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Cynopsis: DIGITAL
7/24/07
Good Morning, it’s Tuesday, July 24, 2007 and this is your first early morning digital briefing.
A total of 39 questions from nearly 3,000 videos submitted on YouTube were put to candidates during the Democratic presidential debates televised on CNN last night. The questions, vetted by CNN editors, ran the gamut from the politically specific (Iraq topped the list) to the personally curious. The format seemed to lend a little more honesty to the answers, as the candidates struggled to speak to the digital generation in a their own language. YouTube’s video responses were as interesting as the carefully measured responses. One woman made an excellent criticism that each candidate wasn’t allowed to respond to each question, unfairly skewing the outcome.
~ MULTIPLATFORM CONTENT NEWS ~
Reports of online piracy and plot spoiling didn’t prevent Harry Potter and the Deathly Hallows from selling more than 8.3 million copies during the first 24 hours the new book’s release in the U.S. The record number amounted to 300,000 copies an hour or more than 50,000 copies per minute! Meanwhile falling box office receipts of the latest Harry Potter film Order of the Phoenix, down to second place at $32.2 million, were blamed on the fact that fans were holed up reading all weekend. Surely they’ll be done with the book by next weekend …
Lifetime and RealNetworks formed a partnership to produce a new series of downloadable casual games. Lifetime Presents, which will debut later this summer, will be embedded with ads and promos of Lifetime shows. Casual gaming is dominated by women, according to a report released last week by the Casual Games Association, with adult females consisting of up to 74% of online users. Real has doubled its ad-enabled game portfolio from 12 to 24 games over the past six months, serving up more than 9 million ad-enabled downloads in the past year.
National Geographic Channel launched a campaign today offering an embeddable “How Taboo Are You?” widget featuring video outtakes of taboo rituals from the Taboo series returning August 5 at 9 pm ET/PT. The contest gives viewers the opportunity to choose which taboo ritual they would undertake. Upon making their selection, users will find out if more people agreed or disagreed with their selection.
A&E and History Channel launched MobiTV versions of their channels, available to 3G customers of AT&T Wireless, Sprint and other carriers. MobiTV also carries The History Channel espanol on its Spanish language mobile TV service and offers A&E, The History Channel, The Biography Channel, Crime & Television Network, Military History Channel and History International on its broadband TV service.
TV Guide will be covering this week’s Comic-Con convention in San Diego with an on site blog, breaking news scoops, a series of panels moderated by TV Guide editors and a one hour special Comi-Con: Sci Fi Unleashed, scheduled to air on TV Guide Network on August 5 at 8 pm ET/PT and 7 pm CT.
Oxygen and Artificial Life teamed up to launch a 3G Bad Girls Club mobile game to launch in late August. Players can create avatars based on actual Bad Girls season one characters and star in their own virtual reality show. The game will be available for download for $3.99 at the show’s web site and via botme.com. Oxygen also announced a new promotion with LCD TV manufacturer Westinghouse Digital called Girls Gone Wired, including giveaways, tech vignettes and consultations with a tech guru.
Like McDonald’s, Music Choice can now claim more than a billion orders of its on demand music offering since its launch in November of 2004, according to data provided by Rentrack. Music Choice On Demand currently reaches 104 markets in the U.S., adding Mediacom Communications in a deal announced yesterday. The service generated 54 million views from 4 million set-tops in June.
WWE On Demand will treat customers to a free month of its SVOD service in September to promote WWE’s Biggest Fan contest co-sponsored by Comcast’s Ziddio.com and participating cable affiliates.
Manga and anime distributor TokyoPop premiered four new online shows exclusively via a branded MySpace page, based on manga series I Luv Halloween, A Midnight Opera, Bizenghast and Riding Shotgun. The series features digital animation from digital effects company Menfond Electronic Art (The Nightmare Before Christmas.)
Animal Planet‘s Petfinder.com created an online “Disaster Preparedness Kit” to help families protect themselves and their pets from natural disasters. Petfinder.com provides a searchable database of animals that need homes, connecting with over 10,000 animal shelters across the U.S., Canada and Mexico.
~ INNOVATORS & START-UPS ~
High school sports site Takkle.com secured additional financing from Sports Illustrated and The New York Investment Fund. The announcement follows a partnership with SI.com that allows SI users to access Takkle content. Takkle also powers SI’s Faces in the Crowd feature.
Video search engine blinkx has logged on more than 14 million hours of searchable content through more than 200 media partnerships, including new deals with RealNetworks, Lycos and Ask.com.
