Tuesday, August 24th, 2010

Cynopsis: DIGITAL


Good morning, it’s Tuesday, August 24, 2010, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

EchoStar’s Dish Network is launching the Pay TV industry’s latest TV Everywhere effort in public beta on Tuesday at a new portal called Dish Online. The authentication-required site will feature access to a variety of shows from cable networks such as TNT, MTV, Comedy Central, Syfy and Nat Geo, along with pay-per-view streaming of new release movies – some of which will be available to rent by non-subscribers, according to the NYTimes. The offering compliments Dish’s integration with subsidiary Sling Media’s SlingLoaded DVR, which enables viewers to watch live Dish Network TV on their PC or mobile phone.


‘s expensive acquisition of online video site Crackle (then known as Grouper) may pay off yet as the company works to integrate Crackle content with the 50 million-member Playstation Network, per the NYTimes. Crackle has kept production values of its shows relatively high to date (averaging $1 million per webisode), but has only managed 4.1 million unique monthly viewers who watch an average of 39.4 minutes of video/month.
is launching its first cable-based prime time VOD service in HD across most Cox Communications systems this week, reports Multichannel News – (not counting the offering of all 7 seasons of “24” featured on Comcast systems earlier this spring.) New episodes of shows such as Glee and The Simpsons will appear on Cox’s MyPrimetime service 12 hours after they premiere on air.
CBS.com is hosting a live one-hour webcast of “Fashion’s Night Out: The Show” from Lincoln Center, billed as the largest public fashion show in New York City history. The webcast will be hosted by Vogue Editor-at-Large Andre Leon Talley and fashion blogger and model Hanneli Mustaparta on Sept. 7 at 7 pm ET.
Digital distribution company New Video Digital has released the original Swedish thriller, The Girl With The Dragon Tattoo, as a digital PPV sell through title on Xbox and PlayStation.


Social mobile app directory Appolicious is strengthening its ties with Yahoo with the launch of yap.appolicious.com, a new co-branded user review site cataloguing Yahoo, iPhone, iPad and Android apps. Appolicious, founded by former Yahoo news executive Alan Warms, also launched a new search/discovery site for Android apps.


A new video ad network launched yesterday called Open Book Video, named after the “true transparency” it aspires to. Founded by former AOL VP of Sales Matt Prouhska, who spent the last few months as CEO of rival video ad network Smartclip, Open Book is promising improved visibility of pricing, inventory, data and technology and launches with a partnership with Lotame to help publishers target their campaigns.
Speaking of which, Gannett’s PointRoll is announcing the results of a campaign with Ford today regarding contextually relevant in-banner video ads promoting Ford’s Drive One campaign. Interaction rates for the Drive One campaign rose 74% over industry averages for expandable video ad units and nearly doubled for non-expandable video ad units. Approximately 15 out of every 100 users that expanded a panel actually started a video, according to PointRoll.


Google continued its buying spree, acquiring retail-based visual search engine Like.com that helps users search for apparel – its third acquisition during the month of August. The fashion-themed Like.com has devised algorithms that help visually match like patterns to pair outfits and accessories.


Whether it be virtual farming or racking up hits on rival gang members, over 56 million kids and adults 6 or over (or 20% of the online population) have played a social network-based game during the past 3 months, according to a new NPD Group study. Some 35% of the social network gamers are totally new to gaming according to the study, with females and older age groups more likely to be new gamers than other groups measured. Overall social network gamers are fairly evenly divided between genders, with 47% male, and 53% female.


CMT‘s new free CMT INSIDER app for the iPhone launched yesterday featuring a large library of country music content including breaking news, photo flipbooks, tour dates and artist bios. An exclusive behind-the-scenes look at Taylor Swift’s new video, “Mine” is being featured this week, which is premiering Aug. 27 on CMT, MTV and VH1.
Mobile and social developer Zattikka launched its first puzzle game for the iPad. Prism: Light The Way, which launched for the DS back in 2007 and is selling for $4.99 for the iPad and $1.99 for the iPhone, features 120 different puzzle boards and requires the player to save a team of “Glowbos” from fading into darkness.


