Resume: [email protected] (EOE) (11/12)

JOB OPENING: ACCT EXECUTIVE/TV Guide.com/Chicago: AE w/2+ yrs digital ad sales exp, preferably in media/entertainment. Consumer exp a must. Competitive salary commensurate w/ exp & excellent benefits prgm. [email protected] (11/12)

JOB OPENING:  ACCOUNT MANAGER/SIRIUS XM Radio/NY: Maintain and develop new business for radio advertising sales. Min. 3-7 yrs acct. mgt. exp. in ad sales. Travel required. EOE/M/F/D/AAP. Apply at http://www.sirius.com/careers (11/11)

JOB OPENING:  SVP LOCAL SALES/WorldNow/NYC: 5+ years of Television sales with proven sales track record, manage sales and production teams, travel required. See full posting at www.worldnow.com , email [email protected] (11/11)

JOB OPENING: SALES DIRECTOR/The Hollywood Reporter/NY: direct/coord sales for TV cat. 5-7 yrs sales exp in print/digital. Possess sr. relationships, self starter, fast paced environment. Resume to [email protected] (11/11)

JOB OPENING:  DIGITAL SALES PRO/EW Scripps Co/Several Mkts: Join its growing media sales team. 2 yrs exp selling Internet, mobile, SEM and video offerings req. College deg pref. Go to http://scripps.com/careers/. EOE (11/11)

JOB OPENING:  TALENT COORD/TV ONE LLC/NE/SE: Support talent logistics, compl expense reports, maint talent library; sched meetings; Regional Sales Mgr. NE/SE req. sales/mrkting exp & travel; Visit www.tvoneonline.com (11/11)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

WINTER/SPRING INTERNSHIP CREDITS ONLY: About.com is seeking a PR intern to assist its media relations team with media monitoring, press lists and various administrative duties. E-mail- [email protected] or visit: http://jobs.about.com/ (11/13)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: DIRECTOR of OPERATIONS / PROD. MANAGEMENT/NYC: Skilled at budget & contract negotiation, cash flow forecasting, capital admin., staff mgmt., team-building. MBA, bilingual, perseverant, resourceful. [email protected] (11/16)

SITUATION WANTED: Results oriented DIGITAL TECHNOLOGY SALES PRO with proven track record seeking a sales or business development role in Los Angeles CA. Please email [email protected] with interest (11/16)

SITUATION WANTED: PRODUCTION MANAGER 10+ Yrs of industry experience. Worked for Bravo, Discovery, Animal Planet, TRU & Playboy.Travel exp, multiple crews, cool under fire, on-time & under budget. Please contact [email protected] (11/16)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (11/16)

SITUATION WANTED: NEED A BUDGET DONE?? LINE PROD/EIC – 10+ yrs. exp- budgets done in all formats. Accurate budgets, Reasonable rates, fast turn around Email: [email protected] (11/16)

SITUATION WANTED: SALES CLOSER in TV, FILM & MEDIA 6+ years of Domestic and International experience in Film & TV sales, a very successful closing record and strong Rolodex of clients, email [email protected] (11/13)

SITUATION WANTED: EXECUTIVE ASSISTANT POSITION FILM/TV/NY: 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (11/13)

SITUATION WANTED: ANIMATION PRODUCTION MANAGER/ASST/LINE PRODUCER 20 yrs exp incl stybds, anim, prod /directing. 2D Digital. Flash. Traditional. Canadian. [email protected] (11/13)

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (11/12)

SITUATION WANTED:  EP, SHOWRUNNER, DIR w major network/studio/interactive credits. Looking for funded projects  [email protected], [email protected]   (11/12)

SITUATION WANTED:  MARKETING PROJECT MANAGER/LA: Pro w/ Bachelor’s in TV & 5 years in broadcast & cable marketing seeks new opportunity. Experienced in all platforms & live events (CES, E3, Comic-Con). E-mail [email protected] (11/12)

SITUATION WANTED:  SPOT DIRECTOR /FILM-MAKER seeks Production Company, Staff or Freelance work. See my Reel [email protected] (11/11)

SITUATION WANTED:  ENTRY LEVEL PRODUCTION POSITION/NY: Eager student graduating in Dec, multiple internships in children’s animation production. Email: [email protected], Site: www.JenelleBringer.com (11/11)

SITUATION WANTED:  CFO/CONTROLLER/NYC: 15 yrs domestic & international exp. pub & pvt companies: acctg, mgmt & SEC rpting, FP&C, forecasting, strategic partnerships, negotiating, SOX. Email [email protected] (11/11)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.
 

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