Tuesday, June 14th, 2011


LIVE two-hour event tonight on wetv.com!

Watch the season finale of Braxton Family Values tonight at 9pm | 8c
followed by the Braxton Family Reunion
hosted by Wendy Williams at 10pm | 9c
and find out what the sisters think!

Follow and join the live conversation at wetv.com

  Cyn opsis: DIGITAL

Good morning, it’s Tuesday, June 14, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

The social networking freight train Facebook may finally be slowing its furious pace of growth, at least in the U.S. and Canada. An analysis of user and traffic data by research and marketing group Inside Facebook (based on data Facebook provides for users of its advertising tool) noted that the social media giant gained 11.8 million new users globally in May (down from 13.9 million in April,) after adding at least 20 million new users for the 12 previous months. Facebook lost nearly 6 million U.S. users in May bringing its total to 149.4 million U.S. users, and also posted losses in the UK, Canada, Norway and Russia. Meanwhile, speculation is swirling about why Apple chose to integrate its iOS5 mobile operating system so closely with Twitter and but decided to leave Facebook out. (Users will be able to Tweet photos directly from the user interface and tweet from YouTube, Safari and Maps.) A rivalry of sorts as sprung up between the two companies, with Apple also choosing not to integrate its iTunes-based Ping social network with Facebook.


Turner-managed Nascar.com is launching its first social game to drive viewers to its Nascar coverage, to be featured within the popular Car Town Facebook app (which counts over 8 million monthly active users.) Nascar Pro Championship, sponsored by Sprint, will enable users to compete against their friends in sponsored races, challenges and other activities that will earn them virtual rewards. Popularity rankings will allow players to keep up with their friends and invite others to be their virtual fans. Race winners will accumulate prizes to add to their Car Town garage.


As U.S.-based Pandora prepares for its IPO on Wednesday, UK-based music streaming service Spotify has signed a distribution deal with Universal Music Group and is getting ready to finally launch in the U.S. in early July, according to a WSJ report. Spotify has reportedly already struck licensing deals with EMI and Sony, and is currently in advanced talks with Warner Music – the last of the major music labels to sign with the service. Spotify offers both a free and a subscription-based ad supported service to stream music to computers and mobile devices.
The S.I. Newhouse School of Public Communications at Syracuse University has partnered with celebrity-themed e-card purveyor StarGreetz to welcome its incoming 2011 freshman class with personalized welcome videos from high-profile alumni including MSNBC anchor Contessa Brewer (’96) and foursquare co-founder Dennis Crowley (’98).
A group of Writers Guild of America, East members will appear before the Senate Judiciary Committee this afternoon to discuss issues such as net neutrality, digital distribution and online piracy. Panelists will include current WGAE President Michael Winship, Diorama founder Thom Woodley and Law & Order and Cold Case writer Gina Gionfriddo.


Google acknowledged that it has agreed to acquire display advertising start-up Admeld in an attempt to improve its ad buying tools and optimization services. Pending regulatory approval, Admeld will conceivably be incorporated into Google’s DoubleClick Ad Exchange but it will also continue to work with third party networks and exchanges, such as Yahoo’s Right Media, OpenX, DoubleClick Ad Exchange, ContextWeb, AdBrite and AppNexus.


This year’s Cable Show, officially kicking off today, seems to be all about helping cable operators to combat the Over-the-Top threat:
Motorola Mobility
has come up with a new technology to help operators securely stream content from subscribers’ set tops to other mobile devices including smartphones and tablets, including live TV, VOD, games and web-based content. Dubbed the “Medios Xperience” platform, the solution includes a sophisticated user interface that allows users to stream TV shows and movies to multiple devices, access the latest news and gossip about their favorite shows, check into social networking sites or access personalized recommendations and a Netflix-like queue. A companion device can be used to both supplement operator’s current electronic programming guide and watch actual content. The platform will also contain a software development kit (SDK) to enable MSOs to come up with their own apps for customers.
Motorola Mobility also announced that its IP Rights Management-Home Network (IPRM-HN) technology (deployed in the Televation – see below) has been approved by the Digital Transmission Licensing Administrator (DTLA) as an officially sanctioned “output and recording technology” for Digital Transmission Content Protection (DTCP). The technology also has been certified by CableLabs.
Comcast’s white label video management company thePlatform has teamed with Alcatel-Lucent to roll out its own multiscreen video platform that supports the delivery of authorized live scheduled TV, VOD and “TV everywhere” services to a variety of screens. The solution consists of a cloud-based metadata and rights management system, a multi-screen content delivery network and a suite of subscriber applications that support video playback on a PC, tablet or mobile device.
Avail-TVN‘s TV Everywhere solution is dubbed AnyView, built to deliver live TV and VOD content to broadband-connected devices including PCs, Macs, tablets and smartphones. The system, trials of which will being in the U.S. next month, adopts adaptive bitrate technology to insure quality streaming and offers a rights management engine to control access to content based on a variety of business rules including device attributes, content format, geo-location and subscriber tier of service.