Social network aggregator MyLifeBrand launched a new video platform MyLifeTV, enabling users to organize, share and soon upload videos based on community interests. Initial channels include A3TV (“The Nightlife Network”), Adventure Online and a music video channel powered by Brightcove. Revver will enable uploading, hosting and ad serving of user generated video.
~ TECHNOLOGY DEALS, MERGERS AND SKIRMISHES ~
MySpace founder Brad Greenspan sent out another one of his open letters, this one to Dow Jones shareholders as the Bancroft family considers Rupert Murdoch’s $5 billion offer for the company. He says the creation of a Dow Jones cable channel and a subscription-free WSJVideo web site will push the stock price up to $100 a share. The valuation is based on assumptions of 10 billion views a year and a $30/CPM ad rate.
Responding to Blockbuster’s aggressive pricing moves, Netflix is lowering the price of its most popular movie rental plans by $1 per month. Three DVD rentals at a time will now cost $16.99 while two will drop to $8.99.
Speaking of pricing, Sirius and XM satellite radio companies said they would offer a la carte pricing options with packages starting as low as $6.99 if the government approved their merger. Users could choose from a package of 50 radio channels for $6.99/month, almost half of the current standard rate of $12.95/month.
RCN Corp. and Disney-ABC Television Group struck a multi-year deal to provide ABC, Disney and ESPN programming to RCN customers on a variety of platforms. RCN will carry VOD content from Disney Channel, ABC Family, ESPN and ABC News. RCN high speed internet customers will gain access to the ABC News Now broadband service and the premium ESPN360.com service. The deal also includes carriage of ESPN2HD on RCN’s basic HD tier.
~ DIGITAL ADVERTISING ~
Pay-per-click fraud figures increased by rate of 15.8% for Q2 2007, according to a report released by Austin-based Click Forensics. The average click fraud rate of PPC ads appearing on search engine networks such as Google AdSense and Yahoo’s Publisher Network was 25.6%, up from 21.9 percent during the first quarter of this year. Google and Yahoo have long claimed that Click Forensics inflates its numbers to gain more business from advertisers.
Search engine companies are moving to update their data retention policies amidst concerns by the EU and others they are holding onto personal search data for too long. Microsoft announced plans to remove IP addresses and other info after 18 months as a default setting. Ask.com said it would not retain users’ search history if so requested.
~ TRENDS, RESEARCH, ETC. ~
Consumers are woefully unprepared for the upcoming digital transition in 2009, according to Horowitz Associates‘ annual State of Digital and Interactive Television study, with only 2% of those surveyed claiming to be ready for the switch. Sixty percent said they were unsure how the transition would affect them personally and 67% could not think of how they would benefit from the digital mandate.
~ EXECUTIVE MOVES ~
IFC named Jennifer Caserta to EVP/Marketing, Communications, Scheduling & Alternative Platforms, moving over from EVP and GM of fuse. She will oversee marketing, branding, scheduling and events of the upcoming IFC Free Film tour, all of IFC’s web properties and on demand efforts as well as all upcoming emerging platform efforts. She reports to Evan Shapiro, EVP & GM of IFC.
Stardoll named MTVN interactive sales veteran Glenn Ginsburg to the post of SVP/Ad Sales. Glenn will oversee global ad sales strategy, establishing operations in both New York and Los Angeles. Before joining Stardoll, he worked on multiplatform initiatives for comedycentral.com, jokes.com, SouthParkStudios.com and AtomFilms.com.
~ WEBSITE OF THE DAY ~
Practicing safe S#x online has gotten more interesting. Modeled after the infamous red light district in Amsterdam, RedlightCenter.com is an adults only, no-holds barred version of Second Life facilitating public and private chat, virtual pick ups and all sorts of other salacious activities. The site has more than 150,000 users and is growing at a rate of 40% per month, according to its parent company Utherverse.com. Just to show it’s not all about you-know-what, the site is hosting the first virtual reality film festival from August 9-11. Users can submit drama, comedy or documentary entries up to 20 minutes in length. Films will be judged by a panel of industry experts, and an audience choice award will be given as well.
