Cynopsis: DIGITAL
08/07/12

Good morning. It’s Tuesday, August 7, 2012, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis editions online, click here.

comScore has launched TabLens, a new monthly measurement service tracking US tablet ownership and usage, based on a three-month rolling sample of 6,000 tablet owners in the country. Among the interesting findings in the initial report, which calculated data for the three-month period ending in June 2012:

• 52.9% of iPad owners were males, 44.5% were under the age of 35, and 46.3% lived in households with an income of $100,000 or more.
• In comparison, 56.6% of Kindle Fire owners were females (comScore analyzed the Kindle Fire separately from the Android tablet category even though it’s powered by a version of that platform). Only 32.5% and 33.3% of Android tablet and Kindle Fire owners, respectively, resided in households with an income above $100,000.
• The two most important factors for the average US consumer when considering buying a new tablet device were the selection of available apps and the price (each received a rating of 7.7 out of 10). Following them were brand name (7.5), operating system (7.5), and music and video capabilities (7.4). Unsurprisingly, brand name was far more important for iPad owners than Android and Kindle Fire owners, while price was far less important.
• Overall device satisfaction for tablets was high across the board for iPad (8.8 out of 10), Android tablet (8.2), and Kindle Fire (8.7) owners during the three-month period ending in June.

A CYNOPSIS MESSAGE

As announced last week during Hulu’s TCA event, the second season of The Booth at the End has premiered exclusively on Hulu in the US. Produced by independent studio Vuguru, the second season will also be available via City.tv and two additional Rogers Media offerings in Canada as well as on multiple online and TV distribution channels in various international territories through an existing deal with Content Digital, a division of Content Media Corporation. The psychological thriller stars Xander Berkeley (24, CSI) as “The Man” who can give people what they want, for a price of course. A new 22-minute episode will be released every Monday on Hulu and Hulu Plus in the US; and on Citytv.com, Citytv app, and RogersAnyplaceTV.com in Canada. Rogers Media also plans to air season one of the series on FX Canada beginning on August 9. Internationally, Content Digital has brought on the likes of Fox International Channels to distribute the series online and on TV in regions in the UK, France, Spain, Portugal, Australia, and Russia, beginning on September 1.

The Olympics data from NBC keeps rolling in. Here are the highlights, as of August 6:

• NBCOlympics.com has reached 1.1 billion page views across its online, mobile, and tablet platforms. In comparison, the Beijing Olympics in total generated 1.2 billion page views.
• Cable, satellite, and telco subscribers have verified 7.6 million devices via NBCOlympics.com or the NBC Olympics Live Extra app (that’s 1 million more devices verified after August 3).
• There have been 102.6 million videos streamed and 13.2 million hours of video streamed since the beginning of the London Games.
• The total number of live video streams has exceeded 45.2 million. This amounts to 8.7 million hours of live video that has been streamed during the Olympics.
• Visitors are spending over 27 minutes on NBCOlympics.com per visit.
• The NBC Olympics Live Extra and NBC Olympics apps have been downloaded over 7 million times.
• Usain Bolt winning the Men’s 100m generated 1.289 million live streams. It’s now the second-most watched live stream from the Olympics. Similar to the Michael Phelps’ victory in the 200IM on August 2, this event was available to everyone, not just to those pay-TV subscribers who have verified their devices.

The YouTube app is no longer available for developers in the latest beta version of iOS 6. An Apple spokesperson confirmed of the change by releasing a statement to The Verge and AllThingsD, saying that Apple’s “license to include the YouTube in iOS has ended. Customers can use YouTube in the Safari browser and Google is working on a new YouTube app to be on the App Store.” Engadget reports that this change will not affect YouTube apps on devices running on iOS 5 or older, just the upcoming version of the operating system.

PROGRAMMING CALL: Cynopsis Digital will be producing an Online Video Content e-Special Report on Wednesday, August 29. The report will take an in-depth look at the development behind some of the best original web series as well as the innovators who have made them successful. If your company has released a premium, original series this year, and would like it to be considered as among the best in the web video space, please send your submission, which should include a brief overview of the series with pertinent information such as creator(s), producer(s), story, genre, cast, and the latest stats, to Sahil Patel at [email protected], no later than August 10.

The Cynopsis Sports Media Awards Breakfast takes place on August 9 in New York City. If you haven’t seen the finalists yet, you can do so here.

