Tuesday, March 22nd, 2011



Since launch, The Hub ranks #1 in total day among all kid cable
networks with Kids 2-11 watching with Adults 18-49!


To find out how your brand can connect with families
contact Brooke Goldstein, SVP Ad Sales – 212-548-5860

Source: Nielsen, 10/10/10-2/27/11, Co-viewing in NPower, L+7

opsis: Kids!


Good morning. It’s Tuesday, March 22, 2011, and this is your first early morning Kids briefing.  And a reminder, around 9am this morning you’ll receive our Upfront 2011: The Kids Upfront – Cautiously Optimistic … but Questions Remain special edition written by Daisy Whitney.  Keep an eye out for it!

Disney Publishing Worldwide (DPW) builds its US magazine business with the addition of a group of new kid-targeted magazine titles.  The first new title will be Phineas and Ferb, a bi-monthly magazine (each issue 52-pages) available at retailers ($4.99/issue) and via subscription ($23.95/annual), and will then debut three special interest publications featuring content based on Marvel and Disney-Pixar movies.  In April, DPW will release Thor, followed later in 2011 with the launch of Cars 2 and Captain America. Each will be a stand-alone publication available at retail ($9.99/each).  Cars magazine, a subscription-based monthly, will debut in fall 2011 and will feature characters from the first Cars movie as well as the upcoming Cars 2 movie (releasing June 24, 2011).


Wizard Hat Productions is producing a preschool TV show based on the Chicken, Pig, Cow book series by Ruth Ohi and published by Annick Press. The preschool animated series will feature the humorous adventures of a trio of animals and the importance of friendship, working together and accepting their differences.  Chicken, Pig, Cow is the first of four books in the series.

Twentieth Century Fox picks up the movie rights to the forthcoming young adult book Shatter Me, the first book in a trilogy by Tahereh Mafi (she’s just 23), per VarietyHarperTeen, an imprint of HarperCollins Children’s Books, will publish the Shatter Me on November 15, 2011.  Set in a dystopian world, Shatter Me is a romantic thriller that revolves around Juliette (17) who has the ability to kill people with her touch, and the power to save her world.  Foreign rights to the book have been acquired in 13 countries including, Australia, Brazil, China, France, Germany, Greece, Holland, Hungary, Italy, Poland, Russia, Sweden, and Turkey.


Moonscoop gets a second season pick-up for the animated paper cutout series Ava Riko Teo.  Set to deliver in Q1 2012, the second season of the series will include 39×7 new episodes.  Ava Riko Teo is a co-production between Moonscoop and Korea’s Character Plan and EBS (Korea) in association with Seoul Animation Center, and with the participation of France Television.  The first season of Ava Riko Teo aired in 170 territories.  The Ava Riko Teo ( www.avarikoteo.com ) website is co-produced by Moonscoop with EBS and France 5.

Disney XD debuts season two of its animated series Kick Buttowski  Suburban Daredevil on Saturday, April 30, at 8:30a, with an episode featuring a guest appearance by the NBA’s Dwight Howard (Orlando Magic center).  Season two will also include a guest appearance by Emmanuelle Chriqui (Entourage), Tony Hawk, Ed O’Neill, Will Forte, Rico Rodriguez, Debbie Reynolds, and Jay Harris.  In support of the new season, DisneyXD.com ( www.disneyxd.com ) will launch the new series related game, Kick Buttowski: Wreckreation Rift Demolition Derby, on Tuesday, April 5.  ON Saturday, April 9, the site will invite kids to customize the Disney XD logo with various Kick Buttowski graphics, colors and backgrounds.  Kick Buttowski  Suburban Daredevil was created by Sandro Corsaro, who is also executive-producer, with Chris Savino serving as producer and director. The series is a production of Disney Television Animation.

