Tuesday, March 15th, 2011


New Hits, New Talent

Shake it Up: TV’s #1 series among Kids and Tweens
Pair of Kings: Improved its time period by +57% among
Kids 6-11 and +91% among Tweens 9-14
Jake and the Never Land Pirates: TV’s #1 series among Kids 2-5

There’s never been a better time for your brand to connect with us!
SOURCE: Nielsen Media Research. Click here for the full source data.

Cynopsis: Kids!


Good morning. It’s Tuesday, March 15, 2011, and this is your first early morning Kids briefing.

Spain’s Imira Entertainment moves into the world of live-action production with a co-production deal with Italy’s Brave Film for two new series.  The two projects included under the deal are a new live-action adaptation of Imira’s animated series Lola & Virginia (26×26), which is being produced in partnership and in joint ownership with RAI Cinema, and has been pre-sold to Nickelodeon for Spain, Portugal and Italy.  The deal will also see Imira and Brave co-producing eBand (26×26), a music focused series about three 15-year-old school friends with a secret life as a virtual rock band.


The Black Eyed Peas are set to perform at Nickelodeon’s 2011 Kids’ Choice Awards, Saturday, April 2, at 8p.  Hosted by Jack Black, the annual slime-fest will, as always, feature a range of big names in entertainment and sports including: Jason Segel (Bad Teacher), Russell Brand (Hop), Josh Duhamel (Transformers: Dark of the Moon), Damon Wayans (My Wife and Kids), Jaden Smith (The Karate Kid), Sofia Vergara (Modern Family), Jane Lynch (Glee), Lindsey Vonn (Olympic Gold Medalist), Nick Cannon (America’s Got Talent, TeenNick Halo Awards), Miranda Cosgrove (iCarly), Victoria Justice (Victorious), Danica Patrick (auto racer), Rico Rodriguez (Modern Family), Cory Monteith (Glee) and Shaun White (Olympic Gold Medalist), among others.  Also performing on the show this year is Nickelodeon’s own Big Time Rush.  Kids can still cast their vote online at http://www.nick.com.kca11 in 20 categories, as well as via the Nick mobile website ( http://m.nick.com/kca11 ) and via anew iPhone app, as well as an iPad optimized site, TeenNick.com, and the Nickelodeon Facebook page.

9 Story Entertainment inks new international broadcast and DVD deals for the live-action TV movie, Harriet the Spy: Blog Wars.  Picking up the TV rights to Harriet the Spy: Blog Wars are NRJ 12 (France), TV Globo (Brazil), Super Ecran (Quebec), and VRAK (Quebec).  Taking the DVD rights is Madman (Australia).  Disney recently acquired the DVD distribution rights to the movie for Europe, the Middle East, and Africa. Additional DVD distribution deals include Vivendi Entertainment for the US and eOne Entertainment for Canada.  Based on the Harriet the Spy books by Louise Fitzhugh, Harriet the Spy: Blog Wars debuted last year on Disney Channel in the US and then on other Disney Channels throughout the world.

DHX Media launches an Animal Mechanicals iOS app via iTunes stores worldwide, and simultaneously expands the Grandpa in My Pocket app to be available worldwide.  Based on the animated preschool series the new app, Animal Mechanicals: Beetle Buggy Race ($1.99), invites kids to help Mechana-Fast Mouse as she aims to pick up all the Beetle Buggies scattered/stuck on the racetrack.  The Grandpa in my Pocket: Horatio Heave Ho! ebook, which launched as an iPad app in the UK iTunes store last fall, is now available worldwide, including as an iPhone/iPod Touch versions in English ($2.99).  The story follows as Horatio Heave Ho!, the Sunnysands Bank Manager who wants to be a pirate, decides to dig up the beach in search of treasure.  Grandpa puts on his magic shrinking cap and shrinks and disguised as Captain Teenytoes, Grandpa sets out to teach Horatio, with the team, that there’s more to life than treasure.  The book includes a range of interactive features, as well as images from the TV series, and a full music soundtrack.  Animal Mechanicals is a CBC-commissioned TV series.  Adastra Creative developed and produces the series Grandpa in My Pocket, which is made with participation from Finance Wales.

