Tuesday, August 30th, 2011

Cynopsis: DIGITAL

Good morning, it’s Tuesday, August 30, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

Apple has discontinued its TV episode rental service on iTunes. The service was introduced last fall and offered customers the opportunity to rent episodes of their favorite TV shows for a limited time. Wanting to see if such a service could drive sales for the Apple TV product, the company sold episodes for $1.99 to $2.99. While sales have not been down, the experiment was not able to change consumer behavior, in regards to the manner in which they consume televised content, as Apple had originally hoped. In response to the results of Apple’s experiment, News Corp., which owns the Fox Network, said, “It became clear that content ownership is a more attractive long-term value proposition both for iTunes customers and for our business.” As a result, News Corp. and Apple are working together to make TV shows available on iTunes via the Cloud, a new online service that stores content online to make it more portable.


During his speech at the Edinburgh television festival, Google’s Executive Chairman Eric Schmidt maintained that Google is “absolutely committed to staying, to improving Google TV.” He went on to elaborate that Google expects to add more partners, joining the existing partnerships with Sony and Logitech.


MasterImage 3D has developed a glasses-free 3D screen that provides a bright, clear 3D image that shifts to a 2D image if you move your head too far to either side. According to MobileBeat, the company has patented its “cell matrix parallax barrier” technology and will offer it for smartphones and tablets.
Tapit uses near field technology (NFC) to work with marketers and companies to send mobile advertisements to, and share content with, consumers. Users simply have to tap the startup’s logo on their NFC-enabled phones to receive media and promotions. The Sydney-based company has raised a seed funding round from Sydney Angels.


Consumer Watchdog says that the current self-regulatory privacy program offered by online advertisers is not adequate protection for consumers from behavioral tracking and targeting. It argues that the “Do Not Track Me” option is only a limited privacy feature that allows consumers to block targeted ads from participating companies. In fact, they are not notified before tracking begins, the choice of opting out only remains until the consumer clears out his/her cookies, it only applies to companies that participate and is not even offered on mobile devices. In short, it doesn’t do nearly enough.
Inc. Magazine
ranks Spongecell, an interactive display advertising company, as 76th on its annual ranking of the 500 fastest-growing private companies in the U.S. The award is in recognition of Spongecell’s three-year sales growth of 3,064%.


Verizon has purchased CloudSwitch, Inc. in hopes of putting its feet in the cloud computing movement. The move follows the company’s purchase of Terremark Worldwide, Inc., an operator of data centers, earlier this year.

Savtira Corporation, a business-to-business Cloud Commerce SaaS startup, has tapped Oakwood Systems Group, Inc. to help bring its eStores to a wide range of devices including smartphones, tablets, computers, digital TVs and even connected cars. Savtira’s eStores and its clients’ custom-branded eStores sell and distribute digital and physical goods. The startup’s Web 3.0 platform includes “Entertainment Distribution Network,” a service that streams all digital media from the cloud to any device. It allows you to pause something you’re watching on one device and resume it on another.

Montana’s Beartooth NBC will use NVerzion‘s digital broadcasting and television station automation technology to streamline broadcast operations for its NBC affiliate stations. It will make it easier to receive and air content from the station’s multiple sources, including NBC, CW and Pathfire. The move also enables smoother transitions between programming and commercial content, reducing the prospect of missing feeds from the network. Each Beartooth NBC station has the ability to air commercial content targeted towards its unique markets.


