Tuesday, January 4th, 2011

Cynopsis: Kids!

Good morning. It’s Tuesday, January 4, 2011, and this is your first early morning Kids briefing.

Are You Ready Kids?  Aye Aye Captain!  Good thing because Nickelodeon has picked up a ninth season of SpongeBob SquarePants.  The new season, which includes the 200th episode of the animated series, is comprised of 26 episodes and is slated to debut in 2012.  Legends of Bikini Bottom, a new hour-long SpongeBob special including four new stories, will premiere January 28, 2011.  SpongeBob SquarePants was tops with K2-11, K6-11 and Tweens 9-14 on all TV in 2010.  Created by Stephen Hillenburg, who serves as executive producer along with Paul Tibbitt, SpongeBob SquarePants is a Nicktoons Production and is produced at Nickelodeon Animation Studios, and can be seen in 171 markets and 26 languages.


Nickelodeon has greenlit a pilot for How to Rock Braces and Glasses, a sitcom featuring singer/actress Cymphonique (she uses just her first name, but her last name is Miller), daughter of Master P and sister of Romeo (Miller), per Variety.   The series revolves around Kacey (Cymphonique), a popular girl whose status wanes when she gets both braces and glasses, but finds happiness by turning to music.  Based on a new Alloy Entertainment book series of the same name and slated for release in September 2011.  How to Rock Braces and Glasses is penned by David Israel and Jim O’Doherty (Grounded for Life, 3rd Rock From the Sun).  Israel will serve as executive producer with Alloy’s Leslie Morgenstein and Gina Girolamo.  O’Doherty is currently executive producing the new Disney XD series Wasabi Warriors.  Cymphonique has appeared on Nickelodeon’s True Jackson VP and Just Jordan, and has lent her voice to characters on Disney’s Phineas and Ferb.


Ahead of Disney Channel‘s February 2011 launch of its new preschool brand Disney Junior, fans of the Disney Junior Facebook page will be able to preview exclusive video when Disney Junior’s First Look Fridays begins, this Friday, January 7, 2011.  The new brand’s sneak peeks will feature footage of the new series Jake and the Never Land Pirates, and the short-form series, Mickey Mousekersize and Special Agent Oso: Three Healthy Steps.  From Wednesday, January 12, the Facebook page will also introduce a new character from Jake and the Never Land Pirates each week leading up to the series premiere.  Additionally, to further intrigue younger viewers and their parents/caretakers, Disney Junior will debut Choose the Magic!, inviting them to vote to choose which new episode of Mickey Mouse Clubhouse will premiere the day Disney Junior launches.

The Hub will premiere its original CGI animated series Transformers Prime on Friday, February 11 at 4:30p, its regular weekly time period.  The network previously promoted the series with a five-part mini series event (November 29-December 3), and leading up to the series debut will re-air the mini series on Fridays beginning January 14 at 4p with the first two half-hour episodes.  Transformers Prime is produced by Hasbro Studios.

Scholastic Media launches Touch & Tilt, its line of iPad storybooks apps.  The three apps, I Love You Through and Through ($4.99), The Magic School Bus: Oceans ($7.99), and Go, Clifford, Go! ($4.99), feature re-playable and interactive stories for younger kids.  The apps are based on Scholastic’s books, I Love You Through and Through by Bernadette Rosetti-Shustak and illustrated by Caroline Jayne Church, The Magic School Bus: Oceans, by Joanna Cole and illustrated by Bruce Degen, and Go, Clifford, Go! based on the series by Norman Bridwell.

Program Call: Cynopsis Media will be producing our annual NATPE Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, January 20, the week before NATPE 2011 in Miami.  If you would like to have your programming included, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location.  To be included in this free and highly-viewed special edition, please send your submission to [email protected] no later than Friday, January 14, 2011. A confirmation email will be sent following each submission from Lisa (if you don’t receive a confirmation email, please resubmit).


DreamWorks Animation is set to release is animated feature film Megamind on Blu-ray and DVD on Friday, February 25. 2011.  A new special feature, Megamind: The Button of Doom, will be available for a limited time in a Double DVD Pack and in Blue-ray/DVD Combo pack, and features the voices of original cast members.  The movie features the voices of Will Ferrell, Brad Pitt, Tina Fey, David Cross and Jonah Hill.  The Double DVD Pack will also include a behind-the-scenes look at the cast, a peek into Megamind’s lair, filmmaker commentary, a tutorial on drawing Megamind, a video comic book among other things.  The Blu-ray/DVD Combo includes exclusive features such as The Animators’ Corner featuring picture-in-picture storyboards, behind-the-scenes footage and insightful interviews, as well as pop-up trivia, a comic creator and more.

