Cynopsis: DIGITAL
03/06/12

Good morning. It’s Tuesday, March 6, 2012, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis editions online, click here.

Yahoo! CEO Scott Thompson is planning massive structural changes to the company, including “layoffs that are likely to number in the thousands,” according to AllThingsD. An announcement detailing the changes could come by the end of this month. The changes will cover Yahoo!’s products group, as well as research, marketing, public relations and any other business area that has been underperforming or is at best marginal to the company. Thompson recently hired Boston Consulting Group to help Yahoo!’s growth efforts, according to the report. In an emailed statement, a Yahoo! spokesperson said, “As we have indicated, our leadership is engaged in a process that will generate significant strategic change at Yahoo!, but final decisions have not been made at this point.”

Ovation, a multiplatform network focused toward art, artists and “artistic storytelling,” has launched its VOD service on Comcast’s Xfinity On Demand in markets across the U.S., including Boston, San Francisco and Atlanta. The network says it will expand Ovation On Demand’s reach to more than 25 million U.S. households. Programming currently available on the VOD service includes exclusive documentaries, specials and series, as well as interviews with actors and filmmakers such as George Clooney, Seth Rogen, Alexander Payne, Werner Herzog and Quentin Tarantino.

Almost 70 videos, including full-length episodes, of Disney Channel TV shows are now available for free on YouTube, reports AllThingsD. It’s the result of pact between the two companies that was signed last November, which also included the production of original videos that Disney would create specifically for YouTube, as well as allowing the video site to publish some user-generated content featuring Disney characters.

Solve Media has announced the launch of Pre-Roll Insurance, an expansion of its performance-based brand advertising platform that aims to protect advertisers from the issue of skipped pre-roll advertisements, but at the same time provides users with more control over their online ad experience. The technology is similar to Solve’s CAPTCHA-based type-in advertising; Pre-Roll Insurance will prompt users to enter a brand’s tag-line or message in order to skip an ad and go directly to the video they want to watch. This way, the company says it will ensure brand lift as consumers won’t be as likely to zone out during pre-roll ads or ignore the ad completely by opening up another browser window; something 52.6% and 47.4% of consumers do, respectively, according to a study Solve Media conducted with comScore. Not lost in any of this is the notion that such a technology can engender goodwill among consumers; something that can benefit not just the brand running the ad, but the publisher site on which the ad is delivered.

Kantar Shopcom, the data integration, analytics and insights firm launched by Kantar Retail last year, has unveiled its own website. It’s the second phase of the firm’s business development initiative, which includes the integration of online purchase behavior data into the Shopcom Data Co-op and the establishment of a presence outside of the U.S. The website will showcase the company’s category and brand coverage within the CPG, retail, entertainment and services sectors; profile its commercial partners; and offer case studies conducted for clients. The Kantar Shopcom Data Co-op is a purchasable database of over 231 million U.S. consumers’ shopping behaviors within the aforementioned sectors. Kantar says the firm connects this data with media consumption and brand attitudes data to create a more holistic view of audiences in order to build more effective brand communication, as well as more powerful brand-consumer relationships.

Intergi Entertainment, an online ad agency that delivers tailored ad campaigns for advertisers and publishers that want to reach online gamers, has been ranked by comScore as the top digital outlet in the U.S., Germany and Australia for gaming information. Intergi powers ad campaigns that can reach an estimated 150 million unique users worldwide. Last year, the company launched Playwire, a video platform designed specifically for mid-tail and long-tail content publishers.

Singapore Telecommunications (SingTel) has acquired California-based mobile ad solutions firm Amobee for $321 million in an effort to expand further into the mobile ad business. The company believes mobile advertising has potential for significant growth, projecting worldwide mobile ad revenue to reach $7 billion in 2012 and $20 billion by 2015. The acquisition is expected to close by June, and new products will be rolled out within a year. The company also announced a new organizational structure that will divide its business into three units: consumer, digital services and IT for large business and government customers. SingTel has nearly 434 million customers spanning 25 countries, including Bangladesh, India, Indonesia, Pakistan, the Philippines and Thailand.