So far video-on-demand services have helped pay TV operators in the U.S. and Europe generate significant extra revenue – the North American VOD market generated $1.98 billion in revenues and the European VOD market totaled $1.11 billion in 2010 – but emerging markets are positioned to follow suit in the coming years, according to a new IMS Research report. The study forecasts that by 2016, North America will continue to lead the market with 33.1% share of world VOD revenues, followed by Western Europe with 30.5% share and Asia Pacific with 25.7% share. The five largest country markets, in terms of VOD revenues in 2016, will consist of the US, Japan, Canada, the UK and South Korea, with the US accounting for over a quarter of the market.


has launched a pair of new set-tops at the Cable Show in an attempt to attract more MSO partnerships. The quad-tuner “Premiere Q” DVR will support VOD and PPV and offer the ability to record 4 programs at once. It will also support the Multimedia over Coax Alliance (MoCA), a standard to stream internet content when connected to the web. The Spartan-looking Tivo Preview box, Tivo’s first non-DVR set-top offered to cable operators, is streaming-only device for users who want to enjoy the Tivo interface and web-based content without saving shows to a hard drive.
Tivo also unveiled some updates to its companion iPad app tailored for cable operators. The new version automatically adds the operator’s VOD menu into the search and browse features and automatically detects and integrates the operator’s branding, linear programming and VOD catalog when connected to a TiVo box provided by the operator.
The Motorola Televation, developed with Comcast, is a new SlingBox-style device for the cable industry that allows cable customers to pipe live TV to connected devices anywhere within range of their home network. Equipped with a 1GHz tuner, a CableCard and a transcoder, the device plugs into your router to transmit programming to any internet-enabled device
Toshiba began taking pre-orders for the 10″-screen Thrive Tablet, expected to ship by the end of June. The Wi-Fi-only tablet runs on Andriod’s Honeycomb operating system and features a 1280×800 LED display, two cameras, a replaceable battery and multiple inputs/outputs including USB 2.0 and HDMI. The tablet’s prices range from $430 for 8GB of storage to $580 for the 32 GB model.
BBC Worldwide has expanded its free BBC news app to Android devices around the world. The iPhone/iPad version has been downloaded over 3 million times outside of the UK since launching in April 2010.


Peter Bocian, Chief Administrative Officer of Hewlett-Packard, is stepping down along with Randy Mott, Chief Information Officer, effective immediately. Peter’s position will be eliminated but a replacement will be sought for Randy. The company also announced that Ann Livermore, EVP of HP’s Enterprise Business, is also stepping down but she has been elected to the HP Board of Directors. She will remain with the division until a replacement is found.
Michael Hogan
, former Executive Digital Editor of Vanity Fair, has been named Executive Features Editor of AOL Huffington Post Media Group and Editor-in-Chief of Moviefone and AOL TV. He reports to Arianna Huffington, President and Editor-in-Chief of the newly formed AOL Huffington Post Media Group.
Former Ad Age CMO Strategy editor Jennifer Rooney was named Editor of the Forbes CMO Network on Forbes.com, reporting Chief Product Officer Lewis D’Vorkin.
Kids internet start-up Everloop has tapped former Disney SVP of Worldwide Cross-Channel New Product Strategies and Development, Sandy Barger, to take the post of CMO. Former AOL executive Tobin Trevarthen also joins Everloop as VP/Business Development.
Greg McAllister, formerly Director of Sales at AOL’s ADTECH, has joined FreeWheel as Sales Director, based in company’s San Mateo, CA office.
Kevin Gannon and Matthew Jamison have both joined the New York office of TidalTV as Directors of Platform Sales.  They will report to Steven Sackey, VP of National Sales.


Classified Ads in our Daily Publications provide you with
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THE RIGHT ENVIRONMENT:  The #1 TV & Entertainment source for classifieds – a major resource for job seekers (and non-seekers!)
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IMPACT: Job Ads in Cynopsis get responses and results!

