Tuesday, March 15th, 2011

Cynopsis: DIGITAL


Good morning, it’s Tuesday, March 15, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

AT&T, which moved to tiered data pricing for the iPhone last year, disclosed plans at SXSW to begin capping DSL broadband customer at 150GB/month and U-verse subscribers at 250 GB/month. Customers who go over will be charged an additional $10 for each 50GB bucket of usage. AT&T says less than 2% of its customers will be impacted. But the move kicked off a wave of concern that metered pricing is on its way to becoming the industry standard. (Comcast, Cox and Charter have set similar caps, sending out warning letters to customers who exceed the data limits.) Of course, streaming movie services, namely Netflix, have the most to lose as data usage becomes more closely monitored. Netflix streaming has found to account for between 20%-30% of ISP’s peak traffic depending on the study, and is the subject of an ongoing dispute between Comcast and Level 3.


The CBS Interactive division that produces some 175 collegiate athletic sites, CBSSports.com College Network, has struck a partnership with online video platform Thought Equity Motion to extend that platform to individual universities to enable them to monetize video sports archives. Services include digitization, play-by-play metadata indexing and search, social and sharing features and integration through CBS’ College Network partner sites.
TVGuide.com is now encouraging sports fans to “check in” to their NCAA Tournament Daily Sports sections, enabling fans to update their status while watching games including NFL, MLB, NBA, NHL, NCAA, auto-racing, golf and tennis. Locally televised high school games also will be available for check-in.
NBCU’s business news network CNBC.com announced it set traffic records and iPhone app page view records in February, reaching 6.8 million uniques on its site – an y/y increase of 61%. CNBC also launched a new Twitter Fast Money tournament modeled after March Madness.


Social gaming start-up Zynga introduced its own virtual currency dubbed “zCoins” across 10 of its most popular Facebook Games. Zynga says the RewardVille program in games such as FarmVille, Mafia Wars, Treasure Isle and Zynga Poker will be used to unlock virtual goods and special exclusives but that it will not replace Facebook’s own Credits system, which is tied to real cash.
Cloud-based video creation tool provider Animoto launched a new partner program to make its video slideshow service available to third party sites. Initial partners Kodak Gallery, American Greetings’ AG Interactive and Aviary.com will begin offering Animoto’s editing and creation tools directly on their sites.
Capitol Broadcasting
chief James Goodman proposed an alternative to the FCC’s proposed broadband spectrum auction, writes Multichannel News. The idea is for broadcasters to provide an ancillary service to handle distribution of video whenever wireless broadband providers can’t handle the traffic volume themselves. The FCC would still get to take a 5% cut of the revenues generated from the service, per current spectrum reselling rules.


introduced a new web analytics package it says will provide a more flexible reporting architecture for faster reporting of granular results. Resulting from its acquisition of Nedstat last year, the technology reports demographic info from a combination of server-side data and behavioral data collected from ComScore’s panel.


Calling it “the First Amendment issue of our time,” Sen. Al Franken struck an alarmist tone at his SXSW address on the net neutrality issue on Monday, warning that companies such as Comcast are out to destroy the openness and accessibility of the internet by filtering content and raising prices.
IAC CEO Barry Diller, who noted that cable companies’ broadband profit margins are in the 80-90 percent range, also complained that the FCC’s current net neutrality roadmap doesn’t go far enough in protecting publishers. 
European streaming service LoveFilm has struck a deal with Oregan Networks to launch its subscription movies streaming service on the Onyx media browser. LoveFilm’s WatchNow video service will become available on all devices running the Onyx browser, including Cello’s iViewer television sets and Digital Stream’s DPS-1000 set top boxes.


is waving charges for cell phone calls and text messages sent from the U.S. to Japan for the rest of March to help users reach their loved ones in the wake of the earthquake and tsunami. Residential landline customers are also eligible for up to 60 minutes of direct-dial calling to Japan, effective from March 11 through March 31.
Verizon is offering free wireless calls and texting from the U.S. to Japan through April 10 for its non-pre-paid customers. Calls made from a Verizon landline to Japan will also be rated at $0.00 per minute, from March 11 through April 10.
AT&T, Verizon and Apple are all facilitating donations to the Red Cross to help with Japan’s disaster relief efforts:

  • AT&T and Verizon customers can text “redcross” to 90999 to make a $10 donation
  • The charity gift wizard app on iTunes allows you to chose donation increments between $5 and $200.