Former MTV EVP/Digital Distribution Greg Clayman is leaving the pay TV group to join News Corp.‘s start-up out to create original content for tablets and other mobile devices. He will be working alongside Jesse Angelo, a former New York Post executive editor.
Former President of the Fox Audience Network Adam Bain has been hired by Twitter as President of Revenue, reporting to COO Dick Costolo, per TechCrunch. The micro-blogging start-up has also hired Brent Hill from Google as Head of Sales for the Midwest division, reporting to Mr. Bain.
Turner Sports’ NBA Digital has announced a number of Executive Moves:

  • Former Turner Sports senior director Scott Doyne will join as the VP/Business Operations, overseeing management of NBA Digital, including NBA TV, NBA.com, NBA League Pass
  • Albert “Scooter” Vertino has been promoted to VP, Content for NBA Digital
  • Eric Jackson, VP/Business Operations for NBA Digital, will expand his responsibilities, joining the content group as the new Executive Director of Content Operations

Former Huff Po editor Michael Falcone is joining ABC from mid-Sept. as Deputy Political Director and author of ABC News’ early morning political tip-sheet and blog, “The Note.” Zach Wolf has also been promoted to Digital Political Editor and Deputy Political Director.
Andrea Ching has been upped to SVP/Marketing and Promotions for Turner/SI Digital. She will continue to report to Walker Jacobs, EVP of Turner/SI Digital, in Turner’s New York office.
Wrestling producer Total Nonstop Action (TNA) Entertainment has hired former Sony Pictures Consumer Products EVP Al Ovadia as Chief Marketing Officer.
Buffalo, NY-based, Synacor has hired former AOL executive Ron Bernstein as VP/Advertising Sales, charged with building out a sales staff to monetize TV Everywhere programs.


New York Public TV pioneer Richard Heffner, who helped establish WNET Channel Thirteen in New York and was its first GM from 1961 to 1963, has been the host of the longest running interview show on public TV, The Open Mind, since it first hit the public airwaves in 1956. (“I’m Richard Heffner, your host on The Open Mind,” is how he begins each show.) He has been a model of constancy and fairness, known for the respect he accords to his guests and his ability to actually listen to what they say, imagine that. Now his interviews can be enjoyed on the station’s website thirteen.org, after Dick generously bequeathed it the rights to over 50 years of the show. Over 1,000 of the 1,400 or so archived interviews are already up, searchable by guest, topic, date or title. More will be added in the coming weeks including new broadcasts – yes the show is still on the air. Look for talks with Malcolm X, Norman Mailer, Bill Moyers, Issac Asimov or Eli Wallach. The offering is part of an ongoing effort to turn the site into a digital resource for the community. It follows the launch of 4 new blogs – Girl on Film, Riff City, State Room and Bookish – and the premiere of the second season of the podcast show New York on the Clock, profiling working stiffs in the Big Apple.
Later — Wayne
Wayne Karrfalt for Cynopsis: Digital
[email protected]

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Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here  .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

JOB OPENING: MARKETING ADMINISTRATIVE ASSISTANT/Hallmark Channel/New York: 3 yrs exp supporting senior execs w MS Office proficiency. See full posting and apply @ www.hallmarkchannel.com (8/31)

JOB OPENING: BROADCAST OPERATIONS COORDINATOR – TEMPORARY/Hallmark Channel/Studio City: 3 yrs exp in broadcast network operations w MS Office proficiency. See full posting and apply @ www.hallmarkchannel.com/jobs (8/31)

JOB OPENING: DIRECTOR-OFFICE of PRES/DISNEY CHANNEL WW/BURBANK: Facilitates Pres vision/priorities via coord of info, comms, resources. Bridge btwn Pres & bus leaders. Min 5 yrs media exp; MA/MBA+ www.disneycareers.com Req 259638 (8/31)

JOB OPENING: PROMO SCHEDULING SUPERVISOR (E!/STYLE): Job respons. include overseeing scheduling of promo inventory for networks & managing two schedulers. Proficiency in VCI & GRiP-it is desired. Apply  [email protected] (8/31)

JOB OPENING: DIRECTOR COMM/Discovery Communications/SS: dvlp comm strtgy & oversee comm outreach & prgm publicity for Science Channel; 7+yrs media exp & mng high profile talent & execs, www.discovery.com Req#9914 (8/28)

JOB OPENING: INV ANALYST/BET, NY: Manage inventory and pricing.Detailed-oriented, org’d, multitasker, exc comm &knowledge of excel, BA req. Email resume: [email protected] (8/28)

JOB OPENING: MGR, DIST. STRATEGIES/Game Show Network/Santa Monica: 3+ yrs exp in Finance, Management & Analysis. BA req. Send Res & CL to [email protected]. (8/28)

JOB OPENING: BUSINESS AFFAIRS EXEC/Fuse/LA: Negotiate terms & deals for development & prod. 7+ yrs biz/legal affairs in entertainment, plus media rights/licensing, digital rights exp. Rez to: [email protected] “BAE” in subj (8/28)

