Tuesday, August 7th, 2007

Cynopsis: DIGITAL


Good Morning, it’s Tuesday, August 7, 2007 and this is your first early morning digital briefing. 

Former president of Nickelodeon Albie Hecht has raised $9 million and secured distribution partners for his new family-friendly digital production studios Worldwide Biggies. NBC Universal, Hearst Corp., Alan Patricof’s Greycroft LLC, Platform Equity and PrismVentureWorks have backed the venture, which will focus on digital fare including web shorts, games and broadband series. The company is known for such as multiplatform projects as The Naked Brother Band releases, dog video site WorldwideFido.com and celebrity scandal game starvsstar.com. In addition to its investment, NBC Universal will have first right of negotiation to the studio’s properties in addition to ad sales opportunities.


The Weather Channel‘s weather.com launched a new interactive video player powered by Brightcove that utilizes DoubleClick‘s In-Stream video ad serving solution. The “Blue Box” player features enhanced search, share and embed options and offers easy-to-browse category tabs to navigate back and forth between multiple genres. Weather Channel Interactive also signed a deal to adopt the Brightcove IPTV platform on a corporate-wide basis, allowing the company to syndicate video content to website affiliates through blogs, emails and social networks.
Fremantle Media Enterprises will launch a new direct-to-consumer web portal to offer classic shows for purchase or rental via download. TVComedyClassics .com, due to launch later this month, will feature comedy shows from the Fremantle archive including Tommy Cooper Half Hour, George and Mildred and Bless This House. TVComedyClassics.com will be cross-promoted on branded DVD releases, which FME is looking to expand by introducing local versions of the site around the world.
TBS talent Bill Engvall (The Bill Engvall Show) and Jim Gaffigan (My Boys) will headline new broadband projects on TBS.com. Bill Engvall, also a regular on Blue Collar TV, will offer advice to viewers who submit “Ask Bill” letters to the site. The “Andy’s Car” segments feature Gaffigan gaffes as he commutes each day from the suburbs.
Comcast‘s Eonline announced a new online game to promote the fifth season of Dr. 90210. “Celebrity Face Lift” will allow users to create an avatar by utilizing facial features from multiple celebrities and embed or email their creation to friends.
ABC Family‘s entry into the social networking arena VirtualRush.com, a web component for the original series Greek, helped more than double the network’s online unique user base in July. VirtualRush and the Kyle XY Continuum helped grow unique users by 114% with users spending an average of 12 minutes on the site each time they logged on, according to ABC Family.
Conde Nast launched Concierge.com, offering travel clips from a new 57-video library of Insider Guides – first person tours of top restaurants, clubs, shops and attractions.


Online personal media network Slide.com is launching a widget-based ad network offering advertisers “sponsored skins” applied to slideshows spread virally around the web via social network pages and blogs. Discovery and Paramount Pictures will use Slide’s photo and video widgets to promote shows and movies across networks such as Facebook, MySpace and Bebo. Slide was launched in 2005 by PayPal co-founder Max Levchin and has received funding from Mayfield Fund, Blue Run Ventures, Khosla Ventures and Founders Fund.
Multimedia channels widget SplashCast launched a new Facebook version of its player. The “white label” service creates a custom media wrapper for clients and loads the application into Facebook, sharing revenue based on ad impressions. NPR is one if its first clients with the NPR Podcast Player, allowing Facebook users listen to and share the latest NPR podcasts.
Digital music retailer AmieStreet received Series A funding from Amazon.com. The site, founded by three Brown University students, offers a unique pricing model for DRM-free MP3s; prices for songs start out free then climb as they become more popular. Users earn credits for recommending songs to each other, essentially rewarding them for their promotional efforts. If AmieStreet also uses web-based means to promote its artists, such as sponsoring episodes of LonelyGirl15.