Cartoon Network and Mattel are teaming up for a World Wrestling Entertainment promotion that includes programming and a sweepstakes.  Starting this week, Cartoon Network is running on-air promos featuring WWE star Kofi Kingston and encouraging kids to a special hotline beginning Saturday, March 19 to enter the sweepstakes.  Mattel’s WWE Rumblers toys will be featured in the promos.  Cartoon Network will feature a wrestling-themed night of programming featuring episodes of Cartoon Network’s Thumb Wrestling Federation, the short-form series produced by Cartoon Network, followed by the movie Nacho Libre at 5p. The call-in number will be featured twice within commercial breaks during Nacho Libre.  Information about the sweepstakes can be found at www.CartoonNetwork.com/rumblers .


Classic Media expands its line of Lassie-branded pet products, which includes renewed and new partnerships.  Renewing its long-term licensing deal for Lassie is Sunshine Mills (Lassie Natural Way natural dog food and treats), and signing on as a new partner is Silver One (pet beds, accessories including dog bowls, leashes, toys and apparel).  Silver One will debut its line at the Global Pet Expo later this week in Orlando, Florida.

Coolabi and Hallmark in the UK enter into a four-year deal extension for the humor brand, Purple Ronnie.  The new deal supports the popularity of Purple Ronnie across greeting cards, gift presentations, and personalized card service available via Hallmark.co.uk.

Istanbul-based Hakan Canta, a European producer of licensed products with a longtime relationship with the NBA, served as the sponsor for the recent NBA All-Star Weekend 2011 Celebrations event in Turkey.  Hakan Canta has also just released an NBA range for 2011 that features a variety of back to school products based on many different designs, as well as the new NBA 4 Her line, which combines basketball and fashion. 


Lots of research on kids media use …

The way kids socialize is changing as they get older, according to The NPD Group‘s ( www.npd.com ) new Kids Leisure Time IV report, which finds that kids traditional person-to-person social interaction decreases as kids get older and is replaced by other forms of socialization including social networks, cell phones and video chatting. Not surprisingly new technologies, activities and entertainment options are making an impact on the ways kids choose to spend their down time (come see my teenager sit on the sofa playing games with friends sitting next to him and others in his ear playing with them live from their homes), and there are more activities to fit in their free time. What isn’t changing is the average down time they have, which has been about 68 leisure hours in an average week since 2007.

Younger kids’ use of media is growing and begins to change around the age of 8, with mobile platforms becoming increasingly more popular, according to a new Sesame Workshop and The Joan Ganz Cooney Center report, Always Connected: The new digital media habits of young children ( http://joanganzcooneycenter.org/Reports-28.html ), which looks at data from seven studies from Sesame Workshop, The Cooney Center, Kaiser Family Foundation, and The Nielsen Company among others.  While TV remains the top medium used by younger kids, mobile devices are four of the top five owned by kids.  The report says the use change at age 8 is likely tied to the developmental milestones that come at that point, such as staying with activities for longer periods, more advanced motor skills, and developing more complex social relationships.  Findings include:

  • Nearly 25% of kids (ages 0-5) use the internet at least once a week and just under half
  • of all 6-year-olds play video games.

  • Media multitasking is becoming predominant with about 36 percent of children ages 2 to 11 using television and the internet simultaneously
  • Almost nine out of10 kids over age 5 are TV viewers. They are watching at least three hours of TV a day.
  • Digital divides – a gap remains in access to technologies especially among low income and ethnic minority kids and also notable differences in usage. The current economic climate may be widening this gap.
  • Parental guidance of kid’s media use, research-based guidance that is according to the
  • Cooney Center and Sesame Workshop, has not kept up with the multi-media options for kids and must be further developed

  • Support of multi-generational co-viewing is an important opportunity for digital media
  • companies and has research on its side showing that it provides important interaction for kids and parents alike.

