Tuesday, June 21st, 2011

Cynopsis: DIGITAL
06/21/11

Good morning, it’s Tuesday, June 21, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

There is suddenly no limit to domain name suffixes you can register if you or your company has deep enough pockets. ICANN, the body that oversees internet domain naming and registering, has voted to allow customized domain name suffixes beyond the current 22, (which includes the familiar .com, .org and .net.) Global companies will be able make their brands part of their internet address – say justdoit.nike, cities could reserve their own suffixes and media giants could cordon off their empires with a .nbc following each of their sites. It costs $185,000 to establish your own domain name and ICANN will soon launch a campaign to raise awareness for the generic top-level domain name (gTLD) program.
 

~ MULTIPLATFORM CONTENT NEWS ~

 
The British Library, the world’s largest next to the Library of Congress, has signed a deal with Google to allow it to digitize 250,000 out-of-print books from 1700 to 1870. The content will be searchable and offered up for free through Google Books.uk and the British Library’s website.
 
Cable network DIY has come up with a “Hollywood Hi-Tech” makeover show to allow viewers to live vicariously through the expensive entertainment systems of the Hollywood elite. Janna Robinson, aka “the Chic Geek,” will visit the homes of stars such as Kevin Connolly, Nancy O’Dell and Oliver Stone to install the latest and greatest systems. The show premieres on Wed. July 20 at 9:30 p.
 
Turner Sports-managed NBA.com will enhance the network’s NBA Draft coverage beginning Thursday with video interviews from draft prospects in the Green Room and social commentary via Facebook and Twitter. NBA Mobile will also provide instant alerts and breaking news updates on draft picks through NBA Game Time, the league’s digital app.
 
Telemundo‘s social media unit [email protected] has finished collecting votes for its first-ever broadband award show, “Allstate Presents Premios Telemundo Novelas,” which enabled online and mobile audiences to vote and comment on twenty different categories based on Telemundo novelas. The voting took place on the internet and over mobile devices, and was shareable via Facebook, Twitter and other social media platforms. The winners will be announced on June 30, culminating with a “made for broadband show” that will highlight each of the winners and include special video messages from talent.
 
CNET has established a “How To” channel featuring more than 700 “How To” posts and videos along with a community forum to help users with their technical issues. For instance, this entry walks you through how to stream media from a PC to a TV through the Xbox.
 

~ INNOVATORS & START-UPS ~

 
Congratulations to the winners of Change.org‘s Hack for Change, a 24-hour “hackathon” competition where engineers gathered to come up with new apps to encourage social change. Brent Fitzgerald and Huned Botee took the top prize with a community-based text messaging service, “Good Neighbor” that sends messages when neighbors need a hand with quick tasks or errands. The first runner up was “Project AnonyMouse” a platform developed by Aaron Moy and Aashay Desai that connects members of LGBT community with mentors.
 
MTV’s bilingual Tr3s network is creating a new Latino-themed music channel with OurStage.com featuring original music made by artists within its 175,000+ Artist Community. A new monthly editorial prize dubbed “El Headliner” will be awarded to one artist from within the Top 20 fan-ranked music channel and receive extensive exposure across the network’s on-air and digital platforms.
 

~ DIGITAL ADVERTISING ~

 
Facebook introduced a new ad unit with Allstate and Hallmark that allows advertisers to pose questions to users about their brands. The initial question will appear as a “Sponsored Story” on the right side of the Facebook screen then users’ responses will appear within personal feeds. Hallmark plans to ask, “How do you make summertime a special occasion?,” per AdAge, while Allstate’s “Mayhem” campaign will ask users, “What’s your mayhem?”
 
Local search mobile app maker Poynt Corp. signed a deal to utilize Mocean Mobile‘s ad serving platform to monetize its app with locally targeted rich media ads. The company’s Poynt app provides GPS-powered info on local businesses, events, restaurants, movie theaters, gas prices and has content partnerships with providers such as Citysearch, Yellow Pages, Superpages, OpenTable and Movietickets.com.
 
Media Dash Local is a new self-serve online platform designed to enable easy buying and selling of local radio spots. The digital platform is designed to help broadcasters sell premium on-air and streaming commercials to both new and repeat advertisers. The product will be branded locally in each market, and has already launched in New Jersey, Denver and New Orleans.
 