As prospective buyers seek to assess Hulu‘s value and viability for growth, VideoNuze notes that the site’s performance in terms of viewership and monetization over the past year will be important. On that front, the company has maintained flat viewership numbers within a tight range from the previous year. Meanwhile, monetization has increased as the number of ads served on the site has gone up from 800 million per month to one billion per month. However, those ad numbers have stayed around that mark since the jump.
The number of Indian pay-TV subscribers has surpassed 100 million; it represents more than 70% of television households in the country. According to a research by Digital TV Research, and reported by Variety, the number will also increase to 139 million by 2016 while pay television revenues will double to $8 billion in the same timeframe.
Wi-Fi and broadband services providers are driving the growth in the hotspot market by using it as a competitive differentiator and enhancer to their service offering. According to a new In-Stat study, hotspot usage will increase to 120 billion connects worldwide in 2015. Other findings include:

  • Hotspots will remain a key factor in mobile operators’ data offload strategy
  • Hotspot venues will increase to over one million worldwide in 2013.
  • Transportation and convention centers only account for a small percentage of venues, but are home to almost 30% of all hotspot connects.
  • With recent development of venues, Asia Pacific has become the pre-eminent hotspot market.
  • Notebooks maintain their stronghold on hotspot connects, however, the rate of smartphone and tablet access is increasing rapidly.

A Forrester Research report forecasts that, within the next five years, online advertising will overtake television advertising. By 2016, advertisers will spend $77 billion online­taking up 35% of overall ad spending. The report also notes a lot of changes that are in store for the online advertising industry, including:

  • Mobile ads will surpass e-mail marketing and social advertisement this year and are predicted to garner $8.2 billion in revenue by 2016.
  • Although the search advertising market will grow to $33 billion, its share of online ads will fall from 55% to 44%.
  • Thanks to the emergence of rich media ads such as video, online display ads will gather nearly $28 billion in revenue and grab 37% of market share by 2016.
  • Daily deals will take a hit.
  • The study indicates, a bit surprised, that social media spending will only reach $4.4 billion, or 7% of total online spending, by 2016. This could be partially attributed to social networks not yet providing much in terms of ad formatting.


Seesmic, a social application that lets you monitor and track the social web through an integrated platform, will launch an Android and iPad app that will bring Salesforce‘s CRM product to mobile devices. Called “Seesmic CRM,” the Android app will be launched today while the iPad version will be available in a couple of weeks.


Zynga co-founder, Andrew Trader, will come on at venture capital firm Maveron as a Partner. While already an Entrepreneur-in-Residence, this announcement indicates a more expanded role for Trader within the firm. The firm’s portfolio includes Groupon, eBay, Shutterfly and SAY Media.

Samsung has hired Raymond Wah, HP’s ex-Vice President of Marketing, to be in charge of the company’s PC sales. The hiring is increasing speculation that the company is planning to take over HP’s PC business overall.


By now you and everyone you know have at least heard of the pulpy and bloody masterpiece that is HBO’s adaptation of George R.R. Martin’s Game of Thrones. Most of you, like me, probably got introduced to the show before the books. Most of you, like me, probably need a little help managing and understanding the intricate relationships, numerous characters and complex plots going on in the story. With all of that in mind, here is the “ Game of Thrones Companion.” The app, available for $3.99 in the iTunes App Store, is a comprehensive resource for you to keep at your side as you navigate the epic series’ labyrinthine plot. It provides information on plot, characters, houses, maps and best of all, it’s spoiler-free! You can change the settings so that you are only given information up to your specified point in the story. So if you’ve been daunted by the sheer weight of the voluminous series, this is the perfect app for you. So get to it! But don’t ruin anything; I’m only 300 pages in to A Clash of Kings. Seriously, these things are heavy.

Later – Sahil
Sahil Patel, Access Intelligence, filling in for Wayne Karrfalt for Cynopsis: Digital. 08.26.11

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here  .

