Tuesday, May 10th, 2011

Cynopsis: DIGITAL


Good morning, it’s Tuesday, May 10, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

Senate Committee On Commerce, Science and Transportation Chairman Jay Rockefeller introduced a comprehensive new Do-Not-Track-Online Bill on Monday that would grant the FTC new broader powers to insure that consumers are given the right to opt out of online tracking technologies. The bill also empowers the FTC to fine companies who do not honor Do Not Track mandates.


Conde Nast introduced a new pricing scheme for its print and digital magazine subscriptions beginning with The New Yorker that manages to avoid Apple’s pound of flesh for existing print subs. Although Hearst was the first to announce an iPad subscription plan, Conde Nast becomes the first publisher to actually start selling subscriptions in the App Store. The New Yorker tablet subscription plan gives print subscribers full access to both for the bundled price of $6.99/mo. or $69.99/yr. (Digital only runs $5.99/mo or $59.99/yr.)
greatly expanded its movie rental service on Monday adding 3,000 major studio titles, trailers and behind-the-scenes extras. (Actual studios weren’t mentioned in a Salar Kamangar blog post, but Sony, Warner Bros and Universal are among the studios expected to release movies on the platform the day titles are released on VOD.) An increased investment in partner-produced content was also mentioned.
Australia-based production firm Hoodlum has signed a deal with 3 Arts Entertainment to develop original television and multiplatform content for the global marketplace. The initial focus will be on multiplatform projects for U.S. networks and cable companies.


Over-the-top internet TV platform Roku announced it has delivered over 15 million channel downloads to its base of 1 million+ users. Roku has completed more than 225 channel integrations to date.
New York Times Co’s About.com subsidiary ConsumerSearch.com unveiled a new mobile web site featuring expert and user reviews and editors’ tips on what to look for when buying new products.
Versailles, a take off on public access shows and would-be TV personalities, premiered as an 8-episode comedy series from the folks at MyDamn Channel. David Hunt, Patricia Heaton, Fred Willard, Eve Gordon, Martha MacIsaac and William H. Macy star.
NBC’s America’s Got Talent is turning YouTube again to enable would-be acts to audition for the show online. Through June 9, acts of all ages can now upload their audition videos via the “America’s Got Talent” Audition App, or at www.youtube.com/americasgottalent, or at nbc.com/agt, as well as the “America’s Got Talent” Facebook fan page at www.facebook.com/nbcagt. The #1 YouTube act with the most votes will automatically gain a place on the YouTube-branded quarterfinal broadcast episode.


Digital-only ad firms are determined to make a bigger splash at the Upfronts this year, hosting lavish presentations on interactive and mobile advertising solutions, per the WSJ. The second annual “Mobile Upfront” will be attended by more than 700 ad industry executives; Facebook hosts a Studio Live event on Thursday; and Digitas is again throwing a “NewFront” event in June to find sponsors for web series.
Rovi has reached an agreement with Sony Electronics to sell and deliver digital ads via web-connected Bravia TVs in the U.S. The integration is part of the company’s new Smart TV-targeted Rovi Advertising Service currently in trials.
Content syndication platform Mochila became the latest to adopt IAB’s newly approved “Portrait” rich media ad format developed by AOL. The unit accommodates customizable and contextual articles, photos and video that can be hyper-targeted to websites, mobile applications and other properties.


founders Chad Hurley and Steve Chen have acquired social analytics firm Tap 11 just three weeks after buying delicious from Yahoo. A top 6 app selection at Twitter’s Chirp conference, Tap 11 integrates social publishing and analytics into a single dashboard to allow marketers to monitor, engage, and measure the impact of their campaigns.
This has been a long time coming. Comcast has finally completed support of video on demand for Tivo customers, a process that took more than two years to work around CableCard restrictions. Customers who buy a Tivo Premiere will be able to have Comcast install cable services on the box at the store at no extra charge.


