Cynopsis: DIGITAL
11.26.13

Good morning. It’s Tuesday, November 26, 2013, and this is your first early morning digital briefing.

TIME announced it has partnered with Twitter to be the exclusive social media partner to vote for @TIME’s Person of the Year. The poll technology is supported by Poptip, and uses direct replies on Twitter that include #TIMEPOY and tweets with the mention @TIME to vote. TIME is also using Vine to lure celebs to weigh in with short videos on who they think should be given the title.

It was TV’s worst-kept secret, but as of yesterday it’s official: Katie Couric confirmed her new role as “Global Anchor” for Yahoo. Couric told Capital New York that her new show could be anything from a half-hour evening news broadcast or a two-hour morning show. “What I really am excited about in working with the team at Yahoo is that there are no rules right now,” she said. Couric is planning on keeping her syndicated talk show, Katie, least until early next year.

Turner Broadcasting System is debuting its new health and wellness entertainment brand, upwave, with the latest show The Tim Ferriss Experiment on digital platforms a week before its Dec. 1st premiere. As of yesterday, viewers can preview the show on YouTube, Amazon Instant Video, iTunes, Google Play, Xbox Video, PlayStation and InDemand.

As kids programmers and distributors search for new ways to reach advertisers and viewers, online games and apps have emerged as an effective method to drive engagement–and ultimately revenue and ratings. Because tablets, game consoles and smart phones are often the first places kids connect with brands and shows, more and more kids marketers are using games and apps to connect with them. Join Cynopsis Kids for How to Drive Tune-In & Dollars with Apps and Games webinar on Dec. 11 from 1:30-3p to learn more. Sign up for the webinar at www.cynopsis.com.

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Although Ron Burgundy is a verbose gasbag, Will Ferrell’s egocentric Anchorman character exemplifies a new era of marketing. In the next months, a 27-second video of Ferrell as Burgundy will circle the web as he congratulates Irish actor Jamie Dornan on landing the Fifty Shades of Grey lead. The only problem is that Burgundy thinks the movie is about bad weather in Ireland, and not erotica. The video is the tent-pole of a strategic raft of custom-made social content – that also includes native ads and a Tumblr campaign – that Paramount hopes will drive movie-goers to the theaters on December 20th in Burgundian droves, according to Adweek. If it works, it will likely change the marketing blueprint for movies.

With Thanksgiving fast approaching, Cynopsis Media is interested in hearing what TV show (past or present) are you most thankful for? One participant will win a $50 Amazon gift card. The winner will be announced on Friday, NOV 29. Deadline to submit is Thursday, NOV 28! http://ht.ly/qPPQJ

Twitter’s IPO price hit an all-time low yesterday, dropping by four percent to $39, after opening at $45.10 a share and crossing the $50 mark on the first day of trading just two weeks ago. Part of the pall is the issue of “unidentified” or fake Twitter accounts that populate the site. Last spring, Twitter applied a filter that blocks 95 percent of new fake accounts. Yet according to the Wall Street Journal, it has done little to adopt any new spam bot techniques. In Twitter’s defense, says Peek Analytics CEO Michael Hussey, “the company sees creation of spam accounts as a losing battle, and they have made better filters so that fake accounts can’t interrupt real users’ interactions on the site,” he told Cynopsis. Peek Analytics provides Twitter demographics and data to marketers.

The New York Stock Exchange is now offering a photo and signature app to special visitors called the @NYSECam, developed by Atimi Software. The Twitter-cam and digital guest book app allows guests to use NYSE iPads to take selfies from the trading floor, autograph images and easily tweet in the highly regulated environment. Mike Tyson and Twitter’s Dick Costolo have already used the app.

Microsoft’s Xbox One matched the PlayStation 4‘s first day sales numbers, and releasing info that it sold more than one million consoles within 24 hours, too. Tech Crunch reports, despite the record sales that beat out the Xbox 360’s opening day numbers, it’s important to note that the Xbox One launched in 11 more countries than the PS4.

Nielsen Twitter TV Top Ten for the week of November 11, 2013

Source: Nielsen SocialGuide. SocialGuide captures relevant Tweets from three hours before, during and three hours after an episode’s initial broadcast, local time. Unique Audience measures the audience of relevant Tweets ascribed to an episode from when the Tweets are sent until the end of the broadcast day at 5am. The data includes new/live primetime and late fringe episodes only and excludes sports events. Nielsen Twitter TV Ratings are only available for English-language U.S. Broadcast and Cable Networks.

Blackberry announced yesterday that three top executives are stepping down from the company. Blackberry’s COO Kristian Tear and CMO Frank Boulben are both departing, while James Tersh is replacing CFO Brian Bidulka. However, Bidulka will stay on as an adviser until the end of the year.