Online casting platform GotCast.com says it is donating 100% of its new membership fees on Tuesday, March 15 to the Red Cross’ Earthquake and Tusunami Relief Fund.
Verizon FiOS TV, Comcast and other multichannel providers are offering free access to TV Japan for a the next few days – typically the most expensive channel in the line-up at $25/month.


Joe Uva, the head of Univision Communications – the nation’s leading Hispanic broadcaster – is stepping down when his contract expires on April 2 in order to “seek other opportunities.” Haim Saban, Executive Chairman of Univision, will assume Joe’s responsibilities as CEO and President until a replacement is found. The news follows a January announcement that former NBC and AOL boss Randy Falco would become Univision’s COO.
UK-based ContentFilm has rebranded to Content Media Corporation and established 3 divisions under the new moniker: Content Film, Content Television and Content Digital. The company owns a library of more than 3,200 hours of TV programming, 800 television movies, 200 feature films and 300 hours of digital content. Greg Phillips will continue to oversee Content Television and Content Digital, and Jamie Carmichael will run Content Film. Jonathan Ford, who has been responsible for the company’s digital efforts as EVP, Digital Acquisitions and Distribution, will continue to report to Greg and manage Content Digital on a day-to-day basis.
My Damn Channel
tapped Alpha Media Group VP and digital marketing vet Matt Kaplan to lead a new national sales team as the company’s Chief Revenue Officer. He will be based in New York and report to My Damn Channel Founder/CEO, Rob Barnett.
Former NBCU marketer Maryam Banikarim has been named SVP and Chief Marketing Officer of Gannett Co., a newly created position. Maryam reports to President and COO Gracia C. Martore and will also serve on Gannett’s Management Committee.
Tom Armstrong
has been promoted by Viacom International Media Networks to VP/Digital Sales, Viacom Brand Solutions International, overseeing ad sales for all VIMN digital platforms. He will be based in the UK, Reporting to Dave Sibley, EVP & Managing Director, VBSI and Philip Bourchier O’Ferrall, SVP/Digital.


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Getting a film up online is easy – it’s promoting it and finding an audience that’s tricky. Big Air Studios, the new multiplatform distribution outfit founded by former Sony Pictures EVP/Digital Michael Arrieta, is turning to the Software-as-a-Service Cisco Eos platform to build interactive and mobile touch points for the films it distributes. Beginning with the teen dramedy it acquired at Sundance, “My Suicide” due to premiere in May, indie filmmakers will be able to create their own online destinations to offer trailers and digital extras or host interactive interviews or other events. The turnkey platform will make it easy to push the content to third party sites and mobile platforms, according to Mr. Arrieta, in order to ultimately drive sales on iTunes, Xbox, Amazon and the PlayStation Network. “Technology can be great enabler – taking in films, providing methods of discovery and distributing them to online stores for purchase,” he said. “But it’s a difficult undertaking on the technology side – we want to provide an easy to use platform for indie filmmakers.”

Later – Wayne
Wayne Karrfalt for Cynopsis: Digital

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com  classifieds page here .

JOB OPENING: SHOWRUNNERS, LINE PRODUCERS, PRODUCTIONS MANAGER AND STORY PRODUCERS/NYC: Needed to staff several new home makeover/construction shows. Resume/Cov letter. Specific exp. absolutely mandatory [email protected] (3/22)

JOB OPENING: DIR, INTEGRATED MARKETING/MTV/NYC: 7+ yrs exp. creating multiplatform marketing programs at a TV/media company. EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (3/22)

JOB OPENING: SR DIRECTOR, AD SALES RESEARCH/MTV/NYC. 7+yrs rsch exp, proficient in Nielsen systems, MRI, Lake 5, Support P&I needs, Develop unique rsch metrics & methods of measurement, EOE/M/F/D/AAP. www.mtvnetworkscareers.com (3/22)

