Tuesday, December 13th, 2011

Cynopsis: DIGITAL

Good morning. It’s  Tuesday, December 13, 2011, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis editions online, click here .

AT&T and the Department of Justice have agreed to put their legal battle over the wireless carrier’s proposed acquisition of T-Mobile USA on hold until January. The move was initiated by the DOJ, which requested a stay in the proceedings after AT&T withdrew its application with the FCC over the proposed merger. In a statement, the Justice Department requested a “status conference” be held on January 18, 2012, where AT&T can announce its next move in the ongoing battle. AT&T also issued a statement saying that it will still be working with T-Mobile USA and parent Deutsche Telekom on “whether and how to revise our current transaction to achieve the necessary regulatory approvals.” As a side note, Dish Network CEO Joseph Clayton said in an interview with Bloomberg that if the AT&T/T-Mobile deal were to fail, the satellite provider would seek a partnership with T-Mobile in order to combine both companies’ wireless spectrum. “We want to use [our spectrum] to create a national wireless network, video, voice and data,” Clayton said.


Barnes & Noble’s latest update to the Nook Color tablet will include apps for Netflix and Flixster. The update will roll out automatically over Wi-Fi later this week; however, enterprising Nook Color owners who want access to the update sooner can download the zip file that Barnes & Noble made available yesterday.

Bud United Presents: The Big Time, a social reality TV show from Budweiser that was cast from video applications submitted on the company’s social media sites, will debut on ABC on January 21, 2012. The reality show allows contestants to fulfill lifelong dreams through training from experts in that specific sport or field. For example, a contestant who has always dreamt of driving a race car will get coached by racing legend Richard Childress and driver Kevin Harvick. The show is being produced under Budweiser’s Bud United banner, a “global experiential platform connecting consumers’ passion points with the brand.” All seven episodes of the show will air every Saturday following the early 2012 premiere.

As per a new agreement between Hulu and BBC Worldwide America, the first two seasons of Mongrels will be available to U.S. audiences on Hulu and Hulu Plus. The British puppet-based adult comedy series follows the recent debut of British sci-fi series Misfits, which arrived to the States under a similar deal between BBC Worldwide America and Hulu.

Todobebe, Inc., an independent producer of family-friendly entertainment for Hispanic audiences, has launched a new channel on YouTube for Hispanic moms, called Todofamilia . The channel will draw from over 1,000 hours of original short-form content across relevant topics for Hispanic families and mothers such as parenting, kids, funniest home videos, celebrity interviews and more.

Hearst Digital Media‘s and MSN‘s Delish.com has re-launched with a new logo and color scheme, simplified navigation, search features and advertising options. The site revamp also integrates HTML5 compatibility into the homepage’s video player enabling access from mobile devices and tablets. Delish.com reaches more than 6 million unique visitors per month.


SOASTA’s cloud-based app performance testing technology ensures the functionality and reliability of consumer-facing mobile and web-based applications regardless of scale. The company has announced a $12 million round of funding led by The Entrepreneurs’ Fund, with additional investment from existing investors such as Canaan Partners and Formative Ventures. In 2011, SOASTA’s client base exceeded 3,000 customers and its testing software expanded reach internationally to include the U.S., Canada, China, U.K., Germany, Japan and more.


Resonate Networks has introduced Insights Driven Media, a new advertising platform that enables brand marketers to develop targeted campaigns based on customer values. Instead of focusing only on data sets such as demographics and online behavior, which the company deems as less effective in influencing purchase behavior, insights on consumer values are given the spotlight. Resonate also reports that Insights Driven Media is over 10 times more effective in delivering online ad performance when compared to third party data companies such as Exelate and Bluekai.


Facebook has published Memology 2011, a report covering the year’s biggest trending topics on the social network. House, M.D. was the most talked-about TV show on Facebook, with Two and a Half Men, The Simpsons, Family Guy and South Park rounding out the top five in that order. Dr. Gregory House was also the most talked-about fictional character on the social network. Facebook compiled the data based on user status updates.

According to the latest eMarketer estimate, adults in the U.S. spend more time with their mobile phones than print magazines and newspapers combined. The time spent on mobile phones and the internet categories saw a 30% and 7.7% increase over 2010, respectively. However, traditional TV viewing still remains the top dog among U.S. adults’ media platforms of choice as they spend an average of 4 hours and 34 minutes watching TV or video on a traditional television set, which itself is an increase of 10 minutes over 2010. The report also notes that the shift in ad spending does not yet reflect the shifting trends of the U.S. consumer. For example, while mobile commands a 10%-plus share of adults’ media time per day, it only receives 1% of ad dollars.

