Cynopsis: DIGITAL

8/28/07

Good Morning, it’s Tuesday, August 28, 2007 and this is your first early morning digital briefing. 

South Park creators Matt Stone and Trey Parker entered into an ambitious multiplatform joint venture with Comedy Central to create South Park Digital Studios. The facility, located inside of the show’s Culver City studio, will serve as a new home for all digital extensions of the South Park franchise as well as an incubator for new animated projects. The deal includes a three-year contract extension that will carry the show through its 15th season and gives Matt and Trey an unprecedented 50/50 split in ad revenues generated across the web, video games and mobile platforms, in addition to millions in upfront cash. In return, Comedy Central gets a first-look option at anything they create.
 

 
Fox O&Os launched a hyper-local online video sharing network targeting high schoolers in 23 major markets including LA, Chicago, Philadelphia and Boston. FoxHilites.com, developed with Fox Interactive Media, encourages students to create user profiles and upload their own personal news stories shot via camcorders or cell phones. Local visitors can rate and comment on what’s posted, and parents, teachers and administrators can use the platform to share information with the students. Fox Television Stations says it will even incorporate some of the best clips on their local newscasts.
 
Meanwhile New York’s Fox 5 launched MyFoxLocker.com, a new local high school sports site designed to feature local sports video coverage and act as a social network for the local sports community. Partner Varsity Networks will help provide area high schools with programs to help schools create their own branded microsites automating functions including scheduling, stats tracking and team record keeping.
 
Comcast’s E! Entertainment Television is expanding its online news offerings with E! News Now, featuring video news segments produced specifically for digital platforms. E! News reporters Valery Ortiz (star of The N’s South of Nowhere) and Ashlan Gorse (editor-at-large for Life & Style Weekly) will file at least 12 videos per day available on E! online broadband network The Vine as well as other distribution partners.
 
MTV Networks International division Viacom Brand Solutions International and European online travel agency Shoestring inked a multi-platform marketing partnership rolling out first in the U.K. in September, and then in Germany, Italy, and Spain in the following months.  It includes a short-form travel and music festival guide series dubbed MTV SoundTrip (10×3), across television, web and mobile platforms debuting on MTV in the U.K. on September 1. Additionally, a MTV & Shoestring Music Passport competition will send two folks to five MTV award shows around the globe.
 
AETV.com launched an online viewer’s choice contest for Gene Simmons Family Jewels. Viewers can watch clips from 10 episodes before making their selection. The top two episodes will air on A&E on Sunday, Sept. 9 at 9 pm ET/8 pm PT.
 

 
Google released a Facebook application that lets users search the web and share results with friends in their network. Created with Google’s AJAX Search API engine, the application utilizes users’ search history to personalize the results. 
 
Rumors are circulating that Google is taking a page out of the Apple playbook and preparing to launch a cell phone simultaneously in the U.S., Europe and India. Google has said it will bid on that available wireless spectrum coming on the block, so we’ll see.
 
French-language Canadian online ad network NetWorldMedia signed an alliance with Gorilla Nation to aggregate the online ad inventories of both companies’ properties. Gorilla Nation represents more than 500 independent English language content sites while NetWorldMedia services more than 200 French Canadian sites and search engines.
 

 
Mobile software and technology firm Emdigo introduced a new series of interactive 3D content for mobile handsets featuring LEGO characters. Developed in partnership with Hands-On Mobile, the Action Screens can be customized to provide branded dialing skins users can see and interact with each time they open their phones. Marvel Comics characters are also available. 
 
Private investment firm BIA Digital Partners announced a mezzanine investment of $10 million in Eli Research to help finance its strategic initiatives. Eli produces print and online publications, teleconferences and audio learning products focused primarily on the healthcare industry.
 

 
Online video search and contextual advertising platform Pluggd secured $6 million in Series A financing from Intel Capital, DFJ Frontier, Band of Angels and others. The company plans to use the cash to ramp up its video ad placing system that dynamically places clickable overlay ads within relevant online video content.
 
Mobile content-focused website MyxerTones launched a new web-to-mobile advertising program with music marketing firm C3 Presents enabling advertisers to deliver single unified ad campaigns to PCs, mobile phone SMS inboxes and mobile web browsers. Ads can be targeted to reach users by geographical area or music preference based on songs and ringtones they have downloaded.
 

