Cynopsis: Kids!
08/17/10
Good morning. It’s Tuesday, August 17, 2010, and this is your first early morning Kids briefing.
Metrodome Group ( www.metrodomegroup.com ), a UK-based indie film distributor, completes its acquisition of rights manager and producer/distributor Target Entertainment ( www.targetentertainmentgroup.com ) in a deal valued at about US$1.2 million. Under the deal, Metrodome will acquire shares of both of Target’s rights, which includes its distribution and consumer products groups, and its film and entertainment production labels, Pink Sands and Target US. Not included as part of the transaction is Target’s production arm, Greenlit. Metrodome says it “has committed to significantly invest in the company,” which will include spending US$4.7 million. Alison Rayson, Target’s founder, will stay on as CEO of Target and will also serve as a member on Metrodome’s Board. Among kid-targeted properties, Target Entertainment handles international distribution for the preschool-targeted Fifi and the Flowertots.
NEW PRODUCTION & DEVELOPMENT
The Jim Henson Company begins production on a second season of Wilson & Ditch: Digging America for PBSKidsGo.org ( www.pbskidsgo.org ). Targeted to K6-10, Wilson & Ditch: Digging America ( www.pbskids.org/wilsonandditch ) follows the adventures of two gophers on their cross-country adventure, in a green powered van, during which they learn about American culture, history and geography and offering their experiences and resources to real kids/families online. Also featured are interactive games, blogs, comics and podcasts from the brothers. In addition to exploring a host of different US cities and attractions, the new season will also bring new music by the GoBros and two new online games, as well as new and updated local information (attractions, history, food etc.). Created by Joe Purdy (story editor, Dinosaur Train and Sid the Science Kid) and Craig Bartlett (creator, Dinosaur Train, Hey Arnold!), the project is funded by the Corporation for Public Broadcasting (CPB).
In its earnings report presentation yesterday 4Kids Entertainment‘s Chairman and CEO, Al Kahn explained the company has revised its deal with The CW Network for its five-hour Saturday morning programming block, which “should be more favorable to the Company going forward.” 4Kids is re-branding the Saturday morning block (7a-12p) as Toonzai on CW 4Kids beginning this fall. The block, which has had various names over the last several years, is currently titled TheCW4Kids. Toonzai will target boys with its programming line up of Japanese animated series, including new episodes of Yu-Gi-Oh! 5D’s and Dragon Ball Z Kai, in addition to returning series Sonic X, Dinosaur King and classic Yu-Gi-Oh! 4Kids Entertainment’s net revenues for second quarter (ending June 30, 2010) were $2.5 million, compared to $3.6 million for the same time period in 2009. Kahn explained that despite a difficult second quarter as revenue across 4Kids’ different business segments coming in below expectations, “the company, however, did benefit in the second quarter from various strategic cost cutting measures implemented over the past year.” 4Kids is continuing to explore strategic options, with the board currently in discussions with several companies that may be interested in investing and/or acquiring 4Kids.
Peanuts Worldwide, a joint venture of Iconix Brand Group and Charles M. Schulz Creative Associates, enters into a new five-year deal with ABC Network for the a number of the beloved Peanuts animated holiday specials. Specials included under the deal are A Charlie Brown Christmas, A Charlie Brown Thanksgiving and It’s the Great Pumpkin, Charlie Brown. The Peanuts specials have aired on ABC for the last nine years. The Peanuts comic strip celebrates its 60th anniversary this fall.
Teletoon (Canada) will premiere the new series Ben 10: Ultimate Alien on Sunday, September 12 at 10a, as part of the network’s Action Force programming block. Additionally, the previous series Ben 10: Alien Force will strip Mondays-Fridays at 5p, part of the weekday Action Force block.
Discovery Health will host Adventures in Parenting week September 13-17, which will look at the lives of various families faced with a range of challenges. While these programs are not targeted to kids, they do focus on different types of families, parents/parenting, kids, as well as other family members, and their respective issues and coping skills. Each night Adventures in Parenting will profile different parents. Premiering as part of Discovery Health’s Adventures in Parenting are: Tourette’s Uncovered is a one-hour special about four different kids with Tourette’s, each manifesting the disease in different ways, and their parents; 8 Boys Wanting A Girl is a documentary that explores the debate about parents using science to select the gender of the child as well as issues of gender identity; Deadly Decisions at 13 looks at 13-year-old Hannah’s decision to forgo what could be a lifesaving heart transplant and the legal battle that ensued; My Child Won’t Talk focuses on kids with selective mutism, meaning for instance they can speak fine in the comfort of their own homes, meanwhile in public social anxiety prevents them form speaking at all; My Kid’s Smarter Than Me – the program looks at the challenges of parenting truly genius kids (3-15 years-old); Big Kids the one-hour special looks at obesity in America and the lives of two obese kids and their efforts to improve their health and lives; Paralyzed and Pregnant: Four Years Later the program re-visits a quadriplegic mother who beat the odds and gave birth to a baby boy four years ago.