Disney will release 15 of its feature films on Blu-ray 3D this year (no specific dates just yet), including Tangled, Tron: Legacy, which release day and date with the 2D Blu-ray editions, as well as Blu-ray 3D versions of The Lion King, Beauty and the Beast, Bolt, Meet The Robinsons, Tim Burton’s The Nightmare Before Christmas, G-Force and Chicken Little, per Coming Soon.  Each of the 3D releases will feature 3D menus, 3D previews of movie trailers and an intro to Disney Blu-ray 3d featuring the studio’s characters Timon and Pumbaa from The Lion King.

Lionsgate enters into two partnerships for the home entertainment release of the wolf-centric animated movie Alpha and Omega, available on Blu-ray Combo Pack, DVD, Digital Download and VOD from January 11, 2011.  Alpha and Omega features the voices Justin Long, Hayden Panettiere, Dennis Hopper, Danny Glover, and Christina Ricci.

  • Lionsgate has partnered with Great Wolf Resorts, which runs water park resorts in North American, for several cross-promotional deals including discounts for products from both companies and will promote the offers on their respective websites.  The Alpha and Omega Blu-ray Combo Pack and DVD will include a discount coupon for a two night stay at any of ten Great Wolf Lodge resorts in the US, while Great Wolf Resorts will offer a discount code for the Blu-ray or DVD in its pre-arrival emails to guests, as well as featuring the movie its Cub Club activities area at its resorts, including a free movie poster for Cub Club members.
  • The studio has also teamed with Defenders of Wildlife, a wildlife preservation advocate, for a special Alpha and Omega-braded Adopt a Wolf donation promotion.  The movie DVD will be a featured premium in special Alpha and Omega-branded Adopt a Wolf donation packages, which will be available on the organization’s website. Copies of the movie DVD to be given to people who reach certain donation price-points as well as encourage adoptions through VOD platforms.  To promote the donation package and the Alpha and Omega home entertainment release, Defenders of Wildlife will host a video made from the bonus feature titled Wolves in the Wild. Both companies will also promote the partnership via their websites and social media channels.


Sesame Workshop promotes Myung Kang-Huneke to Chief of Staff.  Kang-Huneke joins President and CEO, Gary E. Knell, and COO, H. Melvin Ming in the office of the President.  She will add Corporate Sponsorships and Development groups to her oversight, which already includes legal and business affairs and public policy.  Additionally, Kang-Huneke will continue to serve as General Counsel and Secretary to Sesame Workshop’s Board of Trustees.  Kang-Huneke was previously an attorney for the New Media and Cable Group at ABC, prior to that she was a litigation attorney for ABC and before that for the New York City Housing Authority.


Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, December 24, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1397; K6-11 854; TWEENS 9-14 616
DISNEY CHANNEL:     K2-11 1088; K6-11 768; TWEENS 9-14 596
CARTOON NETWORK: K2-11   614; K6-11 398; TWEENS 9-14 277
DISNEY XD:               K2-11   259; K6-11 193; TWEENS 9-14 137
NICKTOONS:              K2-11   154; K6-11 116; TWEENS 9-14   79
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, December 25, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 709; K6-11 466; TWEENS 9-14 371
DISNEY CHANNEL:     K2-11 582; K6-11 418; TWEENS 9-14 315
CARTOON NETWORK: K2-11 366; K6-11 242; TWEENS 9-14 181
DISNEY XD:               K2-11 137; K6-11   93; TWEENS 9-14   87
NICKTOONS:              K2-11   83; K6-11   63; TWEENS 9-14   56
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, December 26, 2011, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:     K2-11 1206; K6-11 801; TWEENS 9-14 580
NICKELODEON:          K2-11 1114; K6-11 726; TWEENS 9-14 544
CARTOON NETWORK: K2-11   465; K6-11 285; TWEENS 9-14 206
DISNEY XD:               K2-11   171; K6-11 116; TWEENS 9-14   85
NICKTOONS:              K2-11     64; K6-11   43; TWEENS 9-14   33
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, December 27, 2011, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:    K2-11 1487; K6-11 978; TWEENS 9-14 739
NICKELODEON:         K2-11 1341; K6-11 811; TWEENS 9-14 640
CARTOON NETWORK: K2-11   479; K6-11 339; TWEENS 9-14 245
DISNEY XD:               K2-11   261; K6-11 214; TWEENS 9-14 180
NICKTOONS:              K2-11     91; K6-11   69; TWEENS 9-14   63
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, December 28, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1547; K6-11 900; TWEENS 9-14 657
DISNEY CHANNEL:     K2-11 1122; K6-11 803; TWEENS 9-14 649
CARTOON NETWORK: K2-11   481; K6-11 300; TWEENS 9-14 262
DISNEY XD:               K2-11   251; K6-11 212; TWEENS 9-14 166
NICKTOONS:              K2-11   144; K6-11   92; TWEENS 9-14   79
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, December 29, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1583; K6-11 924; TWEENS 9-14 664
DISNEY CHANNEL:     K2-11 1107; K6-11 796; TWEENS 9-14 640
CARTOON NETWORK: K2-11   503; K6-11 363; TWEENS 9-14 239
DISNEY XD:               K2-11   212; K6-11 158; TWEENS 9-14 121
NICKTOONS:              K2-11   135; K6-11   94; TWEENS 9-14   62
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, December 30, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1528; K6-11 963; TWEENS 9-14 684
DISNEY CHANNEL:     K2-11 1160; K6-11 786; TWEENS 9-14 637
CARTOON NETWORK: K2-11   500; K6-11 343; TWEENS 9-14 241
DISNEY XD:               K2-11   287; K6-11 205; TWEENS 9-14 151
NICKTOONS:              K2-11   181; K6-11 130; TWEENS 9-14   77
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia:  Arriba! Arriba!  Speedy Gonzalez is the fastest mouse in all of Mexico.  But who is the slowest?  SLOWPOKE RODRIGUEZ  Kudos to: Bill Graham-Cartoon Network/NY; Sheldon Rodgers-Hearst Corp/Pittsburgh; Robert Gore-The Ohmies/NY; EJ Offurum-truTV/NY; Kevin Schmidt-NCC/Chicago; Michael Hawkins-PromoDoctors/Irving; Matt Sautter-Dish Network/Denver; Max Burnett-The Troop/LA; Pat Brady-CESD/LA; Chip Beaman-Soundelux Design Music Group/Hollywood; Toshifumi Yoshida-The Pokemon Company Int’l/PTZ