JOB OPENING: DIGITAL ACCOUNT EXECUTIVE/Hearst/NYC: 5+ yrs exp in media ad sales. Digital exp required. Must us Dart Sales Manager and Sales Force. http://hearstcareers.silkroad.com/ (8/28)

JOB OPENING: INTERNAT’L LICENSING MGR/Brand Mgmt. & Prod Co/ W. LA: Int’l Licensing Mgr. 5yrs+ exp wkng for brand owner or studio or prod co w/ lg amt of global mgmt of rights & partners Email: [email protected] (8/28)

JOB OPENING: ACCOUNT MANAGER/Hearst/Chicago: 3+ yrs interactive media ad sales exp. Must know DART, Media Visor. http://hearstcareers.silkroad.com/ (8/28)

JOB OPENING: ONLINE SALES ACCT DIR/Hearst/Chicago: 7+ yrs exp in media ad sales, digital exp a must. Strong leadership and agency/client contacts. Use Media Metrix, Comscore, @ Plan, Omniture http://hearstcareers.silkroad.com/ (8/28)

JOB OPENING: P.R. PRACTITIONER/LA: Seeking an Experienced P.R. Practitioner to Handle Day-To-Day Publicity for High-Rated Syndicated Television Shows in LA office. Exp in Syndication Industry. Resume: [email protected]  (8/28)

JOB OPENING:  DIRECTOR, RESEARCH/PBS KIDS Sprout/Philly, PA: will manage the creation and implementation of all Nielsen television ratings activities to support the channel www.ecentralmetrics.com/url/?u=9980400254-230 (8/27)

JOB OPENING:  SR ACCT EXEC, STRAT. ALLIANCE MKTG/Bottle Rocket Mktg/NY: Mng client relations; solicit prtnrshps; neg deals; execute promo campaigns. 5 yrs related mktg exp & Bach deg. a must. Res: [email protected] (8/27)

JOB OPENING:    DIR BRAND MKT/noise/NYC: Manage brand marketing for top brands, develop strategic insights, more. Creative, inventive, and entrepreneurial environment. Mainly digital. Apply: http://noisenewyork.com/#/contact/careers (8/27)

JOB OPENING: VP, SALES STRATEGY & PLANNING/ABC Family/NY: 10+yrs exp in cable industry, strong media math skills, research knowledge and great technical skills. Apply online www.disneycareers.com req ID 260010 (8/26)

JOB OPENING: MANAGER OF BROADCAST SYSTEMS/NYC: perm. Exp w/Video Encoding, Master Control, Transmission and Automation systems required. Pro-Bel, Omneon and AutoCad exp. a plus.Resume to: [email protected] (8/26)

JOB OPENING: RSRCH DIR/MSNBC/NYC: 6+ yrs exp, TV rsrch. Nielsen systems essential. Strong analytical skills & spreadsheet, written & presentation skills. Interest in news prgrmng. Apply @ www.nbcunicareers.com req# 1240888 (8/26)

JOB OPENING: SR MANAGER AD SALES RESEARCH/DIRECTV NYC: 5+ yrs in national TV research working w/ sales, pricing & planning. Strong relationship with Nielsen. Apply online www.directv.com/careers search for req#1001150 (8/26)

JOB OPENING: MGR, STANDRD PRACTICES/RADIO DISNEY/BURBANK: Revw commercial copy & audio for policy compliance. review lyrics, video, sweepstakes, online. Knwldg kids issues, COPPA, CARU, FCC, radio www.disneycareers.com Req 257993 (8/26)

JOB OPENING: DIGITAL PRODUCER/NY, MTVNI: Produce content & services for websites, wap, mobile & social media. Project mgmt and digital exp req.  Apply: www.mtvnetworkscareers.com. An EOE/M/F/D/AAP  (8/26)

JOB OPENING: FREELANCE DIGITAL PRODUCER/NY:  European Music Award Show (MTVNI). Req: website content dev and prod, prod & project mgmt exp, site documentation. Apply: [email protected] . An EOE/M/F/D/AAP (8/26)

JOB OPENING: VP PROG & DEV/SUNDANCE CHANNEL-NYC/NY: To create, produce & mng groundbreaking new prgrms & genres (scripted & unscripted); needs 8+ yrs exp & successful track record on national level. Apply: [email protected] (8/26)

JOB OPENING:   SR MANAGER AD SALES RESEARCH/DIRECTV NYC:  5+ yrs in national TV research working w/ sales, pricing & planning. Strong relationship with Nielsen. Apply online www.directv.com/careers search for req#1001150  (8/26)