MARKETING/LICENSING
Turner CN Enterprises heads to Brand Licensing Europe 2010 next month where it will debut its licensing program for Cartoon Network‘s original action/adventure animated series Generator Rex. Mattel has already signed on as the global toy partner for the brand, while Activision is set as the worldwide interactive partner. CN Enterprises expects to announce a number of new licensees for the brand across EMEA soon. The series, which launched on Cartoon Network in the US in April 2010, is also set to debut across EMEA beginning with Cartoon Network in the UK this October 2010, followed by other markets in 2011. Product is scheduled to rollout in the UK in Q2 2011 and across EMEA from Q4 2011.
EXECUTIVE MOVES
The Hub, the Hasbro and Discovery Communications multiplatform joint venture, names two to its marketing team. Joining The Hub are Michael Grover as Director/Consumer Marketing and Cindy Slocki as Director/Integrated Marketing Solutions. Both will report to Greg Heanue, VP/Marketing and Promotions. Grover previously served as Marketing Manager for Cartoon Network, while was a Brand Director for United Media and prior to that for Charles Schulz’s Peanuts. The Hub is set to launch this fall on October 10, 2010.
RATINGS
Disney Channel‘s premiere of its newest original movie Den Brother on Friday, August 13, 8-9:40p, was the day’s top TV telecast with K6-11 (1.5 million) and Tweens 9-14 (1.5 million), and the days most watched cable program in Total Viewers (3.8 million). Peaking in the final quarter hour of the premiere, the audience grew over the course of the play start to finish with K6-11 (up +61%), Tweens 9-14 (up +55%) and Total Viewers (+40%).
Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, August 11, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1427; K6-11 835; TWEENS 9-14 561
DISNEY CHANNEL: K2-11 1298; K6-11 942; TWEENS 9-14 706
CARTOON NETWORK: K2-11 656; K6-11 410; TWEENS 9-14 244
DISNEY XD: K2-11 169; K6-11 121; TWEENS 9-14 98
NICKTOONS: K2-11 131; K6-11 99; TWEENS 9-14 77
Source: MTVN Research from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, August 12, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1390; K6-11 794; TWEENS 9-14 552
DISNEY CHANNEL: K2-11 1323; K6-11 976; TWEENS 9-14 809
CARTOON NETWORK: K2-11 718; K6-11 421; TWEENS 9-14 271
DISNEY XD: K2-11 194; K6-11 149; TWEENS 9-14 119
NICKTOONS: K2-11 121; K6-11 89; TWEENS 9-14 64
Source: MTVN Research from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, August 13, 2010, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL: K2-11 1280; K6-11 940; TWEENS 9-14 753
NICKELODEON: K2-11 1278; K6-11 802; TWEENS 9-14 635
CARTOON NETWORK: K2-11 653; K6-11 376; TWEENS 9-14 265
DISNEY XD: K2-11 151; K6-11 114; TWEENS 9-14 91
NICKTOONS: K2-11 111; K6-11 87; TWEENS 9-14 69
Source: MTVN Research from Nielsen Media Research Data
Answer to Yesterday’s Trivia: This buzzing cartoon character on an afternoon children’s program was created to help children learn the differences between right and wrong. DO-BEE on ROMPER ROOM Kudos to: Ron Yurman-Short Hills Media Group/Short Hills; Michele Band-Heads Up Creative/NY; Joe Swaney-Cartoon Network/Atlanta; Barbara Rosenthal-Tiffany Outdoor/NY; Tom Boyd-WGN/Chicago; Squirrel Rippley-Dark Horse Media/Tucson; Pat Brady-CESD/LA
Today’s Trivia Question: This scientifically gifted character always referred to his father as “Dear old dad” and his father was fond of saying “my son, my son”. (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later —
Gwen Billings for Cynopsis Kids!