JOB OPENING: SUPERVISING PRODUCER/VH1/NYC: 7+ yrs exp reality TV production: BOTH competition-elimination & docudrama is a must; Reality Supervising Producer credits req; EOE/M/F/D/AAP www.mtvnetworkscareers.com (3/22)

JOB OPENING: AFFIL SALES COORD/Sportsman Channel/NY: 1-3 yrs brdcst or cable/TV/ent exp, Simmons/Nielsen/MRI knwldg pref’d. Profic in MS PP, plan various meeting materials incl. sales decks, rsrch, etc. www.thesportsmanchannel.com (3/22)

JOB OPENING: DIGITAL VIDEO COORD/The Hub/Burbank:Temp role. Schedule, distribute, & monitor video across digital platforms, including VOD, online, & social media. Apply at http://thehub.catsone.com/careers (3/22)

JOB OPENING: CREATIVE DIR. ON-AIR/Oprah Winfrey Network-LA: Oversee promos, short form, int. marketing. Highly creative, xlnt writing, presenting and mgmt. skills. 8-10 yrs exp http://careers.own.tv (3/22)

JOB OPENING: DIR COMM/Discovery/NY: Dvlps, oversee & execute multiplatform comm strtgy & wrks w/internal/external prdcrs to conduct rsrch & coord media opp ;7+yrs exp media relations, campaign & ppl mgmt. www.discovery.com #3314 (3/22)

JOB OPENING: ACCOUNT EXECUTIVE/TV Guide Online/NY: AE w/ 5+ yrs digital ad sales exp a must. Multi-platform sales exp preferred. Competitive salary commensurate w/ exp & excellent benefits program [email protected] (3/22)

JOB OPENING: FREELANCE MGR/ABC & SOAPnet Integrated Mktg/LA: Assist w/exec of advertiser driven mktg, integration & promo programs. Expertise in PM & execution. Apply@ [email protected] / Info@ disneyabcjobs.com#287652 (3/22)

JOB OPENING: PROD MGR/SESAME WORKSHOP/NY: Manage all Digital Media projects’ operations  budgets, invoices, contracts, resource planning. Relevant operational experience in web, mobile, gaming a must. [email protected] (3/18)

JOB OPENING: PROD ASST/SESAME WORKSHOP/NY: Support Digital Media creative team in game design, scriptwriting, etc. Smart, funny team player who likes kids and Sesame Street. Resume and portfolio to [email protected] (3/18)

JOB OPENING: OPERATIONS ANALYST/VISIBLE WORLD/NYC: responsible for developing solid metrics of ad operations and business processes. 2-3 yrs of project mgmt, business analysis, or audit exp. http://www.visibleworld.com/jobs.html (3/18)

JOB OPENING: DIR, PRICING & PLANNING/TV Guide/NY: Anlyzing pricing&aprvals, liability anlysis, ratecard dvlpmnt&mgmt, budgting&modeling, invntry mgmt. 5+yrs exp cable/ brdcast AdSales, strng writ/comm skill. [email protected] (3/18)

JOB OPENING: MGR PRIMARY MKT RSRCH/ABC FAM/NY: Initiate, execute primary mkt rsrch to support Ad Sls & Mktg; oversee linear & digital rsrch.Exp in executing digital rsrch studies essential. disneycareers.com ID# 280275 (3/18)

JOB OPENING: DIR DVLPMNT/Discovery/LA: Communicate/coord w/vendors & internal dept; create & conceptualize prgmmg for domestic talent; 7+ yrs exp cable or brdcsting prod, exec in charge or head of dvlpment. www.discovery.com #2489 (3/18)

JOB OPENING: VP DVLPMNT /Discovery/LA: Contribute to strategic plng, content dir, channel mgmt & executing prmmg strategies through prod & dvlpmnt process; 8+ yrs exp dvlpment & prod in general entertainment. www.discovery.com #2490 (3/18)

JOB OPENING: RESEARCH DIR /IPSOS OTX/NYC: Manage projects for media focused studies. Survey dev’t, sample design, & report preparation. 8 – 12 yrs supplier/client-side experience in market research. Apply: [email protected] (3/18)