Later — Wayne
Wayne Karrfalt for Cynopsis: Digitals
07.24.07
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Classifieds – Trish Pihonak- 203-926-9878 / [email protected]
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Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here
JOB OPENING: RES COORD/Cablevision NYC: 1 yr related exp in TV/Cable/Entertainment Industry. Support Res. dept in daily functions. Prof. in MS Office. Please visit www.cablevision.jobs and apply to req ID 3898BR (7/31)
JOB OPENING: REGIONAL MGR/Scripps Network/Affiliate Sales- NY: Dvlp MSO relations/ensure distribution for NE region/3+ yrs affiliate sales experience/BA equiv work exp/Apply at www.scrippsnetworks.com (7/31)
JOB OPENING: COMM. & DESIGN DIR at Eric Carle Studio in Northampton, Mass; liaise w/ (global licensing agency) Chorion NY & overseas on consumer products program. Manage approval of licensed merchandise worldwide. Est. strong comm. with licensees on approvals & product dev. Central hub for comm.. & coord. regarding licensing program for this beloved pub. brand. Send resume w/ sal. hist. & req. to [email protected] (7/31)
JOB OPENING: AFFILIATE DISTRIBUTION ASSISTANT/Hallmark Channel/NY: Key administrative position for NDS Dept. See full posting and apply at www.hallmarkchannel.com (7/31)
JOB OPENING: INTEGRATED SALES MGR/AETN/NY: Looking for your next creative opp? Have a solid undrstndng of ad sales/media/ratings/mktng? Enjoy writing/presenting to groups? Take next step in career! Apply: www.aetn.com/careers.html (7/31)
JOB OPENING: SR RESCH ANALYST-MTV Nets: 2-4 yrs exp in analytical role. Strong writing/presentation sk. Knwlge of TV and online metrics and systems. BA/BS in a related field. Apply www.mtvncareers.com EOE/M/F/D/AAP (7/31)
JOB OPENING: DIRECTOR, ACQUISITIONS & DEV/Rainbow/NYC: Initiate and oversee program acquisitions & co-productions. 3-5 yrs exp in acquisitions or programming for major TV network or production company. [email protected]. (7/31)
JOB OPENING: MKTG SPECIALIST/Bloomberg TV/NY: Opp for an exp’d mktng exec to lead the creation, mngmnt & execution of strategic integrated consumer & affil mktng prgrms. Candidates should have at least 5 yrs exp. www.bloomberg.com (7/31)
JOB OPENING: MEDIA DIRECTOR/GM Planworks/Chicago: 10 years min of media buying experience. National TV negotiation experience required. Exp in multicultural preferred. Apply at www.gmplanworks.com (7/31)
JOB OPENING: PR COORD/NFL Network/LA: Must have 3+ yrs of public/media relations exp. Strong writer and proven experience in the cable industry is a must. Excellent opportunity with great benefits. Send res to: [email protected] (7/31)
JOB OPENING: SALES COORDINATOR/BBC Mtn Gallry: Coord incoming footage reqs, billing, contracts, data entry CRM sys. 1 yr exp, dtl-oriented, multi-task, meet changing deadlines. Cllg degree req. CV: [email protected] (7/31)
JOB OPENING: AD SALES MKTG MGR/NY: Create sales proposals, execute added value, develop ad sales materials, premiums, events.3-5 years exp cable/bcast exp. Email res: [email protected]
JOB OPENING: JR. RESEARCH ANALYST/BET NY: Support busy Res. Dept. Strong analytical/computer/pres. skills, PPT and Excel. Knwldg Nielsen NPower, Marketbreaks, AdViews, MRI/Simmons, Email: [email protected] (7/31)
JOB OPENING: SALES COORD PER DIEM/CBS/NY: Sched & coord positioning of commercials. Update comm info in sales system. Ends Jan 08. Freq late Fridays. Exc comm & phone skills. MS Windows, Word and Excel. www.CBScareers.com . (7/31)
JOB OPENING: SR. RESEARCH ANALYST/Program Partners/Venice CA: Great opportunity! 1+yrs Rsrch & Nielsen. Ratings exp a must. Prior Studio Intern ok. Excel/Word/Outlook/PP critical. Work closely with sales. [email protected] (7/31)
JOB OPENING: RESEARCH ANALYST/Rainbow Media/NY: 2+ yrs cable & digital res exp. Support Interactive sales & mktg team w/data collection & analysis. Nielsen, MRI a +. Rez www.cablevision.jobs ref #3544BR (7/31)
