A CYNOPSIS MESSAGE FROM ABC FAMILY

Cynopsis: DIGITAL
07.30.13

Good morning. It’s Tuesday, July 30, 2013, and this is your first early morning digital briefing.

TotallyHer Media makes no bones about its target audience. The company turns out a number of websites — Momtastic.com, theFashionSpot.com, and TeenSpot.com — focused on giving women the content they want. And today marks the launch of a new site, TotallyHer.com, that serves as a “front door” of sorts for visitors, giving them that content by using the company’s TotallyHerINsite technology, which tracks what content is trending and is most suited for consumers, based on their prior online behavior. Brian Fitzgerald, president and cofounder of Evolve Media, the owner of TotallyHer, tells Cynopsis exclusively that the company is witnessing consumers returning directly to TotallyHer.com in beta after they come to the site from other sources. “As more and more consumers pass through TotallyHer.com, partake in that content experience, we are seeing a higher percentage (8%)of them come back to us through direct navigation,” says Fitzgerald. While the content changes depending on each visitor, Fitzgerald does note that he sees a difference in what material most attracts women: “There seems to be more interest in trending topics and ‘winning’ water-cooler conversations on the male side,” he told Cynopsis. “It’s less about hot timely topics on the female side.”

A CYNOPSIS MESSAGE FROM EVOLVE MEDIA

NBC News and MSNBC viewers will soon be seeing a new source of digital video and reports: GlobalPost. The international news website has made a deal with the networks to provide access to its 13 full-time senior correspondents and its network of freelance journalists throughout the world as well as its content, including digital video. This new content can be used across the organization’s digital platforms, such as NBCNews.com as well as on the actual on-air network. GlobalPost won’t have access to NBC-commissioned reports.
In Other Words: NBC viewers will have access to more content from across the globe and GlobalPost visitors won’t get to see old Joe Scarborough clips.

California-based streaming-video service PPTV is about to get an influx of cash, according to Sina Tech. The site reports that Chinese ecommerce behemoth Alibaba is close to purchasing a stake in the company. Both Alibaba and PPTV share Softbank as an investor. Alibaba recently announced that it would partner with Cisco as well as some Chinese manufacturers to make smart TVs as well as set-top boxes.

Wake the kids and call the neighbors. The Girls are coming in less than week. HBO has announced that the full second season of Girls will be released digitally on Monday, August 5, one week before the Blue-ray with HBO Select and DVD versions hit the street. The digital release will be available on all platforms, including iTunes, Amazon, and Vudu.

Streaming deals with Netflix and Amazon are part of how CBS sees broadcast television networks making money. The network’s corporate chief exec, Leslie Moonves, told the Television Critics Association on Monday that such a deal has helped make its Under the Dome series a summer hit. Amazon has the rights to stream the show four days after episodes air. The show posted a whopping 13.53 million viewers for its June 24 premiere and added six and a half million viewers to the number in the next seven days, thanks to DVR, on-demand, and online viewing. CBS, of course, was trying to work out a deal with Time Warner Cable Monday to keep its content on the air in New York, L.A., Dallas, and elsewhere. According to the Wall Street Journal, Moonves is also expecting a healthy streaming audience for the upcoming CBS show Hostages, which will come from Jerry Bruckheimer’s TV studio. It isn’t clear yet whether the show will be available through Netflix or Amazon. “We are still open to any way of doing business as long as we can put good shows on and make a profit,” Moonves told the critics, the Journal reports.

The Directors Guild has announced that digitally distributed series are eligible to compete against conventional programs for its awards in drama and comedy series, miniseries, documentary, reality and children’s programming, as well as in the newly created variety, talk, news or sports, and specials categories. In a blow to soaps, daytime dramas will now compete against their primetime counterparts. Awards will be handed out on Saturday, January 25.
In Other Words: Just as Netflix’s House of Cards and Arrested Development recently changed the game for Emmy voters by capturing nominations without ever appearing on broadcast television, watch for the paradigm to begin to shift when these nominations are handed out. Digital-only is the new black.

MTV‘s Catfish reeled in more tweets than any other show last week, according to Nielsen‘s SocialGuide, with a whopping 511,226 on Tuesday, July 23. VH1‘s Love 7 Hip Hop: Atlanta was a close second, with 504,301.

TiVo Research and Analytics has it that those watching Netflix aren’t giving up on traditional networks. New research from the company has it that there’s “no significant difference” in how much time is spent watching the 28 most-watched networks between those who subscribe to Netflix and those who don’t. TRA collected data from 9,956 TiVo subscribers in May and found that 57% of them subscribed to Netflix and 50% of them subscribed to Amazon Prime. Only 18% are subscribers of Hulu Plus. A digital-TV-loving 8% actually subscribe to all three. Other facts unearthed in the research include the following:
* 18% of those surveyed had watched Netflix’s House of Cards
* Households that reported viewing House of Cards, watched 85% more HBO than non-Netflix households
* Netflix households viewed Showtime’s Homeland 26 percent more than those who didn’t use Netflix.
In Other Words: Broadcast TV execs shouldn’t be quaking in their boots so much that digital is going to completely steal their audience. People love their screens and will continue to watch them as long as the content is strong enough.

