Tuesday, February 21st, 2012

Cynopsis: DIGITAL

Good morning. It’s Tuesday, February 21, 2012, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis editions online, click here.

According to the January 2012 numbers from comScore’s Video Metrix service, the top five U.S. online video content properties in January 2012, in terms of unique video viewers, were: Google websites (152 million), VEVO (51.5 million), Yahoo! Websites (49.2 million), Viacom Digital (48.1) and Facebook (45.1). Overall for January, 181 million U.S. internet users watched nearly 40 billion videos, with the average viewer watching 22.6 hours of online video content. Video Metrix’s data for the top U.S. online video ad properties as ranked by video ads viewed found Hulu leading the way with more than 1.4 billion video ad impressions. Adap.tv, the highest among video ad exchanges/networks generated 652 million video ad views. BrightRoll Video Network (598 million), Tremor Video (580 million) and Specific Media (397 million) rounded out the top five. Overall for the month, Americans viewed 5.6 billion video ads. In addition, comScore finds that video ads reached 47% of the total U.S. population an average of 38 times during the month. Among the other notable findings:

  • 84.4% of the U.S. internet audience watched online video.
  • The length of an average online video was 6.1 minutes, while the average online video ad was 0.4 minutes.
  • Video ads accounted for 12.2% of all videos viewed and 0.9% of all minutes spent watching videos on the web.



Wolfpack of Reseda is a new series made exclusively for the web by Fox Digital Entertainment, which premiered it last week. The eight-episode season series will be distributed on MySpace, with every new eight-to-12 minute episode premiering each Thursday. The Los Angeles Times reports how this show is another example of a continuing shift on the part of major media companies toward producing original content entirely for the internet, as well as advertisers’ desires for professional-grade content for the web that they can partner with in order to reach a young and very connected audience. Kia Motors America is the official sponsor for Wolfpack in Reseda and chose this project out of several scripts in-development at Fox, citing that it gave the company a more “organic” way to showcase its product, rather than a 30-second TV spot (the Kia Soul will be featured throughout the series). The series is one of several that Fox has been developing over the past 18 months; additional online series are slated to be unveiled in the coming months. “The ultimate goal of the studio is to create a third independent pipeline for content,” said Matt Glotzer, SVP at Fox Digital, according to the report.

The MSNBC Digital Network has launched two new apps, one for MSNBC.com and the other for TODAY.com, for Facebook Timeline. The apps allow users to watch and, depending on their settings, instantly share news videos from either website on the social network.

In similar news, CBS Local Digital Media has also launched an app for Facebook Timeline. It enables users to share local news, traffic and weather with their friends on the social network. To download the app, users can visit CBS Local Digital Media’s New York and Los Angeles websites.

Veria Living has launched a new health and wellness channel, dubbed “Healing,” on its re-launched website, Veria.com. The channel will offer news, information and lifestyle content (articles, guides, videos) covering alternative healing methods and natural remedies. The channel will also feature expert advice from noted Yoga instructor Yogi Cameron, who will participate in live web chats and write blog posts, answering questions users may have about living healthier.


Brightcove, a provider of cloud-based video publishing solutions, had a positive first day as a publicly traded company; its shares rose 30% on Friday and closed at $14.30 this past Friday. The company, which raised $55 million for its IPO, posted a net earning loss of $17.8 million in 2011 on revenues of $63.6 million. It has said that it expects further losses in 2012, attributing it to additional investment in business growth and operations. Brightcove states that it has more than 3,800 customers, including the New York Times Company, AOL Media, Bank of America, Showtime Networks and Virgin Media.


Function(x), the company behind the rewards-based social TV app Viggle, has purchased Loyalize, a social TV audience platform, for $5 million. Function(x) plans to integrate Loyalize technology, which has been used by web and mobile app developers to allow users to interact with the TV shows that they are watching via polls, games, social chats and sharing, into the Viggle mobile offering. In fact, the two companies teamed up for a viewer engagement campaign during last week’s Grammy Awards. Viewers who checked into Viggle during the telecast were able to participate in Viggle Live, powered by Loyalize, in order to earn extra points. “78% of active Viggle users checked-in to The Grammys on Sunday night and 64% of this group played along with Viggle Live,” said Chris Stephensen, president of Viggle. “Viewers engaged with Viggle for more than one hour and 20 minutes as we asked them questions about what was happening live on stage.” Loyalize’s white-label solution will still be made available to other brands, developers and content providers who want to build such social engagement apps.

