Tuesday, December 11th, 2012

Cynopsis: DIGITAL

Good morning. It’s Tuesday, December 11, 2012, and this is your first early morning digital briefing.

Kantar Media analyzed ads appearing on national TV and “leading online video sites” in October, and found that among the 4,100+ brands advertising on either platform, 23% used online video. Breaking that percentage down, Kantar reports that 12% of the brands used both national TV and online video, while the remaining 11% used online video exclusively. This data comes from a new online video tracking service from Kantar Media, which the company says is the industry’s first to track actual occurrences and creative for video ads. The service, aptly named Online Video Measurement, captures pre-roll, mid-roll, and post-roll video ads playing within videos shown on more than 90 top video sites. It enables monitoring of the ads by property, brand, and creative, and allows clients to download the actual video ad as well as trend analysis of ad unit volume. Here’s some more data from the new service:

  • Among the industries that used both national TV and online video advertising, the restaurant and automotive sectors were the top two, accounting for 43 and 30% of brands advertising, respectively.
  • “Internet communications and content companies” as well as resort and travel companies were the most likely to use online video advertising exclusively, at 39% and 28% of brands advertising in this fashion, respectively.


The producers of 12-12-12, a benefit concert at Madison Square Garden to support victims of Hurricane Sandy, want to make it the most widely distributed live musical event ever. With that in mind, they’ve secured partnerships with a number of TV, radio, and internet broadcasters to air the concert. On the online front, top platforms such as YouTube, AOL, Yahoo, and Hulu have signed on to live stream the concert event, which will feature performances from the likes of Eric Clapton, Alicia Keys, Bruce Springsteen & the E Street Band, Paul McCartney, Roger Waters, Rolling Stones, Kanye West, and The Who. The list of celebrity presenters scheduled to appear includes Steve Buscemi, Jessica Chastain, Chelsea Clinton, Billy Crystal, Leo DiCaprio, Jimmy Fallon, Seth Meyers, Chris Rock, Adam Sandler, Jon Stewart, Quentin Tarantino, and Brian Williams. The concert producers are James Dolan, John Sykes, and Harvey Weinstein. Every dollar raised from ticket purchases and donations will go to serve the victims of Hurricane Sandy through the Robin Hood Relief Fund. The event begins Wednesday night at 7:30p ET.

Yahoo Sports and NBC Sports Group have forged an alliance to distribute and promote each other’s content on-air and online. While the partners will continue to maintain separate sites and editorial control over their respective newsrooms and digital assets, they will work together on sports news and events coverage across multiple platforms going forward. Per the deal, Yahoo Sports’ investigative reporting will now get some airtime on NBC Sports’ TV networks/programs. The two will also develop original web video programs that will appear on both Yahoo Sports and NBCSports.com. The initial batch are: Emmy Award-winning commentator Bob Costas will provide video sports news, interviews, and editorials; Football Night in America’s Tony Dungy and Rodney Harrison will host video segments during the NFL season; Mike Florio of ProFootballTalk will host a daily NFL web show called Pro Football Talk Live; and Rivals on Recruiting, a weekly college recruiting show featuring both Rivals and NBC Sports talent. In addition, Yahoo Sports has agreed to link to and promote the NBC Sports Live Extra video player, which will live stream live sports content such as Sunday Night Fooball and the NHL Game of the Week. Going the other way, NBC’s Alli Sports will provide youth-focused, action-sports video content to Yahoo.

The nominations for the Third Annual Streamy Awards will be announced via a live stream next Monday, December 17. The announcement special, which will be available on the Streamy’s website, will feature appearances from The Fine Brothers, One Republic, Brandy, Morgan Spurlock, Larry King, The Wanted, Shira Lazar, and Flo Rida, among others. The awards show looks to recognize the best in original online video programming and honor those who create it. It is scheduled to take place live from the Hollywood Palladium on February 17, 2013, for which there will also be a live stream.


Cynopsis Social Media Webinar
December 13 | 1:30-3:00pm ET
Social Media 3.0 for TV Programmers: Beyond Facebook + Twitter

Expert Speakers:
Jessica Chow
(Associate Media Director) Ignited
Tom Fishman
(Director Social Media) MTV Networks
Pamela Russo
(VP, Digital Media) Discovery Communication
Tom Thai
(VP, Marketing) Bluefin



AKQA has been named Adweek’s 2012 Digital Agency of the Year, the second consecutive year it’s received the honor from the publication. Earlier this year, WPP purchased AKQA for $540 million. Other winners include Wieden + Kennedy as the 2012 Agency of the Year and Droga5 as the 2012 US Agency of the Year.

