Tuesday, July 20th, 2010

Cynopsis: DIGITAL


Good morning, it’s Tuesday, July 20, 2010, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

This video streaming thing is really starting to catch on. Market leader Netflix is setting its sites on the foreign shores of Canada, planning to launch a Canadian movie and TV show streaming service “on a range of CE devices” later this fall. (Sign up to be notified of the launch at Netflix.ca.) Canadians will only have access to streaming titles, as the mail order service will not be offered. Meanwhile, Coinstar’s $1 DVD rental kiosk maker Redbox is working on launching its own video streaming service to help compete against Netflix, per Bloomberg. The offering, which would likely combine unlimited streaming with a package of monthly physical rentals, would help extract regular revenue from subscribers and help the company expand its catalog beyond the 200 or so titles that currently fit into its 24,000 DVD kiosks.


Viewing of professionally-produced TV online in China is booming and advertisers are starting to clamor to participate in the phenomenon, according to a trend piece in the NYTimes. U.S. – based producers are also finally rushing to license content, partly as a way to stem piracy. Shanghai-based iResearch projects advertising on internet TV and web video sites to reach $346 million this year in China, up from $83 million in 2008.
Starz says it will set a preview sampling record of 61 million+ potential video households with this Friday’s 10 pm sneak peak of the first 2 hours of the 8-hour epic “The Pillars of the Earth,” counting on air, on demand and online affiliate viewing opportunities. One of Oprah’s favorite Book Club selections, “Pillars” will also be previewed on Oprah.com (first hour only), in addition to full 2 hour previews on Fancast and Starz.com.
CBS Interactive’s TV.com site is hosting the fan-determined NOW Awards this Friday, July 23 at Petco Park in San Diego, to celebrate the most buzzed-about TV and entertainment moments. Comedian John Oliver is hosting.


Seattle-based casual game publisher Big Fish Games announced that it has received more than 1 billion total downloads since launching in 2002. Big Fish’s catalog includes over 2,500 games available for multiple channels, including PC, Mac, Facebook, iPhone, iPad and Nintendo DS.




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In an effort to standardize ad formats on mobile devices and smartphones, the IAB released the industry’s first benchmark for mobile ad formats, covering 7 major platforms including Android, Blackberry, iPad, iPhone/iPod Touch, Palm, Symbian and Windows Mobile. Among the goals were to establish points of commonality among competitors and highlight platform-specific findings, emerging best practices and “next steps.” The industry clearly has its work cut out as a run down of common ad formats reveals more than a dozen different banner sizes for the iPhone alone.
Adap.tv, developers of the onesource online video ad management platform, announced that it has signed a number of new clients during Q2 including Blastro, Clipsyndicate, Dailymotion, Mindjolt, Nabbr, Redlasso and Videojug. The company claims clients who have adopted the platform have experienced a 90% repeat buy rate and an increase in ave. campaign budgets by 15 times.


Apple‘s rivals in the smartphone business such as Research in Motion, Motorola and HTC are firing back against Steve Job’s claim that their phones also suffer from reception issues.
A two-year investigation into U.S. spying and counterterrorism efforts by the Washington Post has revealed that Google holds classified government contracts to supply search and geolocation information to the U.S. government, according to advocacy group Consumer Watchdog. The group is asking the Energy and Commerce Committee to look into possible privacy violations by Google, suggesting that its data collection policies relating to its Street View Wi-Fi camera program were designed from the beginning to collect and store personal information.


Interpret LLC‘s latest New Media Measure survey found that consumers been streaming more movies and TV shows than a year ago (12% and 5% more, respectively), and Netflix has greatly increased its share of the streaming video market, up 36% from Q1 of 2009. Streaming continues to be the dominant method for consuming content online, as downloading TV and movies has remained flat. Other findings of the survey, conducted among 9,000 consumers aged 12-65, found that:

  • the incidence of illegal downloading of movies (9%) and TV shows (7%) is well below that of music (20%)
  • usage of social networks has increased 20% from the Q1 of 2009 with market leader Facebook growing 33% over the past year and eclipsing Yahoo as the most visited site among casual gamers
  • cell phone users who have updated content or posted status updates on a social network increased 36%, many through mobile apps
  • 80% of apps downloaded in a typical week are free

