Good morning, it’s Tuesday, November 30, 2010, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here. 

Hoping to carve out a niche where rivals Apple and Google have failed, Microsoft is currently in talks with media giants to license TV network content for a planned pay TV subscription service delivered through the Xbox 360 and/or other devices, according to Bloomberg. Options being discussed include using the Xbox to authenticate cable TV subscribers, as is currently done online via various TV Everywhere initiatives. Microsoft, which is working on a Hulu Plus integration for early 2011 and has added the linear ESPN to its Xbox Live service earlier this year, is also interested in offering individual channels a la carte on the service such as premium offerings HBO and Showtime.
 

 
NBC Local Media today announced a new program dubbed “The 20” to offer local bloggers with prominent followings on Twitter access to NBC’s local media platforms. The chosen Twitter users will be featured on broadcast in on-air segments and packages, and across NBC’s other local media properties, including its digital Nonstop television channels and hyperlocal city websites. The initiative will launch in Jan. in Washington, DC, New York, and San Diego and roll out across the remaining seven additional NBC markets during the year.
 
HBO signed a deal with AT&T to give U-verse TV customers access to the authentication-required online video services HBOGO and MAXGO.
 
G4 extended its deal with the Entertainment Software Association (ESA) making the cable/broadband network the official broadcaster for the E3 Expo through 2013. G4 plans to offer over 24 total hours of live broadcast coverage featuring exclusive news and original programming, as well as live-streaming of E3 events on g4tv.com.
 
Focusing its coverage on players with Latino backgrounds, Univision Interactive Media launched a co-branded sports site with the NBA featuring the latest news, photo galleries, interactive fan content and other offerings.

 
The NATPE conference, which announced it has nearly reached capacity for floor space in its new Miami locale, is launching NATPE Connect this December, a social networking tool that will enable attendees to connect with one another before, during and after the market. The ad-supported site will enable attendees to build and share professional profiles, connect and communicate with other attendees, send and receive private messages, set up one-on-one on-site meetings, and build and export personalized meeting schedules to Outlook Calendar or iCalendar.
 
Paris-based video entertainment site Dailymotion announced that its traffic has grown by 45% in the past 6 months, expanding from 64 million uniques in May to 93 million in Oct.
 

 
Travel Ad Network (TAN) has purchased the assets of travel planning website TravelMuse, known for travel tools such as its TravelMuse Bookmarker, Planner and recommendation engine, the Inspiration Finder. TAN closed last month on a $15 million round of financing, which it will tap into to fund the acquisition.
 

 
iTV technology provider Ensequence announced a partnership with WE tv and Wedding Central to deliver EBIF-enabled in-program interactive TV experiences, including voting and polling with live results, trivia, a live Twitter feed, RSS integration and viewing suggestions with a record/remind feature. The interactive capabilities will be enabled throughout WE tv and Wedding Central’s popular shows including Bridezillas, My Fair Wedding with David Tutera and the 2011 premiere Joan & Melissa: Joan Knows Best?
 
The City of Angels finally has access to 4G mobile services. Clearwire announced 5 additional markets for its 4G mobile broadband network including Los Angeles, Miami, Cincinnati, Cleveland and Columbus, Ohio. The company also announced plans to launch commercial 4G services in the San Francisco Bay area on Dec. 28.
 
“Lord of the Rings” director Sir Peter Jackson named Red Digital Cinema as his supplier of some 30 3D digital cameras for the upcoming shoot of the two-part “The Hobbit.”
 
Rovi Corp. today announced that its G-Guide Electronic Program Guide (EPG) and media networking solution, Connected Platform, have been incorporated in Buffalo‘s new multi-functional digital TV tuner “DTV-X900,” just launched in early Nov. 2010. The unit supports digital media renderer capability, enabling digital media stored in other network-attached storage devices and PCs to be selected and viewed via digital media controllers such as Windows 7.
 