~ TECHNOLOGY DEALS, MERGERS AND SKIRMISHES ~

 
The much-maligned Google TV set-top could be getting some upgrades as Google has acquired open source DVR software developer SageTV for an undisclosed amount. SageTV’s Media Center software allows PCs equipped with TV tuners to schedule and manage recordings with features including the ability to archive, create playlists and convert video files into different formats.
 
Sega confirmed that it became the latest video game company to be hacked, the target being the 1.3 million-member Sega Pass online network. Sega took the system offline but said that victims’ personal payment info was not at risk.
 

~ TRENDS, RESEARCH, ETC.  ~

 
Closing in on 700 million global registered users, Facebook will rise to overtake Yahoo as the top purveyor of display ads on the internet, according to a new eMarketer forecast, growing revenues an astonishing 80.9% in 2011 to $2.19 billion. The company has succeeded in capturing a wider range of advertisers from long tail to more established brand advertisers. Google is also posting phenomenal growth this year and next and is expected to virtually tie Yahoo’s display ad earnings in 2012.
 
Net U.S. Online Display Ad Revenues at Top 5 Ad Selling Companies as % of Total Display Ad Revenues, 2009-2012
Site             2009     2010     2011    2012
Facebook     7.0%    12.2%  17.7%  19.4%
Yahoo        15.8%    14.4%  13.1%  12.5%
Google        4.5%      8.6%    9.3%  12.3%
Microsoft     4.6%      5.1%    4.9%    4.8%
AOL            6.4%      4.8%    4.2%    3.9%
Total Top 5 38.3%    45.1%  49.3%  52.9%
Total net    $7.97      $9.91  $12.33  $14.82
(billions)
Source: eMarketer, includes banner ads, rich media, sponsorships and video
 

~ GADGETS & APPS ~

 
Skype for Windows has been updated to include much deeper Facebook integration, with features such as Facebook chat and the ability to like and comment on a friend’s status being added to the mix. A new call control toolbar makes the interface much more visual, enabling you to view all of your Facebook friends in a Facebook contacts tab.
 
Connect by Hertz has partnered with web/mobile app HopStop to integrate hourly car rentals within the popular navigation platform, in addition to bicycle, bus only, subway/rail only, subway/rail or bus, taxi and walking. Users will be able to reserve a vehicle, access customized walking directions to and from the nearest Connect by Hertz location and get round-trip driving directions. HopStop, now available in 57 markets, has also added an Advance Check-In social media tool to let friends know where they’re going and when they will arrive.
 
Planning many hours by the lake or pool this summer? OverBoard has developed a waterproof case designed to protect your smartphone while enabling you to still use the phone. (It’s designed to fit the iPhone perfectly but other touchscreen phones will likely fit.) It retails for $24.95.
 

~ EXECUTIVE MOVES ~

 
A number of top Skype executives were dismissed before Microsoft closed on its deal to acquire the company, per Bloomberg. Exiting executives include Vice Presidents David Gurle, Christopher Dean, Russ Shaw and Don Albert; Chief Marketing Officer, Doug Bewsher; Anne Gillespie, Head of Human Resources; and executives Ramu Sunkara and Allyson Campa, from the 2011 Qik purchase.
 
Tribune Media Services‘ has let go of David Williams, President and CEO of TMS, as part of a restructuring that will establish its “Entertainment Products” division, provider of databases of television, movie and celebrity info, as a stand-alone unit. The “News & Features” division of TMS, which syndicates content to print and online customers, will be integrated with Tribune Publishing’s other content operations, to be overseen by Walter Mahoney, currently SVP/McClatchy- Tribune Information Services. He will report to Tony Hunter, President and CEO of Chicago Tribune Media Group. Jay Fehnel will continue to oversee the Entertainment Products group as SVP/COO, reporting to Dan Kazan, SVP/Investments at Tribune Company.
 


~ WEBSITE OF THE DAY ~

 
Discovery is betting that inquiring minds what to explore deeper issues in a provocative new website, Curiosity.com – a Q&A platform to go along with the network’s upcoming Curiosity TV series that aggregates wisdom from some of most talented people in their professions. Contributors include Google’s Chief Internet Evangelist Vinton Cerf, who shares his thoughts on what “friendship” means in the age of social media and Nobel Peace Laureate Elie Wiesel, who discusses human rights, forgiveness and the power of the media. Each expert has their own profile page and questions and their corresponding answers are rotated on the home page along with 32 topic pages, from paranormal science to palynology (the study of pollen and spores.) New Luminaries will be unveiled each week with in-depth original video interviews and reflections. Social sharing functions will also be added in the coming weeks to allow users to create their own profile pages and spark their own discussions.