Nielsen is trying to convince marketers that Baby Boomers are too numerous and deep-pocketed to ignore. With the oldest of the boomers (born between ’46 and ’64) now set to retire, marketers should know that the crowd differs greatly from pervious elder generations. Namely, they’re tech savvy, willing to spend money on quality and luxury items and willing to try new things. A peek at this ranking of most popular sites by age group indicates little difference, actually, between boomers and younger users. After all, Boomers watch the most video (9:34 hours per day), comprise 1/3 of all TV viewers, online users, social media users and Twitter users and time shift TV more than 18-24s (2:32 vs. 1:32).
Most Popular Sites By Age Group
RANK Sites for Baby Boomers  RANK  Sites for 18-34
1                Google                    1         Google
2                Yahoo                     2          Yahoo
3                Bing                       3         Facebook
4                Facebook                4         Bing
5                Microsoft                5         YouTube
6                AOL                       6         Microsoft
7                YouTube                7         AOL
8                Wikipedia               8        Fox Interactive Media
9                Ask                        9        Apple
10              Amazon                10        Wikipedia
Source: The Nielsen Company


Here’s an important milestone: sales of e-book for the Kindle have surpassed sales of physical hardcover books on Amazon.com for the first time during the past 3 months. The company sold 143 Kindle books for every 100 hardcover books during the past quarter, with that number increasing to 180 Kindle books for ever 100 in June. Amazon says the growth rate of Kindle sales has tripled since it lowered the price of the DX from $259 to $189, without providing saying what the benchmark is. (Amazon has never disclosed how many Kindles it has sold.)
Apple says it will launch the iPad in an additional 9 countries this Friday, including Austria, Belgium, Hong Kong, Ireland, Luxembourg, Mexico, Netherlands, New Zealand and Singapore. The iPad, which sold 3 million units during its first 80 days, is currently available in Australia, Canada, France, Germany, Italy, Japan, Spain, Switzerland, the UK and the US.
Google announced that its direct-to-consumer Nexus One phone is being phased out altogether. The company says it has received its last shipment of Nexus One phones, and when they’re gone, they’re gone.


Former CNN broadcast journalist Kelly Wallace is joining NBCU’s iVillage as Chief Correspondent. She will oversee, host and executive produce a slate of original ‘women-centric’ digital video content, including upcoming weekly news show iVillage Five.
TV producer Cat Santarosa has been EVP and Executive Producer of HD television network MyDestination.tv. She will run all aspects of production for the network, one of Entertainment Studios’ six 24-hour HD television networks.
Blonder Tongue Laboratories sales veteran Jerry Budge has joined TelVue‘s Sales & Marketing team. He will support and educate TelVue’s customers deploying and upgrading existing Campus Broadcast systems to High Definition, Digital, and IPTV-based platforms.
Elisa Steele, EVP and CMO at Yahoo!, has joined San Francisco-based RMG NetworksBoard of Directors.


Listen. Learn. Network. Pitch. Triumph.
WESTDOC: The West Coast Documentary and Reality Conference
September 13th – 15th, 2010  Doubletree Suites Hotel – Santa Monica, Ca.

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Speakers from: A&E, ABC, Animal Planet, Discovery, E!, G4, ITVS, MTV, Nat Geo, PBS, Spike, TLC, WE, OWN and more

For Registration, Schedule and Speaker Information visit:
10% Discount Rate for Cynopsis Readers. Use code CYN2010


As part of its ongoing “Character Approved” campaign, USA Network is announcing a new culture-themed Character Blog today established to highlight trends in 10 industries, including architecture, art, design, fashion, film/TV, food, music, technology/new media, social good/giving and writing. The new media section is written by founding member of Ogilvy’s 360 Digital Influence group and Influential Marketing blogger Rohit Bhargava, who has already posted about Poken, Kickstarter, GoodGuide and Angie’s List. Submissions will be will be syndicated to third parties via RSS feeds, Facebook, Twitter etc., inviting feedback from users. The blog is USA’s latest effort to utilize digital media to extend its brand by creating something of substance that can help win hearts and minds through constructive content. Speaking of extending the brand, the network is also betting heavily on this week’s Comic-Con convention, the geek fest that has become more Hollywood than Sundance. USA Network’s White Collar, Psych and Burn Notice will all host panels on Thursday. Cult favorite Bruce Campbell will join creator Matt Nix and executive producer Alfredo Barrios on the Burn Notice panel, which will feature an exclusive video primer of How to Survive Comic-Con, hosted by Jeffrey Donavan.
Later — Wayne
Wayne Karrfalt for Cynopsis: Digital
[email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here  .