To begin your search for the most qualified candidate or employment opportunity,
Contact Trish Pihonak – [email protected], 203.381.9096


Ubiquitous internet communications platform Skype, which just agreed to be acquired by Microsoft, has partnered with America’s largest cable operator to bring its video chat service to subscribers’ television sets. Skype video calling is slowly being rolled out on various over-the-top platforms such as Samsung’s Internet@TV, but this integration with Comcast could grow the home video chat market by leaps and bounds overnight. The service does not require both parties to have the TV hookup; Comcast subscribers will be able to make and receive video calls from computers, smartphones and tablets. They will, of course, need a video camera, an adaptor box and special remote to utilize the service (which will be available for rent from the MSO if they don’t have their own). The companies will begin testing the service later this year and have yet to announce any pricing.

Later – Wayne
 Wayne Karrfalt for Cynopsis Digital

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .

JOB OPENING: VP, DIG SALES/NYC: First Social TV Network on a cable ntwrk.Resp for dvlpng/mngng digital & mobile ad sales bus for integrated online platform for independent, nat’l cable ntwrk. Resume: [email protected] (6/21)

JOB OPENING: SR BRAND ACCT EXEC/NYC: First Social TV Network on a cable ntwrk Resp for mngng & upselling to a book of business consisting of agency & mktr accounts. Resume: [email protected] (6/21)

JOB OPENING: DIR PRINT PRODUCTION/NY: Mge print prod, workflow & premium/retouching staff. Point person for internal requests & print vendors
https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=100837 (6/21)

JOB OPENING: AD SALES/DIGITAL MKTG MGR/BrightLine/NYC: Interactive TV company seeks mgr with 5+ years exp to lead creative team, and launch cutting edge iTV campaigns for Top 100 TV clients. Res to [email protected] (6/18)

JOB OPENING: ACCT EXEC, MEDIA SOFTWARE SALES/INVISION, Inc/NY: Highly motivated. Sell DealMaker Ad Sales & Traffic software to the brdcst and cable network mkt. Media advrtsng ind exp req’d. [email protected] (6/18)

JOB OPENING: ACCT EXEC, DIG. SOFTWARE SALES/INVISION, Inc/NY: seeking highly motivated sales acct exec to sell DealMaker Digital Ad Sales sftwr to dig. publishers. Interactive media advrtsng ind exp req’d. [email protected] (6/18)

JOB OPENING: SHOWRUNNER/TECH EVENT PROJECT/NY: Must have experience w/high end live event projects & tech material. Think: wipeout meets myth busters. [email protected] (6/18)

JOB OPENING: SR RSRCH ANALY/Comedy Central/Spike TV: BS/BA pref; 2+yrs rel exp. Prof w/Nielsen (MultiTrak,NPower/Aud Watch,Mkt Breaks, AdViews). Exp using:(MRI, Forrester, Roper, JD Power)OE/M/F/D/AAP www.mtvnetworkscareers.com (6/18)

JOB OPENING: DIR, STRATEGIC RESEARCH/NY: Provide in depth analysis of TV landscape(broadcast cable & alternative platforms) focus on issues impacting media business. 7+ yr exp. http://www.nbcunicareers.com/search_nbc/ job#2017BR (6/18)

JOB OPENING: VP AD SALES FIN OPS/AMC/NY: Oversee budgets/forecasts/plnning for Ad Sales depts. of AMC/IFC/WE.Needs 10+ yrs industry/financial analysis exp, TM1. MBA a +. Resume to [email protected] (6/17)

JOB OPENING: NETWORK MEDIA NEGOTIATOR/DALLAS, TX: 5+ yrs. exp. network/cable, scatter/upfront, strong rep relationships, collaborative, innovative thinker, cross-platform/emerging tech/digital a plus. [email protected] (6/17)

JOB OPENING: DIG. DND MGR/ HBO/NY: 5 yrs ent and/or digital media exp. MBA pref’d. Strategic thinker. Exceptional interpersonal, orgnzt’l, presentation/comm skills. Resumes: http://bit.ly/kUceMk (6/17)

JOB OPENING: DIGITAL SALES PLANNER/CHICAGO/NBC Universal : Must be able to work directly w/clients, sales account execs & ad operations. Visit www.nbcunicareers.com (#1905BR) (6/16)

JOB OPENING: DIRECTOR, CREATIVE DEVELOPMENT RESEARCH/MTV/NYC: 5-7 yrs hands on exp. in TV research; Pilot testing and pilot-optimization exp.(including scripted) a must; B.A req. EOE/M/F/D/AAP apply www.mtvnetworkscareers.com (6/16) 