gwen @cynopsis.com
08.17.10
Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]
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JOB OPENING: DEVELOPMENT PRODUCER/DC: Develop, research, and write concepts and treatments for Event Series & Specials programming to be produced by NGT. Apply: www.nationalgeographic.com . Search job ID #4301. EOE (8/24)
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JOB OPENING: INTEGRATED SALES & MKTG PLNR/FOX HISPANIC MEDIA GROUP/NY: Design, create & execute Integrated Sales proposals for Ad Sales dept utilizing TV, on-line, wireless & print. 2+ yrs exp. Apply: www.foxcareers.com ref FNG20612 (8/21)
JOB OPENING: SVP, SALES/FOX Sports Interactive/NY: Be an integral player who will drive high-growth sales & build high-level relationships. View job/apply: http://bit.ly/b0yOyh (8/21)
JOB OPENING: RES ANALYST/Comcast Networks/NYC: Provide support to Advertising Sales, prior exp in media pref. MRI, Simmons, Nielsen, strong computer & interpersonal skills req. http://www.ecentralmetrics.com/url/?u=2685237271|5 (8/20)
JOB OPENING: 3D ANIMATOR/DESIGNER & GRAPHIC ARTIST/CHICAGO: Tribune’s groundbreaking show “Eye Candy” has FT/graveyard shift positions in Chicago.Send us a link w/ your reel. Apply: https://careers-tribune.icims.com/jobs/15172/job (8/20)
JOB OPENING: FREELANCE REPORTERS: New TV mag. show seeks reporters nationwide to produce original stories. Req. 5+ years exp. producing for television. Energy, science exp. essential. Send resumes, links to [email protected] (8/20)
JOB OPENING: NEWS DIRECTOR WANTED SW medium market. 5 yrs minimum News management. Successful ratings growth, budget & new media exp; hiring & teaching skills. Resume, philosophy, refs & salary to [email protected] (8/19)
JOB OPENING: SR. DIGITAL RESEARCH ANALYST/VH1/NYC: 1+ yrs media research; Exp w/web analytics such as Omniture, comScore, Media Metrix, Nielsen//NetRatings, @Plan, Forrester, eMarketer; EOE/M/F/D/AAP www.mtvnetworkscareers.com (8/19)
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JOB OPENING: DIR, OXYGEN NEW MEDIA RSRCH/NY: NEW RSRCH POSITION. The Rsrch team for Oxygen is growing! Produce insights to help drive new media decisions & overall content & rev. strategies.Apply: www.nbcunicareers.com job #1239782 (8/19)
JOB OPENING: SR. ANALYST, OXYGEN NEW MEDIA RSRCH/NY: NEW RESEARCH POSITION. The Rsrch team for Oxygen is growing! Handle prod/analysis of web, mobile, social & interactive consumer data. Apply: www.nbcunicareers.com job #1195467 (8/19)
JOB OPENING: SR. RSRCH ANALYST, WOMEN @NBCU/NY: NEW RSRCH POSITION FOR NEW VERTICAL! Support VP & SVP generating new insights to engage NBCU advertisers & their agencies. Apply @ www.nbcunicareers.com job # 1242719 (8/19)
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JOB OPENING: SR ACCT EXEC(5)/Disney Interactive/SF/Chi/LA/NY/ATL: Online media, branded ent & mobile sales. Over 20 sites incl. Disney.com & Disney Mom’s & Women’s Ntwrk of sites. online Ad Sales exp a must. [email protected] (8/19)
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JOB OPENING: SR COUNSEL/MTVN Bus. & Legal Affairs/NYC: Working w/ BALA team to support Content Dist & Mktg. Advise on variety legal buz matters. 4-7 yrs relevant in-house or law firm exp req’d. Apply: www.mtvnetworkscareers.com (8/18)
JOB OPENING: FORMAT PRODUCER/AETN/Stamford, CT: www.aetn.com 3 mon project https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=77230 (8/18)
JOB OPENING: SALES PLAN’R/BET/NY: Prepare Sales Plans, Mng mult Accts, 2 yrs exp in Cable Sales or buying a must.Detailed-oriented, org’d, multitasker, exc comm & math skills, BA req. Email resume: [email protected] (8/18)
JOB OPENING: MANAGER, DIGITAL BRAND/National Geographic/NY: to sell nationalgeographic.com as well as all NG global media assets. To apply, go to www.nationalgeographic.com/jobs . EOE (8/18)
JOB OPENING: MEDIA ASST/NYC: Fast growing Media Dept of Global Corp: Seeking a detail-oriented, resp person to work on various media accts. Strong PC, comm & mathematical skills are a +. B.A. req’d. Res to: [email protected] (8/18)