JOB OPENING:  SR ANALYST/MTVN DIGITAL RESEARCH/NYC: 3+ years primary and secondary research experience. Assist with surveys, interviews, focus groups, lit reviews, etc.EOE/M/F/D/AAP. Apply www.mtvncareers.com (3/18)

JOB OPENING: SR MGR RSRCH/Discovery/Silver Spring MD: Mng all Science Channel rsrch efforts; Utilize Nielsen ratings data to guide decision-making & strategies for prgrmng, sched’g, comms & mktg, 5+ yrs exp. www.discovery.com #3410 (3/18)

JOB OPENING:  DIR MARKET RESEARCH/BET/NYC or DC: 5-7 yrs exp with prog research, mkt and Nielsen ratings-mgmt./supervisory experience key! (NMR databases) send resumes to [email protected] (3/18)

JOB OPENING: DIRECTOR, LEGAL & BUSINESS AFFAIRS/National Geographic Channel/DC: Negotiate and draft agreements for programming, sales, syndication and talent. Apply www.nationalgeographic.com to Job ID 4552.  EOE. (3/18)

JOB OPENING: MARKETING COORDINATOR/ MANAGER /YOU ON DEMAND/NYC: Manage video promotion and print marketing initiatives for video on demand deployments in China. 2-3 years marketing experience in media. Apply: [email protected] (3/18)

JOB OPENING: SR MKT RSRCH ANALYST/FOX NEWS NETWORK/NY: Work w/ Nielsen, MRI, & various rsrch apps to anlyz data. BA Deg & 2-4 yrs cbl rsrch exp req’d. Exc PC/Excel & PP  &  Strong writ/comm skills.  Email: [email protected]  EOE (3/17)

JOB OPENING: ACCT EXEC/Universal/NBC Sports/NYC:Maint/growth of existing biz. Dvlp new biz; focus on endemic clients w/in endurance/Olympic sport cats.; 5+ yrs AE/mgr media/brdcst; BA/BS req’d. Res: [email protected] (3/17)

JOB OPENING: Sales Mkg Mgr/ Universal/NBC Sports/NY: Increase sales thru new opps & customized day part sales prsntns; interface w/intrnl/extrnl clients; 7+yrs agency/media/sls/rsrch; BA/BS req’d. Res: [email protected] (3/17)

JOB OPENING: RSRCH ANALYST/TV ONE PROG/MD: compose rsrch reports using Nielsen & syndicated data. Bach Deg/2 yrs exp and multitasking pro. Visit www.tvoneonline.com (3/17)

JOB OPENING:  MANAGER, PRIMARY RESEARCH/STAMFORD CT/WWE: 5+ yrs exp with execution of primary research (survey design, focus groups, work w/ 3rd party vendors,etc.) Some travel. Apply: wwe-careers.com/ (3/17)

JOB OPENING: DIGITAL AE FOR KRQE-TV/Alb NM: Dvlp digital sales on platforms. Proven past of new biz dvlpmnt/srvcng clients.Exp selling online display/verticals.BA deg & MS knwlg pref’d.To apply: [email protected].EOE. (3/17)

JOB OPENING:  TRAFFIC COORDINATOR- AD SALES/Hallmark Channel/NY: 2+ yrs related exp. Experience w/databases & proficiency w MS Office req. See full posting & apply @ www.hallmarkchannel.com (3/17)

JOB OPENING: ASSOC MARKETING MGR/MATTEL/L.A.: Lead & manage develpmnt/implemntn of digital mrktg programs for our brands. 2-4 yrs brand/online mrktg exp. MBA pref. Apply: http://sh.webhire.com/servlet/av/jd?ai=321&ji=2523182&sn=I (3/16)

JOB OPENING: WEB ANALYTICS ASSOC MGR/MATTEL/L.A.: Create/execute analytics initiatives for our global branded websites and Virtual Worlds. 3+ yrs web analytics exp. Apply: http://sh.webhire.com/servlet/av/jd?ai=321&ji=2523183&sn=I (3/16)