This one is a more of a family skirmish than a corporate one: Rudy Giuliani‘s 17 year-old daughter Caroline has been outed as an online supporter of Barack Obama for President. Her name was found on Obama’s Facebook profile by Slate magazine, with a political representation listed as “liberal”. When Slate emailed her about it, she promptly removed her name.


Search engine marketing agency AdGooroo has signed a deal with Publicis Groupe to provide SMG Search, Digitas, Moxie Interactive and Publicis Groupe Media with proprietary search query and trend data to improve consumer trend analysis. AdGooroo automates a number of competitive intelligence and data collection tasks, including keyword optimization and competitive intelligence tools, to support strategic decision-making and provide structure and direction for managing campaigns across platforms.
Popular Science adopted the AdPerk online video ad network to help grow its circulation. AdPerk invites users to watch online video ads in exchange for a free annual 12-month subscription. Sponsors pay based on the number of videos viewed in multiple categories.


A new Bivings Research survey of the U.S.’s top 100 newspaper sites found video to be more of a central component of its content. About 92% of paper sites now offer video (up from 61% in 2006). Within this group, 39 sites offer original video content, 26 use AP’s video service and 13 offer video content from local news outlets.


Jody Jones
joined Scripps Networks Interactive as SVP, reporting directly to Interactive Group President Deanna Brown. Jody will be responsible for day-to-day operations of broadband sites and other interactive properties including HGTV.com, FoodNetwork.com, DIYnetwork.com, FineLiving.com, GACTV.com and Recipezaar.com.
Gemstar-TV Guide
named Ian Wallin to VP/National Sales for TV Guide Online. He will be based in New York, reporting to Richard Cusick, SVP and GM/Digital Media. Ian’s most recent position was National Director, Sports for Microsoft.
Reed Business Publications announced a new editorial structure for Multichannel News and Broadcasting and Cable to “accelerate growth in online media.”

  • Tom Steinhert-Threlkeld will now serve as Editorial Director for both Multichannel News and B&C, with Max Robins leaving his post of Editor & Chief of B&C.
  • Mark Robichaux will oversee daily operations at B&C
  • Joel Topcik will serve as Online News Editor of B&C
  • David Cohen becomes Web Editor of B&C
  • Mike Reynolds was named Online News Editor
  • Steve Donohue was appointed Web Editor of Multichannel News



The author of the popular Fake Steve Jobs blog The Secret Diary of Steve Jobs (subtitle: Dude, I Invented The Friggin iPhone, Have You Heard Of It?) has been unmasked! The satirical blog was created by Daniel Lyons, a Senior Editor at Forbes magazine, starting out as a parody of corporate blog and evolving into a playful platform in which to explore Apple’s high-profile happenings. Forbes has the whole story on video, (with lots of commercials).

Cynopsis Digital Glossary Entry:
White Label Product or Service – A product or service created by one company and sold to another to be rebranded as their own. In the digital world, white labels can apply to web applications, widgets or even entire networks. For instance Ning is a white label social networking service started by Netscape founder Marc Anderssen that companies can use to create their own social network.
Later — Wayne
Wayne Karrfalt for Cynopsis: Digital

Cynopsis Ad Sales:  Mark Bohn- 203-583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here

JOB OPENING: ASSOCIATE PRODUCER/Current TV- SF, CA: Seeking creative & motivated self-starter w/ knowledge of young adult culture to pitch & develop short form content. More info: www.current.tv . Email [email protected]. EOE (8/14)

JOB OPENING: DIR AD SALES RES/A&E TV-NY: Dvlp strategies & day-to-day for Ad Sls. BA/BS & 8 yrs media rsrch & mgmt exp. Knowl Nielsen/prime rsrch. Resume: www.aetn.com/careers.html (8/14)

JOB OPENING: PLANNER /Comcast Networks/NY: Support Nat’l Sales w/ all aspects of Emerging Media sales (VOD, mobile, etc). Detailed oriented w/strong presentation skills. 2+ yr cable/ad agency exp. Contact: [email protected] ( 8/14)