JOB OPENING: RESEARCH MGR/CNBC-Englewood Cliffs NJ:reporting/strategic insights for digital media properties; maintain accurate/consistent audience. 3-5 yr web analytics/media/ad/mkting rsrch. Apply @ www.nbcunicareers.com #1229758(7/27)

JOB OPENING: ACCOUNT EXECUTIVE/NESN/MA: Develop new business & existing accounts utilizing NESN and NESN.com’s brand position. 2+ years of TV or cable ad sales experience to include new media sales. www.nesn.com (7/27)

JOB OPENING: DIGITAL SALES MANAGER/NESN/MA: Develop and enhance a new media sales strategy and execute the strategy. 5+ years experience in media sales 3+ years of internet sales experience www.nesn.com (7/27)

JOB OPENING: EXEC ASST/DISH Network/NY: Support 2 VPs Nat’l AD Sales. Proficient in Microsoft office, travel/expenses/office mgmt.Detail orientated. College degree req, related exp a +. Resumes to: [email protected] (7/27)

JOB OPENING:  SALES PLANNER/MUSIC CHOICE/NYC: Create integrated cross platform proposals,mng accts,update sales materials,identify & research prospects. 2+yrs of ntwrk or agency exp pref’d [email protected] (7/23)

JOB OPENING:  PR FREELANCE/NYC: Seasoned professional for dvlpmnt/execution of PR plan for digital property needed ASAP. Project 3-4 mnths, full time focus req’d. Ability to deliver results a must. Resumes: [email protected] (7/23)

JOB OPENING: MGR AD SLS RSRCH/Discovery Communications/NY: Create sls estimates, dvlp sls positioning, produce custom sls materials. TV Rsrch exp & Nielsen proficiency a must. http://careers.discovery.com/: Req 9676  (7/23)

JOB OPENING:  ADMIN ASST/ION/NY: Admin Asst to the Pres & SVP of Nat’l sales. Prof in all Microsoft office, support sales team. Detail orientated & good comm skills a must. College degree pref. EOE [email protected] (7/23)

JOB OPENING:  SR ACCOUNT EXECUTIVE/ ION Media Networks/NY: Seeks AE for network spot sales. 3-5 years exp preferred National TV Sales, est relationships & proven track record. Apply at [email protected] EOE  (7/23)

JOB OPENING: SALES PLANNER/ION Media Networks/New York, NY: Seeks Planner for national tv sales. BA, 2 to 3 years network sales planning experience, works with AE & Sales Assistant. Apply at [email protected] EOE (7/23)

JOB OPENING: MEDIA ANALYST/Billetts America/NYC: Analyze media plans on both a cost & quality basis. 4-8 Yrs Media Buying/Planning Exp Req; Strong Excel and analytical skills req’d; resume: [email protected] (7/23)

JOB OPENING:  FREELANCE PROD. OFFICE ASST/C2 Creative/NY: Self-starter to asst Exec Prod & team on integrated project July-Dec. Calendar, finance, travel, files and other; PC and TV/interactive exp. preferred. [email protected]   (7/23)

JOB OPENING:  SENIOR PRODUCER/PARENTS & PRESCHOOL/ MTV Kids & Family/NYC. 4+yrs exp. in nxt generation web/digi media prod. Exp managing projects. Strng written & verbal com. skills.  EOE/M/F/D/AAP. Apply www.mtvncareers.com (7/23)

JOB OPENING: (1)-SR WRITER/PROD (1)-WRITER/PROD/NYC: Develop and execute film/video productions for BET Creative Services; writing/editing/producing, etc. send resumes to [email protected] (7/23)

JOB OPENING: TRAFFIC MGR/COORD/Beacon Media Group/Mahwah NJ: Leading kid media buying/planning agcy needs someone to clear TV Spots, input TV buys, issue traffic instruct. Great benefits.  Send resumes to: [email protected] (7/22)
JOB OPENING: SALES PLANNER Sí TV/NY www.sitv.com/sitv-jobs:   3+yrs exp; Create & develop customized plans/presentations for reps, Exc media math skills, excel, pwrpoint req, Strong analytical skills. Bilingual/Spanish ++. EOE (7/22)
JOB OPENING: SR ANALYST DIGITAL RESEARCH/NBC Universal/USA & Syfy/NYC: 1-3 years digital analytics experience. Proficient with Omniture, ComScore, Nielsen. www.nbcunicareers.com (job # 1231595) (7/22)
JOB OPENING: MKTG COORD/IFC/NYC: Resp: day to day event, promo/sponsor mktg for ntwrk. Rsrch, dvlpmnt & execution. 1-2 yrs related exp w/Event & Proj mgmt. Strong org/comm/writing skills. Excel, PPT www.cablevision.jobs ref# 11500BR (7/22)
JOB OPENING:  MGR DIG SCHED/New York: MGR, DIG PLATFORMS SCHED:AETN/NY:Respn for sched A&E’S dig media platforms. aetn.com/careers https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=75641 (7/22)
JOB OPENING:  COMMUNICATIONS DIR/ION/NY: Self-starter w/3-5 yrs TV PR exp. Strg contacts w/trade & consumer press. Write press releases; PR support for anncts, prog launches & press clippings. EOE [email protected] (7/22)
JOB OPENING: PROJECT LEADER/Latitude/BOS: Join innovative media & technology rsrch firm – rsrch expertise, project mg. skills, plan’g & execution, 4+ yrs relevant exp & 4 yr degree. See: http://www.latd.com/jobs/ Apply: [email protected] (7/22)
JOB OPENING: A.E. MARKET & MEDIA RESEARCH/NASCAR/Char NC: Sports ratings analysis, mkt/consumer rsrch, industry wide decision support. Nielsen NPOWER/Galaxy Explorer/Arianna a +; BS w/min 5 yrs. exp; www.employment.nascar.com EOE (7/22)
JOB OPENING: MARKETING DIRECTOR/Classic Media/NY: Lead brand strategy  develop and execute marketing plans across Pop Culture and Boy’s Action brands like Voltron & Where’s Waldo? www.classicmedia.tv (7/21)