TV Guide has purchased Fav.tv, a San Francisco-based social TV start-up, for an undisclosed amount. The acquisition is strictly a talent hire; two Fav.tv engineers will be joining TV Guide to work on its mobile offerings. The Fav.tv web and mobile service will be shut down in the coming weeks. The start-up has already started to encourage its users to sign up for TV Guide’s Watchlist service, which allows users to create their own personalized programming guide.

While Facebook’s U.S. user growth rate is slowing down, Twitter’s is rising, says eMarketer. Citing the likelihood of U.S. Facebook usage hitting some sort of plateau, eMarketer estimates that the social network’s growth rate rose only 13.4% in 2011, down from the 38.6% Facebook witnessed in 2010. eMarketer expects the percentage to dip into the single digits in 2012. In comparison, eMarketer finds that Twitter’s growth in users hit 31.9% in 2011, compared to 23.5% in 2010. The estimate does expect Twitter’s growth rates to fall as well; however, they will still remain about four times that of Facebook’s rate in 2014. These estimations from eMarketer are largely due to the relatively small size of Twitter when compared to the behemoth that is Facebook, which boasted almost 133 million U.S. users at the end of 2011 (which is expected to surpass 150 million by 2014). In comparison, Twitter’s U.S. user base stood at 24 million at the end of 2011 (expected to reach 37.6 million by 2014).

Google’s mobile ad revenue will surpass $4.5 billion in 2012, forecasts Piper Jaffray analyst Gene Munster in a new report, per eWeek. Noting Google SVP of mobile and digital content Andy Rubin’s announcement at Mobile World Congress that the company was seeing 850,000 Android activations each day, with there being around 300 million Android smartphones in the market, Munster said mobile could hold down 10% of Google’s gross sales in 2012, up from 7% in 2011. In fact, he also believes 50% of Google’s total mobile sales in 2012 will come from Android devices, which would be up from 30% in 2011.

USA TODAY has unveiled a new app for the iPhone and iPod Touch. Enhancements include simplified navigation, as well as features such as new photo galleries, bigger photos, more videos in articles, pinch and zoom weather mapping and a detailed forecast page with information on up to 10 locations. The app also taps the VoiceOver functionality on iPhones to provide support for the visually impaired. It’s available for free.

The CMT INSIDER app has debuted on the iPad. Now available for free on all iOS and Android devices, the app offers country music news; audio clips from Rhapsody to help users find their favorite songs; videos from CMT shows such as Top 20 Countdown; other video content; photo galleries; and even in-app access to the Twitter feeds of top country music artists and CMT on-air talent. The iPad app is being launched in conjunction with the world premiere of Marlee Scott’s new music video for her song, “Train Wreck.”

Foursquare co-founder Naveen Selvadurai is leaving, announcing via blog post that March will be his last month working at the company. “Going forward, I’m going to continue to be connected to the company: I’m on the board, I’ll still be advising and I’m obviously going to be the single most vocal user,” he wrote, also adding that, while he doesn’t know what his next step will be, it will likely be in the entrepreneurial capacity.

Tom Karrat has joined comScore as the company’s new President of Global Marketing and Media Solutions. At the newly created position, Karrat will be responsible for developing comScore’s sales and go-to-market strategies and will report directly to CEO Dr. Magid Abraham.

Univision Radio has appointed Evan Harrison to the position of Executive Vice President, Content and Entertainment. He will be charged with strengthening Univision Radio’s programming and growing its audience share through new content initiatives on digital platforms, live event integration, mobile marketing and “other non-traditional media.” Based out of New York, Harrison will report to Jose Valle, president of Univision Radio.

CNET has announced that Danny Sullivan, the current editor-in-chief of Search Engine Land, will join the website as Contributing Columnist. Through a new blog that is launching today, titled “Common Sense Tech,” CNET says Sullivan will cover the convergence of tech products and web services for a consumer-focused audience.

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Here’s something for those of you with an eye on everything surrounding Super Tuesday: CNN.com will be hosting the first in a series of live virtual roundtable discussions regarding this year’s U.S. presidential election, today at 12pm ET. The Election Roundtable will feature, among others, Wolf Blitzer, Gloria Borger, Jessica Yellin, Ari Fleischer, Donna Brazile and, if you register in time, you. To register for an invitation to the live chat, which is offered on a first-come, first-served basis, just go to the site. This Election Roundtable, as well as the others that are to follow during this year, are powered by Cisco’s WebEx technology.