Today’s Trivia Question:  This device was used by the Commander of the U.P.U. in the 30th Century.  The machine reprogrammed and rehabilitated the bad guys and turned all of their evil thoughts to good.  What was this device?    (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

Member of Interactive Advertising Bureau (iab)

To subscribe to any Cynopsis edition(s) click here .
To unsubscribe , click the button at the very bottom of this email.

Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .

JOB OPENING: VOD AD SALES DIR/NYC: Work w/ definition, justification, dvlpmnt & delivery of advanced advrtsng prods w/focus on VOD advrtsng & online vid advrtsng to mktplce.VOD exp req’d. [email protected] EOE/M/F/D/AAP (1/11)

JOB OPENING: CREDITS PRODUCER/Stamford: Freelance Credits Producer-Nights 4-midnite-Stamford,CT reformat credits for Lifetime aetn.com https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=85469 (1/11)

JOB OPENING: CONTENT SALES MGR (3)/Thought Equity Motion/NY LA CHI: World leader in video licensing. Expert ideation, consultative & relationship sales exp. More info: http://corporate.thoughtequity.com/ Res: [email protected] (1/11)

JOB OPENING: DIR MKTG PARTNERSHIPS/Food Network/Cooking Channel/ NY: Oversee creation & execution of partnerships. /7-10 yrs exp integrated and/or partnership marketing for a media/cable/entertainment brand required. www.scrippsnetworks.com (1/11)

JOB OPENING: TECH MGR, DIGITAL ACTIVATION & SPONSORSHIP/Fox Digital Media/NY: Work w/ Sales, Prod, Ad Ops, & clients on dig. activation & sponsorship.3-5 yrs exp online media, client mgmt, HTML. Apply: www.foxcareers.com #FNG000014 (1/11)

JOB OPENING: MEDIA STRATEGY COORDINATOR /National Geographic Channel/DC: Assist Mktg dept on exec on-air campaigns. Sched promos on daily broadcast logs. 2+yrs exp in Traffic, Prog, Mktg. Apply: www.foxcareers.com , job# FNG0000145 (1/11)

JOB OPENING: DIRECTOR OF PRICING AND PLANNING/GMC Cable/NY: 8+yrs Price/Plan exp + mgmt exp. Analysis of inventory/pricing. Expert w/Dealmaker/ Excel. Apply: [email protected] (1/11)

JOB OPENING: DIR, INTEGRATED MARKETING/FOOD NETWORK & COOKING CH/NY: Resp for marketing of Networks’ brand, talent & prgrmng priorities. Undergrad degree req’d w/ 6-8 yrs ent and/or new bus/ mktg exp. www.scrippsnetworks.com (1/11)

JOB OPENING: SR DIR TRAFFIC SALES/NYC: Mng daily operations. Incl order approvals, EDI, backup for log duties, resolve billing issues, maint integrity & enforce best practice.10+ yrs exp traffic/sales ops. www.tvopportunities.com (1/8)