Online ad inventory for CBSSports.com’s live stream of the upcoming Super Bowl is almost sold out. “We only have a few packages remaining,” David Morris, Chief Client Officer at CBS Interacive, tells AdAge. According to the AdAge report, ads during the live stream will primarily be one of two types: Videos during commercial breaks and branded ads around the CBSSports player. Morris declined to reveal which TV advertisers and ads will show up on the live stream as well as the sort of prices CBS and CBS Interactive charged for the ad packages.

Yahoo plans to change how it sells online ads, opting to restructure the entire organization around a category-centric model, according to a report from AllThingsD. This means that sales reps would sell Yahoo ads based on categories such as automotive, entertainment, parenting, and technology, among others. Up until now, Yahoo’s sales force has been fitted to sell ads based on geography. If you’re wondering if the category-centric model is the way Google sells ads, it is. The changes could go into effect as early as January 1, according to report.


Discovery Communications has selected video processing service Encoding.com‘s cloud transcoding platform and Vid.ly universal video delivery solution to enable video playback across web, mobile, and STB platforms for Discovery’s TV and digital brands. This deal covers websites for TV networks such as Discovery Channel, TLC, and Animal Planet, as well as digital video properties like Revision3.com, HowStuffWorks.com, and Petfinder.com. Discovery will also have access to a suite of editing and customization features, closed captioning support, and various content packaging options.


According to social video ad provider Unruly Media, the following are the top 10 most shared social video brands of 2012.The rankings are based on the number of times each brand’s videos were shared throughout this year.

  • Google: 5.89 million shares (+196.8% over 2011)
  • Nike: 5.47 million (+166.2%)
  • TNT: 4.35 million (did not appear in top 100 last year)
  • DC Shoes: 4.12 million (-19.9%)
  • Red Bull: 3.8 million (+45.6%)
  • Coca-Cola: 3.26 million (+485.4%)
  • Abercrombie & Fitch: 2.44 million (did not appear in top 100 last year)
  • Samsung: 2.42 million (+85.5%)
  • P&G (not counting brands owned by P&G): 2.36 million (+94.0%)
  • Volkswagen: 2.25 million (-57.9%)

The worldwide smart/connected device market grew 27.1% year-over-year in the third quarter, reaching a record 303.6 million shipments valued at $140.4 billion, according to the IDC. Looking at the current holiday season, IDC expects it to propel Q4 numbers to even greater heights. The research firm projects 4Q smart device shipments to reach 362.0 million units, which would represent a growth of 19.2% over Q3 and 26.5% year-over-year.The holiday numbers are expected to receive a boost from growing smartphone and tablet sales, which IDC projects to increase 39.5% and 55.8% year-over-year, respectively. PC shipments, on the other hand, are expected to dip slightly. Looking even more into the future, IDC forecasts that worldwide smart device shipments will top 2.1 billion in 2016, hitting a market value of $796.7 billion.

  • The PC is quickly losing market share to smartphones and tablets. In 2011, PC shipments, which include desktop and portable/laptop computers, accounted for 39.1% of the smart device market. By 2016, that market share is expected to dwindle to 19.9%.
  • In its place, smartphone shipments, which accounted for 53.1% of the market in 2011, will grow to 66.7% in 2016. Tablet shipments will jump from 7.7% in 2011 to 13.4% in 2016.


Mobile ad company Medialets has appointed Stephen Dove to the position of SVP/Product. He is tasked with leading all Medialets product development initiatives and will play an instrumental role in the services the company offers, which span every phase of the mobile ad process, from planning and buying to ad creation and ad serving and measurement. He will be based in Medialets’ global headquarters in NY.



Cynopsis: Sports Media Awards
Entry Deadline: February 1
Late Submission Deadline: February 8
Awards Event: April 2013 (NYC)

Click here to learn about the Awards program & enter online!