Later – Sahil
Sahil Patel, Associate Reporter for Cynopsis Digital
03.06.12

Cynopsis Ad Sales:
Mike Farina – VP/Sales and Marketing – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here .

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JOB OPENING: DIGITAL RESEARCH ANALYST/DailyNews/NYC: Provide metrics and analysis to digital sales team, proficient w/rsrch tools Nielsen, comScore, etc. 3+ years agency or media exp. Full description and apply here. (3/13)

JOB OPENING: MGR DIGITAL AD SALES DEV/AMC/NYC: Create custom ad products, track inventory, work with AEs on special proj. Handle marketing assets and creative tags. Build pacing reports.- apply at http://bit.ly/wQFQH4 (3/13)

JOB OPENING: PROJECTS MGR EXEC/USA 2day/NY: rspnsble 4 exction of sold clint advrtsng prgrms. Mntn prjct schd, agncy exprnce, 4-7 yrs prjct/accnt mngmnt exprnce. Resume to: [email protected]: http://www.jobs.net/jobs/gannett (3/13)

JOB OPENING: SALES PLANNER/Ovation TV/NYC: Freelance. Create sales proposals, steward accounts, interface w/agency buyers. Min 2+ yrs ad sales-dealmaker, media math, send resume to [email protected] (3/13)

JOB OPENING: RSRCH SR ANLYST/ASST MGR/Media Behavior Inst/NYC: Aud/cons insights w/synd & cust.rsrch w/USA TouchPoints. Supp sales, strat & mktg. 3+yrs rsrch exp. Agncy/ntwrk+ USATP exp++ Kwldg MRI must. Res: [email protected] (3/10)

JOB OPENING: PRESS MANAGER/Syfy/NYC: Media strategist, spokesperson, press liaison. Candidate must have 3-5 years of experience at network, cable or agency. To apply, www.nbcunicareers.com #4675BR (3/10)

JOB OPENING: DIR PLANNING/Uni Cable Nets/NY: Oversee all inventory/pricing/proposals for 6 networks. Must be detailed/analytical/able to multi-task. Exp. in media req. DM/VCI/Spanish a + APPLY: [email protected] (3/10)

JOB OPENING: INV MGR-PLANNING/Uni Cable Nets/NY: Support Dir. on invntry mgmt/stewardship/revenue rptg. Must be detailed/analytical/able to multi-task. Exp. in media/DM/VCI/Spanish a + Apply: [email protected] (3/10)

JOB OPENING: DIR, INNOVATIONS/Initiative Media/LA: idea catalyst, present to existing, new clients dig media, tradit’l media & branded ent. 5+ yrs adv, media, dig, or related mktg/start-up knwlg a must. Apply: [email protected] (3/9)

JOB OPENING: SR DIGITAL PRODUCER/NYC: Deep interactive/video focus on mobile, web, webcast/satellite video, 3D/2D hybrid video. Team building & client-facing exp. Reports to Dir Digi Prod. Resume and cover to: [email protected] (3/9)

JOB OPENING: DIGITAL SALES COORD/tvguide.com/NY: 1-2 yrs digital exp. support team w/campaign & creative mgmnt. Liaison btwn agncy & Ad Ops, process invoices/billing discrepancies, assist planners day2day [email protected] (3/9)

JOB OPENING: NEWS EDITOR/Bravotv.com/NYC: Grow editorial around ntwrk stars/shows. Mng daily story assgnmnts/contributors. Strong kwldg Bravo brand. 4+ yrs exp pref’d. Freelance position. Resumes: [email protected] (3/9)

JOB OPENING: SR. PUBLICITY MGR-DIGITAL ENT & GAMES/BBC AMERICA/LA: Devlop/implment comms stratgy to raise profile of division. 4+ yrs proven track record gaming/dig ent comms. Knwldge of currnt/futre gaming trnds [email protected] (3/8)

JOB OPENING: JR. ANALYST, RESEARCH/Music Choice/NYC: Sales, mktg & prog research across multiple platforms. BA/BS, plus 1 yr relevant linear/VOD media research exp required, preferably with NPower/Rentrak http://musicchoicecareers.iapplicants.com (3/8)