A new survey from Consumer Reports has identified Facebook as the new digital breeding ground for a number of societal ills including viruses, identity theft and cyber bullying. In the past year, the use of Facebook has exposed more than five million online U.S. households to some type of abuse. One third of the 2,089 online households the publisher surveyed nationwide reported a malicious software infection in the previous year. Tips to avoid the dark side of Facebook include:

  • Monitor your child’s account
  • Turn off Instant Personalization
  • Use apps with caution
  • Use a password or PIN and change it frequently

Apple has superseded Google to become the most valuable consumer-facing global brand, according to the 6th annual BrandZ Global Brands study conducted by WPP’s Millward Brown Optimor. Technology and telecom brands dominated the ranking this year, making up one-third of the Top 100 brands. Apple led with brand value of $153 billion (up 84% from last year,)  followed by Google, with a brand value of $111.5 billion, and IBM in third place with a brand value of $100.9 billion. Facebook made its debut in the Top 100 at No. 35 with the highest increase in brand value, 246%, making it worth $19.1 billion. Online retailer Amazon also edged past Walmart to become the No. 1 retail brand and 14th overall, with a 37% rise in brand value to $37.6 billion.
The Most Valuable Global Brands 2011
Rank Brand             Value in $ millions % change from 2010
1      Apple              153,285                        +84%
2      Google            111,498                           -2%
3      IBM                100,849                         +17%
4      McDonald’s        81,016                         +23%
5      Microsoft           78,243                           +2%
6      Coca-Cola        *73,752                           +8%
7      AT&T                 69,916                             –
8      Marlboro            67,522                         +18%
9      China Mobile       57,326                          +9%
10    GE                      50,318                        +12%
Source: BrandZ, *The Brand Value of Coca-Cola includes Lites, Diets and Zero


Cartoon Network
introduced a new augmented reality application around its new series, Generator Rex. Kids can access the 3D game, comprised of interactive virtual environments, from either the network’s website or Facebook page.


ESPN’s digital and print media operations have been consolidated under John Kosner, who will now oversee ESPN The Magazine, the ESPN RISE high school publications and women’s sports content initiative espnW, as SVP/ESPN Digital and Print Media. As part of the change, Rob King will assume the role of VP, Editorial, Digital and Print Media, and will lead the editorial content of those initiatives while continuing to report to Kosner. Patrick Stiegman, formerly ESPN.com Executive Editor, will now serve as Editor-in-Chief of ESPN.com.
Bellevue, WA-based Visible Technologies has promoted Eric Forst to VP/Strategic Agency Partnerships and established a new team to support agency demand for its leading social media monitoring and analytics platform. He reports to Geoff Farris, EVP/Sales.
Jon Kropp has been named to the newly-created role of VP/Business Operations for the Turner Sports golf portfolio. Jon will oversee all of the company’s golf digital businesses, which include GOLF.com, PGATOUR.COM and PGA.com, as well as a sales and content relationship with Yahoo! Sports Golf.
Yahoo named Robertson Barrett as VP/News and Finance. Rob starts May 16, will be based in Santa Monica, CA and will report to Mickie Rosen, SVP the Yahoo! Media Network.
tapped European sales veteran Gianluca Carrera to lead International Sales, and Operations. He will be based in the audience targeting specialist’s London office.


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Phone-to-screen interactive TV enabler MegaPhone Labs is positioning itself to become a real-time, cloud-based iTV platform, rolling out a new mobile browsing solution and social media toolkit to help TV programmers develop engaging apps around their programming. Developed in the labs of NYU back in 2008, MegaPhone began by building an open platform that allows out-of-home screens at such venues as sports stadiums to poll and ask audiences trivia questions in real time. Its new mobile browser solution – CEO Mark Yackanich sees a mobile app-based solution as premature – provides tools such as chat, Twitter, polling etc. through any mobile or landline, giving it a virtual 100% footprint across The Weather Channel’s 103 million+ homes or in DMA’s such as the NBC 4 footprint in New York – both early partners. Mr. Yackanich says iTV may be finally turning a corner because there’s finally real interest from brand advertisers. “Agencies have X million to play with and they’re finally starting to realize that this kind of interactivity provides a ton of value.”