Nexage has received $5 million in funding from Hearst Interactive Media, raising the mobile ad start-up’s Series B round to a total of $15 million (Hearst joins SingTel Innov8, Relay Ventures, and GrandBanks Capital in this round). Nexage is a provider of a real-time bidding platform for mobile ads. “Our mission remains the same with this additional Series B funding: to extend our RTB leadership, champion and support the needs of our premium customers, and accelerate the maturity of the mobile advertising market,” said Ernie Cormier, CEO and President of Nexage, in a statement. Under the deal, Darcy Frisch, VP at Hearst Interactive Media, will join Nexage’s Board of Directors.

Turner Broadcasting System has bought Bleacher Report (B/R) to expand its digital sports portfolio. Per the deal, the San Francisco-based B/R and its mobile offerings will now operate as part of the Turner Sports division. The company’s CEO, Brian Grey, will keep the title, but will also become SVP/Turner Sports, reporting directly to Lenny Daniels, EVP and COO/Turner Sports. Other members of the B/R executive team will also stay on board within expanded roles. B/R currently reaches 10 million unique visitors per month, according to comScore data. It’s a content-heavy platform, which pushes out local and national sports editorial content every day from a network of 2,000+ “core contributors,” as well as some featured editors and sportswriters. Financial terms of the deal were not disclosed, but Bloomberg reports that it’s under $200 million, and as low as $175 million according to The Wall Street Journal. AllThingsD was first to report on the deal.

A CYNOPSIS MESSAGE

The Council for Research Excellence (CRE) plans to conduct a new “multi-pronged” study to determine the impact of social media activity on television viewing. Keller Fay Group, Nielsen, Nielsen Life360, NM Incite, and Bluefin Labs have agreed to participate in conducting the study. CRE says the study will consist of three different components: A quantitative survey conducted by word-of-mouth consulting firm Keller Fay Group, of up to 1,600 participants recruited by Nielsen, all checking in multiple times per day over the course of a week via a mobile app; a social media analytics project from NM Incite, with the social TV analytics provided by Bluefin Labs; and ethnographies provided by Nielsen Life360, for which 200 panelists record media/tech usage for seven consecutive days using their own smartphones or phones Nielsen provides.

Speaking of social TV: Through the first weekend of the current Summer Olympics, the term “Olympics” was tweeted over 3.5 million times according to social TV analytics company Trendrr.TV. In comparison, “Olympics” only amassed 307,356 total tweets during the first weekend of the 2010 Winter Olympics. Among the other social TV data covering the three primetime NBC broadcasts from London on July 28, 29, and 30, Trendrr finds:

• 68% of social TV viewers used mobile devices to tweet instead of using a computer, even though live streams of Olympics coverage is available on multiple devices.
• 61% of social TV viewers who have been watching the Olympics are female. As a point of reference, Trendrr says that 70% of all social activity with regard to sports has come from men in the first half of 2012.
• Interestingly, Trendrr says NBC’s tape-delayed primetime broadcasts in the US are actually more social than when Olympics programming is being watched at any other time of day. On July 28, the Swimming, Men’s Gymnastics, Men’s Diving, and Beach Volleyball events hit at most 4,000-4,500 tweets per minute when being streamed live, but surpassed 8,000 tweets per minute during the primetime broadcast.

Social media marketing firm Wildfire Interactive, which was acquired by Google last week, has released findings from a study that measures the influence of sharing content and “brand advocates” on Facebook. Analyzing 10,000 Facebook campaigns over the past nine months, Wildfire finds that for each person who shares content from a campaign on Facebook, 14 new people will learn about that campaign in their news feed. In addition, for every 10 advocates (those who are capable of bringing new followers to a campaign) a brand gets to join its social campaign, they’ll get 13 other people to interact with the campaign in some way. Overall, brands that are highly effective in engaging with advocates and content-sharers via campaigns see three times the interaction (Likes, shares, comments) on their Facebook pages when compared to other brands.

According to June 2012 data from Nielsen, 47% of US smartphone owners used a shopping app during the month. The ranking of the top apps in the Shopping/Commerce category was led by the big brands in the space. eBay Mobile received 13.1 million unique visitors in June 2012 across the iOS and Android platforms. It was followed by Amazon Mobile (12.1 million uniques), Groupon (11.9 million), Shopkick (6.8 million), and LivingSocial (4.3 million).