  • Finally, given the amount of time that kids spend using media outside of school, more
  • research should be conducted to better use technology as a way to enhance and provide truly educational experiences through media.


Drew Korzeniewski is upped to VP/Ad Sales and GM, Radio Disney Station Groups. Korzeniewski’s new position expands to include oversight of the network’s national ad sales, while he continues to be responsible for Radio Disney’s local ad sales and local station management.  He will report to Rita Ferro, EVP/Disney Media Sales and Marketing and Sean Cocchia, SVP and GM, Radio Disney.  Radio Disney is available via 32 owned stations and nationally via Sirius and XM Radio and other digital platforms. Korzeniewski, who joined Radio Disney in 2001 as GM, Radio Disney Station Group, was most recently VP and GM, Radio Disney Station Group.


Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, March 11, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1257; K6-11 557; TWEENS 9-14 354
DISNEY CHANNEL:     K2-11 1022; K6-11 596; TWEENS 9-14 442
CARTOON NETWORK: K2-11   419; K6-11 240; TWEENS 9-14 198
DISNEY XD:               K2-11   150; K6-11 109; TWEENS 9-14   86
NICKTOONS:              K2-11     99; K6-11   62; TWEENS 9-14   50
Source: MTVN Research from Nielsen Media Research Data

Program Call:  Cynopsis Media will be producing our annual MIPTV Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, March 31, the week before MIPTV 2011 in Cannes. If you’re exhibiting at MIPTV this year and would like to have your programming included, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location. To be included in this free and highly-viewed special edition, please send your submission to [email protected] no later than Friday, March 25, 2011. A confirmation email will be sent following each submission from Lisa (if you don’t receive a confirmation email, please resubmit).

Answer to Yesterday’s Trivia:  On this crimefighting series, the exterior shots of this main building are actually the LA City Hall, and the interior lobby scenes were shot in the lobby of The Carnation Building.  While the LA City Hall was also used for Dragnet, we’re looking for a different classic TV series.  What was it?  SUPERMAN  Kudos to: Jerry Kapner-Kapner Group/NJ: Jim Salicrup-Papercutz/NY; Rob Chatlin-FX Network/LA

Today’s Trivia Question:   This show is described as a “prince helped by a trio of wizards.”  What 1080s children’s program is this?    (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .

JOB OPENING: SHOWRUNNERS, LINE PRODUCERS, PRODUCTIONS MANAGER AND STORY PRODUCERS/NYC: Needed to staff several new home makeover/construction shows. Resume/Cov letter. Specific exp. absolutely mandatory [email protected] (3/22)

JOB OPENING: DIR, INTEGRATED MARKETING/MTV/NYC: 7+ yrs exp. creating multiplatform marketing programs at a TV/media company. EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (3/22)

JOB OPENING: SR DIRECTOR, AD SALES RESEARCH/MTV/NYC. 7+yrs rsch exp, proficient in Nielsen systems, MRI, Lake 5, Support P&I needs, Develop unique rsch metrics & methods of measurement, EOE/M/F/D/AAP. www.mtvnetworkscareers.com (3/22)

JOB OPENING: SUPERVISING PRODUCER/VH1/NYC: 7+ yrs exp reality TV production: BOTH competition-elimination & docudrama is a must; Reality Supervising Producer credits req; EOE/M/F/D/AAP www.mtvnetworkscareers.com (3/22)

JOB OPENING: AFFIL SALES COORD/Sportsman Channel/NY: 1-3 yrs brdcst or cable/TV/ent exp, Simmons/Nielsen/MRI knwldg pref’d. Profic in MS PP, plan various meeting materials incl. sales decks, rsrch, etc. www.thesportsmanchannel.com (3/22)