JOB OPENING: DIR MKTG/IFC/NY: Stratgize/excute impactfl live evnts/promo campgns/prtnrships-for buzz & rating growth. 8+yr relvnt exp in Tv/Ent indstry Creatve w/attn to detail of devlpmt & preservtn of brand. [email protected] (9/7)

JOB OPENING: POLITICAL SALES OPS SUPERVISOR/DC: Responsible for interviewing/hiring/mngng & conducting training of support staff. BA req’d; 2-3 yrs Operations or Sales Coord exp pref’d. Apply: www.nccmedia.com (9/7)

JOB OPENING: ACCT DIR /Health Club Media Network/CHI: Drive ad sales for emerging health club ntwrk. Creative media sales professional w/ strong work ethic & est’d agency/client relationships pref’d. Apply: [email protected] (9/7)

JOB OPENING: DIGITAL SALES MGR/KABC-TV/LA: Lead in developing, maintaining and growing revenue for our digital properties. Experience & knowledge of the digital and mobile industries required. Apply at www.ABC7JOBS.com EOE (9/7)

JOB OPENING: ONLINE SALES EXEC/NCC Media/ Dallas: Prospect, dev & close sales for online & Dig Media product lines. 5+ yrs dig media sales exp, w/ part knwlg, affinity & of online & advanced Advrtsng space. Apply: www.nccmedia.com (9/3)

JOB OPENING: MGR, ANALYTICS/Current TV/NYC or SF: 3-5 yrs exp. Define & execute tracking, reporting, & analysis of digital data. Must know Web Analytic tools. Content exp. preferred. http://current.com/jobs (9/2)

JOB OPENING: UX DESIGNER/PRODUCT DEVELOPER/Current TV/NYC or SF: Lead digital UI, UX Product Dev’t. Min 3-5 yrs exp. Content and multi-platform exp. preferred. http://current.com/jobs (9/2)

JOB OPENING: SR. PRODUCT MGR/Current TV/NYC or SF: 5-7 yrs min product, project mgmt, and digital exp. Strong communication skills. Content exp. preferred. http://current.com/jobs (9/2)

JOB OPENING: MANAGER/RESEARCH /TRAVEL CHANNEL/DC. Manage network’s brand and marketing research efforts, using Nielsen ratings data & other consumer databases. Full details, http://www.scrippsnetworks.com & select req 2537 (9/2)

JOB OPENING: VP PRODUCTION/NBCU/Syfy/NY: Lead all on-going promotional production activities in support of Syfy Mktg. Min 10 yrs exp in TV promotions. Apply online www.nbcunicareers.com (9/2)

JOB OPENING: MKTG DIR/Classic Media/NYC: Lead brand strategy  dvlp & execute marketing plans across the Company’s Pop Culture & Boys’ Action properties, including: Where’s Waldo? and Voltron. Resume/cover: [email protected] (9/2)

JOB OPENING: MANAGER/SEO/Interactive/SCRIPPS/NY. Implement and manage search engine optimization (SEO) strategies and campaigns. Full details, http://www.scrippsnetworks.com & select req 2449 (9/2)

JOB OPENING: CSD /Weigel-Chicago. Focused on the strategy and mgmt of on air for two Networks and local stations and streams. Must lead, mentor and grow and have exp. to match. Resume/reel to: [email protected] www.wciu.com (9/2)

JOB OPENING: DIGITAL AE/CHICAGO: Sell A+E Networks suite of dig advertising opportunities within assigned territory to agencies/clients https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=106995 (9/1)

JOB OPENING:  ACCOUNT SALES MGR/KGTV, the McGraw-Hill owned ABC affiliate in San Diego: Resp for existing bus & generating new bus.  Exp brdcst ind. Please apply online at www.mcgraw-hill.com/careers (9/1)

JOB OPENING:  ACCT EXECUTIVE/TV Guide.com/Chicago: AE w/ 2+ yrs digital ad sales exp a must. Consumer exp preferred. Competitive salary commensurate w/ exp & excellent benefits prgm. [email protected] (9/1)

JOB OPENING: EDITORIAL ASST/NYC: PT Assisting with on-boarding writers, organizing contracts and managing invoices. College graduate with major in Journalism, English or related field. Email: [email protected] (8/31)

JOB OPENING: PHOTO EDITOR/NYC: Research and edit compelling photography for humorous articles and photo-driven features. 1-2 years of online photo editing experience required. Email: [email protected] (8/31)