JOB OPENING: RESEARCH MGR/iN DEMAND/NY, NY: Design, execute & analyze primary mkt research. Qualitative & quantitative + syndicated sources. Bachelors + 3-5 yrs exp all phases primary research. Apply at: [email protected] (7/28)
JOB OPENING: DIRECTOR PRODUCTION & OPERATIONS: Manage the day to day and future planning operational aspects of our 24-hour news products ABC News Now and ABCNEWS.com. Apply online at: www.disneycareers.com Req ID: 81848 (7/28)
JOB OPENING: NAT’L TV BUYING SPRVSR/Major NY advrtsng agency: 6+ yrs exp. Cable & net TV. Train/sprvs buyers. Exp added value & promotions. IAG exp a +. Calendar yr end upfront advtsr. Dev Agency POV’s [email protected] (7/27)
JOB OPENING: DIRECTOR, SLS RESEARCH & MARKETING/Fox/NY: Dvlp unique analyses & sls positioning; create TV sls materials & cross platform content extensions; 10+yrs ad/media research; Nielsen syst; strong comm; www.foxcareers.com (7/27)
JOB OPENING: DIR DIGITAL MEDIA MKTNG/A&E/NY: Mng development & implementation of digital media mktg plans in support of consumer mktg efforts on net sites. 5+ yrs exp in digital media/adv mgmnt. Apply: www.aetn.com/careers.html (7/27)
JOB OPENING: ON-AIR PRODUCER/WRITER/EDITOR/NYC: qubo seeks a talented, creative individual w/ 5+ years experience promo/mktg to children. Final Cut Pro. Eng/Span a plus. Send resume, salary requirements to jobs[at]qubo.com (7/27)
JOB OPENING: RECRUITER /NYC: Boutique executive search firm/media or recruiting experience req’d/motivated/excellent communication, research & computer skills/self-starter Apply: [email protected] (7/27)
JOB OPENING: SR PLANNING ANALYST VOD: PBS KIDS Sprout (Centennial, CO) seeks a planning analyst with a minimum of 3-5 years exp. in traffic or scheduling. Children’s programming exp. pref. www.comcast.com Req ID:50372 (7/27)
JOB OPENING: DIR PROD, ON-AIR PROMO/The History Channel/NY:Support activities in areas of budget & prod mgmnt, trafficking & procurement of graphics pkges. 5+yrs exp in prod mgmnt & creative plng. Apply: www.aetn.com/careers.html (7/27)
JOB OPENING: WEB PRODUCER/ NYC: Exp. with kids online media. Innovative and highly creative. Manage creative dev’t & production, establish specs, wireframes, budgets & schedules. Lead external team. Reply: [email protected] (7/26)
JOB OPENING: PLANNER, DIGITAL MEDIA & INTERACTIVE SOLUTIONS/GSN/NY: 1-3 yrs ad sales exp. BA/BS. Knwldg of MS Office, online advrtsng systems, mkt rsrch tools and media math skills. Res, cover letter & salary hist: [email protected] (7/26)
JOB OPENING: SALES PLANNER/Superstation WGN, NY: Build proposals, steward deals, and support AEs. Requires 2 yrs industry exp, proficient in Media Math/Excel/Word. Dealmaker/BMS/Transact a plus. Send resume to [email protected] (7/26)
JOB OPENING: PRODUCER /Weather Channel/ATL: Highly motivated ind for Climate/Environment prgrmng.Strong storytelling, creative writing/editing skills, 3-5 yrs. exp at nat’l level pref’d.Some travel. Apply: www.weather.com/careers (7/26)
JOB OPENING: COORD, ONLINE ADVERTISING/VERSUS -Stamford, CT: Coordinate all online advertising activities for versus.com. 3+ yrs experience req’d. For more info and to apply please visit www.versus.com EOE (7/26)
JOB OPENING: RSRCH STRATEGIST/Discovery Nets, Silver Spring, MD: Develop/execute rsrch plans for new media & Emerging Nets. 3-5 yrs media rsrch exp; Nielsen exp, advanced Excel & Powerpoint a +. Apply: www.discovery.com Req#5481 (7/26)
JOB OPENING: DIRECTOR, DIGITAL PRICING AND INVENTORY/MTV Networks/NY: 7+yrs exp in digital media and/or ad ops. Must be very analytical and strategic. Mgt exp req. EOE/M/F/D/AAP [email protected] or http://mtvncareers.com (7/26)
JOB OPENING: OPS MGR/Rainbow Media/NYC: Manage all post production activities including editing, encoding, & q.c. of programming for network, broadband and alt distribution. HD knowledge a plus. Resumes to [email protected] (7/25)