Among the 100+ hours of new programming that Target Entertainment will launch at MIPTV next month will be the new kids animated series The Abadas (52×11).  The interactive series is based on the magical world of a pop-up book, and features themes including language, co-playing and independence through humor, song and dance.  The Abadas series is produced by Dinamo Productions for Cbeebies, S4C (Wales), BBC Alba (UK), and RTE (Ireland) Kids.

Portfolio International heads to MIPTV next month where it will launch its newly acquired animated short-form series Jobi’s Room (52×1).  Produced by Brazil’s 2D Lab and targeted to K6-11, Jobi’s Room follows the humorous and fact-filled adventures of Jobi (10) and his best pal Oscar (a talking frog).

Correction: I Spy Spectacular: A Book of Picture Riddles will feature riddles by author Jean Marzollo.


Skechers Entertainment, a division footwear company Skechers USA, launches a new worldwide licensing campaign that will be headed by Paul Flett, SVP/Global Licensing, Skechers.  The initial properties helping fuel the new effort is Zevo-3 ( www.zevo-3.com ), the first originally produced animated TV series from Skechers Entertainment that debuted on Nicktoons in fall 2010, and the upcoming direct-to-DVD animated movie Twinkle Toes ( www.twinkletoesusa.com ), which is based on the girl-targeted Skechers footwear line.  The new licensing initiative will Skechers Entertainment develop licensing partnerships in all categories, while the company also furthers its development and production slate under Kristen Van Cott, SVP/Creative Development.

Scholastic Media and Taco Bell will launch a new in-restaurant promotion feature The 39 Clues ( www.the39clues.com ) book series and brand May 17-June 23, 2011.  Throughout the promotion Taco Bell restaurants nationwide will offer kids one of four custom The 39 Clues-branded premiums, including custom stories and activity pages.  The latest novel, Book 11: Vespers Rising, written by Rick Riordan, Peter Lerangis, Gordon Korman and Jude Watson, will release on April 5, 2011. Vespers Rising will be followed this fall by The 39 Clues: Cahills vs. Vespers, a second story arc of the franchise.  The 39 Clues movie is in development at DreamWorks Studios, with Steven Spielberg potentially directing and Scholastic Media’s Deborah Forte producing.


Corus Entertainment names Maria Hale as its VP/Television, Head of Programming and Production.  Hale, who takes up her new position April 4, 2011, will oversee strategic direction for Corus’ TV programming, including content production, acquisitions and distribution across its specialty and pay TV channels.  She will report to Doug Murphy, EVP and President/Television, Corus Entertainment.  Hale previously served as VP/Content, Telus, overseeing TV and mobile content acquisition for linear and VOD.


Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, March 18, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1157; K6-11 569; TWEENS 9-14 407
DISNEY CHANNEL:     K2-11   973; K6-11 541; TWEENS 9-14 309
CARTOON NETWORK: K2-11   482; K6-11 310; TWEENS 9-14 242
DISNEY XD:               K2-11   185; K6-11 134; TWEENS 9-14 107
NICKTOONS:              K2-11    98; K6-11   57; TWEENS 9-14   50
Source: MTVN Research from Nielsen Media Research Data

Program Call:  Cynopsis Media will be producing our annual MIPTV Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, March 31, the week before MIPTV 2011 in Cannes. If you’re exhibiting at MIPTV this year and would like to have your programming included, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location. To be included in this free and highly-viewed special edition, please send your submission to [email protected] no later than Friday, March 25, 2011. A confirmation email will be sent following each submission from Lisa (if you don’t receive a confirmation email, please resubmit).

Answer to Yesterday’s Trivia:  This mode of transportation was named in the early 1960s after the then current Chairman of the FCC who denounced television as “America’s vast wasteland.”  What was this vehicle and what was its name?  THE S.S. MINNOW on GILLIGAN’S ISLAND, NAMED AFTER NEWTON N. MINNOW  Kudos to: Fred Petrosino/NY; Dan Matson-20th Television/LA; Tanya Pirozzo-Nelvana/Toronto

Today’s Trivia Question:   This actor seen on two major classic family TV shows, was born Eugene Maurice Orowitz in Queens NY.  He was better known as whom?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

To subscribe to any Cynopsis edition(s) click here .
To unsubscribe , click the button at the very bottom of this email.

Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .

JOB OPENING: SALES PLANNER/ReelzChannel/NYC: Generate sales proposals: book & maintain deals; interface with agency buyers & clients. 3+ yrs agency/media; BA/BS req’d. Resumes to: [email protected] (3/29)

JOB OPENING: COUNSEL/CARTOON NETWORK/ATLANTA: 4+yrs exp. Law firm, in-house exp. preferred for consumer products, licensing & marketing, JD [email protected] (3/29)

JOB OPENING: DIRECTOR NATIONAL AD SALES – UVERSE/AT&T ADVANCED AD SOLUTIONS/NY: 3+ yrs nat’l TV sales mgmt & media exp. Apply- https://att.taleo.net/careersection/10161/jobdetail.ftl?lang=en&job=1058270&ctx=1 (3/29)

JOB OPENING: ACCT EXEC- UVERSE/AT&T ADVANCED AD SOLUTIONS/NY: 3+ yrs TV sales exp. excel. pres. skills. Apply – https://att.taleo.net/careersection/10161/jobdetail.ftl?lang=en&job=1108945&ctx=1 (3/29)

JOB OPENING: ADVERTISING ACCOUNT EXECUTIVE/Norwalk, CT: Seeks AE for local ad sales.1 to 3 yrs ad sales exp. pref cable tv, radio, e-media adv. Valid CT DL. See full posting and apply to www.cablevision.jobs req 11018BR (3/29)

JOB OPENING: LEGAL/BUS AFFAIRS/A & E TEL NETWORKS, LLC/NY: Handle all stages of TV-prgrmng deals; exp real-life & scripted series req’d. MOWs strongly desired. 5+yrs relevant ind exp. www.aetn.com/careers.html (3/26)

JOB OPENING: SALES PLANNER Si TV/NY www.sitv.com/sitv-jobs: 3+yrs exp; Create & develop customized plans/presentations for reps, Exc media math skills, excel, pwrpoint req, Strong analytical skills. Bilingual/Spanish ++. EOE (3/26)

JOB OPENING: PREDITOR/HALFYARD PRODUCTIONS/DC: Seeks creative development producer/editor.Must know FCP and have proven sizzle reel experience.Send resume and reel to [email protected] (3/26)

JOB OPENING: DIGITAL AE/GSN/NY: Reporting to VP Ad Sales. 6+ yrs media exp req. with 2+ yrs online sales exp pref’d. Degree req. Contact agency and client list. Send salary history and res/cover letter to [email protected] (3/26)

JOB OPENING: TELEVISION AD SALES REP/NYC: 10yrs+ TV Ad Agency or Sales exp.Minimum 5 yrs DRTV & Per Inquiry Sales Exp. Send resume & salary req’s to: [email protected] (3/26)

JOB OPENING: SR DIRECTOR, AD SALES RESEARCH/MTV/NYC. 7+yrs rsch exp, strong in Nielsen, MRI. Devp uniq rsch metrics thru primary/custom rsch for ad sales. Excellent presentation skills, EOE/M/F/D/AAP. www.mtvnetworkscareers.com (3/25)

JOB OPENING: RESEARCH ANALYST/Vh1 SUITE/NY: Collect & analyze Nielsen, MRI, & other rsch data. BA, 1-2 yrs rsch exp reqd. Strong Mcrsft Excel & PP & writ/comm skills. EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (3/25)

JOB OPENING: DIR, PRODUCT DEVELOPMENT (DIGITAL PLATFORMS)/NBCUniversal/Burbank:   Please visit www.nbcunicareers.com Req#1301BR. The platforms covered will be Cable MSO, Telcos, Satellite Providers & Wireless Operators (3/25)