JOB OPENING: DIGITAL VIDEO COORD/The Hub/Burbank:Temp role. Schedule, distribute, & monitor video across digital platforms, including VOD, online, & social media. Apply at http://thehub.catsone.com/careers (3/22)

JOB OPENING: CREATIVE DIR. ON-AIR/Oprah Winfrey Network-LA: Oversee promos, short form, int. marketing. Highly creative, xlnt writing, presenting and mgmt. skills. 8-10 yrs exp http://careers.own.tv (3/22)

JOB OPENING: DIR COMM/Discovery/NY: Dvlps, oversee & execute multiplatform comm strtgy & wrks w/internal/external prdcrs to conduct rsrch & coord media opp ;7+yrs exp media relations, campaign & ppl mgmt. www.discovery.com #3314 (3/22)

JOB OPENING: ACCOUNT EXECUTIVE/TV Guide Online/NY: AE w/ 5+ yrs digital ad sales exp a must. Multi-platform sales exp preferred. Competitive salary commensurate w/ exp & excellent benefits program [email protected] (3/22)

JOB OPENING: FREELANCE MGR/ABC & SOAPnet Integrated Mktg/LA: Assist w/exec of advertiser driven mktg, integration & promo programs. Expertise in PM & execution. Apply@ [email protected] / Info@ disneyabcjobs.com#287652 (3/22)

JOB OPENING: PROD MGR/SESAME WORKSHOP/NY: Manage all Digital Media projects’ operations  budgets, invoices, contracts, resource planning. Relevant operational experience in web, mobile, gaming a must. [email protected] (3/18)

JOB OPENING: PROD ASST/SESAME WORKSHOP/NY: Support Digital Media creative team in game design, scriptwriting, etc. Smart, funny team player who likes kids and Sesame Street. Resume and portfolio to [email protected] (3/18)

JOB OPENING: OPERATIONS ANALYST/VISIBLE WORLD/NYC: responsible for developing solid metrics of ad operations and business processes. 2-3 yrs of project mgmt, business analysis, or audit exp. http://www.visibleworld.com/jobs.html (3/18)

JOB OPENING: DIR, PRICING & PLANNING/TV Guide/NY: Anlyzing pricing&aprvals, liability anlysis, ratecard dvlpmnt&mgmt, budgting&modeling, invntry mgmt. 5+yrs exp cable/ brdcast AdSales, strng writ/comm skill. [email protected] (3/18)

JOB OPENING: MGR PRIMARY MKT RSRCH/ABC FAM/NY: Initiate, execute primary mkt rsrch to support Ad Sls & Mktg; oversee linear & digital rsrch.Exp in executing digital rsrch studies essential. disneycareers.com ID# 280275 (3/18)

JOB OPENING: DIR DVLPMNT/Discovery/LA: Communicate/coord w/vendors & internal dept; create & conceptualize prgmmg for domestic talent; 7+ yrs exp cable or brdcsting prod, exec in charge or head of dvlpment. www.discovery.com #2489 (3/18)

JOB OPENING: VP DVLPMNT /Discovery/LA: Contribute to strategic plng, content dir, channel mgmt & executing prmmg strategies through prod & dvlpmnt process; 8+ yrs exp dvlpment & prod in general entertainment. www.discovery.com #2490 (3/18)

JOB OPENING: RESEARCH DIR /IPSOS OTX/NYC: Manage projects for media focused studies. Survey dev’t, sample design, & report preparation. 8 – 12 yrs supplier/client-side experience in market research. Apply: [email protected] (3/18)

JOB OPENING:  SR ANALYST/MTVN DIGITAL RESEARCH/NYC: 3+ years primary and secondary research experience. Assist with surveys, interviews, focus groups, lit reviews, etc.EOE/M/F/D/AAP. Apply www.mtvncareers.com (3/18)