Groupon has acquired Hyperpublic, a New York-based start-up that builds location-based data technology, as well as databases of local information, which it then makes available for free to developers who can use it to build mobile apps and services. Financial terms of the deal were not disclosed. Some of the members of Hyperpublic will be sliding on over to work at Groupon, while others will pursue their own other ventures, according to Hyperpublic CEO and co-founder Jordan Cooper, who, incidentally, will be assuming a new undisclosed position at Groupon.


eMarketer predicts that more than 26 million U.S. mobile phone users will make the switch to smartphones over the next two years, which means that, by 2014, more than half of all U.S. mobile users will own smartphones. Tablet sales are projected to see even greater growth in the U.S.; eMarketer forecasts that tablet penetration will jump from 55 million at the end of 2012 to almost 90 million in the next two years. Thus, tablets will be in the hands of over a third of all U.S. internet users by 2014. The reason for this growth has almost entirely to do with the rise of digitally available content. “Without movies, TV shows, games, photos, books, magazines, newspapers, video clips and music, few would care to own a tablet, a touch-screen smartphone, a connected console or an internet-enabled TV,” said eMarketer analyst Paul Verna and author of the new report, “Smart Devices: Evolution and Convergence.” However, Verna also notes that with the evolution and proliferation of connected devices, consumer demand for digital media content will grow as well, which means more content will become available on these platforms. It’s a lot of back-scratching.


Apple has launched its “25 Billion Apps Countdown” promotion. The lucky person to download the 25 billionth app from iTunes can win $10,000 App Store Gift Card. The promotion is only open to entrants above minimum age required by their country of residence (13 years in the U.S.). The daily limit for entries is 25. Apps of note that are on Apple’s all-time top 25 lists for free apps on the iPad include Netflix (#3); ABC Player (#6); CNN App for the iPad (#9); and Flipboard (#19).



I watch the Oscars for the opening monologue, any funny moments that may happen during the telecast and, if Scorsese has been nominated, to see if he wins. Taking all of that into consideration, if you are like me, or just an Oscars geek in general, check out the Awards site from Movies On Demand (MOD). The best feature: Great Oscar Moments, which offers clips of several memorable moments from recent Academy Awards, including my personal favorite, the Jon Stewart opening monologue from four years ago. The website is part of a multifaceted promotional campaign during this year’s awards season developed by iN DEMAND for MOD, which currently boasts many of the nominated films among its selection of rentable movies. Aside from a 30-second spot that will reach nearly 2,500 theater screens, iN DEMAND has partnered with TV Guide to build a custom page for the latter’s awards section, which includes a Pick ‘Em Challenge game. In addition, iN DEMAND has partnered with Captivate Network to push MOD Awards Season creative to over 7,500 screens in 12 of the top U.S. markets; with DigiCast Networks to reach digital video displays within their Cafe Network; with popular gaming site Sporcle, which will feature movie-themed games on the home page for six weeks, all emblazoned with MOD-sponsored badges. Other notable aspects of the campaign include a contest that allows users to submit videos of themselves recreating memorable lines from 10 classic films for a chance to win an HDTV; a Facebook app that enables users to rank past winners in order to win daily prizes; and trivia games on the aforementioned Awards Season website. Enjoy.

Later – Sahil
Sahil Patel, Associate Reporter for Cynopsis Digital

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Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .

JOB OPENING: ACCOUNT EXECUTIVE/DISH MEDIA SALES/NY: Join expanding team. Resp for developing & growing cable/Advanced TV Ad Sales revenue. Agency & client relationships req’d. 5+ yrs national sales exp. Apply here (2/28)

 JOB OPENING: SALES MGR/DISH MEDIA SALES/LA: Resp for developing & growing cable/Advanced TV Ad Sales revenue in Western region. Manage staff of 3. Agency & client relationships req’d. 7+ yrs national sales/mgmt exp. Apply here (2/28)

JOB OPENING: AD SALES MARKETING COORD/DISH MEDIA SALES/NY: Join expanding team. Develop materials, presentations and other sales collateral for national Ad Sales team. 1-2 yrs related exp. Photoshop skills a plus. Apply here (2/28)

JOB OPENING: MGR, DIG. COMM/Disney Publishing Worldwide/NY: Dvlp/implmnt DPW’s PR plans in support of all dig. initiatives, incl. Apps, ebooks, social media outreach. Dig & consumer PR exp a must. Resume: [email protected] (2/28)

JOB OPENING: DIG SALES PLANNER/NEW YORK: Support Digital AEs thru Ad Sales Price/Plan Team to max ad revenues for A+E Networks web properties
https://secure.sterlingdirect.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=122293 (2/28)

JOB OPENING: RSRCH SR ANLYST/ASS MGR/ Media Behavior Inst/NYC: Aud/cons insights w/synd & cust.rsrch w/ USA TouchPoints. Supp sales, strat & mktg. 3+yrs rsrch exp. Agncy/ntwrk+ USATP exp++ Kwldg MRI must. Res: [email protected] (2/28)

JOB OPENING: DIRECTOR, PROGRAM RESEARCH & ANALYSIS/WBTV/LA: Monitor TV Lndscape & ntwks for prog & schd trends/asst VP in dsgn & implt/Dgre req/5+ yrs resrch exp @ TV prod co or ntwrk. App to www.warnerbroscareers.com #129303BR (2/28)

JOB OPENING: SYNDICATION DIRECTOR/Danny Lipford Media: Exp., highly-motivated exec to market/sale Today’s Homeowner with Danny Lipford & Homefront. 5 yrs TV or Radio program syndication req. Send resume to [email protected] (2/28)

JOB OPENING: SALES PLANNER/AMC,WE,IFC/TROY,MI: Create/maintain national sales proposals, facilitate traffic, allocations, and flighting. 1-2+ yrs ad sales exp, Gabrielle Sales System exp. Resumes: [email protected] (2/28)

JOB OPENING: DIR/ADSALES OPERATIONS/NY: Wk w/Ad Sales, create formats for live/delay/rpt tournaments, coord sponsorships, optimize plan’g/pricing/inventory. 3-5 yrs Cbl/Netwk/mgmt exp req Sports exp pref. Apply: [email protected] (2/25)

JOB OPENING: DIR PUBLICITY/BBC AMERICA/NYC: Develop/maximize publicity opps for programming & online activities across all media. 7+ yrs exp. w/talent, publicity tactics & knowledge of UK programmg. Rez: [email protected] (2/25)

JOB OPENING: MANAGER, INTEGRATED MARKETING/CBS TV STATIONS/NY: Create integrated, multi-platform mktg programs, manage from pitch to activation; 5+yrs relevant mktg exp, prod’n exp a+ www.cbscorporation.com/careers (ID 10926BR) (2/25)

JOB OPENING: SALES PLANNER/TV Guide/NY: 2+ yrs digital exp. Plan/execute online media plans, wrk w/mktg to devlp client presentations, monitor campaign delivery & deliver superior custmr service to clients [email protected] (2/25)

JOB OPENING: DIR, ANALYTICS/VEVO/NYC: Own dvlpmt of dig. analytics capabilities, processes & best practices across bus. Expert in implementation/analyses of analytics & database tools & data. Info: http://www.vevo.com/About/Careers (2/24)

JOB OPENING: DIGITAL RESEARCH ASSOCIATE/ESPN/NY: 3+ yrs exp. Analyze/report ESPN digi platforms. Prof w/digital research tool skills & strong communicator req. Send resume: [email protected]  Descrip: //bit.ly/xE1wzr  (2/24)

JOB OPENING: MGR, AD SALES RSCH/A+E Networks/NY: Dev audience & consumer insights w/synd rsrch. Supp sales strat & dev estimates. Min 5yrs media research. More info & Apply: www.aetn.com/careers.html, #122172. (2/24)