Later – Wayne
 Wayne Karrfalt for Cynopsis Digital
06.21.11

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .


JOB OPENING: SR ANALYST/TV Land Programming Research/MTVN/NYC: 2+ yr cable/bcast exp. Strong analytical/numeric skills Advanced Nielsen systems. Attn to details. BA/BS. EOE/M/F/D/AAP www.mtvncareers.com (6/28)

JOB OPENING: MGR, CABLE & MEDIA AFFIL SALES & MKTG/Here Media Inc/NY: Est/main affil cable & satellite mktg prtnrshps/promos. 5yrs exp TV affil mktg, sales. Res & sal req: [email protected] Info: http://advocate.com/Careers.aspx (6/28)

JOB OPENING: PRODUCER & SR PRODUCER/WWE/Stamford, CT: Demonstrated ability to develop programming from concept through creation. Ability to create new & innovative programs. Proven background & experience. Apply: wwe-careers.com/ (6/28)

JOB OPENING: FREELANCE MOBILE PROD/SESAME WORKSHOP DIGITAL MEDIA/NYC: 5+ yrs of interactive media exp, incl1+yr producing native mobile apps on iOS & Android. Res/cvr: [email protected] Plz put job title in subj line (6/28)

JOB OPENING: SOCIAL MEDIA SPECIALIST/Global Multimedia Co./NYC: Mngmnt, dvlpmnt, execution of social media strategy. 5+yrs exp. Strong comm skills, w/proven writing talent. Accomplished strategist/project mgr. [email protected] (6/28)

JOB OPENING: S & P COORD/DISNEY/BURBANK Review daily broadcast log; compliance with FCC procedures. Process promo/synergy spots; work in multiple databases. TV experience needed. disneycareers.com REQ 308764 (6/28)

JOB OPENING: SHOWRUNNER /Miami & Philadelphia: Must have strong leadership skills, experience in home renovation programming and developing new but promising talent. To apply: [email protected] (6/25)

JOB OPENING: DR ACCT EXECUTIVE/Marathon Ventures/New York: 2+ yrs DR exp, rapidly growing/team oriented work environment. Attn to detail, problem solving, exc comm and math skills. Email: [email protected] (6/25)

JOB OPENING: MGR PROGRAM SCHD/Fuse/NY Implement creation and schd of program planning strategies to drive rtgs, & satisfy ad sales efforts. 3-5 yrs exp in prg. & must know Nielsen ratings. http://bit.ly/j38vna (6/25)

JOB OPENING: DIGITAL MEDIA MGR/WFTV/Orlando: 3 years managing digt. media. Exp. writing/posting to news website 4 person team. News, sales, marketing integration on 3 platforms. [email protected] (6/25)

JOB OPENING: SALES MGR/Home Team Sports, FSN Detroit, MI: Mng ad sales staff, sales operations, and building relationships with agencies & direct clients. Requires 5+ yrs exp in ad sales management in media. www.foxcareers.com (6/24)

JOB OPENING: VP SCHEDULING, NAT’L GEOGRAPHIC WILD/DC: Resp. for prgrm plan’g, strategy, & scheduling for Nat Geo Wild. Mng all interdepartmental comm with Ad Sales, Mktg, Rsrch, Production & Business Affairs. www.foxcareers.com (6/24)

JOB OPENING: VP DIGITAL MEDIA OVERSEES BRAVOTV.COM/NY: Job# 2089BR Responsible for strategy & execution of editorial, operations, ad sales & new business opprt. & partnershps. 7-10 yrs in a fast-paced web envrmt. nbcunicareers.com (6/23)

JOB OPENING: DIR AD SALES/VeriaTV/NY:  Looking for a Strategic/Collaborative mgr. Grow rev for a mulitplat-media co focused on dig. expansion. 8+yr Cable TV & online exp a must http://www.veria.com/careers/Veria_Ad_Sales_Director.pdf (6/23)

JOB OPENING: DIR SCHEDULING/History/A+E Nets/NY: Direct the timely planning & scheduling of History nets. 5 + yrs plng & sched exp within a cable or brdcstnet.To apply: www.aetn.com/careers.html (6/23)