JOB OPENING: DIRECTOR, PUBLICITY/LA: Resp for dev/impl of PR strtges/cmpgns/plcmnt fr A&E/BIO/CI, prog, & initves; 10+ yrs exp in TV/Pub/PR.   https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=93594 (3/25)

JOB OPENING:  SR ANALYST/TV Land Programming Research/MTVN/NYC: 2+ yr cable/bcast exp. Strong analytical/numeric skills Advanced Nielsen systems. Attn to details. BA/BS. EOE/M/F/D/AAP www.mtvncareers.com (3/25)

JOB OPENING:  SALES PLANNER/AT&T Advanced Ad Solutions/NY: Sales Planner-AT&T Uverse (IPTV). 2+ yrs sales and media planning exp. Apply https://att.taleo.net/careersection/10161/jobdetail.ftl?lang=en&job=1114893&ctx=1 (3/25)

JOB OPENING:    DIR, SALES PLAN’G/ABC/N Y: Mng plan’rs, dev pricing/pckgng models, proprietary ad system, dev sales strat re: site structure/emerging techs, affinity/ad ntwrks, mobile, 8 yrs exp.  Apply: Disneyabcjobs.com Req# 287642 (3/25)

JOB OPENING: DIGITAL ANALYTICS MANAGER/The Oprah Winfrey Network/LA: Min 5 yrs.exp in web analytics, expert in Omniture and Excel, strong analytical, written and verbal skills. Apply at: http://careers.own.tv/ (3/24)

JOB OPENING: VP,ON-AIR PROMO/Lifetime/NY:8+ yrs exp.Direct, prod/mng the on-air creative brand for Lifetime, LMM & Lifetime Real Women. Highly creative, excellent writing & presentation skills. Apply to: www.aetn.com/careers/html (3/24)

JOB OPENING: DIST NEW MEDIA SPCLST/AETN/NY:Launch & manage new media initiatives (VOD, BROADBAND, ENHANCED TV). 3 + yrs exp in digital media or entertainment. Knwldg of TV prgmng prod workflow a +. www.aetn.com/careers/html (3/24)

JOB OPENING: WRITER/PROD/Lifetime/NY :Ideate/conceptualize/brainstorm innovative Integrated Mktg Campaigns that fulfill Ad Sales, Cons Prod & Dig Media objectives.3 yrs TV prod exp on-air promos pref. Apply: www.aetn.com/careers/html (3/24)

JOB OPENING: WRITER/PRODUCER/Lifetime/NY :Conceptualize, write and produce high impact promo launch campaigns for unscripted series. 3 yrs exp in TV On-Air Promotion. Apply to: www.aetn.com/careers/html (3/24)

JOB OPENING: VP,STRATEGY & CONS MKTG/Lifetime/NY:Dev & direct strategies for break thru mktg & best in class adv campaigns. 10+ yrs exp in media, promo, advrtsng preferably in TV or ent.Apply to: www.aetn.com/careers/html (3/24)

JOB OPENING: CREATIVE DIRECTOR/New York: Dev conceptual/strategic design solutions that fit bus goals while adhering to position of brand  https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=93498 (3/24)

JOB OPENING:  DIRECTOR DISTRIBUTION/Hallmark Channel/New York: 5 yrs exp w/Sales req. Req exp handling MSO accts (pref Top 10) incl. carriage negotiations. See full posting and apply @ www.hallmarkchannel.com (3/24)

JOB OPENING:  SR RSCH ANALYST/A&E/LIFETIME/HISTORY/NY : 2+yrs exp Nat’l media rsrch from cble, brdcst, synd or ad agency; Nat’l Nielsen sys & data knwlg a must. Detail oriented/strong writ/oral comm skills. www.aetn.com/careers/html (3/24)