November proved to be a notable month for CNBC Digital. CNBC.com generated the most page views and unique visitors in the site’s history. According to comScore’s Media Metrix data, CNBC’s website amassed 7.3 million unique visitors and 373 million page views in November, which are increases of 24% and 35%, respectively, over November 2010. CNBC Mobile also did well; the channel’s real-time iPhone app achieved 79 million page views, a 90% increase year-over-year. In similar fashion, CNBC’s real-time Android app saw a 47% increase in page views year-over-year and CNBC Mobile Web recorded 78 million page views, a 29% increase over November 2010).


The NBC Nightly News mobile app is now available on the Android Market. The free app delivers the latest NBC Nightly News with Brian Williams broadcast, videos of individual segments from the program and other top news stories from NBCNightlyNews.com and headlines from MSNBC.com.

Guess with Jess, a Canadian and British educational television series for pre-school aged children, now has a mobile app, which is currently available for 1.99 pounds in the Apple App Store. Created by interactive games publisher P2 Games, the app extends the learning-centric nature of the TV show onto the mobile platform via 10 mini-games and activities designed to help kids ask and discover answers to questions such as “Why do spiders build webs?” and “How do beans grow?”


Tremor Video has appointed Todd Sloan as Chief Financial Officer. An experienced CFO for over a decade at private and public digital media companies such as About.com, Sloan will oversee all of Tremor’s finances. The independent online video technology company has also promoted CMO Melinda McLaughlin to Senior Vice President, Chief Marketing Officer. Most recently, McLaughlin led the company’s rebranding efforts. At her new post, she will continue to oversee all research and marketing initiatives for Tremor Video, and will now report directly to CEO Bill Day.

Social media ad platform MediaBrix has hired Aimee Campbell for the newly-created position of Director of Sales for the Midwest Region; and will be based in Chicago. Alison Starr is also coming on board in the newly-created position of Director of Sales for the West Coast Region; she will be based in Los Angeles. Echoing these two appointments, Adam Francisco Eldridge has been promoted to Director of Sales for the East Region. Another newly-created position, Eldridge will be headquartered in New York.

LiveIntent, a company that provides a real-time display ad platform for email, has made several additions to its executive team. Jon Beck will join the company as VP of Publisher Development; Rob Adler will come on board as National Sales Director; and David Katz will take the post of Director of Business Development. Beck will be in charge of overall publisher relations and will lead a team of publisher development managers. Adler will manage the demand-side team at LiveIntent and will be responsible for ad sales revenue. Katz will oversee the development of product goals and partnerships with agencies, while also leading LiveIntent’s integrations with technology partners.

Mick Oppy will be the Director of Mobile Products at online Q&A service provider ChaCha. As he already led the development of ChaCha’s app for Android 4.0, Oppy will remain on that path at his new position; he will oversee the development of new products and the maintenance of current ChaCha mobile apps and services.


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BBC.com has officially launched its 2012 Election Hub and represents the website’s first step towards snaring a greater presence in North America via a more dedicated focus on the upcoming presidential elections. What does it offer to ensure that you’re kept up-to-date on the path to the next election? Well, quite a lot. Aside from need-to-know information on each Republican candidate, the site also offers resources on who is backing which candidate, the election campaign calendar, a guide to the caucuses and primaries, information on the Electoral College and even a glossary on U.S. elections. The hub will feature original video content throughout the election. It’s not a bad bookmark to have until the tail end of 2012.

Later – Sahil
Sahil Patel, Associate Reporter for Cynopsis Digital

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .

JOB OPENING: RESEARCH DIRECTOR/SCREENVISION/NYC: 8+ yrs media exp req’d, TV pref. Exp w. MRI/Simmons, Nielsen (TV ratings, AdViews, Galaxy). Analytical, mgmt skills req’d. Prof. Excel. SPSS & (MR)Tables ideal. www.screenvision.com (12/20)

JOB OPENING: MGR-MARKETING & MEDIA/IFC /NYC: Oversee the planning and execution of consumer mkg campaigns across all platforms including On Air, Digital, OOH, Print, Radio, and Social. Resume to: [email protected] (12/20)

JOB OPENING: MANAGER/PR /TRAVELCHANNEL/NY: Develop & implement program publicity plans for programming & digital initiatives. Prior TV publicity exp. required. Full details, http://www.scrippsnetworks.com & select req 2768 (12/20)

JOB OPENING: TOP NOTCH SUPERVISING PRODUCER/EP (NYC): Proven superstar producer/exec to lead production/creative on mult web series. Starts Jan. Be highly creative, smart,level-headed. Resumes to: [email protected] (12/20)

JOB OPENING: ACCOUNT EXECUTIVE/CNBC/CHI: Responsible for revenue goals through growing existing business & developing new business. 5+ yrs exp. To apply, visit http://www.nbcunicareers.com/search_nbc/ Job# 3638BR (12/20)