Later – Wayne
 Wayne Karrfalt for Cynopsis: Digital

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Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .

JOB OPENING: PROJECT MANAGER, IT/NEW YORK: Day-to-day Project Management of projects aligned to the business needs of Advertising Sales & Traffic  https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=94274 (5/17)

JOB OPENING: MARKETING MGR/ABC FAMILY/BURBANK: Manage development & execution of consumer mkting campaigns. Work with multiple agencies & vendors. Digital & trad. adv. exp. required. disneycareers.com REQ 283127 (5/17)

JOB OPENING: COORD MULTI-PLAT PROGRAM/DISNEY XD/BURBANK: Create and maintain schedules, metadata, VOD plat, airline plat. 1 yr tv program/sched exp needed. Digital media/multi-plat exp prefer disneycareers.com REQ 296702 (5/17)

JOB OPENING: DIRECTOR MEDIA/Food Network/NY: Establish comm strategy & positioning for netwk priorities. 8-10 yrs exp in agency and/or ent media exp pref’d. Exp managing multi-million dollar budgets. www.scrippsnetworks.com #2345. (5/21)

JOB OPENING: ENGINEER (Contract)/New York: Employ corrective measures to mitigate technical problems both internal and external to Avid Interplay.  https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=96242 (5/14)

JOB OPENING: VP, RESEARCH/WE tv/NY: 15+yrs media research exp in cable/online/VOD environments, implementing research strat, tracking competitive trends+digital / brand performance. Must know Nielsen systems. [email protected] (5/14)

JOB OPENING: SR WRITER/PROD/TBS Inc/The Cartoon Network /ATL: 5yrs exp at ntwrk/agency/design firm. Strong writer (comedy writing essential) & exceptional creative thinker.Must know way around all prod. Apply: http://bit.ly/mEO7LN (5/14)

JOB OPENING: DIGITAL SLS PLANNER/New York:  Support Dig AE’s thru Planning Pricing & Inventory in efforts to max ad revenue for all web properties  https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=97475 (5/13)

JOB OPENING: MEDIA BUYER/WEST PALM, FL:  In-house automotive agency. Bachelor’s degree, 2+ yrs. (auto preferred) exp.; SmartPlus; communicator & team player.  Planning, buying, billing. Benefits, 401(k). [email protected] (5/13)

JOB OPENING: COORDINATOR, PRICING & PLANNING/G4/NY: (temp)1+ yr industry exp; Resp for tracking inventory, monitoring liability, ad hoc projects & supporting sales staff; Excel & PP exp needed. [email protected] (5/13)

JOB OPENING: CREATIVE DIRECTOR/New York:  Extensive agency and/or network experience, with a strong background in branded entertainment.  https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=97432 (5/13)

JOB OPENING: RESEARCH MANAGER/Nielsen TV/DC: Aid w/ primary projects for East Coast TV clients; Prepare deliverables & handle onsite client management. 2+ yrs research experience. TV experience preferred. http://bit.ly/jOCpng (5/13)

JOB OPENING: DIR SCHEDULING/IFC & SUNDANCE/NY: Oversee strategic planning & scheduling for IFC/SUNDANCE domestic linear and digital platforms.5+yrs exp brdcast/cble w/emergng platforms [email protected] (5/13)

JOB OPENING: SR. ANALYST, RSRCH/UNIVISION/LA: Analyze Nielsen data for O&O’s, Ad Sales, News, Aff Relations, PR/Mktg. Min 2 yrs rsrch exp w/ knowledge of NPOWER & local ratings systems [email protected] (5/12)

JOB OPENING:  RESEARCH ANALYST/McKinsey & Company/NYC: Analyst w/Telecom, Media & High Tech (TMT) practice.  Will cover the media domain. More info/apply: www.mckinsey.com/mediaresearch (5/12)

JOB OPENING: SUPERVISING PRODUCER/LA: Production company seeks supervising producer with experience overseeing scripts and post on documentary series. Send resume & credits list to [email protected] (5/12)

