Cynopsis: DIGITAL
08.27.13

Good morning. It’s Tuesday, August 27, 2013, and this is your first early morning digital briefing.

Yesterday, YouTube’s ZEFER and Fuisz Media announced a deal to feature a technology that allows video viewers to click on an object in a video and link directly to the appropriate site to purchase the item. The pixel technology will be the first of its kind for YouTube, and in addition to creating a new revenue stream, the compiled data will help brands analyze user consumption habits and increase brand awareness. No launch date has yet been announced.

The Reddit community is slamming a Samsung dongle device television ad for what it’s calling cheesy, stereotypical portrayals of consumers, including a geeky Asian man and a birdbrain housewife. After more than 2000 Reddit comments ripped the Samsung SSD 840 EVO commercial in the last three days, the company took down the video from YouTube, but made no comment.

Yahoo may not have broken past the Google gates after all. The data that suggested Yahoo was the top publisher in July with 196.6 million US visitors (vs. Google’s 192.3 million) could be invalid, reports Ad Age. That’s because Yahoo uses comScore’s tracking tag method, but Google does not. Still, neither of these measurements includes mobile visitors, which can account for 40 to 50 percent of users.

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NEW PROGRAMMING & DEALS

Turner Broadcasting System’s digital brand aimed at the growing tide of health-conscious consumers – and the marketers who want to target them – is headed for television. Now comprised of a web site as well as YouTube and social media channels, and touting itself as “a robust healthy living destination for consumers and advertisers,” Upwave will add a two-hour programming block on Turner’s HLN starting in December, Sundays at 7p.

A short film made entirely of Vine videos shot by people all over the world is the goal of room-share service Airbnb’s project “Hollywood and Vines.” After following instructions issued at #AirbnbHV, the selected filmmakers’ submissions will be featured on the Sundance Channel, and they will also receive a $100 Airbnb credit. The final compilation of clips, meant to support Airbnb’s mission of “travel, adventure, and finding your place in the world” will be posted on the Hollywood and Vines website and air on the Sundance Channel on Sept. 12.

MTV’s Video Music Awards set Twitter records by clocking in 306,000 tweets per minute during the Miley Cyrus and Robin Thicke performances. The show’s viewership also jumped by 66 percent from last year’s broadcast (with a 10.1 million tuning in), with some of the highest ratings among the 12-34 age range.

The set-top box and dongle market is expected to surpass the sale of 18 million units by the end of 2013, according to a recent First Screen Video Devices Research Service Study. The study credits the boom to the arrival of the Google Chromecast, and is expected to continue with a 10.8 percent growth rate in the market in the next five years. The study also claims that it’s only a matter of time before the set-top box and dongle transform the cable industry all together, once cablers start offering live services for both technologies.

In Vine-o Veritas! And by that we mean that Vine is now being used to break news: witness the Vine of a truck soaring over a Michigan freeway guardrail that was shared by dozens of news outlets in the past week. The trend, says Mashable, began in April during the Boston Bombings, a mere three months after Vine was introduced.

The Tennis Channel has debuted a TV Everywhere app to accompany the 2013 U.S. Open, which starts this week. Offered in partnership with Verizon Fios TV and the National Cable Television Cooperative, viewers can watch the linear stream of every volley and rally on online, mobile, and tablet devices. The network decided to officially launch the app after a successful free trial run during the French Open.

Microsoft CEO Steve Ballmer announced he is retiring from the company within the next year. Ballmer’s leave comes at the tail of Microsoft’s management overhaul and a disappointing quarterly earnings report.

Antony Young is jumping from his global business development role at Mindshare, where until last month he was CEO, to become president of the newly formed Water Cooler Group. The company, whose specialties include media planning, content development social media and interactive television, is formed of agencies Bolt, Hip Genius, Maude and Media Storm. Clients of the holding group include MTV, Food Network and WE tv.

