A CYNOPSIS MESSAGE FROM VIDEOLOGY

Cynopsis: DIGITAL
02.05.13

Good morning. It’s Tuesday, February 5, 2013, and this is your first early morning digital briefing.

By now you’ve heard or read about the record-breaking TV ratings Super Bowl XLVII brought in for CBS this past Sunday night. But what sort of numbers did the network’s free online live stream of the game generate? While CBS itself hasn’t released any numbers on that matter, data from broadband services provider Sandvine indicates that TV was still, unsurprisingly and overwhelmingly, the dominant screen for watching the Super Bowl. So much so that Sandvine saw a 15% drop in overall internet traffic during the game. It’s a phenomenon that the company has dubbed “The Super Dip.” However, thanks to those who couldn’t or chose not to watch the game on TV, CBS’ Super Bowl live stream did account for over 3% of total network traffic for the evening. Web streaming actually spiked during specific special moments during the Super Bowl, such as the opening kick-off, Beyonce’s show-stopping halftime show, and the San Francisco 49ers’ final drive.

VEVO and Disney Interactive are teaming up to offer family-friendly music video content across each other’s digital properties. Under the partnership, Disney will feature videos from VEVO’s catalog of more than 50,000 music videos on Disney.com. Disney will also curate and program a family-friendly music video section that will live across VEVO’s online, mobile, tablet, and connected TV platforms, as well as on Disney.com. “Music is a key component of the Disney.com offering and deepens the premium family entertainment experience we offer guests online,” said Jimmy Pitaro, Co-President of Disney Interactive, in a statement. “And now we are amplifying the Disney experience by partnering with the world’s leading digital music video platform as well.” The deal also includes plans for both companies to collaborate on new music-focused original programming, including coverage of exclusive events, music video premieres, and live-music experiences featuring Disney’s lineup of recording artists. The original programming will also be available across both companies’ digital platforms.

IMG Fashion is partnering with video content and distribution solutions provider Rightster to live stream every runway show from this year’s Mercedes-Benz Fashion Week. The two will also offer an array of on-demand content available from all shows and presentations, all of which will be accessible via newyork.mbfashionweek.com and Fashion Week’s official Facebook page. Third-party publishers and other fashion-centric digital media outlets will also have the opportunity to embed the live streams content on their sites. This is the first year IMG Fashion and Rightster are live streaming every runway show. Rightster says last year’s live streams, which it also handled, generated a 165% increase in total viewership over the previous year. 

Crackle’s programming lineup for February includes a collection of Samuel L. Jackson movies via a curated list called “S#*! Sam Says.” Movies in this collection include Lakeview Terrace, Formula 51, Unthinkable, and Cleaner. Other films exclusively available on Crackle this month include The Da Vinci Code, District 9, Underworld, Walk Hard, and Vacancy, among others. The streaming service is also offering the fifth, sixth, and seventh season of the FX drama Rescue Me.

Acorn TV, the SVOD service focusing exclusively on critically acclaimed British TV programming, has made all 67 episodes of the 1970s drama Upstairs, Downstairs available on its platform. Set in a large townhouse in London during World War I, the series follows the lives of a group of servants (who live downstairs) and their masters (who live upstairs). Acorn TV is also the home of the US premiere of Dirk Gently, a comedic detective series starring Stephen Mangan (Episodes). And finally, the service is offering the complete Chance in a Million series, starring Simon Callow (Four Weddings and a Funeral, Shakespeare in Love) and Oscar nominee Brenda Blethyn (Vera, Pride & Prejudice).

A CYNOPSIS MESSAGE

Ram Trucks’ “Farmer,” Budweiser’s “Brotherhood,” and Taco Bell’s “Viva Young,” were the top three Super Bowl ads, based on fan voting on the Hulu AdZone. To crown Ram Trucks as this year’s Super Bowl ad winner, Hulu tallied all votes until 11pm ET, Sunday, February 3. This was the first year fans were able to watch, vote, share, tweet, and “like” their favorite ads via Hulu’s iOS and Android apps. While Hulu doesn’t release exactly how many votes were placed, a spokeswoman for the company tells me that historically the votes are in “the hundreds of thousands.” It’s also not a strict number, as votes and Facebook “likes” keep rolling in after Hulu’s Sunday night deadline. Rounding out the top five were Volkswagen’s “Get in; Get Happy” and Universal Pictures’ trailer for the upcoming action flick, Fast & Furious 6.