JOB OPENING: AETN/LOS ANGELES/CONTRACT ATTNY temp: Neg/drft/rvw lin/OD aff agmnts w/ cble/sat/tlco dist; 4+ yrs crp lw & cble TV exp https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=75675 (7/21)

JOB OPENING: VP, INTERACTIVE/ Chevy Chase, MD: Set strategic direction and implements web site product strategy in support of larger business goals and strategy. Apply at www.scrippsnetworks.com (7/21)

JOB OPENING: AD SALES ACCT MANAGERS & DIRECTORS/SIRIUS XM Radio/NYC: Responsible for business development and full sales cycle acct management. Visit www.sirius.com/careers, job 5006 for detailed JD and to apply (7/21)

JOB OPENING: ADMIN ASST-OFFICE MGR/RMG NETWORKS/NY: Highly motivated indiv. manage tasks/srvc agencies & clients daily. Phone/travel tasks. Det. oriented/good comm. 1+ yrs media exp. [email protected] (7/21)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIP CREDITS ONLY: SALES INTERN/NYC: Work closely with AE’s; gain knowledge of maintaining detailed paperwork, support Assistants utilizing basic computer skills to process orders. Resume and cover letter to [email protected] (7/24)

FALL INTERNSHIP CREDITS ONLY: RESEARCH INTERN/NYC: Research Intern: Gather research information, learn to read the rating books used for TV ad sales, attend meetings, complete audience tracking reports using Excel. Resume and cover letter to [email protected] (7/24)

SUMMER/FALL INTERNSHIP CREDITS ONLY: 13 WK INTERNSHIP/Geppetto Group/NYC: Youth-minded agency seeks art/design/ad students for BRANDING, DESIGN AND AD DEVELOPMENT. Start mid-Aug. Send samples and/or link to [email protected]  (7/22)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Cross-genre WRITER/PRODUCER 10 years+. Hi-profile digital branding. Award-winning travel/inspirational writer. Mystery series creator. Contribute vision & storytelling talent to positive projects. [email protected] (7/27)

SITUATION WANTED:   STORY/POST PRODUCER (LA): Creative thinker/hard worker, 10+ years experience, all reality genres, many network & cable credits. Great at paper cuts, solid in edit bay, detail-oriented, fun. [email protected]   (7/23)

SITUATION WANTED:   DIRECTOR/CREATIVE DEVELOPER: Animation. Dynamic, award-winning, fun-filled…Past clients include Warner Brothers, ABC Family, Comedy Central, Nick JR, HBO Family, MTV2, The Tornante Company. [email protected] (7/23)

SITUATION WANTED:   DOCUMENTARY. PRODUCER, DIRECTOR, WRITER in L.A. Five prime time Emmys. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected]   (7/23)

SITUATION WANTED: ADMIN OR ASST POSITION WANTED/NYC: 3+ yrs admin exp at well-known companies in exec assistance, licensing, prod development, marketing,  with specialization in children’s TV. Creative & professional.  [email protected] (7/22)
SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected]  (7/22)
SITUATION WANTED: CREATIVE DIRECTOR/NYC: 20 year veteran of traditional/event/digital advertising and film marketing. Copywriter background. Portfolio available at JoeNelms.com. Email: [email protected] (7/21)

SITUATION WANTED: RESEARCH DIR/SALES STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (7/21)

SITUATION WANTED: HR MANAGER/LA: 12 yrs experience as Generalist including Recruiting, Benefits, Employee Relations, Affirmative Action, Performance Management. Looking for Part Time or Consulting work. [email protected] (7/21)

E-mail [email protected]  or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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