JOB OPENING: PRGRM ACQUISITIONS MGR/Films Media Group/NY: 3+yrs exp acquisi.; factual prgmng knwlg; solid ind contacts; exp: educ & learning; self-starter & deal-maker; BA/BS req, Spanish profic a+. Res: [email protected]   EOE (5/12)

JOB OPENING:  SR PUBLICIST/truTV/NY: 5 yrs+ PR exp. in ent. Ind. emphasis and interest in reality TV genre. Digital/social media proficiency, knowledge of media outlets and contacts req’d. Resume: [email protected] (5/12)

JOB OPENING:  DIR PRODCTN, PLANNG & OPS/WEtv/NY: Ovrsee Creative Prodctn of On-Air Promo & Branding.  Creative, resourceful, brand-knowldgble & budget-oriented. 10+yr prodctn/post prodctn exp in brdcast/cble. [email protected] (5/12)

JOB OPENING:  Digital Media Sls Planner/DISCOVERY/NY: support frontline sls AE & mgrs in prospectng/dlvpmnt/proposal/maintenance & post analysis; 2+ yrs exp media ad sales experience. www.discovery.com # 3808  (5/12)

JOB OPENING: DIST MKTG MGR/A+E NETS/NY: Manage mktg projects that support Dist efforts across all brands & services. Min 5 yrs cable sales/mktg exp.To apply: www.aetn.com/careers.html (5/12)


JOB OPENING:  DIR MEDIA RELATIONS/ATL: Prior cable and/or broadcast tv exp preferred.Min. 8 yrs comm. & publicity work req.See job posting at www.watchgmctv.com . Res: [email protected] (5/11)

JOB OPENING:  PRODUCERS, POST PRODUCERS & AP/ATLAS MEDIA CORP/NYC: Strong writing & story skills, must be highly orgnz’d for a scripted forensics series &  scripted crime series. Res to: [email protected] (5/11)

JOB OPENING:  DIGITAL DISTRIBUTION COORDINATOR/Screen Media Ventures/NYC:Digital Film Dist. Entry level. Skills in computer, social media. Salary + benefits. Apply: [email protected] (5/11)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIPS CREDITS ONLY:  Entertainment firm/NYC: 15-25 hrs wkly. Fluent read/write Chinese reqd. Fluent read/write English reqd. Apply: [email protected] (put “Internship” in subject). (5/11)

SUMMER INTERNSHIPS CREDITS ONLY:  Media firm/Beijing: 20 hrs wkly. Unique/exciting media internship overseas. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected] (put “Beijing” in subject). (5/11)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: POST PRODUCTION/NY: Recent Comm Arts grad with passion for children’s media seeking to asst entry-level positions for media or dist. co. Numerous experience. MS Off, Omniture ComScore inclined. [email protected] (5/17)

SITUATION WANTED: Looking for a STAR? LA-Based Media & Entertainment Partnerships Exec for Iconic Brands. Sales, Marketing & Branded Content pro w/Major Cable, Label, Agency, Digital, Non-Profit experience. MBA. [email protected] (5/17)

SITUATION WANTED: EXECUTIVE ASST: Smart, passionate, dedicated recent Columbia grad seeking to assist/entry-level positions in TV or film, 3 years of internship experience. NY based, willing to relocate/telecommute. Contact: [email protected]  (5/13)

SITUATION WANTED: SALES/MARKETING/BUSINESS DVLPMNT/NY: Dynamic, passionate exec with 6+ yrs exp in sports & media selling integrated sports & ent sponsorships, building brands/mktg partnerships  [email protected] (5/13)

SITUATION WANTED: CREATIVE MEDIA MIND: Seeking to assist, Entry- Junior level positions, B.A. & Communications/Media background, 3-5 years of experience domestically & internationally. NY based. Please contact, [email protected] (5/12)

SITUATION WANTED:  RESEARCH DIR: Media, Nielsen, Hispanic Mkt, Research, Sales, and Presentation experience. Will Telecommute. Email: [email protected] (5/11)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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