JOB OPENING: CP/NFL/LA: Oversee new morning show. Periodically work overnight shifts. Knwldg of NFL or news prod and 5 yrs working in live sports/news TV and line producing studio shows required. Please apply www.nfl.apply2jobs.com (3/8)

JOB OPENING: MGR, SCHED & ACQ/History/NY: Manage all aspects of sched for all non-prime dayparts on History & History digital platforms.3+ yrs exp inschedin a tv/cable environment. To apply: www.aenetworks.com/careers.html (3/8)

JOB OPENING: SR. RESEARCH ANALYST/OWN: Oprah Winfrey Network/LA: 2-3 yrs exp in TV Research, detailed oriented, knowledge of Star & NPower required. Apply at: http://careers.own.tv/ (3/8)

JOB OPENING: PRODUCTION COORD/NYC: 3 mo. Proj. Apr-June; 7 day/wk show centered on hockey-passion/knowledge for sport required.Coordinate footage, personnel, etc. Prior experience, references req. Rez to [email protected] (3/8)

JOB OPENING: LINE PRODUCER/NYC: Full-time, exp in prod commercial shoots, docs and other long/short form content.Travel required. Rez to [email protected] (3/8)

JOB OPENING: RESEARCH ANALYST SPORTS/Univision NY: Research support for Univision Deportes. 1+ years Nielsen exp. Resume to [email protected] (3/7)

JOB OPENING: SR. RESEARCH ANALYST SPORTS/Univision NY: Research support for Univision Deportes. Nielsen exp a must, advanced systems (NPower). Resume to [email protected] (3/7)

JOB OPENING: DIR SPORTS RESEARCH/Univision NY: Manage research support of Univision Deportes. Nielsen exp a must. Report/analyze ratings, experience with estimates preferred. Resume to [email protected] (3/7)

JOB OPENING: MGR, DIGITAL MKT & BIZ DEV/Qubo/NY: Develop and Support Digital Business Activities, including online, social media & internet. Exp in Kids media, a plus. Apply [email protected] EOE (3/7)

JOB OPENING: TRAFFIC COORD/CurrentTV/SF: Resp for assigning comml instr, editing bdcst logs & ensuring ad sales concerns are addressed during live prog. Min 1-3 yrs traffic exp. Knowledge of Orion preferred. [email protected] (3/7)

JOB OPENING: SALES OPS ASST TEMP/TV ONE/NY: Copy & order entry, data validation entry; crspond w/clnts. Attn detail MS Suite min 2 yrs office exp req’d. Brdway Sys; Ad Sales/Sales exp a+; Sal $22 per hr. Visit www.tvone.tv (3/7)

JOB OPENING: MARKETING ASST/TEMP/CABLEVISION MEDIA SALES/NYC: Min 2 yrs office exp. Microsoft office, Photoshop, Illustrator, Quark, Adobe Suite. Assist dept in presentations. More info/apply at www.cablevision.jobs req id 16912BR (3/7)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: SALES ASSISTANT/CHI: Interned at Comcast SportsNet in Ad Sales, Works as Sales Assistant at NBCUniversal. Has B.A. from DePaul in PR/Advertising. Resume upon request. Contact [email protected] (3/13)

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: [email protected], Web Links: www.castingnetworks.com/jburns, http://jburns.voices.com, www.allegro-music.com (“American Biographies”) (3/13)

SITUATION WANTED: BRITISH MALE VOICEOVER: Classic, authoritative, neutral British voice. 20 years experience. ISDN, Source-Connect, FTP. www.BritishVoiceover.net Contact: [email protected] 917-701-6432 (3/10)

SITUATION WANTED: NEED A BUDGET DONE?? LINE PROD/EIC: 15+ yrs. exp- budgets done in all formats TV & Features- Accurate, Reasonable fast turn around. Email: [email protected] (3/9)

SITUATION WANTED: MULTI CAMERA REMOTE CAMERA OPERATOR: Experience with, Basketball, Football, Racing, Sports etc… I can Travel to VA, MD, DC, NC, DE, KY, NJ, NY, TN, WV, Contact [email protected] (3/7)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

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