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FALL INTERNSHIP CREDITS ONLY: AD SALES, MARKETING/Rainbow/Woodbury, NY: Unpaid, must be able to get College credit, 2 openings. See full posting and apply to www.cablevision.jobs req id 10523 (8/18)
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FALL INTERNSHIP CREDITS ONLY: FEARnet GRAPHIC DESIGN INTERN wanted to help Mktg Team in designing online graphics. Experience w/ Photoshop, Illustrator, Flash. Passion for the horror genre a must. Email portfolio & resume to [email protected] (8/18)
FALL INTERNSHIP CREDITS ONLY: A/V MARKETING INTERN wanted to help prepare LIONSGATE trailer & TV spot submissions. Familiarity w/ A/V formats, Quicktime, Handbrake, Final Cut & DVD Studio Pro a plus. Email resume to [email protected] (8/18)
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SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales,product,biz development True Closer!!!!! [email protected] (8/24)
SITUATION WANTED: VO Talent Rebecca Michaels available for freelance and in-house projects. Delivers high-quality VO from home studio for all lengths of corporate and commercial gigs. Visit www.LoveThatRebecca.com for complete info (8/24)
SITUATION WANTED: ART DIRECTOR & ILLUSTRATOR (NYC) -Outstanding from concept to final. Portfolio: www.baerdavis.com Email: [email protected] (8/24)
SITUATION WANTED: RESEARCH DIR/SALES STRATEGIST – Nielsen, Hisp, Research, Sales, and Presentation experience. Any assignments? Email: [email protected] (8/24)
SITUATION WANTED: FREELANCE TALENT ESCORT/TALENT PRODUCTION ASSISTANT: available for celebrity events, red carpet, award shows, film premieres, etc. Experience greeting and escorting A-list celebrities. Contact [email protected] (8/24)
SITUATION WANTED: SITAdvertising/Brand Marketing Executive: 20+ years experience in media, entertainment, technology & CPG on both client & agency side looking for full-time or freelance projects. [email protected] (8/24)
SITUATION WANTED: NYC Marketer : Brand advocate and protector. NBC Universal & Warner Bros. experience. Holds M.B.A. in Marketing and Brand Management. Contact [email protected] (8/21)
SITUATION WANTED: PRODUCTION MANAGER: 10+ Yrs of industry experience. Worked for Bravo, Discovery, Animal Planet, TRU & Playboy.Travel exp, multiple crews, cool under fire, on-time & under budget. Please contact [email protected] (8/21)
SITUATION WANTED: FIELD/STORY PRODUCER Exceptional and fast writer. Diplomatic producer. Skilled at creating emotional stories from set thru post. Budget conscious, client-friendly. Fun. 10+ years exp. [email protected] (8/21)
SITUATION WANTED: Former CAA agt (10 yrs.) Deep rolodex.Repped A list music & tv talent. Negotiated multi-million $ contracts worldwide & entertainment marketing support/business dev to Fortune 500 companies. [email protected] (8/21)
SITUATION WANTED: Writer’s Assistant – Film/TV (LA). 6+ yrs. experience as an Executive/Legal Assistant. Former Feature Development Intern at Participant Media. Final Cut Pro. MFA, MA, and BA degrees. [email protected] (8/21)
SITUATION WANTED: ONLINE ACCOUNT EXEC/NY: -5yrs digital Media exp/goal oriented, customer service driven/top agency list/exp. with display,video, sponsorships, newsletter, integrated custom content. Contact: [email protected] (8/21)
SITUATION WANTED: SALES/BIZ DEV EXECUTIVE w/10+ years experience is looking for position in sales, biz development, licensing, project management, and media sales/planning.Contact: [email protected] (8/19)
SITUATION WANTED: NYC – MARKETER . Brand advocate and protector. NBC Universal & Warner Bros. experience. Holds M.B.A. in Marketing and Brand Management. Contact [email protected] (8/19)
SITUATION WANTED: MEDIA, TV & FILM SALES. 6+ years of Domestic and International experience in Film & TV sales with strong knowledge of contracts and strong Rolodex of clients, email [email protected] (8/18)
SITUATION WANTED: ASSOCIATE PRODUCER/RESEARCH & LICENSING:looking for short-term freelance projects. 7+ yrs. experience in television/film/online. Good rates. Great with deadlines. Contact: [email protected] (8/18)
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