JOB OPENING: AE /MSNBC & NBC NEWS/CHI: Responsible for revenue goals through servicing existing bus & developing new bus for MSNBC & NBC News. 3+ yrs exp. To apply, visit http://www.nbcunicareers.com/search_nbc/ Job# 3676BR (12/20)

JOB OPENING: SR ANALYST, NEWS RESEARCH/NY: Responsible for supporting the Research team by collecting & evaluating audience & market research data. 1+ yrs exp. To apply, visit http://www.nbcunicareers.com/search_nbc/ Job#3354BR (12/20)

JOB OPENING: SR. NEWS PRODUCER (WEEKENDS)/Westchester, NY: Excellent writing skills, supervisory and news producing experience. Res/cvr: [email protected] (12/16)

JOB OPENING: EXECUTIVE PRODUCER (NEWS)/Westchester, NY: Supervise writing, plan story selection, graphics selection, editing, production and execution of daily newscasts and special programming. Res/cvr: [email protected] (12/16)

JOB OPENING: LINE PRODUCER (NEWS)/Westchester, NY: Line and stack daily news broadcasts. Must have news experience. Res/cvr: [email protected] (12/16)

JOB OPENING: JR BROADCAST IT/TECHNICIAN/Westchester, NY: Knowledge of Windows XP/NT/2000/2003 server & workstation and troubleshoot and problem solve at the component level. Res/cvr: [email protected] (12/16)

JOB OPENING: WEB EDITOR/Westchester, NY: overnight shift posting video & maintaining content on site/social media. Final Cut Express, Drupal, HTML. Apply: [email protected] (12/16)

JOB OPENING: WEB DEVELOPER/Westchester, NY: Perform maintenance updates, troubleshooting. Database programming, XML, Java, Drupal, Adobe skills required. Resume: [email protected] (12/16)

JOB OPENING: SPONSORSHIP SALES MANAGER/Westchester, NY: Drive new bus. Dev corp partnerships. 3-5 yrs brdcst sales mngmnt/sponsorship exp w/ a strong analytical, strategic & tactical background.Resume: [email protected] (12/16)

JOB OPENING:  RADIO PRODUCER/Martha Stewart/NYC: seeking a producer for a live daily 2 hr radio show; will air M-F, 6-8PM. Involved w/all aspects of pre/post prod. https://careers.mslo.com/Pages/JobDescription.aspx?postid=317 (12/16)

JOB OPENING:  AD SALES RSRCH MGR/FOXSports.com/LA: Provide anlys & insights to FOXSports.com sales teams. Rsrch trends w/in Internet, advts’g & sports ind.BA + 3+ yrs online rsrch/mktg new media. www.foxcareers.com (12/16)

JOB OPENING:  MSN SALES MGR/FOX Sports Interactive Media/NY: ID sales opps for Fox Sports. Provide creative & op support on proposals & gen. media plans. BA/BS. 3+ yrs exp in dig. as sales exp req’d. Mgmnt exp req. www.foxcareers.com (12/16)

JOB OPENING:  SALES MANAGER OF LONG FORM/DISH Network/Denver: Responsible for selling full & part time long form avails. 3+ yrs. related exp req. Apply: [email protected]  (12/16)

JOB OPENING:  VP, CONTENT DIST/MTV/NY: Mnge selected content dist opps (new deals, renewals) from strt to finish. At least 6 yrs TV/online industry in bus dev, content distribution, strtgy, or corp dev. www.mtvnetworkscareers.com (12/16)

JOB OPENING: PRODUCER-ON AIR PROMOS/NICKELODEON/NYC: Resp: conception to delivery of Nick on-air promotions. 5+yrs writer/prod exp & 3+yrs Cable/Network On Air promotion exp a must. Apply: www.mtvnetworkscareers.com (12/15)

JOB OPENING: DIR, CNBC ON-AIR AD SALES MKTG/NY: Partner w/key CNBC stakeholders to market & increase sales of the network (domestic & int’l mkts). 8+ yrs exp. To apply, visit http://www.nbcunicareers.com/search_nbc/ Job#3623BR (12/15)

JOB OPENING: COMMUNICATIONS MANAGER/Scripps Networks/Knox TN: Develop internal & external communications/5+yrs experience in corporate communications or PR exp.: www.scrippsnetworks.com Req.# 2561 (12/15)

JOB OPENING: FIELD PROD/WGBH/BOSTON: Mngmnt, FT, 52 Weeks. Oversee prod of field unit. 5 yrs field producing. Exp w/ reality TV & supervising staff. Ability to travel. Apply: http://www.wgbh.org/about/employmentOpportunities.cfm (12/15)

JOB OPENING: SR MGR AD SALES MKTG/Discovery/NY: Mng dvlpmnt & fulfillment of solutions/sponsorships/Value-Earned Mrktg opportunities for DCI ntwrks; 7+yrs integrated mktg exp; exp TV/Cable & ad sls mktg +; www.discovery.com #4659 (12/15)