JOB OPENING: DIR DVLPMNT/2C MEDIA/LA or NYC: Creative, aggressive idea generator to oversee dev. Net or prod co dev exp a must w/demonstrated series picked up to air & casting exp a +. Res: [email protected] 2Cmedia.com (1/8)

JOB OPENING: WEB METRICS COORDINATOR/Lunchbox Studios/LA: Entry level, Execute tracking, reporting, analysis of website data to understand behavior of customers & site visitors. More info @ www.lbox.com Apply: [email protected] (1/6)

JOB OPENING:  DIRECT CLIENT SOLUTIONS/HGTV/Knoxville TN:  Develop innovative client offerings, working in collaboration with Ad Sales Mktg & Programming, to drive both ratings & revenue. Full info/ apply: www.scrippsnetworks.com (1/6)

JOB OPENING: SYNDICATION AE/Sony Pictures TV/Chicago: 38 Midwest markets. Heavy travel. Strong sales & TV background a must. Apply: www.sonypicscareers.com (1/6)

JOB OPENING: DIR PR/IFC tv/NY: 6+yr Agncy/Corp PR exp in TV/Cble indstry. Launch scrptd ent in media, execute premieres/screengs/pres junkets/film festvls. Creatve w/excllt comm skills/Media contcts. Rez: [email protected] (1/6)

JOB OPENING: TELEVISION AD SALES MANAGER/NYC: 10yrs+ TV Ad Agency or Sales exp. Minimum 5 yrs DRTV & Per Inquiry Sales Exp. Send resume & salary req’s to: [email protected] (1/5)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

WINTER/SPRING INTERNSHIP CREDIT ONLY: MEDIA RSRCH/NY: Opp to work with media rsrch team. This professional opp will provide you w/ the hands-on exp, entail active assignments, & learn from the colleagues. Strong MS Office Skills req’d. Res: [email protected] (1/11)

WINTER/SPRING INTERNSHIP CREDITS ONLY: NEW MEDIA/DIGITAL MKTG INTERN/GSN/Santa Monica: Report to Sr Mgr. work closely w/ the designated dept execs in establishing a basic understanding of dept needs & functions. More info: corp.gsn.com (1/8)

WINTER/SPRING INTERNSHIP CREDITS ONLY : MKTG INTERN for Post-prod co. NYC: Work w/ VP, biz-dev; build database, mktg materials, web presence, mrkt research, brand & PR. MS Office, web savvy, skilled communicator. Apply: [email protected] (1/8)

WINTER/SPRING INTERNSHIP CREDITS ONLY:  START ASAP: RESEARCH INTERNS/TWO CATS PRODUCTIONS/NYC: Interns wanted to research and develop new TV show ideas. Please send resumes [email protected] (1/5)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media LLC
65 Lantern Road
Stratford, CT 06614
Ph: 203.381.9096
Fx: 203.386.8855

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2011

To unsubscribe from future mailings, please click here.   

Related Stories

Cynopsis 04/18/24: “For All Mankind” gets a spinoff

"For All Mankind" gets a spinoff

A CYNOPSIS MESSAGE FROM NEXSTAR ADVERTISING NEXSTAR ADVERTISING We are the home of the next generation of athletes, entertainers, icons, influencers and thought leaders CW ENTERTAINMENT, CW SPORTS, NEWSNATION, THE HILL, ANTENNA TV, AMERICA’S #1 LOCAL BROADCASTER 100% U.S. linear + digital presence. 200+ Owned or Partner Stations in 117 markets. 220M Americans reached every […]

04/17/24: Cynopsis Jobs

hand shake

DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]

Cynopsis Digital Out of Home 04/17/24: SambaTV and GSTV team to analyze ad effectiveness; Vistar Media expands in Latin America

Wednesday April 17, 2024 SambaTV and GSTV have teamed for a national quick-service restaurant brand and a national CPG brand to analyze the reach and frequency of GSTV campaigns compared to national and local TV schedules. “Our collaboration with GSTV unifies the impact of advertising effectiveness both in and out of the home,” said Samba […]

Cynopsis 04/17/24: Amazon picks up Travis Kelce-hosted game show

Wednesday April 17, 2024 Today’s Premieres Hulu: Under the Bridge; See You in Another Life Netflix: Our Living World; Don’t Hate the Player; The Grimm Variations; The Circle Speedvision: Helping Hands Garage at 8p TVMonde5USA: Sortez-mol de moi at 11:30p IN THE NEWS Rep. Jerry Nadler (D-NY) and Rep. Joaquin Castro (D-TX) want details about […]