JOB OPENING:  PRODUCTION COORD/Gameshow Network/Santa Monica:  Production Coord. 3+ yrs exp in Production, Finance, Studio and Field operations. Send Res & CL to [email protected] (8/25)

JOB OPENING:  MGR, SPONSORSHIP SOLUTIONS/TBS/TNT/ATL: Manages strategic dev of innovative, custom, multi-platform sponsorships. Excellent mktg skills/communication/proj mgmt required. Resumes: [email protected] (8/25)

JOB OPENING:  ASST. DRTV MEDIA BUYER/Lockard & Wechsler, Irvington , NY:  Entry level, data entry, self motivated , must like numbers. DRTV agency or sales experience a major plus. Send resume to [email protected] (8/25)

JOB OPENING:  ASSOC MGR/MARVEL ENTERTAINMENT/NYC: Work w/ Consumer Products team, providing business support to category Dirs. 3+ yrs exp.  Excellent communication and analytic skills.  E-mail resumes to [email protected]  (8/25)

JOB OPENING:  EXEC PRODUCER, MKTG, CREATIVE SERVICE/NAT GEO CHANNEL/DC: Creates, produces mktg & promo campaigns. Strong conceptual ideas & mgmt exp. 7+ yrs creative svs exp. Apply: www.foxcareers.com FNG20613 (8/25)

JOB OPENING:  MEDIA ANALYST/Billetts America/NYC: Analyze media plans on both a cost & quality basis. 4-8 Yrs Media Buying/Planning Exp Req; Strong Excel and analytical skills reqd; resume: [email protected] (8/25)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY: mPRm Public Relations /LA: Opportunity to learn film, TV, digital media, event and social media PR at fast-paced agency. Able to work 2-3 full days/week. Email: [email protected] (8/27)

FALL INTERNSHIP CREDITS ONLY: Internship availability at Indie Record Label. We currently have internships in Marketing, New Media, Press, Children’s Media and Production.Email resume to [email protected]  (8/27)

FALL INTERNSHIP CREDITS ONLY: PRODUCTION INTERNS/Martha Stewart Productions/NYC: Students MUST receive college credit; position is 5 days a week/ 3pm til 8pm. Contact [email protected] (8/27)

FALL INTERNSHIP CREDITS ONLY: INSIDE EDITION/WEB INTERN/NYC: Tasks include: resizing photos, writing/editing photo captions, site content updates, previewing/logging footage for videos, blogs with correspondents. Email [email protected] (8/27)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: BRAND MARKETER/Chicago: 6+ years bilingual MBA experienced in brand, research, media, sales, Hispanic and consulting  Categories include CPG, HBA, Financial, QSR, Retail  will relocate [email protected] (8/31)

SITUATION WANTED: HIGHLY SKILLED PR PRACTITIONER AVAILABLE: 10+ yrs ent/consumer w/high-profile franchises/properties. Avail for freelance, projects or FT. Strategy, execution, press materials, outreach, etc. Contact [email protected] (8/31)

SITUATION WANTED: TALENT ASSISTANT to provide office and project support in Talent Relations department. Available for scheduling, database management, coordination, and special events support. [email protected] (8/31)

SITUATION WANTED: ACCOUNTING/FINANCE 20+ yrs. experience in TV Broadcasting & Cable.Seeking FT/PT or Temp-to-Perm position: [email protected] (8/28)

SITUATION WANTED: NON-FICTION MAGICIAN. PRODUCER/WRITER/DIR. NBC/CMT/Disc/TLC/VH1/E!; 3 Emmy noms; LA based, will travel. *also shoots. [email protected] (8/27)

SITUATION WANTED: CONTENT WRITER/PRODUCT NAMER/BRAINSTORMER: (LA): 15+ years in toy, kid products and licensing. Emphasis on healthy living. Let’s work! [email protected] (8/27)

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (8/27)

SITUATION WANTED:  POWERHOUSE VP of SALES in MEDIA, TV & FILM. 7+ years of Domestic and International experience in Film & TV sales with strong knowledge of contracts and strong Rolodex of clients, email [email protected] (8/27)

SITUATION WANTED:  DIRECTOR/CREATIVE DEVELOPER: Animation. Dynamic, award-winning, fun-filled. Clients include Warner Brothers, ABC Family, Comedy Central, Nick JR, HBO Family, MTV2, The Tornante Company. [email protected] (8/26)

SITUATION WANTED: FREE PRODUCTION EXEC +10 yrs exp  made the mistake of visiting family in LA for 3 weeks. I’ll be your hard working PA for my last week Aug 23  27, for on-set experience on a dramatic series. [email protected] (8/26)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected]  (8/25)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


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