 
Hispanics, the fastest-growing demo in the U.S., is expected to grow as an online population by nearly 10 million users between 2010 and 2014, according to a new eMarketer forecast. Over 32 million or some 62.9% of the U.S. Hispanic population will be online by next year, with penetration reaching 70% by 2014. The African American internet user population is somewhat smaller but also on the rise – eMarketer forecasts nearly 26 million blacks will go online at least monthly in 2011, for a penetration rate of 66.9%. And by 2014, 72.3% of blacks will be online.
 

 
TVGuide.com has upped Mickey O’Connor as its new Managing Editor, charged with overseeing breaking news and editorial coverage and managing staffs based in New York and Hollywood. The promotion is effective immediately, with Mickey reporting to Christy Tanner, SVP and GM, TVGuide.com.
 
Online sports publication Bleacher Report named former Associated Content CEO Patrick Keane to its Board of Directors and announced the hiring of two sales directors. Brian Kelly, formerly of CBSSport.com will take over as West Coast Director of Sales and Ryan Gould, previously with Burst Media, will fill the same position for the East Coast.

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One of the best-researched online publications for years (and one of the earliest to erect paywalls and subscription plans, and e-commerce options,) Salon.com appears to be putting itself on the block. The award-winning site is looking for either a partner or outright buyer, according to comments made by CEO Richard Gringas in the WSJ. (No word yet on interested parties, but it could be a nice feather in the cap of a portal such as AOL looking to expand its content offerings.) Salon Media has accrued more than $15 million in losses in the past 5 years and its inability to turn a profit after 15 years is indicative of just how challenging the market for paid content online remains. Meanwhile, News Corp. continues to think about a sale of MySpace “with urgency,” according to a Reuters interview with News Corp. COO Chase Carey.

Later —
Wayne Karrfalt for Cynopsis Digital
wayne@cynopsis.com
11.30.10

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ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to Trish@cynopsis.com.

JOB OPENING:   DIGITAL RSRCH MGR (E!/Style/G4/)LA: Analyze & track online & mobile properties. Distill data into meaningful analyses. 4yrs analytics exp & degree pref’d. Omniture Site Catalyst a must. Apply: resumes@comcastnets.com   (12/7)

JOB OPENING:  DIRECTOR, TALENT/Nickelodeon/NYC:  5+yrs Talent Booking Exp, Est. contacts w/in Ent Biz for booking, Knowledge of NICK brand/popculture/current trends, EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (12/7)

JOB OPENING: DIRECTOR, INTEGRATED MARKETING/NEW BUSINESS/Nickelodeon/NYC: 6+yrs marketing brand creative exp, Knwlge all media plats, Partnership/Brand Mgmt/Entertainment exp A+, EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (12/7)

JOB OPENING: DIR MKTG PARTNERSHIPS/Food Network/Cooking Channel/ NY. Oversee creation & execution of partnerships. 7-10 yrs exp integrated and/or partnership mktg for a media/cable/entertainment brand req’d. www.scrippsnetworks.com (12/3)

JOB OPENING: DIR, NEW BUS. & INTEGRATED MKTG/FOOD NETWK & COOKING CH/NY: Resp for mngmnt of Networks’ brand, talent & prgrmng representation. Undergrad degree req’d w/ 6-8 yrs ent and/or new bus. mktg exp. www.scrippsnetworks.com (12/3)

JOB OPENING: VP MEDIA RELS/KIDS/LA: Min 10 yrs leadership/strategic mgmt of comms; Disney Chanl, Kids TV progming. Exec/dir media rels activities. Must have establ press/key media contacts. Apply: disneycareers.com Req 272115 (12/3)

JOB OPENING: MGR  DIGITAL RSRCH/DISNEY/CA: min 4 yrs exp in new media rsrch, exp in comScore, Omniture, web traff, quan analys, strong analytical & written skills. Apply at: disneycareers.com (ID250326) (12/3)

JOB OPENING: SALES ASST/ION Media Networks/Burbank, CA: Seeks Asst for nat’l longform sales. Provide general admin support to Acct Execs, deg preferred. Full ad: http://www.ionmedianetworks.com/page.php?p=careers&job=1240 EOE (12/3)