ESPN ruled the mobile-digital roost in June. The sports giant reports that 16.8 million exclusively used ESPN digital on smartphones and tablets during the month. It had 51.7 million unique visitors who made 597.9 million visits. That’s one third of all sports category usage across digital for the month. There were 276 million video clips viewed; 74% of them were viewed on computers while 15% were watched on mobile devices and 9% on YouTube. Meanwhile, 3.1 billion alerts were sent out to fans. That’s 86% higher from a year ago. Consumers averaged 88.6 minutes spent with ESPN digital products.

A CYNOPSIS MESSAGE

The recession proved to be a very difficult time for U.S. automakers, forcing them to retrench, redesign, and rethink how they reached their audiences. The market for new cars is on the mend and automakers are now also using digital videos and social media campaigns to reach potential customers, according to the Detroit News. Most of the major automakers, if not all, are spending more cash on digital advertising than they used to. Automotive advertising on the Internet grew to $4.39 billion last year, an increase from the $3.49 billion spent in 2011, according to the Interactive Advertising Bureau. Digital provides access to both younger as well as more affluent customers, and digital video for mobile and tablets is one of the main conduits of information being used. At Chevrolet, 30% of the company’s website traffic comes through mobile and tablet devices. American Honda Motor Co.’s Acura has even used its marketing dollars to sponsor Jerry Seinfeld’s web series Comedians in Cars Getting Coffee. And why not? According to the J.D. Power Autoshopper study in October 2012, 79 percent of new-car shoppers use the Internet to research vehicles.

California-based video advertising platform Adap.tv has partnered with the largest broadcaster in the Irish Republic, RTE. The broadcaster will offer its digital video inventory to select advertisers via a private marketplace, which will allow it to achieve an advertising fill rate of nearly 100%. Trading programmatically has allowed RTE to develop new geographical markets without opening additional sales offices. Irish expatriates have been seeking Irish-generated TV shows, and this deal helps RTE provide that content and fill the surround advertising spots as well.

Is your social media strategy up to par? Learn from the best! Join us on Aug. 14 in NY at the Cynopsis Sports Business Summit for our social media panel featuring Lockerdome’s Gabe Lozano, CSE’s John Mitchell, AEG’s Scott Carlis, Sports Illustrated’s Jim DeLorenzo and Michael Spirito from YES Network. The session will be moderated by Bloomberg’s Rob Shaw. Register at http://www.cynopsissportssummit.com

International soccer has had plenty of issues with racism over the years so the anti-racism group Kick It Out has created an app to help fans and players report racist or homophobic abuse, anonymously if need be. The info will go to the organization, which will then press the local authorities as well as the police to take action. In the last year, some players said they had reported incidents but never knew what the outcome was. Kick It Out will be sure to inform them of any action that takes place due to their complaint.

Hearst Magazines continues to make moves on the digital front. The company announced Monday that Todd R. Haskell has been appointed to the new role of senior vice president, chief revenue officer, Hearst Magazines Digital Media. He’ll start his new gig on Sept. 3. Haskell is coming over from NYTimes.com, where he has been group vice president, advertising since 2007… Online video technology company Genesis Media has named Lulu Phongmany to the new role of vice president, business and publisher development. Phongmany previously worked with NBC Universal, where she served as director of business development and headed up iVillage.com’s brand licensing business… Emmy Award-winning digital animation and visual design company Pixeldust Studios has named Julie Fischer as its new senior visual effects producer. Fischer has previously worked with such visual effect and post-production companies as Framestore, Digital Domain, Rhythm & Hues, and the Disney-owned Dream Quest Images.

Comcast Wholesale’s HITS, which helps cable systems in smaller markets go digital, is expanding its MPEG-2 satellite-based content distribution platform. With that expansion comes the launch of 10 new HD networks in the third quarter as well as three new standard-definition channels. The 10 high-definition channels will include Bio HD, Bravo HD, CNBC HD+, DIY Network HD, E! HD, Hub HD, Investigation Discovery HD, MSNBC HD, Nat Geo Wild HD, and, if that weren’t enough, OWN HD. The SD channels will include Fuel TV, Nick2, and MSG National.

A CYNOPSIS MESSAGE

Toshiba and Intel are teaming up to sponsor a web series that will have you doing a double take at everybody you’ve ever known with a mustache. The Power Inside launches on August 15,and stars actor Harvey Keitel along with actress Analeigh Tipton, who is most famous for finishing third in the 11th season of America’s Next Top Model. Mustaches play a prominent role in the zombie comedy as the truth is revealed that the facial hair isn’t actually hair but the way aliens go about possessing the spirits of humans. Viewers can show their alliance to the good guys and bad guys by posting to the Facebook page of series producer Inside Films. Beware the ‘stache!

A CYNOPSIS MESSAGE

Expert Speakers:
Daisy Kline: VP, Marketing & Brand Management [Scholastic]
Pete Yoder: VP, U.S. Consumer Products [Cartoon Network Enterprises]
Melissa Segal: SVP, Global Consumer Products [The Jim Henson Company & American Greetings Properties]

See you tomorrow,
Mark Miller 
07.30.13

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