Nielsen Media Research began producing Hispanic ratings through its National People Meter sample (the same sample used for the general market), putting an end to the separate National Hispanic People Meter panel once and for all. The newly integrated sample includes some 1,400 Hispanic homes and is expected to put Hispanic network ratings on a more level playing field with the general market.
 
College students still prefer to watch television content on a traditional set vs. other digital devices including PCs, MP3 players or cell phones according to a new CTAM report The Hookup: Media Use in the College Environment. Students reported that 70% of their viewing time was spent on a TV set while 21% was spent watching TV content on a computer. Yet 89% of students reported sharing video content via computer, cell phone and portable media device.
 

 
Discovery Communications is consolidating its global network operations, naming John Honeycutt as EVP/Chief Media Technology Officer and Myrna Renaud as SVP/International Media Operations. John is based at global headquarters in Silver Spring while Myrna is based at the Latin American headquarters in Miami. The two will command a global network operations infrastructure delivering content in 35 languages to more than 1.5 billion people across 170 countries worldwide. Three international operations centers that had reported to regional executives will all report to Renaud, who will report to Honeycutt.
 
Nancy J. Bruner was appointed Vice President of Fisher Interactive Networks, effective September 27, 2007. Nancy, former VP of New Media for the Seattle Times, will oversee the websites and other interactive properties of Fisher Communications.
 
Larry Greenemeier was named Online Technology Editor of Scientific American’s SciAm.com. Larry, formerly of Information Week, will be based in New York.

Casting Call: Court TV needs an exciting and dramatic male narrator for its 13-episode series Most Daring. The selected candidate would record at the production company’s studio and therefore should be local to the Hollywood CA area. This post will be filled quickly. Visit www.mostdaring.com for application information.
 

 
FunnyorDie.com has a new exclusive celebrity-driven video clip, this one to promote the third season of FX’s It’s Always Funny in Philadelphia. Charlie Day is unpleasantly surprised by a stipulation made in Danny DeVito’s contract that he failed to read carefully. It’s on FunnyorDie’s Not Safe for Work Channel, so be aware of your surroundings when you watch this one. But the clip works beautifully as a web teaser because it is entirely in the spirit of this twisted show. FX has also been promoting Always Funny with a series of spots that are take offs on the PC/Mac commercials. Some racier versions of the series of spots are up on YouTube if you want to check them out.
 
Correction : Fuse TV was referred to as a Fox Cable Network in yesterday’s edition. It is actually owned by Madison Square Garden Entertainment, a division of Cablevision. We regret the error.
 
Later — Wayne
Wayne Karrfalt for Cynopsis: Digital
08.28.07

Cynopsis Ad Sales:  Mark Bohn- 203-583-1224 / [email protected]
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Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here

JOB OPENING: SR PRODUCER/MUSIC/VH1.com/NYC. 5+yrs online/prod exp, Strg mutli task/deadline skills, Knwldge of VH1/ pop culture. Knwldge of web technologies. Media/ent ind exp A+ EOE/M/F/D/AAP. Apply www.mtvncareers.com (9/5)

JOB OPENING: MANAGING PRODUCER, ON AIR DESIGN/MTV/NYC: 4+yrs in motion design field, Strng written/org skills, Knwldge of HD & SD post prod process. Exp from TV/ design hse A+ EOE/M/F/D/AAP. Apply www.mtvncareers.com (9/5)

JOB OPENING: MGR MULIT PLATFORM MUSIC PROG/VH1/NYC: 3+yrs music prog/ music related exp, exp w/ celebrity, music interviews, knwldge of VH1, pop culture, music. Exp in digital music A+ EOE/M/F/D/AAP. Apply www.mtvncareers.com (9/5)

JOB OPENING: MGR PUBLIC AFFAIRS/mtvU/NYC: 4+yrs proj. mgmt exp, Exp w/Strat Partnrshps w/Corp/NonProf/Gov’t, Knwldge of College Demo&Ability to build connections. Social Mktg exp A+ EOE/M/F/D/AAP. Apply www.mtvncareers.com (9/5)

JOB OPENING: SR PRODUCER/MUSIC/MTV.com/NYC: 4+yrs new media web exp, Strg written/veb skills, Knwldge of digital best practices. Knwldge of MTV current pop culture, content mgmt systems. EOE/M/F/D/AAP. Apply www.mtvncareers.com (9/5)