Selectable Media, a provider of a choice-based digital video ad platform, is bringing its ad selector technology to mobile games from developer 50 Cubes. The company’s Select-to-Unlock platform gives consumers the option to watch a video ad in exchange for unlocking some type of digital content. It’s available to all mobile publishers and app developers. In the case of 50 Cubes, the games developer will be able to offer its users additional gaming content and features. For brands, the goal here for Selectable and 50 Cubes is to help them reach and engage with on-the-go audience. Which might be easier with Selectable’s form of mobile video advertising, according to the company’s COO Marc Rothschild. “Standard ad units that have worked on the web have not translated to mobile. With our user-initiated, Select-to-Unlock platform, our mobile campaigns are seeing completion rates of more than 96% and click-through rates higher than 10%,” said Rothschild.

Dijit Media, the company behind the NextGuide TV discovery app, is in the process of acquiring GoMiso, a maker of a number of social TV products, including Miso, SideShows, and Quips. Once the deal has been finalized, Dijit says it will keep the Miso and SideShows services running, but intends to shut down Quips. Somrat Niyogi, Founder of GoMiso, will join Dijit in an advisory role. “We’ve build the most powerful TV guide and discovery platform for consumers and the TV industry alike, and this acquisition will give us more tools to give our users a guide experience that redefines how people discover content,” said Dijit Media CEO Jeremy Toeman in a statement. Dijit Media’s flagship product is the NextGuide app, a personalized TV guide that pulls up both live TV listings as well as results from Amazon Instant Video, Amazon Prime Instant Video, Hulu Plus, iTunes, and Netflix.

Mexican cable operator Axtel is partnering with Ericcson for the deployment, integration, and management of an end-to-end next-generation TV platform. Per the deal, Axtel will use a number of Ericsson TV solutions, including the MPEG-4 AVC headend for linear and on-demand SD and HD TV channels. Axtel will also take advantage of the Ericsson Multiscreen TV Solution, which allows operators to offer personalized and interactive TV experiences to consumers on any screen.

In-stream video ads available for real-time buying are growing at a rate of 17.9% per month, according to a quick research note from TubeMogul. The company says it aggregated daily auction data from “the top private and public exchanges for the past four months” to determine how well programming buying for in-stream video ads was faring. It found that growth in the availability of in-stream video ads is outpacing that of display, which has seen the number of ads available drop from an average of more than 2.5 billion per day in early October 2012 to less than 2 billion per day by the end of January 2013. Meanwhile, the number of in-stream video ads available for real-time buying topped an average of 1 billion per day in January, setting an all-time record, according to TubeMogul.

Google was the top US web property in December 2012, with its collection of sites reaching 191.36 million unique visitors during the month, according to monthly data from comScore‘s Media Metrix service. Yahoo sites (184.94 million unique visitors), Microsoft sites (168.89 million), Facebook.com (149.6 million), and Amazon sites (120.81 million) rounded out the top five. Google also led the way in comScore’s monthly ad networks/buy-side networks rankings. The Google Ad Network reached 93.9% of the US online audience (208.07 million unique visitors) in December 2012. Specific Media (198.12 million unique visitors), Federated Media Publisher Network (193.45 million), AOL Advertising (186.6 million), and AT&T AdWorks (185.76 million) filled in the rest of the top five.

Vox Media‘s tech and culture website The Verge has hired Greg Sandoval as a Senior Reporter. Sandoval comes to The Verge from CNET, where he covered digital media and entertainment. Prior to CNET, he’s spent time at The Washington Post, Associated Press, and the LA Times. Joining Sandoval at The Verge is Carl Franzen as a Reporter. Previously, Franzen led science and tech reporting for Talking Points Memo.

A CYNOPSIS MESSAGE

New section name alert: As you’ve probably noticed recently, what was formerly known as “Website of the Day” included on many occasions links to apps, videos, or even specific webpages, rather than a standalone website. To account for this shift as well as provide me with the flexibility to offer interesting picks and recommendations in this section, it’ll be now known as “The Digital Spotlight of the Day.”

SketcHistory is a new feature from The AV Club that takes a look behind how some of comedy’s greatest sketches were created. For the feature, The AV Club brings in the writers as well as others involved in producing and airing the sketch on TV. It’s presented in the format of an oral history with videos of the sketches embedded on the page. Launching last week, The AV Club first chose to focus on the “Dalai Lama” and “Monk Academy” sketches from the fourth season of Mr. Show with Bob and David, the celebrated HBO program from Bob Odenkirk (SNL, Breaking Bad) and David Cross (Arrested Development) that aired between November 1995 and December 1998. The AV Club hasn’t made it clear which sketches it’ll tackle next, or when the next edition of the feature will arrive, but for comedy buffs, this is a fun way to get into the heads of those who know how to make us laugh better than mostly anyone else. Can’t wait for when it takes a look at some SNL favorites.

Later – Sahil
Sahil Patel, Associate Editor for Cynopsis Digital
02.05.13

Roberta Caploe: Editorial Director
Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group

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