JOB OPENING: AD SALES MKTG MGR/DISH Network/NY: Dev/create ad sales mktg materials across entire portfolio incl Adv TV. Resp for ad sales brand messaging. 5+ yrs ad sales mktg/related exp. Res to: Kristin.DAngelo@dishnetwork.com (12/3)

JOB OPENING: SALES PLANNER/DISH Network/NY: BA pref. 3+ yrs exp in advertising/buying/planning. Knowledge/exp in broadcast/cable TV Ent. industry a +. Proficient in MS Office. Res to: Kristin.DAngelo@dishnetwork.com (12/3)

JOB OPENING: P&I ANALYST/DISH Network/NY: BA pref. 2+ yrs exp in inventory/planning/research. Knowledge/exp in broadcast/cable TV Ent. industry a +. Proficient in MS Office. Click here to apply.  (12/3)

JOB OPENING: VP, DIGITAL AD SALES/WFN/Denver: Manage digital sales efforts for World Fishing Network in US and Canada. Bachelor’s + 6-8 yrs in TV/Sales. Apply to: gferenbok@insightsports.com (12/3)

JOB OPENING: DIR CORP COMMUNICATIONS/RAINBOW-NATL TRADE PR/NY: 7+yr publicity exp in Cble indstry. Creative w/ strg writing, ppl & projct mgmt skils. Must have Trde/Biz/Media contcts. Rez to: ssy@rainbow-media.com (12/2)

JOB OPENING: SALES PLANNER/LIBERMAN BROADCASTING (ESTRELLA TV)/NY: 3+ years experience with network sales planning, Dealmaker, building proposals, maintenance, stewardship, and revenue analysis. jaramirez@lbimedia.com (12/1)

JOB OPENING: AE /Burbank, CA/ION: Sell national half-hour time, 2-3 yrs TV/Cable/DR exp, Outlook/Excel/Word/PP, must have reliable transportation. Submit resume w/salary to employmentinquiries@ionmedia.com. EOE (12/1)

JOB OPENING: ACCOUNT EXECUTIVE AD SALES/NYC/REELZCHANNEL: 3+ yrs media ad sales exp. Exp cable, network, online, mp biz, strat integ mktg solu. Resp for ad sales & sales activity of EC ofc. Send res: jdegarmo@reelzchannel.com   (12/1)

JOB OPENING: Sr RESEARCHER IFC/SUN/NYC: 3+yr ad sales resrch exp w/Cble/Brdcast indstry. Desgn/prep presntations, enhce sales/prgm effrt. MRI/Simmons/Omniture/Comscore/BrgtCove/NielsenTolbx/AdViews/Arianna. ssy@rainbow-media.com (12/1)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com.

WINTER/SPRING INTERNSHIP CREDITS ONLY:  Development Company seeking part time intern in Times Square area. Looking for smart, funny and reliable person for research on new shows. Good writing skills a plus. Contact sloane@sloanecooperdevelopment.com (12/7)

WINTER/SPRING INTERNSHIP CREDITS ONLY:  MARKETING INTERNSHIP/Univision Sales/NYC provides practical experience in the communications industry and teaches daily operations within sales and marketing for Univision.com. Send resumes to kosborne@us.univision.com (12/7)

WINTER/SPRING INTERNSHIP CREDITS ONLY:   MARKETING/OUTREACH INTERN/WordWorld/NYC: Write marketing documents and assist with admin needs. Desired skills: strong written and verbal communication, creativity, tech savvy. Res/cov ltr to lisa@wordworld.com (12/7)

WINTER/SPRING INTERNSHIP CREDITS ONLY: NYC production co. seeks SOCIAL MEDIA EXPERT. Grow web presence for popular YouTube act prepping TV network pitch. Intern starts ASAP. Res/Cov Ltr to socmedia2010@yahoo.com (12/1)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at trish@cynopsis.com

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact-  runelyon@aol.com (12/7)

SITUATION WANTED:  RESEARCH DIR/SALES STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: ericadlerresearch@gmail.com (12/7)

E-mail Trish@cynopsis.com or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

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