JOB OPENING: DEV. & PRODUCTION MANAGER/National Geographic TV/DC: Seeking exp’d mgr to oversee prod dvlpmnt for non-fic theatrical prod for giant screen films, feature docs & 3D content prod.  Apply www.nationalgeographic.com, job ID 4714. EOE (6/23)

JOB OPENING:  HR BUS PARTNER, L.A./NY:  New York Serve as a business partner and resource to A+E Networks L.A. office for all HR needs  https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=101108 (6/23)

JOB OPENING:  MGR, FINANCE-INT’L/NY:  See full job description and apply at www.aetn.com/careers https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=93777 (6/23)

JOB OPENING:  VP INTERNET SALES REV/ABC/NY: Oversee budgets/forecasts/plnning for digital Ad Sales dept, 10+ yrs industry/financial analysis exp, MBA preferred apply disneyabcjobs.com  Req # 307596 (6/23)

JOB OPENING: VP RESEARCH PROGRAM & PRIMARY/Style/LA/NBCUniversal: Identify opps to increase audience share & remain competitive in TV/new media. Synth insights & trends; pkg & present findings 7+yrs (#2023BR) www.nbcunicareers.com (6/22)

JOB OPENING: VP SALES RESEARCH/Style & Sprout/NY: Drive sales & rev strategies; prod & introduce thought leadership research to help shape Style Network & PBS Kids Sprout. 7+yrs ntwk rsrch exp (Job#1982) www.nbcunicareers.com (6/22)

JOB OPENING: SR. WRITER/PRODUCER/NY: Please see full description and Apply at: www.aetn.com/careers.html (6/22)

JOB OPENING: ONLINE SALES EXEC/NCC/NYC: Prospect, dvlp & close sales for online and Digital Media prod lines. 5+yrs dig media exp. Strong knwlg online & advanced Advrtsng space. BA/BS deg pref’d. Res: [email protected] (6/22)

JOB OPENING: WRITER/PRODUCER /Nickelodeon Preschool/NY: responsible for developing and executing highly creative and innovative on-air promo and image campaigns. Apply at: www.mtvnetworkscareers.com (6/22)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: Internship/NYC: Growing Emmy-award winning production company seeking highly motivated, energetic production intern to work on multiple television/video projects. Could lead to paid position. [email protected] (6/25)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: CREATIVE MEDIA MIND Seeking to assist, Entry- Junior level positions, B.A. & Communications/Media background, 3-5 years of experience domestically & internationally. NY based. Please contact, [email protected] (6/28)

SITUATION WANTED: LA… .Experienced sales/ marketing ,biz development pro seeking position in XYZ!! Solid resume and excellent references. Very adaptable!!!! email: [email protected] (6/28)

SITUATION WANTED:LA. Exp’d director/ producer seeking position in production, development or sales at a feature film/ TV production company or studio, 15 years exp in commercials, TV and film. contact: [email protected] (6/25)

SITUATION WANTED: ENTERTAINMENT MARKETING EXECUTIVE (NY) seeks SVP/VP Marketing position in television. Integrated, cross-platform planning, strategy, branding, partnerships, business development. [email protected] (6/25)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (6/25)

SITUATION WANTED: PROJECT & BRAND MANAGER, LA: Pro w/ Bachelors in TV&Film. 5years with broadcast & cable nets. Seeking new challenges. Experienced with all platforms & events CES, Comic-Con, E3 & Promax. E-mail [email protected] (6/24)

SITUATION WANTED: RESEARCH DIR/SALES 20+ yrs Media, Nielsen, Hispanic Mkt, Research, Sales, and Presentation experience. How can I help you? Email: [email protected] (6/24)

SITUATION WANTED: MANAGER/DIRECTOR FINANCIAL PLANNING AND ANALYSIS/LA. 10+ yrs exp in corporate entertainment finance. Extensive background in financial budgeting, planning, modeling and executive presentations. [email protected] (6/23)

SITUATION WANTED: INTEGRATED CREATIVE DIRECTOR in NYC seeking a full time position. Conceptual, strategic and highly accomplished with Key Art, ProMax/BDA, and MARK awards. Contact: [email protected] (6/23)

SITUATION WANTED: Television pro looking for TRAFFIC/OPERATIONS MANAGER/TRAINER/ANALYST position. Over 10 years broadcast exp. [email protected] (6/22)

SITUATION WANTED: I’ve developed a reality TV show based on the life of a homeless Georgia Tech graduate MENSA member working for the Regular Guys morning radio show out of Atlanta. Studio assistance wanted. [email protected] (6/22)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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