JOB OPENING: DIGITAL AE/A & E NETWORKS/NY:  Sell A&E Networks suite of digital ad opportunities within assigned territory to agencies & clients https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=100522 (6/16)

JOB OPENING: ACCT EXECUTIVE/TV Guide.com/Chicago: AE w/ 2+ yrs digital ad sales exp a must. Consumer exp preferred. Competitive salary commensurate w/ exp & excellent benefits prgm. [email protected] (6/16)

JOB OPENING: SALES ASST/CT:  BA/BS deg, 1-2 yrs support exp; strong writ/comm skills, efficiency, multi-tasking, attention to detail, exp w/ sales presentations, MS Off, travel arrngmnts & scheduling all a must.  [email protected]  (6/15)

JOB OPENING: DIR, DIGITAL RSRCH/AETN/NY:Direct Dig Rsch initiatives for AETN Strategic Insights. Expert online quant rsch; knwlg of comScore, Nielsen Online, Omniture prefd. 8+ yrs exp, pref Ad Sales. www.aetn.com/careers.html (6/15)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: Digital Media Intern/ Digital Media Management: Good understanding of digital and social space. Assisting Digital Managers working across sites and pages for high profile individuals. Strong attention to detail. [email protected] (6/17)

SUMMER INTERNSHIP CREDITS ONLY: Spanish-Language Television Network/NYC Sales Department, learn marketing and all ad sales functions. Marketing/Advertising Major ([email protected])  (6/15)

SUMMER INTERNSHIP CREDITS ONLY: Media firm/Beijing: 20 hrs wkly. Unique/exciting media internship overseas. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected] (put “Beijing” in subject).  (6/15)

SUMMER INTERNSHIP CREDITS ONLY: Entertainment firm/NYC: 15-25 hrs wkly. Fluent read/write Chinese reqd. Fluent read/write English reqd. Apply: [email protected] (put “Internship” in subject).  (6/15)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: LA. Experienced sales, biz development pro seeking position in educational / home media. Solid resume and excellent references. email: [email protected] (6/21)

SITUATION WANTED: ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting/Cable & Digital.Seeking a FT/PT or Temp-to-Perm position: [email protected] (6/18)

SITUATION WANTED: SALES MANAGEMENT LEADER: Available to grow revenue, build winning teams, improve sales performance. 15+ yrs of Local/Nat’l stn & rep exp. Details: www.LinkedIn.com/in/timothybjones Contact: [email protected] (6/17)

SITUATION WANTED: I’ve written a 1-hour dramedy entitled, Tree House, which is loosely based on my life story. It’s a contemporary, edgy, multiplatform show. I’m looking for studio executive assistance. [email protected] (6/17)

SITUATION WANTED:SENIOR. WRITER/EDITOR16 yrs Brdcst exec can develop your pitch + script. Credits inc. DeGrassi, DaVinci, Dragon Boys. Exp w/ convergence models 8500+ scripts! [email protected] (6/17)

SITUATION WANTED:Hardworking, dedicated NY based Producer/Editor seeking a production related position in TV or film, 14 years of experience in field & studio production. . Contact: Craig at [email protected] (6/17)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER/NYC: Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (6/17)

SITUATION WANTED: I recently relocated to LA and looking for FT work in ANY Media/Communications/TV Production/Asst related fields. 5+ yrs experience in my field. Very loyal and dedicated! Please contact: [email protected] (6/16)

SITUATION WANTED: AP/ WRITER with producing, writing, casting, researching experience.  Organized team-player for reality and scripted formats. Self-starter and out-of-the-box thinker ready for next challenge. [email protected] (6/16)

SITUATION WANTED:  CREATIVE PROJECT MGR/DESIGNER in LA looking for freelance/consulting work. I have an outstanding track record working with brands & successfully dvlpng them in the mobile & online space. Contact: [email protected] (6/16)

SITUATION WANTED:  I’ve written a 1-hour dramedy entitled, Tree House, which is loosely based on my life story. It’s, “It’s a contemporary, edgy, multiplatform show “. I’m looking for studio executive assistance. [email protected]  (6/15)

SITUATION WANTED:  SENIOR COPY DIRECTOR/EDITOR – clever, award-winning writer/editor seeks staff position. Strong entertainment background. Experienced in print, radio, on-air and interactive. Email [email protected]  (6/15)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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