JOB OPENING: VP PRGM ACQUISITIONS/Lifetime/NY: Mng the acq process for all Lifetime nets, incl off-net, first run series, formats, co-prod. 7+ yrs exp buying /selling prgmng within TV industry. Apply: www.aetn.com/careers.html (8/31)

JOB OPENING:  MGR, DIGITAL MARKETING & PROMO/ABC/NY: Work w/AEs, Ad Ops,Integrated mktg, pre & post-sale dev of digital ad custom solutions;4-5 yrs digital mktg & sales support exp Please apply: www.disneyabcjobs.com Req #319007 (8/31)

JOB OPENING: PST/PROD TECH 2nd Shift/MD: Mng videotap/MPEG QC, Avid ditgitizing, encoding, duplication,& DVD author, knwlg sign flow, video scope. 2+yrs exp, broadcast tape/acq format +, traf log exp + Visit: www.tvoneline.com (8/31)

JOB OPENING: OPS CONTENT COOR/Captioning/MD: Mng daily caption schd, prog log, mng work tapes/caption files to/fm vend; meet deadlines; verify billing, scheding process, bck-up to Netwk Ops log, 2+yrs exp Visit: www.tvoneline.com (8/31)

JOB OPENING: DIR PRGM RESEARCH/REELZCHANNEL/Albuquerque, NM: Provide rsrch-based analysis & trends to Sr Mgmt & Prgmng in support of prgm strategy. 7+ yrs exp in TV Rsrch. Proficient w/ all apps. Apply: [email protected] (8/31)

JOB OPENING: DIR AD SALES RESEARCH/REELZCHANNEL/NYC: Analyze data, support Ad Sales, develop decks. Creativity a must. 7+ yrs exp in TV Research. Proficient with all applications. Apply: [email protected] (8/31)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIPS CREDITS ONLY: Media firm/Beijing: 40 hrs wkly. Unique/exciting media internship overseas.Includes RT flight to Beijing. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected] (9/1)

FALL INTERNSHIP CREDITS ONLY: SALES/MARKETING FALL INTERNSHIP/PLUM NTWRK/NYC:Gain practical experience in the communications industry by working with a top-notch sales & marketing team at a multi-platform media company. Resume to [email protected]   (8/31)

FALL INTERNSHIP CREDITS ONLY:  GSN SM Creative Services Fall Internship. Unpaid School Credit Only. Learn creative process, print design and prod. Send Resume and CL to [email protected] (8/31)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER/NYC: Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (9/7)

SITUATION WANTED: Talented, passionate Voice Over Artist, Impressionist, and Children’s Media “Girl Friday” :0) www.lailaberzins.com , [email protected] (9/2)

SITUATION WANTED:  ASSISTANT POSITION/LA:  Executive, writer, or creative producer with a comedy focus preferred. I have 1 year related experience, a B.A. and great references. Hard working with a reliable car. [email protected] (9/1)

SITUATION WANTED: MANAGER/DIRECTOR/CONSULTANT, PROGRAMMING/SCHEDULING/LA. Exp at broadcast/cable nets. Extensive knowledge of programming/scheduling strategies. Exp in short/long term scheduling. Please contact: [email protected] (9/1)

SITUATION WANTED: DIGITAL WRITER & PRODUCER/social media, experience in producing web series, ARGs, digital content, 360 integration. [email protected] (9/1)

SITUATION WANTED: MANAGER/DIRECTOR FINANCIAL PLANNING AND ANALYSIS/LA. 10+ yrs exp in corporate entertainment finance. Extensive background in financial budgeting, planning, modeling and executive presentations. [email protected] (8/31)

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST, http://jburns.voices.com , www.allegro-music.com , [email protected], Cell: 845-721-9681. Specializes in unique character voices for various animated productions. (8/31)

SITUATION WANTED: SALES PLANNER/ASST-LA: 2+ yrs Sales Ntwrk exp. created sales proposals/power point presentations, online marketing/promotions, media math, detail-oriented, multitask, prioritize, MS Office. Contact [email protected] (8/31)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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