JOB OPENING: SR MGR RSRCH/Discovery/Silver Spring MD: Mng all Science Channel rsrch efforts; Utilize Nielsen ratings data to guide decision-making & strategies for prgrmng, sched’g, comms & mktg, 5+ yrs exp. www.discovery.com #3410 (3/18)

JOB OPENING:  DIR MARKET RESEARCH/BET/NYC or DC: 5-7 yrs exp with prog research, mkt and Nielsen ratings-mgmt./supervisory experience key! (NMR databases) send resumes to [email protected] (3/18)

JOB OPENING: DIRECTOR, LEGAL & BUSINESS AFFAIRS/National Geographic Channel/DC: Negotiate and draft agreements for programming, sales, syndication and talent. Apply www.nationalgeographic.com to Job ID 4552.  EOE. (3/18)

JOB OPENING: MARKETING COORDINATOR/ MANAGER /YOU ON DEMAND/NYC: Manage video promotion and print marketing initiatives for video on demand deployments in China. 2-3 years marketing experience in media. Apply: [email protected] (3/18)

JOB OPENING: SR MKT RSRCH ANALYST/FOX NEWS NETWORK/NY: Work w/ Nielsen, MRI, & various rsrch apps to anlyz data. BA Deg & 2-4 yrs cbl rsrch exp req’d. Exc PC/Excel & PP  &  Strong writ/comm skills.  Email: [email protected]  EOE (3/17)

JOB OPENING: ACCT EXEC/Universal/NBC Sports/NYC:Maint/growth of existing biz. Dvlp new biz; focus on endemic clients w/in endurance/Olympic sport cats.; 5+ yrs AE/mgr media/brdcst; BA/BS req’d. Res: [email protected] (3/17)

JOB OPENING: Sales Mkg Mgr/ Universal/NBC Sports/NY: Increase sales thru new opps & customized day part sales prsntns; interface w/intrnl/extrnl clients; 7+yrs agency/media/sls/rsrch; BA/BS req’d. Res: [email protected] (3/17)

JOB OPENING: RSRCH ANALYST/TV ONE PROG/MD: compose rsrch reports using Nielsen & syndicated data. Bach Deg/2 yrs exp and multitasking pro. Visit www.tvoneonline.com (3/17)

JOB OPENING:  MANAGER, PRIMARY RESEARCH/STAMFORD CT/WWE: 5+ yrs exp with execution of primary research (survey design, focus groups, work w/ 3rd party vendors,etc.) Some travel. Apply: wwe-careers.com/ (3/17)

JOB OPENING: DIGITAL AE FOR KRQE-TV/Alb NM: Dvlp digital sales on platforms. Proven past of new biz dvlpmnt/srvcng clients.Exp selling online display/verticals.BA deg & MS knwlg pref’d.To apply: [email protected].EOE. (3/17)

JOB OPENING:  TRAFFIC COORDINATOR- AD SALES/Hallmark Channel/NY: 2+ yrs related exp. Experience w/databases & proficiency w MS Office req. See full posting & apply @ www.hallmarkchannel.com (3/17)

JOB OPENING: ASSOC MARKETING MGR/MATTEL/L.A.: Lead & manage develpmnt/implemntn of digital mrktg programs for our brands. 2-4 yrs brand/online mrktg exp. MBA pref. Apply: http://sh.webhire.com/servlet/av/jd?ai=321&ji=2523182&sn=I (3/16)

JOB OPENING: WEB ANALYTICS ASSOC MGR/MATTEL/L.A.: Create/execute analytics initiatives for our global branded websites and Virtual Worlds. 3+ yrs web analytics exp. Apply: http://sh.webhire.com/servlet/av/jd?ai=321&ji=2523183&sn=I (3/16)

JOB OPENING: ANALYST, MEDIA PLNG/MULTIPLATFORM SCHDLG/SPROUT NTWRK/COMCAST/PA: Req’d 2yrs exp. SIMS scheduling software, multiplatform-VOD, ITunes, You Tube, etc. Apply: www.COMCAST.com (3/16)