Baeblemusic, a creator and distributor of music video programming, is rolling out a WordPress plug-in that offers access to over 3,000 pieces of music-related content, ranging from indie/alternative concerts and sessions to interviews and music videos. Some of these exclusive concerts and sessions feature a number of well-known acts, including Mumford & Sons, Foster the People, and Ellie Goulding. Available to all WordPress sites, publishers can use the plug-in to add all or portions of the Baeblemusic original video library in the form of a complete music video section on their site, or isolate videos for individual posts. Baeblemusic says the plug-in is mobile ready as the HTML5 player works well on iOS devices. The plug-in is, also, free. Baeblemusic content is also available via its own branded channels online, on Google TV and Roku, and apps on the iPhone, Android devices, Google Chrome, and Facebook.

Later – Sahil
Sahil Patel, Associate Editor for Cynopsis Digital

Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: SR PROD MGR, MOBILE/A+E NETWORKS/NY: Dvlps mobile prods/features across platforms. 3+ yrs life-cycle dig prod mgt exp (software/web/mobile app environmts). BA/BS, Comp Sci prefd. #147911, www.aenetworks.com/careers (12/18)

JOB OPENING: ASSOC. DIRECTOR U-VERSE SALES OPS/AT&T AdWorks/NYC: Manages Product Dev., works with sales/mkting teams. BA/BS, 3+yrs Media Exp., product dev.+knowledge of research skills desired. Apply: http://attlinks.com/Ujgj4g. (12/18)

JOB OPENING: ACCOUNT SUPPORT REP/AT&T AdWorks/NYC: Support U-verse TV Sales Planners, manage inventory, reconcile discrepancies, campaign reporting. BA degree reqd. Apply: http://attlinks.com/127Q87u (12/18)

JOB OPENING: ACCOUNT SUPPORT REP/AT&T AdWorks/LA: Support U-verse TV Sales Planners, manage inventory, reconcile discrepancies, campaign reporting. BA degree reqd. Apply: http://attlinks.com/TP2f49 (12/18)

JOB OPENING: DIGITAL PROJECT MGR/SYFY, NBCUNIVERSAL/NYC: Day-to-day project mgmt for Syfy.com & Chillertv.com, apps for phones & new tech. 5+ years project mgmt in a cross-disciplinary environment req’d. nbcunicareers.com #7926 (12/18)

JOB OPENING: SPVSR, SCHEDULING/AMC/NYC: maintain wkly prog scheds, calendars for AMC domestic and Canada. Create sched change memos & grids, track relevant competitive prog info, etc. 2+ yrs exp. Submit res: http://tinyurl.com/b79sppk (12/18)

JOB OPENING: DIR., MARKETING & COMM (Fox Sports South-Atlanta, GA): Manage all OAP, off-channel & social media efforts to drive revenue, traffic, subs & ratings. 7-10 yrs exp in marketing/brand dev req. http://bit.ly/Vp71F0 (12/18)

JOB OPENING: ABC RESEARCH PART TIME CONTRACTOR/ABC Burbank: TV and digital research experience, multiplatform reporting, solid computer skills, organized & detail oriented, TV and digital media research exp, college degree required [email protected] (12/18)

JOB OPENING: SR EXEC ASST/Fox Group/LA: Apply to: http://ars2.equest.com/?response_id=5148654cd40842e3308f39dc3aa21f7f (12/15)

JOB OPENING: ACCOUNT EXECUTIVE, DIRECT RESPONSE/REELZ/NYC: experienced AE in selling long & short form direct response advertising. Apply: [email protected] (12/15)

JOB OPENING: TV RSRCH DIR/HARTFORD CT: Provide sales & news for assgnd stations with rsrch. 5+ yrs exp in brdcst TV or cable station in rsch/mktg dept req’d. Apply at http://www.meredith.com/meredith_corporate/careers.html (12/14)

JOB OPENING: MKTG RESEARCH MGR/ATL: 5+ yrs mktg/media rsrch exp. Prof in basic statistics/analysis. Exp w/primary rsrch methods & Nielsen rsrch software. To apply, contact: http://bit.ly/11VBb8x (12/14)

JOB OPENING: VP, BUS & LEGAL AFFAIRS CDM/NYC: Structure/draft/negotiate variety of agreements relating to dist of a broad portfolio on traditional linear. JD & min 8-10 yrs in-house or law first exp req’d. www.viacomcareers.com/3444 (12/14)