JOB OPENING: ASST MEDIA BUYER/Santa Monica,CA. Fast paced DVD/ Home Ent industry. Buying/ tracking/ reconcile TV time. exc comm & math skills.1 yr exp & degree req. Email resume: [email protected] (8/14)

JOB OPENING: RESEARCH DIRECTOR/COMCAST NETWORKS/NY: 8+ yrs Exp w/Nielsen Systems, Ratings Estimates, StarTrak, MRI, Simmons, etc.: Contact: [email protected] (8/14)

JOB OPENING: COORDINATOR, PROGRAM ACQUISITIONS/Starz Entertainment: Responsible for project support & trafficking of film/TV product. Knowledge of movie, TV, or cable industry a plus. Apply at www.starz.com/careers . (8/14)

JOB OPENING: POST PRODUCTION ENGINEER/AETN-Stamford CT: Engineering support for AVID, FinalCut Pro HD, 3-5yrs exp in Post Production environment. Apply www.aetn.com (8/11)

JOB OPENING: SR MGR/TV Land Research/NYC: Ratings analysis expert. 5+yrs TV exp. Strong analytical/numeric skills/detailed knowledge Nielsen systems. Brand/consumer qual/quant studies experience. EOE/M/F/D/AAP www.mtvncareers.com (8/11)

JOB OPENING: DIRECTOR, NEW PRODUCTS/DIGITAL PLATFORMS/ATL: Develop/implement qualitative/quantitative user research in support of Turner New Products Group.Digital Research/Forecasting exp. Apply: [email protected]   (8/11)

JOB OPENING: WEBMASTER /CelebTV.com/Chi: Dvlp & enhance web presence, maintain site, work w/ video, txt, images; 3+ yrs web design, adv skills in web technologies; resume to [email protected] (8/11)

JOB OPENING: MEDIA PLANNER/Zenith: top telecom account! 1 + yrs local planning and/or buying exp. Resumes to: [email protected] (8/11)

JOB OPENING: MEDIA PLANNING SUPERVISOR/Zenith: top telecom account! 4 + yrs local planning and/or buying, some non-traditional exp. preferred. Resumes to: [email protected] (8/11)

JOB OPENING: ASSOCIATE DIRECTOR STRATEGIC INSIGHTS: 8 + yrs media research exp, including primary. Work on all clients, new biz, etc. www.optimedia-us.com Resumes to: [email protected] (8/11)

JOB OPENING: VP, GMD/Optimedia – hi-profile luxury/beauty biz. 12+ yrs relevant exp. req. Resumes to: [email protected] (8/11)

JOB OPENING: MEDIA PLANNERS, SUPERVISORS, ASSTS/SEATTLE Now hiring! Resumes to: [email protected] (8/11)

JOB OPENING: EXECUTIVE ASST/WE tv/NYC: (temp to perm) Motivated& professional asst needed to support busy GM & Mgmt team. Excel PC & Comm skills a must. 3-5 yrs exp. rez www.cablevision.jobs ref #4024BR (8/11)

JOB OPENING: BROADCAST SUPERVISOR, DR/Hill Holliday/Boston: The role of Broadcast Supervisor, DR is to act as central contact for all media issues & to direct workflow on assigned accounts. Apply online: www.hhcc.com/careers.html (8/11)

JOB OPENING: SR RESEARCH ANALYST TNT/TBS/COURT TV Ad Sales/NY: Research support/create sales positioning/presentations. Strong analytical/data interpretation/writing skills. 3+ yrs exp. Apply: [email protected] (8/10)

JOB OPENING: ACCOUNT EXECUTIVE/KXAS Digital Business Development/Dallas, Texas: Looking for digitally-focused sales professional Interested candidates can apply on line at www.nbcunicareers.com. The position COS number #611320 (8/10)