JOB OPENING: MGR PRODUCT STRATEGY/ABC/NY: Identify and support the strategic framework for future opportunities as it relates to digital platforms, & participate in execution of those ideas. Apply:  disneycareers .com  ID#282925 (3/16)

JOB OPENING: DIR, PRGRMNG & RSRCH/WGN AMERICA/NYC: Analyze prgrmng audience delivery, demogrphcs & psychogrphcs. 6+ yrs cable sales & rsrch w/ expert understanding in cable rating systms. Apply online: http://www.tribjobs.com/ (3/16)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: Univision SALES MARKETING INTERNSHIP: provides practical experience in the communications industry and teaches daily operations within sales and marketing for Univision.com. Send resumes to: [email protected] (3/18)

SUMMER INTERNSHIP CREDITS ONLY: SALES/MARKETING SUMMER INTERNSHIP /PLUM SALES/NYC: Gain practical experience in the communications industry by working with a top-notch sales & marketing team at a multi-platform media company. Resume to [email protected] (3/17)

SUMMER INTERNSHIP CREDITS ONLY:  DIGITAL MEDIA/SMITHSONIAN CHANNEL/NY: Focus on mktg efforts, content, social media ideas. Review web & mobile traffic; Competitive assessments. Know digital platforms, web & mobile. Apply: sho.com/careers Job: 7710BR (3/17)

SUMMER INTERNSHIP CREDITS ONLY:  Entertainment firm/NYC: Internships available, college credit only, 15-25 hrs wkly. Fluent read/write Chinese required. Apply: [email protected] (3/17)

SUMMER INTERNSHIP CREDITS ONLY:  TV One as internship opportunities for undergraduate school credit-locations in NY, MD, and IL. Visit www.tvoneonline.com (3/17)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 17+ years experience in educational, documentary, advertising media sales, content development,biz development True Closer!!!!! [email protected] (3/22)

SITUATION WANTED: DOCUMENTARY. PRODUCER, DIRECTOR, WRITER/L.A: Five prime time Emmys. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (3/22)

SITUATION WANTED: FASHION STYLIST/NY based: 10 yrs exp, looking for on air or digital pro/content /exp.with music/editorial/celebrities. Contact e-mail [email protected] (3/22)

SITUATION WANTED: ANALYTICAL AE FOR DIGITAL OR TV AD SALES/NY: I assure you that I am qualified, and will prove to be a valuable addition to your firm. 3 yrs in Finance & 9 yrs in Ad Sales. Let’s grow together. [email protected] (3/18)

SITUATION WANTED: PROGRAMMING EXECUTIVE/LA: 30 years negotiating the best VOD, PPV, and Digital Media deals with US and foreign studios, indies as well as licensing tasteful adult content programming. [email protected] (3/18)

SITUATION WANTED: PRODUCTION ASSISTANT/ASSISTANT VIDEO EDITOR/NJ/NY: 2+ yrs exp video editing and tv news production; http://www.linkedin.com/profile/edit?trk=hb_tab_pro_top ; Email: [email protected] (3/18)

SITUATION WANTED: ASSOCIATE PRODUCER / WRITER/COORDINATOR/LA: 5+ yrs in network TV production; creative and management. Segment producing, QC, pre-pro, live, taped, post experience. Refs available. Email [email protected] (3/17)

SITUATION WANTED: RESEARCH DIR/SALES STRATEGIST:  20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (3/17)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER/NY: Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (3/17)

SITUATION WANTED:  Experienced TV PRODUCER with MBA – I have an MBA and 9 years experience as a TV Producer. Ideally looking for a position that integrates content and brands. Also open to other opportunities. [email protected] (3/16)

SITUATION WANTED:  Experienced in PUBLICITY/SPECIAL EVENTS/MARKETING CAMPAIGNS. How do I find celebrities? Book talent? Publicize my event? Been there done that. I know it all! [email protected] (3/16)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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