Multiplatform video service provider Vubiquity hired Brendan Sullivan as its Executive VP, Global Operations and Technology. Sullivan was previously SVP of IT and Engineering at Digital Generation.

The International Academy of Television Arts & Sciences announced that it has re-elected its President and CEO Bruce Paisner for a two-year term on the Board of Directors. He has been with the academy since January 2004.

The New York Times has named its new Managing Editor of Video Content Development: Bruce Headlam. He has been with NYT since 1998, and most recently was the Business Monday Editor.

Dstillery, formerly known as Media6Degrees, announced it has hired Daizhua (Henry) Chen, PhD as its new Data Scientist. He previously had assistantships for Quora Inc, Columbia Business School and MIT.

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REGISTER TODAY ONLY 2 WEEKS LEFT!

Speakers:
Scott Carlis: (VP, Digital & Social Media) AEG Global Partnerships
Jayar Donlan: (VP, Social Media) WWE
Amanda Perkey: (Social Media Senior Manager) FOX Sports
Megan Hueter: (Director, Digital/Social Strategy) Catalyst an IMG consulting company

English comedy troupe Dead Parrot is recreating YouTube comment brawls in its new web series YouTube Comment Reconstruction. The first episode takes serious British actors into a theater as they recite a sour exchange between two tweens discussing their love for the band One Direction and Harry Stiles. Get a good laugh and check out the video at www.cynopsis.com.

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See you tomorrow,
Jessica Reese
11.26.13

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

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Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459

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Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here.

JOB OPENING: DILIGENCE SPECIALIST/LA: Work with the Production Legal group handling television production to help oversee the vetting of prospective participants in unscripted (“reality”) shows. Apply HERE (12/5)

JOB OPENING: SALES COORDINATOR/NBCU/NYC: Provide support to their respective sales team, which is constituted of a SVP/VP, Directors, and Account Managers, and assist in the management. Apply HERE (12/5)

JOB OPENING: DIGITAL PROJECT MGR/SHOWTIME/NYC: Manage execution of digital marketing initiatives; maintain overall project roadmap & workflow. 4 to 5 yrs exp, thrives in small team; PM certification preferred but not essential. Apply here: www.sho.com/careers (12/4)

JOB OPENING: SENIOR ANALYST DIGITAL ANALYTICS/ESPN/NYC: 1-3 Yrs exp in digital analytics (pref. Omniture) implementations. Must have strong tech skills & ability to translate business req’s into analytics specifications. Apply HERE (12/4)

JOB OPENING: MGR MKTG & STRAT PRTNRSHIP/Fox Sports Media/LA: Maint/expand prtnrships w/FOX Sports incl. overseeing Creative University Prgrm & other educ initiatives. 2-3yrs. exp. mkt, community relations or PR.  Apply/full info Here (12/3)  

JOB OPENING: STRATEGIC MKTG MGR/NBCU/NYC: 6 month freelance role w/USA Network. Dvlp 360 campaigns for Upfronts & multi-platform mktg. 5 yrs TV or agency exp. req’d. Apply at http://bit.ly/18oIsD0 (#12908BR)  (12/3)

JOB OPENING: MKTG COORD/NBCU/NYC: Freelance role w/USA Network. Support team w/tracking, RFP’s, admin. Expert at PPT, Excel. 2+ yrs mktg exp required. Apply at http://bit.ly/1bRNJ6R (#12910BR) (12/3)

JOB OPENING: PROMOTION WRITER/EDITOR/DC: Produce, write & edit marketing & promotional messages to drive brand image/viewership of WUSA. 4 yrs. promo prod. exp. & strong knowledge of broadcasting a must. Resume: [email protected] (12/3)

JOB OPENING: MKTG DIR/ATL: Dev. ad sales mkting strategies. Dev. & executes media plan’g. Prior ad sales mktg exp.req. Exp. mging people. Prior exp. w/budget mgt. Some consumer & affil mktg exp. req. Res: [email protected] (12/3)

JOB OPENING: DIR, BRANDED ENT/ZO Newcast/NYC: 7 yrs exp’d with integrated mktg or ad mktg exp within a TV/Dig Nwk or Br. Ent. Agency. Apply via www.zenithoptimedia-na.com (12/3)

JOB OPENING: DIRECTOR DEVELOPMENT/NGT/NY: Mng ops in NY office. 5 yrs TV/network exp & strong creative rep w/contacts. Must know industry trends & ability to lead others a must.  Resume to:  www.nationalgeographic.com/jobs (Job ID: 5720) (12/3)

JOB OPENING: SALES DVLPMNT MGR/DISNEY/GLENDALE CA: Resp for creation of new mktg opps, promotional ad products, sales materials & trade mktg efforts. Min 4yrs online mktg/promotional/media exp. BA/BS req’d. Full info/apply HERE (11/28) 