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“Morgan Freeman Narrates” is a set of Vine videos going viral on the web right now, and it’s easy to see why. A stunt by comedian Frank Caliendo pretending to be Morgan Freeman, viewers hear Freeman’s singular voice as he narrates his daily mundane tasks, such as leaving the mall or preparing his breakfast. Check it out at www.cynopsis.com.

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Cynopsis Webinar
Reaching Millennials: New Ways to Activate Viewership & Revenue
Wednesday * September 18 * 1:30-3:00 p.m. ET

Moderated by: Roberta Caploe, Editorial Director – Cynopsis Media along with:
Joe Ortiz, SVP Marketing – MTV
Noel Cottrell, Chief Creative Officer – Fitzgerald + Co
Kent Rees, EVP Marketing, Scheduling & Operations – Pivot/Participant Media
Patty Gillette,SVP, Integrated Marketing – Turner Broadcasting’s Young Adults Group
Register here: http://www.cynopsis.com/webinars/reaching-millennials.

See you tomorrow,
Jessica Reese
08.27.13

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: PRODUCER/ATL: Experienced field producer needed for multiple series shooting in the SE. 5+ years non-fiction TV experience a must. Resume to: [email protected] (9/4)

JOB OPENING: SR DIR RSCH NBC NEWS PROGRAMMING/NBCU/NYC: Min 7 yrs media research and experience w/Nielsen programs required Job#11581BR URL or Email. Apply HERE (9/4)

JOB OPENING: SR LICENSING ASSOCIATE/Mattel/El Segundo CA: Mng licensing reports, agreements & unsolicited submissions. BA/BS w/2+ yrs licensing or legal exp. Strong Excel/Powerpoint. Apply at www.mattel.com (9/4)

JOB OPENING: LONGFORM DEV COORDINATOR/NY-Weather Channel: Assist w/dev and program’g tasks; includ admin supp’t. Strong writing, computer, organiz’l skills. Knwldg pop culture, TV trends. 1-2 yrs exp studio/TV pref’d. Resume: [email protected] (8/31)

JOB OPENING: INTEGRATIONS PRODUCER/LA: Mid Oct – Feb. Responsibilities incl: developing and securing trade-outs with local and regional retailers for home renovation TV series Credits a must. Resume: [email protected] (8/31)

JOB OPENING: DIR BIZ DEV: Captivate Network LA or SF. Min 3 yrs media sales in SCA or NCA. Need current contacts, ability to get client/agency meetings and drive revenue. Apply: HERE (8/31)

JOB OPENING: VP FINANCE/NYC: Mng all financial & accnting for busy fast growing TV production cmpny. 7-10 yrs accnting exp in media/film. Strong kwldg of Quickbks + analytics essential. Resume: [email protected] (8/30)

JOB OPENING: RIGHTS & CLEARANCES SPRVSR/NY: Knwldg of clearances, S&P, copyright laws, network deliverables Track, compile, mgmt of workflows, flag issues, comm w/legal dept. 3-5 yrs exp. Start asap. Resume to: [email protected] (8/30)

JOB OPENING: DIR, DEVELOPMENT/WE/NYC: Develop, generate original unscripted prgrmmng for WEtv. Oversee projects thru all steps of the development process from concept to prod of first season. Submit res http://tinyurl.com/m5ebzoa (8/29) 

JOB OPENING: AD SALES EXEC/NYC: Responsible for ad sales, developing new client relations, cold calling, reporting, maintaining accounts. Req’d 3 yrs exp in ad sales/DRTV. Send resume: [email protected] (8/29) 

JOB OPENING: VP, DEVELOPMENT/DC: Dvlp, rsrch & create treatments & pitch materials for prgrms to be produced by National Geographic Television. BA deg & 10 yrs  exp at ntwork/prod co. Resume: www.nationalgeographic.com/jobs (job 5723) (8/29) 

JOB OPENING: SR RESEARCH ANALYST/AMC/NYC: design & prepare presentations to support ad sales, 3+ years research exp. Exp. w/syndicated research systems, ability to spot & analyze trends. Click HERE (8/29) 
 