JOB OPENING: DIR INT’l MKTG /AETN/NY:Mngs int’l aff/cons mktg strategy for Bio, CI and A&E. BA/MBA in MKTG/Bus w/7+years exp TV marketing, int’l brand build exp pref. For more info and to Apply: www.aetn.com/careers.html (8/10)

JOB OPENING: SR WRITER PRODUCER/Versus/NYC-Creative resource for net promos on-air/online, as well as conceptualizing original show packages; 5+ yrs nat’l cable and sports promo exp req’d. www.versus.com EOE (8/10)

JOB OPENING: GRAPHIC DESIGNER/Versus/NYC- Ideal candidate has a unique and fresh design sense and can translate ideas into graphic and animated elements for promos and show/event packages. Apply at www.versus.com EOE (8/10)

JOB OPENING: DIRECTOR, NETWORK GRAPHICS/Versus/NYC: Seasoned exec prod/project mgr to oversee in/out of house graphics/animations projects. 5+ yrs exp managing design dept for net or graphics/prod co. www.versus.com . EOE (8/10)

JOB OPENING: MANAGER, AUDIENCE RESEARCH/MTV Networks/Chicago: To view the full job description and apply go to www.mtvncareers.com EOE (8/10)

JOB OPENING: RESEARCH MANAGER/BIG TEN NETWORK/CHICAGO: 5+yrs/Cable/Broadcast research. Strong Knowledge of Nielsen systems. Strong mgmt/ negotiation / analytical/ communication skills. Reply to www.foxcareers.com (8/10)

JOB OPENING: MGR, CORP PARTNERSHIPS, NY JETS: Develop/execute client sponsorship/advertising deliverables for TV, Radio, Evnt Mkting. Degree w/5-7 yrs exp w/team, league or agency. Send resume to [email protected] (8/9)

JOB OPENING: FT/FREELANCE PR & MKTG ASSOC /FOX REALITY CH/LA: Raise awareness for channel thru mktg/PR. 2-3 yrs experience. Great growth opportunity. Creative/Strong writer. Apply: http://www.foxcareers.com/ FNG7594 (8/9)

JOB OPENING: SALES & MKTG DIR / NYC: Award winning int’l brand strategy, design and animation co in NY looking to grow in US, Europe and beyond. Strong industry contacts, comm skills, and detail oriented. [email protected] (8/9)

JOB OPENING: MARKETING MGR/CBS TV STATIONS/NY: 5+ yrs exp in media/mktg/adv.Create& manage local tv/multi platform campaigns for mltpl mrkts.Good writing and ppt req’d. Letter&res: [email protected] (8/9)

SPACE TO RENT: Gospel Music Channel is seeking shared office space in NYC with non-competitive ad sales group. [email protected] (8/9)

JOB OPENING: MGR, MEDIA RELS / KIDS’ COMMS, Disney Channel/BURBANK: 5+ yrs publicity exp, excellent verbal/writing skills, strong rapport w/press; self-motivated, computer literate. Apply at www.disneycareers.com KEYWORD 95204 (8/9)

JOB OPENING: RESEARCH DIR/Screenvision Cinema Net, NY: 8-10 yrs; Run sales research, strong know of resch resources, Nielsen exp req, prim resch exp plus, TV bkgnd pref, Mgmt Exp req.Apply online at www.screenvision.com (8/8)

JOB OPENING: RESEARCH ANALYST/Comcast Spotlight/BOS: 2+ yrs exp cable, radio or newspaper ad sales or mktg. Knwldg of ind. research tools/sftwr; willing to learn research concepts, sftwr/apps. Apply at www.comcast.com EOE (8/8)

JOB OPENING: MEDIA RESEARCH ANALYST/Univision/NY: Develop/maintain inventory, estimates, viewing trends & presentations with NSI/NHSI ratings for Spot Sales. Detail oriented, analytical. Email res: [email protected] EOE (8/8)