JOB OPENING: WRNN TV PREDITOR/Rye Brook NY & Long Is: Editorial knwldg, tech & post prod skills. Use of final cut, logic, pro tools to assemble show, pkgs, standups, music, graphics, chyrons. Some field production. [email protected] (3/23)

JOB OPENING:  VARIOUS OPPORTUNITIES(Reporter, Producer, Engineer, Assignment Editor, Traffic Manager, MCO and Videographer)/WRNN-TV/Rye Brook, NY:  For full job descriptions please visit http://fios1news.com/LongIsland_Careers.php (3/23)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY:SALES/MKTG SUMMER INTERNSHIP/PLUM NTWRK/NYC:Gain practical experience in the communications industry by working with a top-notch sales & marketing team at a multi-platform media company. Resume to [email protected] (3/29)

SUMMER INTERNSHIP CREDITS ONLY: Mrkting Intern for Post-prod co. NYC: Work w/ VP, biz-dev; build database, mrkting materials, web presence, mrkt research, brand & PR. MS Office, web savvy, skilled communicator. Apply: [email protected] (3/25)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Seeking entry/junior level positions.B.A. PR and Marketing Communications. Experience in production, marketing and journalism. Please contact [email protected]  (3/29)

SITUATION WANTED: RESEARCH DIR/SALES Media, Nielsen, Hispanic Mkt, Research, Sales, and Presentation experience. Email: [email protected] (3/29)

SITUATION WANTED: ANALYTICAL AE FOR DIGITAL OR TV AD SALES/NY: I assure you that I am qualified, & will prove to be a valuable addition to your firm. 3yrs in Finance & 9 yrs in Ad Sales. Let’s grow together. [email protected] (3/25)

SITUATION WANTED: Seeking to assist, Entry level-Junior level positions, B.A. & Communications/Media background, 3-5 years of experience domestically and internationally. Please contact, [email protected] (3/25)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (3/25)

SITUATION WANTED:  EXPERIENCED TV PRODUCER WITH MBA – I have an MBA and 9 years experience as a TV Producer. Ideally looking for a position that integrates content and brands. Also open to other opportunities. [email protected] (3/24)

SITUATION WANTED: 15+ year MEDIA SUPERVISOR who specializes in placement and all clearance work but can provide extensive top quality fully gratis cues for any production email: [email protected] (3/24)

SITUATION WANTED: MANAGER/DIRECTOR FINANCIAL PLANNING AND ANALYSIS/LA. 10+ yrs exp in corporate entertainment finance. Extensive background in financial budgeting, planning, modeling and executive presentations. [email protected] (3/24)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media LLC
65 Lantern Road
Stratford, CT 06614
Ph: 203.381.9096
Fx: 203.386.8855

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2011

To unsubscribe from future mailings, please click here.   

Related Stories

04/22/24: Cynopsis Media Tech Update

Video advertising

A CYNOPSIS MESSAGE FROM PREMION PREMION Premium CTV/OTT Advertising BUILT WITH THE POWER OF LOCAL Local CTV/OTT Expertise in all 210 DMAs TAG BRAND SAFETY CERTIFIED and TAG CERTIFIED AGAINST FRAUD Premium Brand-Safe Streaming TV Advertising 125+ Leading TV & Media Brands, Precision Targeting, Attribution & Measurement LEARN MORE AT PREMION.COM Monday […]

Cynopsis 04/22/24: CBS cancels “So Help Me Todd”

CBS cancels "So Help Me Todd"

Monday April 22, 2024 Today’s Premieres A&E: Intervention at 8p; Quarter Ton Teen at 9p HGTV: Ugliest House in America at 9p History: Proof Is Out There: Military Mysteries at 9p Magnolia: Restoration Road With Clint Harp at 8p Netflix: CoComelon Lane TLC: 90 Day Fiance: Love in Paradise at 8p IN THE NEWS Decent […]

04/21/24: Cynopsis Jobs

Shaking Hands

DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]