Good morning, it’s Tuesday, January 11, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here. 

While Comcast may be keen on streaming cable shows to tablets, not all cable networks are so fond of the idea. MediaWeek reports that Comcast’s CES news that it would stream live and VOD programming to iPads and Android tablets has met with resistance from several cable network groups, who say they haven’t approved any such deals to route their content to these new devices. If history is any indication, this could be the start of a new phase of tangled negotiations between service providers and networks. Getting content owner sign-off for new services is critical for the success of any new device ­ most recently Google TV stalled because it had failed to line up programmer support. Many networks too have held back programming from online venues due to their deals with cable operators, suggesting that such content skirmishes are going to continue for some time as both sides figure out how such new media deals should be hammered out.

ESPN‘s observation of Martin Luther King Jr. Day kicks off today with a week-long programming initiative “Content of Character” that runs through the holiday itself on January 17 and will include town hall discussions, segments on Sports Center and Outside the Lines, and vignettes about Dr. King’s legacy.
 
CBS-owned EcoMedia launched its “EcoAd Leaf” initiative with several CBS properties on board as well as brands such as Chevrolet, Safeway and PG&E. Ads featuring the EcoAd leaf signify that the brand is paying for environmentally-friendly projects such as greening of schools. The ads will start running in local CBS markets next week.

Want to check out the first ten minutes of ABC‘s new series Off the Map? Then “like” the official Facebook fan page and you can chat with the show’s creator Jenna Bans, Executive Producer Shonda Rhimes and actor Jason George and watch the stream at 11 a.m. PST on Tuesday January 11.
 

 
Popular video site Dailymotion.com is tying in social media buzz to its content by featuring curated videos based on trending topics in social media, search or news. To kick start this “content hub” project, the site is showing clips and videos from the just-ended CES show. Content curation has been a competitive differentiator for Dailymotion and has helped the site double its U.S. traffic over the last year to 15 million visitors per month.

Spending on ads in mobile games will rise more than 10 times by 2015 to nearly $900 million, from $87 million last year, said Juniper Research in an eMarketer report. EMarketer pointed out that paid downloads still account for most of the mobile gaming market.
 

Check-in service Foursquare struck a deal with local content provider Examiner.com to provide tips to Foursquare users in all of Examiner’s 233 locales. Examiner’s contributors will provide recommendations on nearby restaurants, venues and events to be delivered to Foursquare users following Examiner.com when they check in.
     

The number of apps in the Apple App store doubled in the last year to nearly 300,000, while the number of apps for Google’s Android market soared nearly six times to nearly 130,000, said app store analytics company Distimo in a report. Consumers still heavily favor free apps ­ the report said the top 300 free apps in the United States generated more than 3 million downloads each day in December 2010, compared to only 350,000 paid downloads daily.

3D content may infiltrate mobile devices as well as TVs. A new report from In-Stat said 60 million mobile deices will be capable of delivering 3D media by 2014.

 
Aiming to capitalize on the fast-growing market for kid-centric apps, P2 Games has launched its “Humf” app based on the top-rated show on Nick Jr. The game is designed for preschoolers to play by themselves and features activities inspired by the TV show. Another kids app launch comes from Ladybird Books and is called “The Baby Touch Peekaboo App.” It’s a peekaboo game for babies six months and up.
 
Bravo’s TelevisionWithoutPity.com is launching its first-ever “Movies Without Pity Awards” as a customized Facebook app that’ll let fans debate the films they loved or hated from the last year. Fans can vote in more than 55 categories and winners will be announced February 23.

 
As part of its “CMO in Residence” program, NBC Universal said it’s bringing John Shea, former EVP of Integrated Marketing and Branded Content at MTV Networks, on board at NBC for the first quarter of the year. NBC’s CMO in Residence programs brings other marketers in house for a quarter to help drive new ideas and marketing programs.
 
CNN tapped journalist Bryan Monroe to the newly created post of editor at CNNPolitics.com. He’ll lead the editorial and content strategy for the political news site after most recently serving as a visiting professor at Northwestern and as a VP and Editorial Director at Ebony and Jet magazines in Chicago.
 
Fox Sports Interactive Media appointed Marla Newman SVP Sales effectively immediately. She is based in New York and previously served as Group VP for MTVN Digital.
 

 
More than 140,000 people attended CES 2011 according to preliminary estimates, up from last year’s 126,000. If you want to catch up on any of the coverage, the most comprehensive site for CES News is the tech blog Engadget. If it happened at CES, it’s on Engadget, so dive in.    
 
Clarification: Yesterday we reported contextual ad firm Vibrant reaches 144 million unique users. To clarify, those 144 million users are in the United States.

See ya!  Daisy
Daisy Whitney, in for Wayne Karrfalt this week, is a new media reporter and author of The Mockingbirds, filling in for Wayne Karrfalt for Cynopsis: Digital
1.11.11

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