JOB OPENING: ANALYST, MEDIA PLNG/MULTIPLATFORM SCHDLG/SPROUT NTWRK/COMCAST/PA: Req’d 2yrs exp. SIMS scheduling software, multiplatform-VOD, ITunes, You Tube, etc. Apply: www.COMCAST.com (3/16)

JOB OPENING: MGR PRODUCT STRATEGY/ABC/NY: Identify and support the strategic framework for future opportunities as it relates to digital platforms, & participate in execution of those ideas. Apply:  disneycareers .com  ID#282925 (3/16)

JOB OPENING: DIR, PRGRMNG & RSRCH/WGN AMERICA/NYC: Analyze prgrmng audience delivery, demogrphcs & psychogrphcs. 6+ yrs cable sales & rsrch w/ expert understanding in cable rating systms. Apply online: http://www.tribjobs.com/ (3/16)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: Univision SALES MARKETING INTERNSHIP: provides practical experience in the communications industry and teaches daily operations within sales and marketing for Univision.com. Send resumes to: [email protected] (3/18)

SUMMER INTERNSHIP CREDITS ONLY: SALES/MARKETING SUMMER INTERNSHIP /PLUM SALES/NYC: Gain practical experience in the communications industry by working with a top-notch sales & marketing team at a multi-platform media company. Resume to [email protected] (3/17)

SUMMER INTERNSHIP CREDITS ONLY:  DIGITAL MEDIA/SMITHSONIAN CHANNEL/NY: Focus on mktg efforts, content, social media ideas. Review web & mobile traffic; Competitive assessments. Know digital platforms, web & mobile. Apply: sho.com/careers Job: 7710BR (3/17)

SUMMER INTERNSHIP CREDITS ONLY:  Entertainment firm/NYC: Internships available, college credit only, 15-25 hrs wkly. Fluent read/write Chinese required. Apply: [email protected] (3/17)

SUMMER INTERNSHIP CREDITS ONLY:  TV One as internship opportunities for undergraduate school credit-locations in NY, MD, and IL. Visit www.tvoneonline.com (3/17)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 17+ years experience in educational, documentary, advertising media sales, content development,biz development True Closer!!!!! [email protected] (3/22)

SITUATION WANTED: DOCUMENTARY. PRODUCER, DIRECTOR, WRITER/L.A: Five prime time Emmys. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (3/22)

SITUATION WANTED: FASHION STYLIST/NY based: 10 yrs exp, looking for on air or digital pro/content /exp.with music/editorial/celebrities. Contact e-mail [email protected] (3/22)

SITUATION WANTED: ANALYTICAL AE FOR DIGITAL OR TV AD SALES/NY: I assure you that I am qualified, and will prove to be a valuable addition to your firm. 3 yrs in Finance & 9 yrs in Ad Sales. Let’s grow together. [email protected] (3/18)

SITUATION WANTED: PROGRAMMING EXECUTIVE/LA: 30 years negotiating the best VOD, PPV, and Digital Media deals with US and foreign studios, indies as well as licensing tasteful adult content programming. [email protected] (3/18)

SITUATION WANTED: PRODUCTION ASSISTANT/ASSISTANT VIDEO EDITOR/NJ/NY: 2+ yrs exp video editing and tv news production; http://www.linkedin.com/profile/edit?trk=hb_tab_pro_top ; Email: [email protected] (3/18)

SITUATION WANTED: ASSOCIATE PRODUCER / WRITER/COORDINATOR/LA: 5+ yrs in network TV production; creative and management. Segment producing, QC, pre-pro, live, taped, post experience. Refs available. Email [email protected] (3/17)

SITUATION WANTED: RESEARCH DIR/SALES STRATEGIST:  20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (3/17)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER/NY: Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (3/17)

SITUATION WANTED:  Experienced TV PRODUCER with MBA – I have an MBA and 9 years experience as a TV Producer. Ideally looking for a position that integrates content and brands. Also open to other opportunities. [email protected] (3/16)

SITUATION WANTED:  Experienced in PUBLICITY/SPECIAL EVENTS/MARKETING CAMPAIGNS. How do I find celebrities? Book talent? Publicize my event? Been there done that. I know it all! [email protected] (3/16)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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