JOB OPENING: MARKETING DIRECTOR/Discovery Communications /Miami, FL: Direct brand mgmt; mktg strats, promotions, campaign budgets, media plans, staff mgmt. 7+ yrs Exp, Industry Exp a +, send Resume: [email protected] (7/25)
JOB OPENING: AD SALES OPS SUPV. – Discovery Communications/Miami, FL: 3+ yrs exp in network operations a must; previous mgmt. exp; analytical, effective communicator; bilingual ENG/SPAN. Send resume: [email protected] (7/25)
JOB OPENING: REGN’L ACCT DIR/Screenvision/Chicago: Dvlp/present/sell integrated in-theatre advrtsng & media prgrm campaigns to regn’l clients. 3+yrs selling media advrtsng exp. BA equiv work exp. Apply at www.screenvision.com (7/25)
JOB OPENING: RESEARCH DIR/Screenvision Cinema Net, NY: 8-10 yrs; Run sales resch, strong know of resch resources, Nielsen exp req, prim resch exp plus, TV bkgnd pref, Mgmt Exp req.Apply at www.screenvision.com (7/25)
JOB OPENING: ASSOC. MANAGER, AFFILIATE MARKETING & LOCAL AD SALES/NBC Universal/NJ: Must have BA & 2+ yrs TV Network Dist Sales & Mkting; Responsibility: Asst w/ promos & events. Apply: www.nbcunicareers.com #611217 (7/25)
JOB OPENING: SALES PLAN’R/AETN, CHICAGO: Create Plans, steward accts, designate ADUs&recaps, coord make goods&post analysis prep. 2yrs exp pln’g or buyer.Exc comm skills.Client service mindset. Apply: www.aetn.com/careers.html (7/25)
JOB OPENING: ACCOUNT EXECUTIVE/MEREDITH VIDEO SOLUTIONS NY: Direct contact client sales of the Better. TV and Parents TV products. More at www.meredith.com . Send resume to: [email protected] (7/25)
JOB OPENING: RES. STRATEGIST/Discovery Nets, NY: Min 5yrs Rsch exp. Proficiency in Nielsen systems req. Strong analytical/communication/computer/presentation skills. Estimate exp. a plus. Apply www.discovery.com/careers Position 5500 (7/25)
JOB OPENING: GROUP BUYING DIR/Spot TV-Active Int’l /Pearl River NY (15 miles NYC): 10 Exp+. in Supervising/Buying TV. Strong negotiating, operations & team bldg skills req’d. [email protected] 845-732-8943 (7/28)
JOB OPENING: SR. NEGOTIATOR/National Broadcast/Pearl River NY(15 miles NYC): Exp in all areas of Nat’l Broadcast placement. Strong analytical & presentation skills req’d. Resume: [email protected] or call 845 732-8943 (7/28)
SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .
SUMMER INTERNSHIP CREDITS ONLY: MARKETING & DISTRIBUTION INTERNSHIP at LA-based distribution company starting now. Great experience for film/tv, business, marketing majors. Cover letter & resume: [email protected] (7/31)
SUMMER INTERNSHIP CREDITS ONLY: Los Angeles Internet start up seeks intern. You will be responsible for every stage of the content development process from seeking, sourcing, proofing and publishing. [email protected] (7/27)
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …
SITUATION WANTED: Recent College Grad: TV Degree. In NYC looking for weekend PA jobs. Contact via email [email protected] (7/31)
SITUATION WANTED: NYC‘s PREMIERE ENTERTAINMENT LIFE COACH. Tired of working on other peoples’ projects, and not your own? Need to focus? Need a strategy? Call for a free consultation. 646-331-3143. www.theentertainmentcoach.com (7/31)
SITUATION WANTED: RESEARCH FREELANCER (3-4 days/wk, LA): 5+ yrs TV research exp, cable/broadcast/syndication. WRAP, Explorer, Npower, Simmons, StarTrak, Excel, PPT, Word. [email protected] (7/27)
SITUATION WANTED: 07 summa cum laude college grad, with internship experience in television production and public relations seeks a job at a television show or station. Please contact at [email protected] (7/27)
SITUATION WANTED: ENTRY LEVEL/CHI. Smart/creative college grad. exp. interning in TV programming/research, worker/quick learner/good attitude would open for all things Web site of work on net. [email protected] (7/25)
SITUATION WANTED: PRODUCER/WRITER/FIELD DIRECTOR. Reality; Entertainment; News; Magazine format; Excellent story teller. Three-time Emmy nom. LA based, willing to travel. [email protected] (7/25)
E-mail Trish Pihonak for rates and specs for Job Openings.
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