JOB OPENING: DEVELOPMENT DIR, LONGFORM/NY-Weather Channel: Create, develop, & acquire original prog and show concepts for cable TV. Min 5 yrs exp @ntwrk/prod co. Knwldg pop culture, TV trends, ratings. Resume: [email protected] (8/29) 

JOB OPENING: MGR, PRICING & PLANNING/Fox Cable Ntwks/NY: 3 yrs+ Cable network experience preferred, strong exp with Excel, BS/BA Deg req, must have strong analytical and math skills. Apply: http://bit.ly/1dqWJQR (8/29) 

JOB OPENING: EXECUTIVE ASST/Cablevision/Bethpage NY: 5 + yrs of demonstrable exp in an EA/Pers Asst role for C-Level executive team. More info/apply www.cablevision.com req id 21431 (8/29) 

JOB OPENING: TRAVEL MANAGER/Cablevision/Bethpage NY: Solid exp in concierge level travel services with Sr Execs. Must be avail 24/7 More info/apply www.cablevision.com req id 21271BR (8/29)

JOB OPENING: MKTG MGR, ENTERPRISES/Comedy Central/NYC: Conceive/dvlp & oversee mktg plans for Home Ent, Records, Radio, Live Tours/Events, Publishing & new bus. initiatives. BA deg w/ 2 – 4 yrs relevant ind exp. More info/apply: HERE (8/28)

JOB OPENING: DEVELOPMENT PRODUCER/LA: Create concepts, cast, produce sizzles, oversee dev slate & activities for award-winning prodco;  Must know network trends, pop culture. Strng fld/post skills. Resume/cover: [email protected] (8/28)

JOB OPENING: PROGRAMMING MGR/Discovery/MD: Energetic critical thinker to contribute in devel/executing Investigation Discovery’s scheduling tactics. Strategic planning, prog/aud rsrch. 5+ yrs TV exp req’d, sched/rsrch a +. Apply HERE (8/28)

JOB OPENING: MANAGER, PROGRAMMING/MTV2/U/NYC: 5 yrs prog sched Exp in acq. & TV, Excel writ/oral skills, Strong project mgmt & problem slving skills. Nielsen fluency. EOE/M/F/D/AAP. Apply www.viacomcareers.com (8/28)

JOB OPENING: ACCT MNGR-SALES PLANNER/PEARSON/POPTROPICA/NYC: Int’l pub of major kids’ brand w/leading ad prgm seeks team player to asst w/RFPs and acct mng nat’l campaigns. 2-3 yrs dig exp, knwlg of metrics/tools. Apply HERE (8/28)

JOB OPENING: MGR MEDIA OPTIMIZATION/Weather Channel/NYC: Work w/advrtsng sales & pricing/plan’g leadership to dvlp new commercial optmztion methods leveraging new tech/data insights. 5 yrs media exp sales plan’g & media math. Resume: HERE (8/28) 

JOB OPENING: PROD/EDITOR, ON-AIR PROMO/REELZ/ABQ: Write, produce & edit on-air promotions, oversee graphics and VO talent. 3-5 years of relevant exp required. Relo available. Apply: [email protected] (8/28)

JOB OPENING: BUSINESS AFFAIRS/NY: 10 yrs Pay TV Channel Exp. Exp’d in affil. agreements, content acquisitions, evaluating deal structures, drafting, negotiating w/sr level lawyers & exes. Sports background a +.  Res/cvr to Rose: HERE [email protected] (8/28)

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EXPERT SERVICES: ABBY WALLACH PRODUCTIONS: Consulting, creating, producing, developing tv/digital/mobile platforms & programs for four screens connecting content & commerce www.abbywallachproductions.tv Check out the review page (9/4)

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FALL INTERNSHIP CREDITS ONLY: FILM: Seeking intern to learn ins and outs of art-house film distribution in NYC. Excel skills a must. Adobe a +. Min 3 days/wk, 3 mos. Resume/ cover letter to [email protected] (9/4)

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