JOB OPENING: LINE PRODUCER/VH1/NYC: 5 + yrs exp. in reality series or specials production mgt; Strong budget, calendar development & vetting exp on various productions a must; B.A EOE/M/F/D/AAP www.mtvnetworkscareers.com (12/15)

JOB OPENING: RESEARCH DIRECTOR/Zoom Media/NY: lead audience measurement, sales research & effectiveness studies for fast-growing video media co. 7+ yrs research exp w/ TV, agency or vendor background. Apply [email protected] (12/14)

JOB OPENING: ADVRTSNG ACCT EXEC/Burbank: Leverage relationships w/top clients/agencies to create new accts & expand rev of current accts. 5-7yrs media selling exp TV &/or interactive ad sales.  COVER/RES: [email protected] (12/14)

JOB OPENING: SR RESEARCH ANALYST/FX Ad Sales/NY, NY: Provide audience tracking & trending reports to Ad Sales mgmt through analysis of research database applications. BA plus 2-3+ yrs ad sales research exp in advertising req. www.foxcareers.com FNG0000834 (12/14)

JOB OPENING: PRICING/PLANNING ANALYST/Fox Cable Networks/NY, NY: Conduct high level analytic reprt’g, confirm deal inventory, reconcile prog. grids. BA plus 2+ yrs sales plan’g, pricing exp at media co. www.foxcareers.com FNG0000822 (12/14)

JOB OPENING: RESEARCH MGR FX AD SALES/NY, NY: Manages/prioritizes analyst workflow & oversee schedule input process (MyEvents). Dvlp thought pieces, presentations around existing metrics & new technologies. BA plus 3+ yrs media research. www.foxcareers.com FNG0000836 (12/14)

JOB OPENING: DIR, ON-AIR PROMO/REELZ/Albuquerque, NM: Manage promo team. Develop & execute strategy. 5 yrs mgmt exp. Apply: [email protected] (12/14)

JOB OPENING: MGR, CONSUMER & DIGITAL MKTG/REELZ/Albuquerque, NM: Manage Media & Digital campaigns. Social media a must. Cable, Agency exp a must. Apply: [email protected] (12/14)

JOB OPENING: DOCUMENTARY PRODUCERS & PROD MGR/LA: Producers needed w/strongstory/journalism skills for doc/bio series. Also looking for Prod MGR. Reply w/position in subject line to [email protected]  (12/14)

JOB OPENING: MGR, INTEGRATED SALES/MKTG/FUEL TV/LA: Plan, dvlp/mng ad sales mktg bus. activities. BA/BS plus 5+yrs ad sales or mktg exp in sports or ent. Understand gen mktg in TV, web, digital media & print. www.foxcareers.com (12/14)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP CREDITS ONLY:  NBCU’s Jerry Springer and Steve Wilkos Show. TV Production/Audience Coordination. Studio in Stamford, CT, short walk from MetroNorth. Fast paced & hands on! Re: [email protected]  (12/15)

FALL INTERNSHIP CREDITS ONLY: PR SPRING INTERNSHIP/BRAVO TV/NYC: Gain a rare opp at a fast-paced PR dept by monitoring press coverage, fielding media requests and more at a multi-platform media company. Resume to [email protected] (12/14)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY) 10 years experience. Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (12/20)

SITUATION WANTED: VOICE OVER ARTIST/SINGER/CT BASED:- For dynamic commercials, characters, e-learning, corporate narrations and more. Home studio. Contact [email protected]. Site: www.lailaberzins.com (12/20)

SITUATION WANTED: TOPICAL JOKE WRITER. As seen in The Onion, Huffington Post and more. Jonas Polsky writes smart, funny topical material. Contact for rates. [email protected] (12/16)

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: [email protected], Web Links: www.castingnetworks.com/jburns, http://jburns.voices.com, www.allegro-music.com, (“American Biographies”) (12/16)

SITUATION WANTED:  FIELD PRODUCER w/ ENG Vans – 35′-70′ Telescoping Mast Cams w/360′ pan-tilt control, mobile editing and live webcasting – Covered Cannes, BHFilm Fests, Red Carpets & Product Launches. [email protected]  (12/16)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (12/15)

SITUATION WANTED: Award-winning network/agency CREATIVE DIRECTOR commercials, promos, ad sales, online, print, strategy, brand, integrated marketing and live action production. Please contact at falloutcreative.com (12/14)

SITUATION WANTED: AD SALES ASSISTANT/CHICAGO: Interned at Comcast Sports Net in Ad Sales, Works as Sales Assistant at NBCUniversal. Has B.A. from DePaul in PR/Advertising. Resume upon request. Contact [email protected] (12/14)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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