JOB OPENING: GRAPHICS PRODUCER/ AETN, NEW YORK: Provide BDCST graphics expertise. Coordinate in house resources and staff. Interface w/ external vendors. Apply: www.aetn.com/careers.html (9/5)

JOB OPENING: AFFILIATE MKTG & PROMO MGR/ AETN, NEW YORK: Create/manage/execute mktg programs and materials needed to support Affiliate Sales distribution & tune-in efforts for all AETN networks: www.aetn.com/careers.html (9/5)

JOB OPENING: JR. RESEARCH ANALYST/BET Ad Sales NY: Support busy Res. Dept. Strong analytical/comm/computer/presentation skills, PPT & Excel. Knwldg Nielsen NPower, Marketbreaks, AdViews, MRI/Simmons a+. Email: [email protected] (9/5)

JOB OPENING: VP/Sr. AE/Intersport/NYC: 8+ years exp./high-profile sports and ent. media sales/call on agencies & clients – resumes to: [email protected] (9/1)

JOB OPENING: ADVERTISING ACCOUNT EXEC/Norwalk,CT: Cablevision seeks Account Exec for Local Ad Sales. 2+yrs ad sales exp. Valid NY DL. Please visit www.cablevision.jobs and apply to job 3744BR (9/1)

JOB OPENING: SALES ADMIN ASSISTANT/Comcast Ntwrks/NY: Exec asst to SVP, Sales Admin; create wkly sales rpts; support EDI, posting, rate card, stwrdship. See careers. comcast.com #52172BR. Contact [email protected] (9/1)

JOB OPENING: RESEARCH ANALYST/UNIVISION, Tampa: TV broadcast rsrch sales exp., with effective knwldg of Nielsen, Scarborough, TVScan, CMR & other research tools. Spanish/English a +. Res to: ncastillo@entravision. EOE. (9/1)

JOB OPENING: MGR SALES PLANNING & OPS/WGN/NY: Mng day-to-day aspects of plan’g dept; Inv Mgmt, Pricing, Posting, Training. 4 yrs exp cable or brdcst, mgmt/supv exp pref. Dealmaker, BMS, Transact. E-mail res: [email protected] (8/31)

JOB OPENING: MGR, PROMO PLANNING/WE tv/LI: 2+ yrs sched/traff exp in Broad/Cable network.Implement & supervise overall planning strat & guide day-to-day operations. BA & Gabriel pref. res to www.cablevision.jobs #4209BR (8/31)

JOB OPENING: SALES PLANNER/Univision/NY: Generate upfront & scatter plans. Handle all aspects of ongoing deal maintenance & stewardship. 2-4 years Buying or Planning preferred. Send resume: [email protected] EOE (8/31)

JOB OPENING: SR MGR PROGRAMMING & ACQUISITIONS/Animus Group/MIA: Exp on Sales, TV Prod & Ad Agency: pitching TV ideas, licensing activities, branded ent shows, negotiate content, prod shoots etc: 5+yrs min. [email protected] (8/31)

JOB OPENING: EXEC ASST/NYC/CITY LIGHTS: Support President. Must be detailed-oriented, prof. phone demeanor and excellent comm/org/admin skills. Strong PC skills and multi-tasking. Send resume to [email protected] (8/30)

JOB OPENING: SVP, Media Sales Research/Warner Bros. TVD/NY: Knowledge of financial forecasts and analysis/network, cable, syndication. Nielsen Research. Nat’l up-front presentations. Email: [email protected] RE:UCTC/85699BR (8/30)

JOB OPENING: DIR. AD SALES/Ovation TV/W. Coast: Dvlp solutions and position network to senior levels of advertiser at client/agency to max. sales/inventory/cpm goals. 5yrs media or w coast exp BA/BS. Re 2: [email protected] (8/30)

JOB OPENING: MEDIA RESEARCH ANALYST/Outdoor Channel/CA: 2+ yrs research experience in a media, market research or agency setting. Resume to: [email protected] (8/30)

JOB OPENING: TEMP RESEARCH MGR/Telemundo TV Stations/NY: Servicing TLMD sales and news: reports, analyses, presentations, etc. 3+ years research exp. Advanced Excel, PowerPoint, Word skills. Apply: [email protected]   (8/30)

JOB OPENING: TRAFFIC & MEDIA PLANNER/FEARnet Phila, PA: Handle traffic issues and placement of ads broadband video for network. 2-3 years min. traffic exp. w/in a network, SIMS software a +. Apply: www.comcast.com Req#52464 (8/30)