JOB OPENING: MANAGER, AD SALES RESEARCH/ESPN/NY: manage projects focused on cross-media advertising effectiveness; 4+ years of research experience – media/agency exp. a +. REQ ID 26863 http://espncareers.com (2/24)

JOB OPENING: AD TRAFFICKER/MLS Dig. Properties/NYC: Resp for implementing/mngng processes & coordinating & providing support to Ad ops. 1 to 3 yrs trafficking exp. Knwldg of OAS 24/7 Real Media or DART/DFP Res: [email protected] (2/23)

JOB OPENING: SOCIAL MEDIA MGR/Atlanta: Exp’d PR/Social Media Strategist; Create integrated social media/PR strategies. Avid sports fan. www.foxcareers.com req# FNG0000649 (2/23)

JOB OPENING: REGIONAL SALES MGR/Comcast Spotlight/D.C.: Lead successful media sales team. Minimum 7+ yrs brdcst/cable experience including management . EOE/M/F/D/AAP Online Apply URL: www.ecentralmetrics.com/url/?u=2929911569-44 (2/23)

JOB OPENING: PROJ MGR RSRCH/NY: 5+ yrs TV rsrch brdcst/cable exp in data analysis & dvlpng estimates. Kwldg of Star/Nielsen sys. BA deg req’d. To apply, contact: [email protected] (2/22)

JOB OPENING: SALES PLAN’R/Captivate Network/Mdtwn/NYC: Need enthusiastic sales support 4 VP+Team – facilitate presales+ add creativity & gr8 cust skillz. U need BS +2yrs advrtsng support+ Pivotal/similar CRM exp. Apply: [email protected] (2/22)

JOB OPENING: RESEARCH STRATEGIST/TRAVELCHANNEL/MD: Develops and assists in the design, execution and analysis of research for the network. Nielsen ratings exp. req’d. Full details, www.scrippsnetworks.com – Req 2832 (2/22)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: [email protected], Web Links: www.castingnetworks.com/jburns, http://jburns.voices.com, www.allegro-music.com (“American Biographies”) (2/28)

SITUATION WANTED: EVENT PRODUCER/NY: 10+ yrs developing/producing/managing experiential, press confs, launches, guerilla, branded. Can work w/ talent. [email protected] http://www.jason-ferguson.com (2/28)

SITUATION WANTED: DEVELOPMENT PRODUCER/LA BASED: Reality/Ent/Docs. NBC; CBS; Spike; Dis; A&E; TLC; E!; VH1; Sy-Fy; specializing in talent tape and paper deliverables; runs on Batteries. [email protected]  (2/24)

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SITUATION WANTED: I’M ALL YOURS N.Y. Seeking to Assist in more substantial & creative way. Currently an E.A. to Chief of Dept.5 Yrs. work exp. B.A. Mass Comm – Media Production Contact, [email protected] (2/24)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (2/24)

SITUATION WANTED: SALES ASSISTANT/CHI: Interned at Comcast SportsNet in Ad Sales, Works as Sales Assistant at NBCUniversal. Has B.A. from DePaul in PR/Advertising. Resume upon request. Contact [email protected] (2/24)

SITUATION WANTED: STAGE MGR/STAGE DIRECTOR/NY Based: AD/SM – 15 years in Network News as SM, Tape AD and control room AD. Resume and references available at [email protected] (2/23)

SITUATION WANTED: AD SALES EXECUTIVE/LA: 15+ yrs of ad sales exp (National, Regional, Network – Agency, DR and Direct to Client) in Cable TV/Radio w/ desire to sell Digital, covering the Western Region from Los Angeles. [email protected] (2/22)

SITUATION WANTED: Nationwide: COPYWRITING AND CONCEPT CREATION: for On-Air, On-Line, Print and Radio. Former-NBC Promo Gun/Producer. Cost effective – stunningly accurate. Secret weapon of many vendors and Fortune 500 Entertainment entities. email: [email protected] (2/22)

SITUATION WANTED: PRODUCTION, NEWS ASSISTANT/NYC: Interned at NBC for TODAY Show; CNN for Campbell Brown, Rick’s List; Production Assistant for DOC NYC film festival. Hard working. For resume, please email [email protected] (2/22)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

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