JOB OPENING: VP GLOBAL COMPLIANCE, TRAINING & COMM/NYC: Dvlp & facilitate enterprise-wide compliance training. Proven track record and 10+ yr exp. More info/apply: www.viacomcareers.com/4695  (12/14)

JOB OPENING: SVP, MARKETING & CREATIVE SERVICES/GAC/Knoxville: 8 yrs+ exp in advertising, marketing or promotions. Manage and lead on & off air promotion and network marketing in a broadcast/cable environment. Click here to apply (12/14)

JOB OPENING: SR EXEC ASST/20th CENTURY FOX TELEVISION/LA:  APPLY URL http://ars2.equest.com/?response_id=5148654cd40842e3308f39dc3aa21f7f (12/14)

JOB OPENING:  SR. MGR, DISTRIBUTION ANALYTICS/A+E NETWORKS/NY: Dvlps data models/analyses to est impact of TVEverywhere. Mngs data aggregtn & reporting. 5+yrs in media/distrib/rsrch, MBA prefd. #148846, www.aenetworks.com/careers (12/14)

JOB OPENING:  SR CREATIVE MGR/ESPN/Bristol CT: To view full job description please use this link –    (12/14)

JOB OPENING: RSRCH MGR/AMAZON STUDIOS/LA: Act as a strategic bus. partner to internal teams, leveraging rsrch to provide recommendations/analyses on film & series projects in dvlpmnt. 5+ yrs mkt rsch ind exp. [email protected] (12/13)

JOB OPENING: SR. RESEARCH ANALYST/New York City: Provide services to all research dept. internal clients through analysis & tracking of standard & custom reports. More info & apply: http://www.hallmarkchannel.com/jobs (12/13)

JOB OPENING: DIR, FUNNY OR DIE/PROMOS/NYC: 8 yrs of dig promos & branded ent exp. Act as liaison btwn FunnyorDie.com & Digital Sales team. Work closely w/ on-air counterparts for dig. support on integrated FOD deals. Click here (12/13)

JOB OPENING: LEAD PRODUCER/University of Notre Dame/Notre Dame IN: Req. Bachelor’s degree in video prod, comm. or related field. Extensive exp. leading video prod. teams. For more info & to apply, visit http://apptrkr.com/302572 AA/EOE (12/13)

JOB OPENING: MGR, RESEARCH/NY: 4+ yrs TV rsrch brdcst/cable.Exp w/primary rsrch methods & Nielsen/MRI rsrch software.Create sales present, primary, mgmt & presentation exp. a plus. To apply, contact: http://bit.ly/TIbzsU (12/13)

JOB OPENING: SR MGR, PRICING & YIELD MANAGEMENT/Crackle Network/LA: Drive Yield Mngmnt & optimization. 4yrs exp dig advrtsng inventory mngmnt, & yield optimization. More info/Apply www.sonypicscareers.com #502 (12/12)

JOB OPENING: DIR PROD/NESN/NYC: Mng/coordinate all aspects of NESN’s network broadcast center productions. 12+ yrs exp of TV production mngment. More info/apply: http://nesn.com/nesn-jobs/ (12/12)

JOB OPENING: DIR, ON-AIR PROMO PLNG/History/NY: Develop & implement on-air media plng strategies that support network. 5 yrs exp plng & executing on-air promo plans for brdct/cable. Apply: www.aenetworks.com/careers.html (12/12)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

INTERNSHIP CREDITS ONLY: SALES INTERN/Woodbury, LI: Intern will gain experience with all facets of creating Optimum Homes & Autos channel & website. College credit. See full posting and apply to www.cablevision.jobs req 15503BR (12/12)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: DEVELOPMENT PRO/LA BASED: Reality/Docs long/short formats A&E; Bravo; Dis; E!; Fox21; Hist; Logo; MTV; Spike; TLC; VH1; Travel; solid showrunner/prodco/agency/network relationships, runs on batteries! [email protected] (12/13)

SITUATION WANTED: MUSIC/NON-FICTION DEV/PROG/PROD/LA BASED: Background in top tv networks, production company w/top 10 show and major labels. Strong experience in digital, content mktg & distribution. [email protected] (12/12)

SITUATION WANTED: NYC, Ffld, Wstchstr. counties: Experienced sales,biz development pro seekingposition in educational / home media, ad sales. Solid resume and excellent references. email: [email protected] (12/12)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

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