JOB OPENING: PRODUCERS AND ASSOCIATE PRODUCERS/New York based Nationally Syndicated Talk. Need ASAP. Must have talk experience. email: [email protected] (8/29)

JOB OPENING: MARKETING RESEARCH ANALYST/Univision/NY: Develop presentations to support national sales. Strong writing & analytical skills required. Contact: [email protected] (8/29)

JOB OPENING: ACCOUNT EXECUTIVE/Outdoor Channel/NYC: Immediate opening for aggressive/self-starter w/ 3+ yrs. Nat’l sales experience. Pls send resume to: [email protected] (8/29)

JOB OPENING: COMMERCIAL/TRAFFIC OPS ADMINISTRATOR-NBC UNI/NY: Temp to perm. Degree w/ min 2 yrs related exp. www.nbunicareers.com keyword job#558504 (8/29)

JOB OPENING: RESEARCH COORDINATOR/ CBS/LA: For our TV Research department. Please apply online at www.cbscareers.com and reference job number 2260. EOE (8/29)

JOB OPENING: EXEC ASST/BET/LA: 5+yrs entertainment exp.Support top network exec.in all aspects of Entertainment Prog dept;Liaison with all internal depts. Some travel & long hours reqd. Resume: [email protected] (8/29)

SUMMER or FALL INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .

FALL INTERNSHIP CREDITS ONLY: Licensing/360ep, Inc: Seeks intern for LICENSING DEPT. to assist w/ rsrch and dvlpmnt. Must know Excel. Intimate learning exp at small entertainment property mngmnt co. Send cover letter/resume to [email protected] (9/5)

FALL INTERNSHIP CREDITS ONLY: PUNCHED IN THE HEAD PROD/Fort Greene BKLYN seeks hard working versatile fall interns w/interest in TV documentary: pre & post prod/admin/research/casting. Mac/FCP skills a +. 2-3 days/wk. [email protected] (9/1)

FALL INTERNSHIP CREDITS ONLY: FILM DISTRIBUTION INTERN/NYC: Upstart film distribution co. seeking web savvy interns to assist in research projects pertaining to our films for univ. credit. E-mail resume/cover letter to [email protected] (8/31)

FALL INTERNSHIP CREDITS ONLY: SHOW PRODUCTION/matrixx: Seeks fall intern. Will assist with all areas of production, pre-production. Must be available at least 2 full days. Email: [email protected] (8/29)

FALL INTERNSHIP CREDITS ONLY: DEVELOPMENT, SHOW PROD/Banyan Productions: Seeks fall intern. Will assist with all areas of production, pre-production Must be available at least 2 full days, must receive credit. Email: [email protected] (8/29)

FALL INTERNSHIP CREDITS ONLY: POST PRODUCTION/Banyan Productions: Seeks fall intern. Intern will follow path of asst Editor or Protools Asst. Organization of avid projects,digitizing, rough assembly of shows. [email protected] (8/29)

FALL INTERNSHIP CREDITS ONLY: NY Int’l Children’s Film Fest www.gkids.com Interns, must be responsible, intelligent, organized & can commit 12 hrs/wk min. Great opp to get involved in a major citywide event. Cvr letter & resume: [email protected]  (8/29)

FALL INTERNSHIP CREDITS ONLY: Seeking interns with major in Mktg, Comm and Journalism. Learn in an active mktg/press environment consisting of publicity work, advertising and online marketing. Send res/cover letter to: [email protected]   (8/29)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …

SITUATION WANTED: MBA candidate w/ experience in ad sales, seeks next in MKT, SPONSORSHIP, EVENT, SPORTS OPP. in NY area. Contact [email protected] (9/5)

SITUATION WANTED: Los Angeles based Emmy Award winning PRODUCER available for talent booking, research & clearances, writing or consulting gigs.Have extensive talk show, variety and documentary experience.Contact [email protected] (8/31)

SITUATION WANTED: F/T MARKETING/PR: Outgoing, detail-oriented NYC-based go getter with 4+ years film/tv experience. Press release writing, pitching, press database building & news clipping. [email protected] (8/29)

SITUATION WANTED: EXPERIENCED PRODUCTION MANAGER seeking NYC based challenging career in consumer marketing, advertising, promotional marketing, or network telecommunication. Contact: [email protected] (8/29)

E-mail Trish Pihonak for rates and specs for Job Openings.  

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