Gannett has named Emma Gilding its new VP/Brand Research and Strategy. In her new role, Gilding will be responsible for delivering forward-looking consumer, brand, and market insights in order to support the growth of Gannett’s businesses. She will also provide Gannett’s advertising partners with key data and insights in order to help them achieve their campaign objectives. She will be based in New York and will report to Maryam Banikarim, SVP and CMO at Gannett.

NBCUniversal International Television has appointed Bruce Mitchell to be its new VP/Digital for its channels division. Based in London, Mitchell will oversee the digital extensions of all of the company’s pay-TV brands from around the world, and will collaborate with in-territory digital teams. He will report to Lee Raftery, EVP/International Marketing at the company.

A CYNOPSIS MESSAGE

Here’s an interesting wrinkle in the current Dish/AMC dispute: AMC has launched a new online video contest, dubbed “Hey Dish, Where’s My AMC?” which invites people to create a 30-90 second video that dramatizes how Dish Network subscribers must be feeling about losing access to AMC programming, such as Breaking Bad, Mad Men, and The Walking Dead. The grand prize winner receives $4,000 in cash; a Canon 7D camera; the opportunity to discuss their submission with AMC’s SVP/Production; see their work published across AMC’s social channels, and who knows, maybe the end to this senseless, senseless war that is depriving some of us the chance to be horrified by Walter White on a weekly basis. Two runner-up prizes, for the “People’s Choice” and “Highest Viewed” awards, will give the winners a $1,000 cash prize each plus extras.

Later – Sahil
Sahil Patel, Associate Editor for Cynopsis Digital
08.07.12

Denise O’Connor: Group Publisher Media Entertainment

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JOB OPENING: RESEARCH MGR/CAFEMOM/NY: Res. studies for ad prgrms, update synd. res. reports, ad hoc reports for mgmt insight. 3+ yrs exp; exp w/comScore or Nielsen NetRating data; Excel, PPoint. More at www.cafemom.com/about/jobs.php (8/14)

JOB OPENING: SENIOR APS/NYC: Seek 2 SR APs for PBS/feature doc. 3+ yrs serious journalism exp. req’d. Strong booking, archive, investigative, research, driver’s license, and good story sense. Res/cov letter to [email protected] (8/14)

JOB OPENING: SALES PLANNER/WB Digital Media Sales/NY: Generate online sales plans under the dir. of VP, Sales and ADs. Creates research-based presentations for sales team to utilize in client/agency meetings. Apply here (8/13)

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JOB OPENING:  DIRECTOR, STRATEGIC PROGRAM PLANNING/NBCUniversal/BRAVO: Responsible for Program Planning and Scheduling for linear platform and program acquisitions. Strong Research background is a plus. www.nbcunicareers.com #6056BR (8/10)

JOB OPENING:  SENIOR PROJECT MANAGER/BRAVO DIGITAL: 7+ yrs of experience in digital project management. Monitor project risk and define scope. PMP certification and a passion for pop culture is a plus. www.nbcunicareers.com #5495BR (8/10)

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JOB OPENING: Established NYC PROD CO is expanding its reality development dept. Seek several DEV EXECS with rolodex, proven track record selling shows, finding characters and writing. [email protected] (8/9)

JOB OPENING: CONTENT DIRECTOR/SYFY/NBCUNIVERSAL/NYC: Develop Syfy’s digital content strategy and oversee day-to-day editorial operations and updates. Min. 5 years of digital editorial exp. Apply: www.nbcunicareers.com (6376BR) (8/8)

JOB OPENING: SR. SALES ASST/NY: Support SVP + sales execs for a RLTV cable net. Book/main orders, wkly reports, srvc agencies, some admin. Strong math/excel skills, multi-task, self-start. 1+media exp a must: Apply [email protected] (8/8)

JOB OPENING: MGR, SALES MKTG/NY: Execute the “go to mkt” strats for Flixster’s Ad Sales team & guide/prepare mktg prgrms & online media plans to support those strats. Focus: key accts/lrger budget RFPs. Strong dig. bckground a must. Apply (8/8)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

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SITUATION WANTED: WRITER/EDITOR (ONLINE): 8 years exp media & entertainment seeking FT. Cover/review film, TV, comedy, sports. Scripts. On-air, on-camera. Interviews, 2k+ articles. HTML, WordPress. Former EIC. [email protected] (8/9)

SITUATION WANTED: EXEC ASST/NY CT Area: 7+ yrs exp working w/CEOs smaller companies. Very efficient at MS office & very versed in social media. Key player in implementing mktg strategies as well as plan’g orgn’zd events. [email protected] (8/9)

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