JOB OPENING: MGR. RPTG & ANALYSIS-/MTV Networks, NY NY: 3yr Exp Media/Ad Hoc Rpts./Strong XL/Sales & Content Analysis/Mng.Dir Rpts./www.mtvncareers.com or [email protected] EOE/M/F/D/AAP (8/8)

JOB OPENING: DIR OF RESEARCH/MTVN/NYC: Strong project management with 7+ years of market research exp. Working knowledge of business analysis and qualitative consumer research. Please apply www.Mtvncareers.com . EOE/M/F/D/AAP (8/8)

JOB OPENING: MANAGER, PRICING & PLANNING/Comcast Ntwrks/NY: 4+ yrs exp w/ strong analytical skills; Resp for overall inventory management with focus on sales planning & reporting. Contact [email protected] (8/8)

JOB OPENING: COORD, PROGRAMMING OPS/VERSUS/Stamford CT: Maintain time buy & ad sales inventory tracking system for fast growing sports cable net. 1-2 yrs related exp req’d; traffic/ sales asst exp pref’ d. Apply: www.versus.com EOE (8/8)

JOB OPENING: PLANNER /Oxygen/NY: Support 2 AEs in Direct Response w/ all aspects of sales. Must be detailed oriented w/strong comp skills and a team player. 2+ yr cable exp or advertising agency. Resume to: [email protected] (8/8)

SUMMER or FALL INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .

FALL INTERNSHIP CREDITS ONLY: Intern: Award winning NY City Independent Documentary Company looking for interns to help with projects in various stages of development. [email protected] (8/14)


SITUATION WANTED: FIELD/SEGMENT PRODUCER: LA 7+ years of exp. Shooter/Producer/Editor. Looking for projects to further diversify my skills and experience. Credits include NBC, Nickelodeon, MTV, VH1, CMT and A&E. [email protected] (8/14)

SITUATION WANTED: SYNDICATED SALES SELF-STARTER w/ diverse media experience seeks leadership role in intl TV/film content distro/development (docs/lifestyle/reality/drama/formats/new media). [email protected] (8/11)

SITUATION WANTED: REALITY TV PRODUCER AND WRITER: Show runner experienced in reality, hidden-camera and comedy shows. Former “Beavis” staff writer. Clips at http://www.youtube.com/profile?user=GuyReel Contact: [email protected] (8/11)

SITUATION WANTED: SR RESEARCH ANALYST/MKTG MGR/LA: 7+ yrs media ind. Strong Navigator, Explorer, Scarborough, CMR. Adv. MS apps. Seeking job in network/cable/studio/agency or other dynamic industry. Contact [email protected] (8/11)

SITUATION WANTED: INTERNET MARKETING SPECIALIST SEEKING CONSULTING /LA/NYC/SF/DC: Talented in complete campaign management including SEO, PPC, affiliates, e-zines, RSS, ad placement, etc. LA based, can work remotely. [email protected] (8/11)

SITUATION WANTED: COORDINATOR/EXEC ASST NYC: 7+ years experience in the entertainment industry – Music/Film/TV. Seeking next step at a film company in marketing/promotions/publicity department. Please contact: [email protected] (8/10)

SITUATION WANTED: SHOW RUNNER & PRODUCER: Seeks employment in NY or LA. Story Development & Writing, Field Shooting & Interviewing, Production Mgt experience. Cable, Public TV, Films, Commercial credits. (Docs, Reality, Drama) [email protected] (8/10)

SITUATION WANTED: Recent Wesleyan University grad. Seeking entry-level position at media planning agency or department in NY. Please contact [email protected] (8/10)

SITUATION WANTED: Recent NYU grad. Film BFA w/ minors in journalism, fine + studio arts. Wealth of set + office experience. Seeking ENTRY LEVEL FULL-TIME PRODUCTION OR ADMINISTRATIVE POSITION in LA. Please contact: [email protected] (8/9)

E-mail Trish Pihonak for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

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