JOB OPENING: SALES STRATEGY & SOLUTIONS MGR/Disney/Chicago: Resp for  Prgrm Packaging & mktg functions of the Sales Strategy & Solutions team. Min 4+ yrs mktg/promotional exp, w/ 3+ yrs in a Dig. setting pref’d.  Full info/apply HERE (11/28)

JOB OPENING: SR MGR, AD SOLUTIONS/Disney/NYC: Play a critical role in dvlpng strategy for packaging Disney Interactive’s products for Ad Sales. Min 8+ yrs mktg/promotional exp, w/ 5+ yrs in Digital setting pref’d. Full info/apply HERE (11/28)

JOB OPENING: VP, AFIL MRKTING/FBC/LA: Oversee & implement marketing strategy, work w/ affil distrib partners, develop initiatives, oversight of Nat’l & co-op radio promo. BA or above, 5+ yrs. Ex in Affl Mrkting. http://bit.ly/I1Tbtq (11/28)

JOB OPENING: NATIONAL TV BUYER/NJ: 2 to 3 yrs exp buying Net TV, Cable and Syn, Donovan (DDS), need good comp skills, EZ commute from Rockland Cty or No Jersey Send Resume to: [email protected] (11/28)

JOB OPENING: VP, LAW PROD MGMT & COMPLIANCE/Cablevision/Bethpage NY: 10 + yrs In-house Corp. exp. JD degree. See full posting/ apply to http://jobs.cablevision.com/ req 21927BR (11/28)

JOB OPENING: SR. COUNSEL, PROGRAMMING/Cablevision/Bethpage NY: Exp.in cable reglatory/copyright issues a must. JD Degree/7 + yrs exp. See full posting/apply to http://jobs.cablevision.com/ req21958BR (11/28)

JOB OPENING: SR RESEARCH ANALYST/NBCU/NY: Dev data driven rsrch stories & produce competitive analyses. Support sales & client service teams. 2+ yrs nat tv/media rsrch & proficient w/Nielsen. Apply: Here (11/28)

JOB OPENING: DIR. AD SALES STRATEGY/NBCU/NY: Dev rsrch analysis to inform selling strategy. Prtnr w/mktg and clients services to identify revenue opps. 6+ yrs nat media rsrch, 2+ yrs mgmt exp. Apply: Here (11/28)

JOB OPENING: MGR DIGITAL RESEARCH/NBCU/NY: Support sales efforts for ent & lifestyle dig properties. Eval dig & interactive opps & new analytics measures. 5+yrs dig/new media rsrch. Apply: Here (11/28)

JOB OPENING:  MGR AD SALES STRATEGY/NBCU/NY: Exp rsrch/strategist to dev insightful rsrch to set sales strategy. Plan & create rsrch through analysis & presentation. 5+ yrs tv/media rsrch. Apply: Here (11/28)

JOB OPENING: DIGITAL DISTRIBUTION SALES MGR/PBS DISTRIBUTION/VA: Exp’d in marketing/sales/account mgmt at major media company. Supervisory exp. req. Grow PBS’ digital video business. Resume/current sal to [email protected] (11/28)

JOB OPENING: SALES PLANNER/REELZ/NYC: Exp sales planner to create and manage & steward plans. Dealmaker/VCI exp a plus! APPLY: [email protected] (11/28)

JOB OPENING: Eastern TV/NY (2 positions): DIR PROD FINANCE (Mng all financial & Acctg processes; 7-10 yrs acctg exp media/film) RIGHTS & CLEARANCES COORD (Knwldg of clearances; 3-5 yrs exp)  Resumes: [email protected] job name in subj line (11/28)

JOB OPENING: Eastern TV STAFF RECRUITER/NYC: Find/retain top industry talent, crew to execs. Savvy people person. Out of the box ideas. 3-5 yrs exp i media/film. Great connections. Competitive salary/benefits. Resume: [email protected] (11/28)

JOB OPENING: AE/Adult Swim-truTV-Cartoon/LA: Looking for seasoned AE to join our Young Adults sales team. 3-5 yrs sales exp reqd. Create, present proposals to secure bus. Dvlp/maintain client & agency relationships. Resumes HERE (11/27)

SPRING INTERNSHIP CREDITS ONLY:  Hayden5 (hayden5.com) is looking for dedicated, hard working interns. Req’s a min of 2 days/wk from 9:45-6pm starting 1/14. Res/cover letter to [email protected] (12/5)

SPRING INTERNSHIP CREDITS ONLY: POST PRODUCTION INTERN/NYC: seeking motivated, creative interns for SPRING 2014, to assist with RESEARCH and POST PRODUCTION on a docudrama series. Send resume and cover letter to [email protected] (12/5)

E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

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